• Title/Summary/Keyword: Product Development Performance

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An exploratory study on the trend information collection and product development of fashion brands - Focused on 2007 S/S of ELLE Swimwear - (패션 브랜드의 트렌드 정보수집과 상품개발에 관한 탐색적 연구 - ELLE 수영복의 2007 S/S를 중심으로 -)

  • Hong, In-Sook;Kim, Young-Sook
    • Korean Journal of Human Ecology
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    • v.17 no.4
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    • pp.745-758
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    • 2008
  • In this paper, we examined the trend information collected by apparel industries to develop fashionable products. We also investigated the product development process of a swimwear industry, ELLE Swimwear, through in-depth interviews. The results are as follows; 1. The apparel industries were collecting information about a fashion trend, international exhibitions and fairs, world collections, and a market trend to develop fashionable products. 2. As the swimwear consumers are spreaded in all ages, the launching of more specialized swimwear brand with ages is required. 3. These days, swimwear is not only an item of sportswear but also being a fashionable product on street. Therefore, the industries should try to develop a various assortment of swimwear capable of coordinating with multi-mix instead of developing a separate item. 4. To design and produce swimwear satisfying functional, sensual and cultural performance, the development of new materials and patterns are required. 5. Nurturing of swimwear pattern specialists dealing with CAD is urgently required. 6. Turning of understanding about the importance of VMD and more attractive marketing strategies by a specialized team are also required.

The Effects of R&D Project Managers' Leadership on Product Development Performance: Focused on the Mediating Effects of Project Sponsor Roles (R&D 프로젝트 관리자의 리더십이 제품개발 성과에 미치는 영향: 프로젝트 스폰서 역할의 매개효과를 중심으로)

  • Lee, Rok;Jun, In-Sun;Park, Ju-Gyeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.1
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    • pp.70-80
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    • 2020
  • This study examined the effects of the R&D project managers' leadership on the product development performance. A survey was carried out empirically on a group of 175 experts associated with project management R&D operations in the field of manufacturing, construction engineering, shipbuilding, plant, and IT. The survey results showed that the effects of the R&D project managers' leadership on the product development performance were not significant, and the mediating effects of the project sponsor roles were significant. This means that the leadership of leaders, which requires efficient control and management based on complicated intergroup relationships and roles, is important in a project involving experts from the professional field. This suggests that the efficient leadership of leaders can improve the performance through the cooperation of members in the organization and aggregation of their core competencies in a limited time. Overall, the key results of this study mean that project leaders should play an active mediating role to maximize their leadership and enhance the role of project sponsors. In addition, the mediating role of project sponsors has an effect on the leadership of project managers, affecting the project performance quality.

A Comparative Study of the Marketing Performance of Seafood Wholesaler and Middlemen (수산물 유통 도매상과 중도매인의 유통성과 비교연구)

  • Lee, Jung-Phil;Jang, Young-Soo
    • The Journal of Fisheries Business Administration
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    • v.47 no.4
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    • pp.15-30
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    • 2016
  • Changes in marketing environment have made it feasible for functions and roles of marketing subjects who participated in marketing routes to be changed. However, there has not been a study to prove it or to deal with newly required functions. Hereupon, this study has specifically investigated and analyzed marketing functions and performance on marketing associates for seafood in Busan in order to identify how marketing functions influenced on marketing performance. Marketing function might differently influence on the performance depending on the difference of business type. Results of verifying the hypothesis are as follows. As for variables that influenced on wholesaler groups, marketing, product development+investment, information-sharing, and trade functions turned out to be influential. Among wholesaler groups, marketing, sorting, collection, market frontier+product development, integral distribution, information-sharing, and finance functions turned out to be influential. In addition to these basic results, another difference industries, restrictive range of activities, the differences in handling goods, such as by correspondence of the results to changes in the distribution environment, from the results of the present study it is possible to guess.

Weld Quality Monitoring System Development Applying A design Optimization Approach Collaborating QFD and Risk Management Methods (품질 기능 전개법과 위험 부담 관리법을 조합한 설계 최적화 기법의 용접 품질 감시 시스템 개발 응용)

  • Son, Joong-Soo;Park, Young-Won
    • Journal of Institute of Control, Robotics and Systems
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    • v.6 no.2
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    • pp.207-216
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    • 2000
  • This paper introduces an effective system design method to develop a customer oriented product using a design optimization process and to select a set of critical design paramenters,. The process results in the development of a successful product satisfying customer needs and reducing development risk. The proposed scheme adopted a five step QFD(Quality Function Deployment) in order to extract design parameters from customer needs and evaluated their priority using risk factors for extracted design parameters. In this process we determine critical design parameters and allocate them to subsystem designers. Subsequently design engineers develop and test the product based on these parameters. These design parameters capture the characteristics of customer needs in terms of performance cost and schedule in the process of QFD, The subsequent risk management task ensures the minimum risk approach in the presence of design parameter uncertainty. An application of this approach was demonstrated in the development of weld quality monitoring system. Dominant design parameters affect linearity characteristics of weld defect feature vectors. Therefore it simplifies the algorithm for adopting pattern classification of feature vectors and improves the accuracy of recognition rate of weld defect and the real time response of the defect detection in the performance. Additionally the development cost decreases by using DSP board for low speed because of reducing CPU's load adopting algorithm in classifying weld defects. It also reduces the cost by using the single sensor to measure weld defects. Furthermore the synergy effect derived from the critical design parameters improves the detection rate of weld defects by 15% when compared with the implementation using the non-critical design parameters. It also result in 30% saving in development cost./ The overall results are close to 95% customer level showing the effectiveness of the proposed development approach.

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ESPI를 이용한 엔지니어링 플라스틱 열 변형 분석

  • Ham Seon Il;Choi Dong Jun;Park Sang Deuk
    • Proceedings of the Korean Reliability Society Conference
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    • 2005.06a
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    • pp.303-305
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    • 2005
  • Recently, various plastics are used for improvement of reliability and thermal stability of electronic goods. But, it is difficult to choose suitable balance of grade resin to each other product property. Selection of high efficiency resin is becoming inescapable circumstance according to change of reflow temperature of product and development of product following to lead free. Using a inexpensive and reasonable resin, that sustain a uniform performance of product quality. It is make a robust product and increase a company's competitive power. Hereupon, I introduce example that use ESPI methods of thermal deformation analysis of product using in our company product. I try to refer to a structural weak point detection of real time measurement of electronic parts instead of mechanical and chemical measurement of specimen type.

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Development of the Urinal of Emotional Type with Screen converging with Public Culture. (공공문화와 융합된 감성형 영상 소변기 개발)

  • Choi, Tae-Ok;Lee, Ga-Yeon
    • Journal of the Korea Convergence Society
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    • v.8 no.7
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    • pp.191-198
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    • 2017
  • This study offers the possibility of a new integrated product of video technology and public culture content. The Development of 'the Urinal of Emotional Type with Screen' will introduce a new sanitary pottery product and it will be a new attempt to combine hygiene pottery product with high-tech electronic product. It is a product development idea that presents the new marketability of the sanitary pottery product with the improvement of awareness of the restroom and the idea of wit through public information notification and advertisement effect. For the commercialization of the product, the prototype will be made through a separate production process with the design of this project, through 3D rendering, 3D mockup and so on. Various product expansions can be consulted with manufacturers after that. It is a new approach of image making with high quality and differentiated pricing strategy, that targeting small-scale business, such as franchise coffee shops and liquor stores with high quality and differentiated pricing strategy, and it will lead the market trend with various marketing availability through differentiated video contents.

A study of the Patent-related Activities affecting the Early Stage Company Performance of Technology-based Start-ups (기술창업기업의 특허활동이 초기기업 성과에 미치는 영향에 대한 연구)

  • Lee, Hyeong-Mo;Kim, Myeong-Sook;Kim, Eung-Kyu
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.3
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    • pp.45-53
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    • 2012
  • This study is about the impact of a technology-based start-ups' patent-related activities on early stage company performance. Technology-based start-ups are closely related to the intellectual property rights, particularly patents that they aim the pursuit of new products or production methods and pioneer the introduction of market based on innovative technology, and that is a key role in such companies established and operating, hence the research of patent-related activities in technology-based start-ups has important implications. In most previous studies, the impact of the company's patent related activities on the performance of corporate management is determined by using quantitative patent indicators. Therefore, through this study, causal relationships leading to business performance through the development of new products, which includes technology performance and product performance, and the patent-related activities including the company's patented technology support activities, creating the right activities, infringement response activities, base activities validated as follows. First, the patent-related activities have a positive impact on technological and products achievements. In other words, the various activities involved in the acquisition and utilization of the patent have a positive impact on the performance of company's new product development, particularly developing new technologies or patent acquisition rate. Second, the technology have a positive impact on the performance of the products, not on the business performance. However, the empirical results shows that it has indirectly impacts on business performance through the product performance. Third, product performance have a positive impact on business performance. In conclusion, patent-related activities affects the performance of the company's management, and the maintenance of the company's business performance depends on the developing and selling product based on the customers needs, besides the technology performance such as the patents and the development of technology.

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The Effects of R&D Capability and Market Orientation on Product Innovation Performance : The Moderating Role of Technological Innovation Orientation (반도체 기업의 R&D역량과 시장지향성이 제품혁신성과에 미치는 영향: 기술혁신지향성의 조절효과를 중심으로)

  • Kim, Dae-Hui;Kim, Jong-Keun
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.4
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    • pp.79-95
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    • 2017
  • This Study Investigates Whether R&D Capabilities and Market Orientation have Significant Effects on Product Innovation Performance in Order to Enhance Customer Value and Technology Innovation Competitiveness Considering the Characteristics of Rapidly Changing Semiconductor Industry. In other Words, as in the Research Model, the Purpose of this Study is to Investigate the Causal Relationship between the Independent Variable, R&D Capability and Market Orientation, on Product Innovation Performance, which is a Dependent Variable, through the Moderating Variable of Technological Innovation Orientation. For this Study, we Conducted a Questionnaire Survey on the Employees of Development Companies in the Semiconductor Industry and Finally Collected 118 Valid Questionnaires. The Collected Data was Analyzed by Multiple Regression Analysis with Demographic Characteristics as Control Variable and Hierarchical Regression Analysis was Conducted with the Moderating Effects of Technological Innovation Orientation. The Results Showed that the Higher the R&D Intensity and the External Network Capacity, the Higher the Product Innovation Performance. Also, the Product Innovation Performance was Higher than the Customer Orientation and Competitor Orientation Among the Market Orientation. In Addition, only R&D Capability Confirms that Technology Innovation Orientation is Moderated. The Result of this Study is to Improve Understanding of R&D Capability and Market Orientation in Creating of Product Innovation Performance of Semiconductor Companies and to offer Valuable Research Data in Empirically Supporting that Technological Innovation Orientation is an Important Moderating Factor in Creating Firm's Product Innovation Performance and Sustainable Competitive Advantage.

Quality Improvement Strategy Development based on Competitor Analysis of Manufacturing Companies: Application to the Dashboard Camera Market (제조업 경쟁사 분석을 통한 품질 개선 전략 수립: 대시보드 카메라 시장에 적용)

  • Kang, Chang Dong;Choi, Il Young;Kim, Jae Kyeong;Park, Jae Seung
    • Journal of Information Technology Services
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    • v.21 no.2
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    • pp.27-41
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    • 2022
  • In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this paper, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy through importance performance competitor analysis (IPCA). Urive's IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive's appearance was more competitive than Mando's, but not Inavi's and Finevu's. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Therefore, it is necessary to put resources and time as the first priority for performance, reliability, and durability, which have a large performance difference in common among the three brands. The quality dimensions in which resources and time need to be put in second place are price and ease of use, which have a large performance difference in common among the two brands.

Water Lubricated Guide Bearing with Self-aligning Segments

  • Oguma, Tadashi;Nakagawa, Naritoshi;Mikami, Makoto;Thantrong, Long;Kizaki, Yasumi;Takimoto, Fumio
    • International Journal of Fluid Machinery and Systems
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    • v.6 no.2
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    • pp.49-55
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    • 2013
  • Water lubricated guide bearing was newly released and has been applied to actual hydro turbines with vertical shaft. As a result, they can have not only high bearing performance but environmental advantages in meeting the demand for reducing river pollution by oil leakage from oil lubricated guide bearing. The PTFE composite guide bearing was tested by experimental equipment operated under conditions similar to those of actual hydro turbines. Circumferential and axial tilting bearing segments help to improve the bearing performance and efficiency due to low friction loss in the bearing system. Furthermore, bearing cooling systems could be eliminated and maintenance periods could be extended, thus the initial investment and operating costs of the hydroelectric power plant are reduced.