• 한국식품영양과학회지
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• 제28권6호
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• pp.1283-1287
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• 1999

This study was carried out to develop new processed food from cherry tomatoes. The dried cherry tomatoes were prepared by using a sequence of osmotic dehydration, air drying, vacuum drying and freeze drying. The moisture contents of dried cherry tomato products by nontreatment and osmosis treatment were about 11~13% and 7.5~ 10%, respectively. The vitamin C contents of the dried product after osmotic dehydration were higher than those of the dried products by nontreatment. The vitamin C content of the freezing dried product was the highest of the others. The vacuum dried product by nontreatment was retained color of fresh fruit in the change of color. The ΔE value of the air dried product was lower than those of the others. As a result to microscopic analysis, fresh cherry tomato was observed regular tissue, while cherry tomato treated by osmosis was observed a cell collapse following the loss of water. The dried product had cell shrinkage and dense tissue. And the cell wall of dried products after osmotic dehydration were much more damage than those of nontreatment dried product. The palatability of the air dried product was the best of three drying methods. The dried cherry tomatoes treated by osmosis were superior to the dried cherry tomatoes by nontreatment.

• 한국경영과학회지
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• 제25권2호
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• pp.23-31
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• 2000

Many studies in marketing and economics have attempted to model price and sales path under the dynamic diffusion process. Most of these models have been based on a fixed product lifetime. The current business climate requiring intensive development of new products however affects the diffusion of new products and their lifetime. Many products have not enjoyed the expected life cycle at the launching stage due to intense technical development competitive reactions, and financial problems. Most diffusion models however have not taken account of the lifetime uncertainty of new product. If the products do not last over the planning horizon set by those models. the optimal price derived from them could be futile. Therefore we had better take such lifetime uncertainty into consideration when developing diffusion models, In this paper we study the impact of uncertain product lifetime on its optimal pricing path in non-competitive market. We develop an optimal pricing model under uncertain product lifetimes and conduct a simulation study to investigate their effects on the optimal pricing and corresponding sales paths. The simulation study provides some interesting findings on optimal pricing policy under uncertain product lifetime. This study could be a stepping stone for the further extended study of optimal pricing strategy with uncertain product lifetime.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1275-1286
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• 2021

The purpose of this study is to employ the theory of consumption value and consumers' innovative personality characteristics to explain the adoption of new personal electronics devices in Vietnamese market. This study adapts a quantitative survey-based approach to test hypotheses about relationship between consumption value, product specific innovativeness and new product adoption. The study uses a quantitative data set of 915 consumers who owned one mobile electronic device at least in Ho Chi Minh city, one of the biggest cities of Vietnam. The data was collected through personal interview and convenient sampling method. The conceptual model was tested using PLS structural equation model. The findings of this study suggest that both consumption value and product specific innovativeness influence the adoption of new electronic products. The results also reveal that product specific innovativeness mediates the relationship between consumption value and new product adoption. The study further identified that consumption value was taken as a second-order multidimensions construct with five components, namely functional value, epistemic value, economic value, social value and emotional value. As a result, the research suggests some implications to enhance marketers' capabilities to develop strategies for launching new hi-tech products in an emerging market as Vietnam.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권6호
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• pp.2069-2085
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• 2021

A Social Networking Service (SNS) platform provides digital footprints to discover users' interests and track the social diffusion of product adoptions. How to identify a small set of seed users in a SNS who is potential to adopt a new promoting product with high probability, is a key question in social networks. Existing works approached this as a social influence maximization problem. However, these approaches relied heavily on text information for topic modeling and neglected the impact of seed users' relation in the model. To this end, in this paper, we first develop a general product adoption function integrating both users' interest and social influence, where the user interest model relies on historical user behavior and the seed users' evaluations without any text information. Accordingly, we formulate a product adoption maximization problem and prove NP-hardness of this problem. We then design an efficient algorithm to solve this problem. We further devise a method to automatically learn the parameter in the proposed adoption function from users' past behaviors. Finally, experimental results show the soundness of our proposed adoption decision function and the effectiveness of the proposed seed selection method for product adoption maximization.

• The Journal of Asian Finance, Economics and Business
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• 제9권8호
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• pp.157-167
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• 2022

The global laundry detergents market in 2021 was valued at nearly $121 billion, with consumers being reported as heightening their search for hygienic products capable of fighting viruses. Therefore, the researchers undertook a study to determine how product innovation (PI), product quality (PQ), and product attitude (PA) effects Thai consumers' satisfaction (CS) with their purchase of laundry detergent and fabric softener. After the questionnaire's validity and reliability confirmation, the authors used multi-stage random sampling by region and province in January and February 2022 to collect 520 questionnaires. LISREL 9.10 was used in the CFA and SEM analysis of the six hypotheses, which were determined to be supported. The results showed that all three causal variables positively influenced CS, with a total effect (TE) R² value = 87%. Also, latent variable total effect (TE) values showed that PI was strongest (0.93), then PQ (0.56), and finally, PA (0.54). Therefore, consumer satisfaction is essential in a firm's ongoing development and sustainability in a highly competitive, globalized world. Organizations must develop competitive strategies that adjust to consumer needs. Management must monitor online and social media sources where product reviews are given and adjust their strategies accordingly.

• 한국IT서비스학회지
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• 제16권2호
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• pp.21-32
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• 2017

This study analyzes the variable consumer characteristics that influence the intention to use online product reviews. In online e-commerce, where purchases take place without consumers seeing the products in person, the product reviews left by other consumers who have already purchased the product are believed to be valuable information. However, when different consumers read the same product review, their responses to it may vary. This study analyzes the characteristics of consumers who utilize product reviews for their purchases. Consumer characteristics are categorized into personal information, personality, purchasing tendency, and experience related to product reviews. These factors are examined to see if they have direct or indirect effects on a consumer's intention to use product reviews when making online purchases. We surveyed a total of 240 consumers who had experience using e-commerce and knew about online product reviews. Once the data was collected, path analysis was conducted using the statistics tool AMOS. The study results reveal that consumers who are female, extroverted, and have higher price sensitivity think that product reviews left by others are useful, and that this "perceived usefulness" has a positive effect on the intention to use product reviews for making online purchasing decisions. In addition, consumers who are agreeable to others, have high brand sensitivity, and who have left numerous reviews themselves demonstrated the tendency to trust reviews left by others more. Thus, we conclude that this "perceived reliability" makes it more likely that a consumer will use product reviews when making online purchasing decisions. Future research can be done to develop this study further by analyzing whether providing online product reviews corresponding to the personal characteristics of consumers enhances the effect of product reviews on online purchasing decisions.

• International Journal of Advanced Culture Technology
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• 제9권2호
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• pp.72-79
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• 2021

This study is to develop a strategy to prepare an improvement strategy according to the environmental change of the hotel. Currently, domestic hotels are implementing marketing through food and beverage as a countermeasure against the sales decrease, and in order to develop effective marketing plan, 5 Force Model environmental analysis and STP analysis are analyzed. 5 Force Model Environmental Analysis showed that domestic hotels are facing various difficulties such as the expansion of accommodation sharing system, the decrease of Chinese tourists due to the THAAD problem, the increase of hotels, the introduction of PMS, the increase of minimum wage, the introduction of 52 hours work week, and the increase in product preference As an STP response strategy to correspond these difficulties, it is necessary to develop products for the main customers of the hotel food and beverage, such as those in the 20s-30s, the workers, smartphones and SNS users. And also hotels should seek ways to lower price of the product to the level desired by the user to compete against substitutes. In conclusion we suggest that hotels are committed to fulfilling their role by meeting guest safety and COVID-19 compliance requirements, but a focus on immediate cleanliness and quarantine against infectious diseases, like Airbnb, will enable greater growth.

• 지능정보연구
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• 제17권4호
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• pp.1-17
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• 2011

오늘날 글로벌한 경쟁에서 고객의 만족도를 유지하고 생산성과 효율을 높이기 위해서 대량맞춤(mass customization)이 많은 선도기업에서 채택되고 있다. 대량맞춤은 제품가족과 제품 플랫폼에 근거하여 기업으로 하여금 새로운 제품을 유연하고 효율적이며 고객 요구에 신속히 대응하는 것을 용이하게 한다. 따라서 제품 플랫폼에 기반한 제품가족 전략이 대량맞춤을 실현화하는데 적절한 방법이다. 제품가족이란 다양한 시장의 요구를 충족하기 위해서 공통의 특성, 구성부품, 서브 시스템을 공유하는 일련의 유사한 제품군으로 정의된다. 이 연구의 목표는 제품가족 설계 전략을 이용하여 고객의 요구를 충족시키는 제품의 구성부품간의 우선순위를 찾아내고자 하는 것이다. 신 제품 개발을 위한 의사결정 과정은 피드백을 가지는 다 변량 의사결정 모형을 필요로 한다. 이를 위해서 분석적 네트워크 과정(analytic network process) 방법을 이용하여 의사결정 모델과 절차를 수립하였다. 구현을 위해서 제품가족 모델에 적합한 소형 PC인 넷북 제품을 선정하고, 각 제품가족에 대한 구성부품에 대하여 제안된 방법에 따라서 우선순위를 도출하였다. 구현결과를 QFD 모델을 이용하여 고객요구사항과 구성부품간의 관계를 분석하고 평가하였다.

• 한국정보과학회논문지:소프트웨어및응용
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• 제32권2호
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• pp.119-127
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• 2005

제품계열분석(product line analysis)은 제품계열자산(product line asset)을 개발하기에 앞서, 제품계열 내에 속한 제품들의 다양한 요구사항과 이들 간의 관계 및 제약사항을 분석하는 활동을 말한다. 지금까지 특성모델링(feature modeling)이라 불리는 특성 지향의 공통성과 가변성 분석은 제품계열분석의 핵심적인 부분으로 간주되어 왔다. 비록 공통성과 가변성 분석이 제품계열분석의 핵심적인 요소이지만, 이것만으로는 재사용가능하고 적응성이 뛰어난 제품계열자산(예, 아키텍처와 컴포넌트) 개발에 한계가 있다. 특성간의 의존성 및 특성결합시간도 제품계열자산 개발에 중대한 영향을 미치는 요소이다. 따라서 본 논문에서는 기존에 공통성과 가변성 관점에서 제품계열을 분석한 결과인 특성모델(feature model)을 세 가지의 특성 측면(즉, 제품특성의 공통성과 가변성, 특성간의 의존성, 그리고 특성결합시간)으로 확장한 특성지향의 제품계열분석 모델을 제안한다. 특히, 세 가지 측면의 일관성을 검증하기 위해서, 특성 지향의 제품계열분석 모델을 정형적으로 정의하고, 모델의 일관성을 검사하는 규칙을 제공한다.

• 한국산학기술학회논문지
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• 제19권12호
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• pp.441-450
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• 2018

본 연구는 복지용구 전문가 양성 교육과정을 개발하고 복지용구 전문가 교육과정의 전문적인 기준을 제시하고자 하였다. 연구 첫 단계로 복지용구 사업소 종사자, 병원 및 의료시설 종사자, 복지용구 관련 교육 강사, 복지용구 이용자를 대상으로 복지용구 전문가의 책무 영역별 작업 중요도와 교육 필요도에 관하여 설문조사를 실시하였다. 요구분석 결과를 토대로 복지용구전문가 교과목(안)을 구성한 후, 교육과정(안)을 개발하였다. 복지용구 전문가 교과목(안)과 교육과정(안)은 5명의 전문가 패널의 델파이 방법을 통해 내용타당도를 검증받았다. 그 결과, 총 21개의 교과목(전공필수 17개, 전공선택 4개)과 총 44시간(전공필수 36시간, 전공선택 8시간)으로 구성된 복지용구 전문가 교육과정(안)이 개발되었다. 본 연구는 복지용구 전문가의 질적 양성을 위한 복지용구 전문가 교육과정의 내용을 체계적으로 구성하고자 한 점에서 그 의의를 가진다고 할 수 있다. 또한 본 연구를 통해서 복지용구 전문가 교육과정의 질적 향상과 전문성을 확보할 수 있을 것이라 사료된다.