• Natural Product Sciences
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• 제16권4호
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• pp.203-206
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• 2010

A pyridyl alkaloid, 3-pyridylcarbinol (1) and benzoic acid derivatives, 4-hydroxy benzoic acid (2), 4-hydroxyactophenone (3), vanilic acid (4), and benzoic acid (5) were isolated from the rhizomes of Anemarrhena asphodeloides on the basis of spectroscopic and physicochemical analyses including 1D- and 2D- NMR techniques as well as by comparison of their data with the published values. Compounds 1 - 5 were isolated for the first time from this plant source.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2006년도 추계학술대회
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• pp.36-39
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• 2006

This paper examines critical successful facts related with the digital new product development with product innovation. For this, we have selected a Xcanvas time-machine TV of LG electronics and we have done case-study. We have performed in-depth interviews with engineers, team managers, marketers to get facts on the product development process and analyzed huge amount of data obtained from web-sites and related firms' materials. We have concluded that CSFs of Xcanvas time-machine TV are customer-centered product innovation, new perspective of considering technology and product, managing innovative team and motivation to team member.

• Journal of Information Technology Applications and Management
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• 제19권3호
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• pp.69-84
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• 2012

A web site focused on a specific product brand so called product-brand web site has become one major marketing tool as such product-brand web site provides chances for customers to experience the detailed information of the specific brand as well as emphatic the image of the brand. The purpose of this research is to examine the influence of the product-brand web site on the formation of attitude toward the product brand. Subjects of this study are users of two web sites of leading sanitary product brands. The result shows that not only emotion, playfulness and convenience perceived from the web site but also existing attitude toward the brand influence the attitude toward the web site. Further, the attitude toward the web site in turn affects attitude toward the image of the brand. The importance of this study is in its conceptualization and empirical verification of the relationship between the product-brand web site and the reputation of a brand.

• Journal of Information Technology Applications and Management
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• 제17권2호
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• pp.91-109
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• 2010

The success of new product is a key factor for getting competitive advantages. Marketing research has been investigating marketing capability, manufacturing technical capability, cross-functional integration, market knowledge competence, and competitive environment as the key success factors of new product advantage. Recently, the role of IT capability in enhancing new product advantage is assumed in the literature. However, the empirical studies on the role of IT capability are lacking. The purpose of this study is to identify the effects of IT capability on new product competitive advantages and the relationship between IT capability and the key success factors for new product advantage. Conducting an empirical field study, the IT capability is shown to have a direct effect on new product competitive advantages, and to be also the key success factor to make up for marketing capability and manufacturing technical capability. This study develops a conceptual model on the role of IT capability in enhancing new product competitive advantages by integrating marketing research and IS research.

• International journal of advanced smart convergence
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• 제10권3호
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• pp.26-32
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• 2021

The purpose of this study is to identify the impact of online golf product consumers' face on symbolic consumption trends, product satisfaction and new product purchase intention. To this end, a survey was conducted on 300 customers who have purchased golf products online at golf practice centers located in Seoul, Gyeonggi Province and Chungcheongnam-do Province. Data processing was performed using SPSS 23 and AMOS 18 to analyze verifiable factors, reliability, correlation, and structural equations. We obtained the following results. First, face has been shown to have a significant impact on symbolic consumption propensity. Second, symbolic consumption tendencies have a significant impact on product satisfaction and intention to purchase new products. Third, product satisfaction has been shown to have a negative impact on the intention of purchasing new products.

• 유통과학연구
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• 제15권4호
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• pp.15-23
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• 2017

Purpose - This research aims to determine whether the consumer affinity and ethnocentrism as well as the image of a foreign country (Japanese product as the most popular product in Indonesia) are able to influence behavior related to the perceived risk and willingness to buy foreign products from the affinity country. Research design, data, and methodology - Using survey techniques with 164 respondents, the study uses structural equation model with confirmatory factor analysis (CFA). To ensure the research objective and appropriate respondent, then we select an individual who have interest on Japanese culture & language. The primary and secondary data used in this study. Primary data refers to information collected directly from respondent by questionnaires dissemination while secondary data is provided from well-established literatures. Results - The results show us that the ethnocentrism has dominant affection role compared to affinity in order to influence consumer behavior meanwhile, the product country image has cognition role to evoke consumer desire to consume foreign products. Conclusions - From a theoretical perspective, the study contributes to international marketing literature by refining the conceptualization of the consumer affinity construct and highlighting its multidimensional nature. The consumer affinity research need to enrich in term of the context and the different culture and situation.

• International Journal of CAD/CAM
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• 제3권1_2호
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• pp.51-60
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• 2003

The growth of the World Wide Web and the advances in high-speed network access have greatly changed existing CAD/CAE environment. The WWW has enabled us to share various distributed product data and to collaborate in the design process. An international standard for the product model data, STEP, and a standard for the distributed object technology, CORBA, are very important technological components for the interoperability in the advanced design and manufacturing environment. These two technologies provide background for the sharing of product data and the integration of applications on the network. This paper describes a distributed CAD/CAE environment that is integrated on the network by CORBA and product model data standard STEP. Several prototype application modules were implemented to verify the proposed concept and the test result is discussed. Finite element analysis server are further distributed into several frontal servers for the implementation of distributed parallel solution of finite element system equations. Distributed computation of analysis server is also implemented by using CORBA for the generalization of the proposed method.

• 산업공학
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• 제18권2호
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• pp.148-157
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• 2005

The manufacturing industry with Make-to-Order production system is difficult to decide the standard information for the product and the demand is variable to estimate. In this paper, we concerned with the process planning method using data mining in the manufacturing industry with Make-to-Order environment. The subject of our study is the industry transformer plant which is received an diverse order of customer and then produced the product. Currently, process planning method is classified the standard information by hand based on the acquired knowledge through the experience. The standard information stored the various information, such as work sequence, time and so on. This process planning method needs an experts which possesses the field experience for several years. For the product specification which is varied in each order, current process planning method is not efficient due to need many times To solve this problem, we extract the information using data mining process for each processing time, and then construct the knowledge base. We propose a method which is the process planning of the industry transformer product in Make-to-Order environment using the knowledge base.

• Journal of Information Processing Systems
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• 제17권2호
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• pp.369-384
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• 2021

In a personalized product recommendation system, when the amount of log data is large or sparse, the accuracy of model recommendation will be greatly affected. To solve this problem, a personalized product recommendation method using deep factorization machine (DeepFM) to analyze user behavior is proposed. Firstly, the K-means clustering algorithm is used to cluster the original log data from the perspective of similarity to reduce the data dimension. Then, through the DeepFM parameter sharing strategy, the relationship between low- and high-order feature combinations is learned from log data, and the click rate prediction model is constructed. Finally, based on the predicted click-through rate, products are recommended to users in sequence and fed back. The area under the curve (AUC) and Logloss of the proposed method are 0.8834 and 0.0253, respectively, on the Criteo dataset, and 0.7836 and 0.0348 on the KDD2012 Cup dataset, respectively. Compared with other newer recommendation methods, the proposed method can achieve better recommendation effect.

• 한국정밀공학회지
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• 제13권3호
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• pp.158-164
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• 1996

In this paper, the CNC cutting planning module for product with three dimensional solid shape is realized to develop a smart CAD/CAM system which performs systematically from the shape design of procuct by the B-Rep solid modeler to the CNC cutting of product by a machining center. The three dimensional solid shape of product can be easily designed and constructed by the Euler operators and Boolean operators of the solid modeler. And the various functions such as the automatic generation of tool path for the rough and finish cutting processes, the automatic elimination of overcut, the automatic generation of CNC code for the machining center and do on, are established. Especially, the overcut-free tool paths are obtained by splitting the CL solid which is composed of the offset surfaces of the solid shape of product.