• 제목/요약/키워드: Product/service competitiveness

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TOPSIS방법을 이용한 물류서비스품질 우선순위 선정에 관한 연구 (A Study on the Selection of Logistic Service Quality Priority with TOPSIS)

  • 김석철;강경식
    • 대한안전경영과학회지
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    • 제19권3호
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    • pp.137-150
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    • 2017
  • Logistic enterprises want to be competitive enterprises in fierce logistic market and worry about the securement of discriminative competitiveness for it. The standards for the judgement of logistic industry's maintenance of competitiveness are not only economic feasibility of logistic costs but also the satisfaction of users because well-established service system for variety and enhancement of logistic needs. Some of the quality attributes sufficiently satisfy expectation of customers, but not guarantee high-quality satisfaction. Therefore, it's difficult to grasp quality attributes with the existing approach of perceived service quality. Quality attribute model suggested by Kano is widely used as the concept is accurate, there is high possibility to be used at the stage of product/service planning, and it can be easily applied. Kano model has a limitation that quality attributes are classified with mode and the differences between strong property of the quality attribute and week property in quality attributes were ignored. Therefore, Timko calculated customer satisfaction coefficient with the result of Kano's survey and effects of customer satisfaction and unsatisfaction through relations between satisfaction coefficient and unsatisfaction coefficient. The purposes of this study are to use ASC, the average of satisfaction coefficient and unsatisfaction, as the satisfaction of quality characteristics, decide the importance of quality characteristics with TOPSIS, a representative multi-standard decision-making method, and calculate strategy improvement propriety of logistic service quality.

서비스 산업 혁신을 위한 서비스 디자인 경쟁력 강화 전략 (Developing Strategy of Service Design Competitiveness for Service Industry Innovation)

  • 권혁인;주희엽;배수정
    • 한국IT서비스학회지
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    • 제10권3호
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    • pp.285-296
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    • 2011
  • Recently world industry trends is moved from manufacturing to service. As a result product-market ideology is central to the service enabler of the service. And value creation and delivery of consumer-oriented services as the core design industry is gaining popularity abroad. But the Service design to dispose of the whole process from planning to be done systematically is not yet established a clear concept. This study suggested problems of the current service design industry, service plans and strategies for the development of service design through open questionnaire and FGI(Focus Group Interview) for using service model methodology which is presented by HyeogIn Kwon et al.(2010). And we also consider 27 kinds of developing challenges for service design industry innovation by 6 sectors, such as workforce, R&D, legal framework, lay the foundation, knowledge service and collaborative service.

소화물 일관수송업(택배업)의 경쟁력 강화 (Competitiveness of the Small Package Express Service)

  • 송계의
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 1998년도 추계학술대회논문집:21세기에 대비한 지능형 통합항만관리
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    • pp.223-238
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    • 1998
  • In this study, to investigate the effect of process variables such as reduction in area, semi-die angle and the rectangular ratio to the corner filling which influences the dimensional accuracy of the final product in the drawing of the cluadrangle rod from a round bar, it has been simulated by three dimensional rigid-plastic finite element method. In order to reduce the number of simulation artificial neural network has been introduced. Also, through the experimental investigation, the present results have been implemented on the industrial product. In results, the main process variable is the combination of the semi-die angle in case of the irregular shaped drawing process and reduction in area in the event of regular shaped drawing process, respectively.

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신뢰성경영시스템(IEC 60300)의 효과적 도입 방안에 관한 연구 (A Study on the Effective Adoption of IEC 60300)

  • 김종걸;고재규;김창수
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2009년도 춘계학술대회
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    • pp.153-165
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    • 2009
  • It is hot issue to get the competitiveness of product through reliability-growth as well as availability and safety in almost high-technology industry including military, chemistry, nuclear, telecommunication, transportation service and so on. In advanced countries, they experienced remarkable growth based on reliability technology in materials&parts industry as well as high-tech industry. It has become a symbol of national competitiveness and created a higher value added. This paper is taking on effectively developing ways to deploy IEC 60300 dependability management system and the base technology that are needed to improve competitiveness of industries in Korea.

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경쟁전략의 관점에서 생태관광지 성공 요인 (The Successful Factors of Ecotourism with Destination Competitiveness)

  • 정하영;장은미;박덕병
    • 농촌지도와개발
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    • 제29권1호
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    • pp.33-49
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    • 2022
  • The competitive strategy perspective is one of the important approaches to develop ecotourism sites. It increases the residents' profits and overcomes the instability of the supply in the marketability. The study aims to explore the ecotourism successful factors based on competitiveness strategies. We found seven key success factors of the competitive strategy approach in the ecotourism industry as the guarantee of sustainable ecotourism as follows: infrastructure, operation management, product/technical development, human resources, service system and cultivation of tourists' understanding and behavior, marketing activities, and local resources. Conclusions and practical implications for successful factors of ecotourism are presented according to the result of the in-depth interview and focus group interview with ecotourism experts.

클라우드 성공참조모델 발굴을 통한 중소기업 IT경쟁력 강화 연구 (A Study of IT competitiveness of SMEs by Cloud Services)

  • 최성
    • 디지털융복합연구
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    • 제11권3호
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    • pp.59-71
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    • 2013
  • 클라우드 서비스(아마존 웹서비스 등)를 활용하여 글로벌 경쟁력을 갖춘 중소업체의 온라인 서비스(예. Zynga, 파프리카랩)가 등장하거나 금융시장 분석서비스가 클라우드를 활용하는 등 클라우드의 활용도가 높아지고 있으나, 국내 중소기업의 클라우드 이용은 아직 낮은 수준에 머물고 있다. 특히, PaaS(플랫폼 클라우드)가 성장하면서 모듈화된 인터넷 도구를 손쉽게 활용하여 비즈니스를 개발하는 행태가 증가할 것으로 전망되는 만큼, 국내기업의 IT부문 경쟁력 제고를 위하여 국내외 도입 성공사례를 연구하였다.

섬유제품의 경쟁력 제고를 위한 기업의 전략방안 (Corporate strategy for competitiveness of textile products)

  • 강병서
    • 경영과학
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    • 제12권2호
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    • pp.1-14
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    • 1995
  • Recently Korean textile industry has been in the phase that requires its strategy change from the less-develped country style of the labor-intensive products to the developed country style of the technology-intensive products. It needs to make more efforts to develop the value-added products to meet the customer's various needs. In addition, development of technology, equipment, and design is required to implement its corporate strategy successfully. Although Korean textile companies have currently kept skillful labor and advanced equipments, they are losing their share in the international textile markets. This is mainly because corporate management has not been involved with efficient strategy. Strategy is an adoption of a company to environment by its corporate members, thus leading to the requirement of coordination of the main functions such as manufacturing and marketing. In fact, the coordination of the two departments toward reaching the corporate goal is not easy since the two are interested in different areas, respectively. Manufacturing people show their interests in production capacity, equipment layout, process technology, quality, purchasing, and labor while marketing people, target customer, product mix, advertisement, product specification, and customer service. For this reason, conflicts sometimes happen between the two departments. There are, however, many area that need a horizontal cooperation, for instance, in layout, process technology, product mix, and potential demand. Therefore, reciprocal coordination is necessary for achieving the firm's common objectives. This study was concerned with determining the factors that enhance the competitiveness of textile firms so that they could reach the common goal of the two departments with a horizontal collaboration.

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자동차 부품 프레스공정의 생산시스템 구축 (Construction of Production System for The Automotive Components at Press processes)

  • 손재율
    • 한국기계가공학회지
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    • 제8권3호
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    • pp.54-61
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    • 2009
  • General manufacturing process of the manufacturing time and manufacturing process problems have a problem. In the past, in the manufacturing process the data by hand has been. Therefore, the production performance management information, and materials input, output information, equipment information of the failure of the management problems emerged. Through this research, improvements in real-time production information to collect distribution and overall productivity will increase the efficiency of the system. the production process to improve the quality of management, efficient production methods are presented. is a stable quality control. POP system The new building should be. This is the executive or administrative decisions support. It increases productivity, efficiency, and reduce production costs, increase product reliability. This will increase the company's reputation. This increases the competitiveness of enterprises. POP system toward the future with the new destroyer to prepare for our company. Collectively POP system build this research improves the reliability of the product. Improves the quality of customer service. The expansion of product sales is. increase the competitiveness of enterprises. companies should prepare for the future of the business.

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해외직판 인터넷 쇼핑몰에서 소비자의 재구매 의도에 관한 연구 - 일본 소비자를 중심으로- (A Study on the Repurchase Intention of Customers in the Foreign Direct Sales Internet Shopping Mall - Focused on the Japanese Customers -)

  • 박석준;황경태
    • 디지털융복합연구
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    • 제14권6호
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    • pp.199-218
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    • 2016
  • 본 연구의 목적은 일본 소비자를 대상으로 해외직판 쇼핑몰의 재구매 의도에 미치는 영향 요인을 식별하고, 이를 실증적으로 검정하는 것이다. 연구모델은 가격경쟁력, 제품다양성, 평판, 원산지이미지, 이용편리성, 배송서비스, 사후서비스 등 7개의 독립변수와 하나의 매개 변수(신뢰), 그리고 종속변수(재구매 의도)로 구성되었다. 연구결과, 재구매 의도는 소비자의 신뢰에 영향을 받으며, 소비자의 신뢰에 영향을 미치는 요인은 평판, 원산지 이미지, 이용 편리성, 배송 서비스, 사후 서비스였다. 반면, 가격 경쟁력과 제품 다양성은 신뢰에 유의한 영향을 미치지 않았다. 본 연구의 결과는 향후 해외직판 쇼핑몰 분야의 연구에 방향과 기반을 제공할 수 있을 것이다. 실무적으로는 해외직판 쇼핑몰을 출범시키거나 운영하는 과정에서 쇼핑몰의 시장 확대 및 진출 전략을 수립하는데 도움이 될 수 있을 것이다.

연구개발 분야의 IT 서비스 전략: e-R&D를 중심으로 (IT Service Strategy for e-R&D)

  • 이주성;장인수
    • 서비스연구
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    • 제2권2호
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    • pp.1-21
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    • 2012
  • e-R&D 활동이란 가상공간에서 인터넷 등의 네트워크나 컴퓨터 소프트웨어를 이용하여 R&D 활동을 전개해 나가는 것을 의미한다. 최근 빠른 속도의 기술변화와 다양해진 고객의 수요로 인해 기업은 생산성 향상의 문제에 직면하면서 e-R&D 필요성을 절감하고 있다. 본 논문에서는 e-R&D의 동향, 적용 사례 및 e-R&D 활성화를 위한 전략적 시사점을 살펴보고, 이를 통하여 미래기업의 e-R&D 모델과 디지털산업 육성 및 기술경쟁력 확보를 위한 e-R&D 정책을 제시하였다.

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