• Title/Summary/Keyword: Product/Service

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Evaluation of Airline Service Education Using the CIPP Model -focus on factors which influenced satisfaction and recommendation of the training program- (CIPP모형을 활용한 항공서비스교육 평가 -만족도 및 재추천에 미치는 요인을 중심으로-)

  • Park, Hye-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.510-523
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    • 2012
  • The purpose of this study is to evaluate an airline service training program based on the CIPP model. Evaluation areas were divided into context, input, process, and product. We analyzed the factors which influenced program satisfaction and recommendation of the training program. Two hundred and one learners who participated in an airline service training program were selected for a survey. The results of this study are as follows. The factors which positively influenced training satisfaction were educational goals in context evaluation, interaction between learners and instructors, managing programs in process evaluation, and training performance in product evaluation. The factor which negatively influenced training satisfaction was human resources in input evaluation. On the other hand, the factors which positively influenced training recommendation were educational goal, assessing needs in context evaluation, interaction between learners and instructors, supporting programs in process evaluation, and training performance in product evaluation. The factor which negatively influenced training recommendation was assessing needs in context evaluation. The results of this study are expected to make an important contribution to the development of service training programs in airlines.

Study on Consumer's Complaints Behavior and Information Search Behavior According to Return Factors of the Internet Fashion Mall (인터넷 패션쇼핑몰의 반품요인에 따른 소비자 불평행동과 정보탐색행동에 관한 연구)

  • Kim, Ju-Hee
    • Fashion & Textile Research Journal
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    • v.12 no.6
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    • pp.745-754
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    • 2010
  • This study is to find return factors when modern consumers purchase goods from an internet shopping mall and then to analyze the characteristics of complaints act and information search behavior. Subjects of research are 245 men and women, who have experience with more than one return in internet fashion shopping mall, in their twenties. The data were analyzed by using Factor analysis, Cronbach's analysis, one-way ANOVA, Duncan test as a post identification, Pearson's correlation analysis and multiple regression analysis. The results of this study are that male and female consumers in their 20s are mainly aware of the return factors: impulse buying, product status, deliver service, service after purchase, hype and comfortableness. And complains behavior often conduct public action, private action, nonaction. Information search behaviors for risk reduction when they purchase are product comparison, oral information search, neutral marketing information search, and service information search. The return factor from the internet fashion shopping had the greatest impact on public action and deliver services factor was a big complaint. In addition, impulse buying & Hype affect private action and non-action is influenced by impulse purchase. The consumer types by the return factors in internet fashion shopping mall are classified into the return group by deliver service, the return group by complex factors, and the return group by product status. Furthermore, there are significant differences in complaining behavior among these groups. In the information search behavior for reduction of risk factors, the return group by complex factors did more active information search behavior than the other groups. The return group by deliver service searched oral information and the return group by product status explored the neutral marketing information.

An Effect of a Company's Organizational Orientation and R&D Capability on the Success of New Products/Services (기업의 조직지향성과 연구개발능력이 신제품/서비스 성공에 미치는 영향연구)

  • Han, Gyu-hyeong
    • Journal of Venture Innovation
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    • v.4 no.3
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    • pp.31-47
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    • 2021
  • Variables such as R&D capability and organizational orientation have been dealt with in previous studies on factors that affect the success of new products/services in technology-based companies, but there have been few studies examining the causal relationship of these variables from an integrated perspective. Therefore, this study aims to analyze the effect of the organizational orientation and R&D capability of technology-based SMEs, consisting of customer orientation, innovation orientation, and competitor orientation, on the success of new products/services. In addition, we want to analyze the influence of a company's product/service competitiveness on the success of new products/services. The survey was commissioned by a research company, and 382 valid copies were analyzed by conducting a survey to corporate members in the technical job-related industry. The questionnaire analysis was performed using SPSS 26.0 and Smart PLS 3.0.Customer orientation, innovation orientation, and competitor orientation were found to have a positive effect on product/service competitiveness. It can be said that market changes in product/service competitiveness, technology improvement capability, target market analysis, etc. meet the objectives of most research projects, such as the success of new products/services. In addition, product/service competitiveness was found to have a positive effect on the success of new products/services. It can be seen that R&D capability has a positive effect on the success of new products/services and plays an important role in business expansion of SMEs. From this analysis result, it was found that the organizational orientation and R&D capability of a company have a positive effect on the success of new products/services. Based on the results of this study, implications were presented on the factors that a company must have for the success of new products/services.

The Product Life Cycle Support Initiative Protecting and exploiting your investment in product data

  • Mason, Howard
    • Proceedings of the CALSEC Conference
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    • 2001.02a
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    • pp.499-520
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    • 2001
  • ◈ B2B e-commerce is set to grow significantly in the next 5 years ◈ There is a growing trend towards leveraging the information asset to win new business in the Maintenance, Repair and Overhaul (MRO) market ◈ After-market service is forecast to be a significant element of the B2B market ◈ Existing standards do not fully address the product support requirement ◈ PLCS standards will allow support information to be aligned with the changing product over its entire life cycle ◈ Adoption of PLCS standard will lead to reduced operating costs and increased product availability.(omitted)

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A Study of the Service Quality, Perceived Price and Product Quality, and Store Image on Store Loyalty (대형할인점 의류매장의 서비스품질, 가격과 품질지각, 및 점포이미지가 점포애호도에 미치는 영향)

  • Lee, Ok-Hee;Kim, Ji-Soo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.10
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    • pp.1548-1558
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    • 2008
  • The goal of this study was to investigate the impacts of service quality, product quality, and perceived price on store loyalty of the clothes shops at a large-scale discount store. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data were factor and reliability analyzed using the SPSS program. And Regression was used to verified the relationships between the constructs. Among the five hypotheses set in the research model, total four were selected through empirical analysis and the rest one were rejected. The empirical results showed the following managerial implications. First, consumer' perceived service quality has a positive relationship with store image and store loyalty. Second, product quality has a positive relationship with store image. Third, store image has positively related with store loyalty. Fourth, perceived price has not significantly related with store loyalty. Finally, store image in large-scale discount store is 'sales people', 'VMD/atmosphere', and 'assortment' on forming the store image. Especially, 'assortment', 'oust and friendship', and 'symbol' have significantly related with store loyalty.

Effects of HACCP System Implementation on Domestic Livestock Product Plants

  • Baek, Seung-Hee;Kang, Soo-Cheol;Lee, Won-Cheol;Nam, In-Sik
    • Food Science of Animal Resources
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    • v.32 no.2
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    • pp.168-173
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    • 2012
  • The objective of this study was to investigate the problems and benefits associated with the implementation of HACCP on livestock product of plants in Korea. The survey was carried out by randomly selecting 115 HACCP accredited meat processing plants, all across the country. A total of 105 complete responses were selected for analysis. The results were as follows: approximately 60% of the respondents employed less than twenty workers. The average period of operating HACCP system was 3.4 years. The respondents replied that the major incentive to implement the HACCP system was to improve hygiene management ability. More than half of the respondents (59.05%) claimed that the implementation of the HACCP system cost less than 400 million won, and the highest investment in terms of cost was the freezer/refrigerator. In the preparation period taken to implement the HACCP system, the 6-12 mon category had the highest percentage (55.24%). Most respondents replied that there was an increase in the customer satisfaction, plant image and turnover, after HACCP implementation (p<0.05). A total of 98.09% of respondents had the opinion that their plant workers had improved in their understanding of food hygiene by HACCP implementation (p<0.05). Approximately 79% of respondents indicated that customer complaints decreased, as a result of HACCP implementation.

Negative Word-of-Mouths in Online Community : Contents and Life Cycles

  • Wang, Chih-Chien;Wang, Pei-Hua;Yang, Yann-Jy;Yang, Yolande Y.H.
    • Journal of Information Technology Applications and Management
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    • v.20 no.3
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    • pp.79-92
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    • 2013
  • Word-of-mouths (WOMs) are now an important information source for purchase decision. Due to the advance in internet technology, people now can share online their consumption experience, both positive and negative, to others. The WOMs may diffuse to not only their friends but also enormous online users. When consumers dissatisfy the product or service, they may share the dissatisfactory experience to others as WOM, which may bring out discussions for the product or service. The discussions on the negative WOM may help to communicate the negative information to enormous others, which may damage the sale of the product or service. The diffusion and life cycle of negative WOM is an important issue for managers. However, few studies focus on it. Thus, the current study focuses on the discussion pattern and life cycle of negative WOMs by observing the 782 discussion articles in a large online community.

Implementation of Tracking and Authentication system for Product using RFID/EPC-IS network (RFID/EPC-IS 네트워크를 이용한 제품 추적 및 인증시스템 구현)

  • Shin Myeong-Sook;Hong Seong-Pyo;Lee Joon
    • The KIPS Transactions:PartA
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    • v.13A no.4 s.101
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    • pp.317-322
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    • 2006
  • The development of RFID system is increasing rapidly by applying to variety fields recently. Especially, RFID system is used to the focus technology of the supply chain management in distribution field of the supplier. In distribution field, We have to grasp products quickly and correctly, but this has a problem to make an inventory of products in real-time because of products transfer. In this paper, to solve this problems. We grasp the state of inventory in real-time by using EPC-IS network becoming the organizational standard of RFID network. also, We offer an authentation of product service to grasp counterfeits and stolen goods in real-time. Therefore, in this paper, We show to be able to process an authentation of product service and inventory of products in distribution field in real-time.

Expansion of EPCIS and EPCDS for Efficient Distributed Logistics Information Management (효율적인 분산 물류정보 관리를 위한 EPCIS와 EPCDS의 확장)

  • Kim, Ji-Ho;Shin, Gi-Won;Park, Dae-Won;Kwon, Hyuck-Chul
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.11
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    • pp.1076-1080
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    • 2010
  • EPCglobal Network is based on the Electronic Product Code(EPC) and rapidly opening up to many enterprises that have close relationships with each other. Since a huge amount of logistics Information is distributed in the EPCglobal Network, it needs to manage them effectively. Global logistics companies and institutes are studying and setting up the standards about EPC Information Service(EPCIS), Object Name Service (ONS) and EPC Discovery Service(EPCDS) in the RFID and EPC-based logistics information network. In this paper, we propose expanded EPCIS and EPCDS that are satisfy EPCglobal standards and enable more effective logistics information management.