• Title/Summary/Keyword: Product/Service

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A Framework for Creating Inter-Industry Service Models in the Convergence Era (융합 서비스 모델 개발 방법론 및 체계 연구)

  • Kwon, Hyeog-In;Ryu, Gui-Jin;Joo, Hi-Yeob;Kim, Man-Jin
    • Asia pacific journal of information systems
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    • v.21 no.1
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    • pp.81-101
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    • 2011
  • In today's rapidly changing and increasingly competitive business environment, new product development in tune with market trends in a timely manner has been a matter of the utmost concern for all enterprises. Indeed, developing a sustainable new business has been a top priority for not only business enterprises, but also for the government policy makers accountable for the health of Its national economy as well as for decision makers in what type of organizations. Further, for a soft landing of new businesses, building a government-initiated industry base has been claimed to be necessary as a way to effectively boost corporate activities. However, the existing methodology in new service and new product development is not suitable for nurturing industry, because it is mainly focused on the research and development of corporate business activities instead of new product development. The approach for developing new business is based on 'innovation' and 'convergence.' Yet, the convergence among technologies, supplies, businesses and industries is believed to be more effective than innovation alone as a way to gain momentum. Therefore, it has become more important than ever to study a new methodology based on convergence in industrial quality new product development (NPD) and new service development (NDS). In this research, therefore, we reviewed any restrictions in the existing new product and new service development methodology and the existing business model development methodology. In doing so, we conducted industry standard collaboration analysis on a new service model development methodology in the private sector and the public sector. This approach is fundamentally different from the existing one in that ours focuses on new business development under private management. The suggested framework can be categorized into industry level and service level. First, in the industry level, we define new business opportunities In occurrence of convergence between businesses. For this, we analyze the existing industry at the industry level to identify the opportunities in a market and its business attractiveness, based on which the convergence industry is formulated. Also, through the analysis of environment and market opportunity at the industry level. we can trace how different industries are lined to one another so as to extend the result of the study to develop better insights into industry expansion and new industry emergence. After then, in the service level, we elicit the service for the defined new business, which is composed of private service and supporting service for nurturing industry. Private service includes 3steps: plan-design-do; supporting service for nurturing industry has 4 steps: selection-make environment- business preparation-do and see. The existing methodology focuses on mainly securing business competitiveness, building a business model for success, and offering new services based on the core competence of companies. This suggested methodology, on other hand, suggests the necessity of service development, when new business opportunities arise, in relation to the opportunity analysis of supporting service based on the clear understanding of new business supporting infrastructure optimization. Meanwhile, we have performed case studies on the printing and publishing field with the restrict procedure and development system to assure the feasibility and practical application. Even though the printing and publishing industry is considered a typical knowledge convergence industry, it is also known as a low-demand and low-value industry in Korea. For this reason, we apply the new methodology and suggest the direction and the possibility of how the printing and publishing industry can be transformed as a core dynamic force for new growth. Then, we suggest the base composition service for industry promotion(public) and business opportunities for private's profitability(private).

Ontology-based Semantic Searching Web Service and Integration with PDM (온톨로지 기반 의미검색 웹 서비스와 PDM과의 통합)

  • Hahm, Gyeong-June;Suh, Hyo-Won;Yang, Young-Soon;Choi, Young
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.21 no.6
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    • pp.579-587
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    • 2008
  • In collaborative environment, since each agent generally uses different words for the same meaning, there is an obstacle for information sharing. In collaborative product development environment, each agent has different words for representing same product information. As a result, it is hard to share product information in this situation. For solving this problem, semantic-based product information is needed. In this paper, a ontology-based semantic searching system which is able to interact with legacy PDM systems is proposed for product information sharing in collaborative environment Product ontology is represented with OWL format, and the product ontology is processed by Pellet reasoning engine for semantic searching. The system is implemented as a web service which can be integrated with other systems. This paper also introduces the approach with which a PDM system provides a function of semantic search with this search system.

A Study on the Clothing Quality and Service Quality of Internet Shopping Mall According to Clothing Involvement (의복관여도에 따른 인터넷 쇼핑몰의 의복품질과 서비스품질 지각에 관한 연구)

  • 류은정
    • Journal of the Korean Society of Costume
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    • v.52 no.5
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    • pp.187-196
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    • 2002
  • The purpose of this study was to clarify differences in their perceptions in relation to clothing quality and service quality of internet shopping mall according to classified consumer groups by clothing involvement. The 248 questionnaires were collected from female and male students of university who experienced browsing at the website for clothing shopping. Using SPSS Win package, Cronbach's $\alpha$, frequency. percentage, factor analysis, cluster analysis, ANOVA, SNK multiple range test and multiple regression analysis were performed. The results could be summarized as follows. First. the dimension of clothing involvement divided consumers into three different groups: fashion/importance group, pleasure group and symbol group. Second, the significant differences among the classified clothing involvement groups were found in the perceptions in relation to clothing product quality and service quality of internet shopping mall. Third. pleasure and symbol of clothing involvement, physical attributes and expressive goals of clothing quality, and product assortment and promotion of service quality in the internet shopping mall had an effect on the purchase intend of internet shopping mall.

Effects of Price Perception and Store Attributes on Fashion-Related Store Choice Behavior;Focused on Department Store, Discount Store, and Internet Shopping Mall (가격인지차원과 점포속성이 패션제품 점포선택행동에 미치는 영향;백화점, 할인점, 인터넷 쇼핑몰을 중심으로)

  • Sung, Hee-Won
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.8
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    • pp.1274-1285
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    • 2008
  • The purpose of this study is to investigate influences of perceived price dimensions and store attributes on store choice behavior. Three major retail formats, department store, discount store, and internet shopping mall in retail industry were compared with respect to store attributes and intention to purchase fashion products. Data were obtained from 427 consumers aged 25-49 years old. The results were as follows. (1) Multidimensional aspects of the price construct were identified: price-quality schema, prestige sensitivity, price mavenism, value consciousness, price consciousness, and sales proneness. (2) Store attributes included product assortment, quality per price (Q/P), service, and symbolic image in general. However, store attribute factors of three retail formats consisted of slightly different items. Department stores presented the highest level of mean scores on product quality, customer service, and symbolic images, while internet mall exhibited highest on product variety, information comparison, and quality per price. (3) Respondents presented high level of intention to purchase fashion products at internet mall, department store, and discount store in that order. (4) Purchase intention at department store was predicted by Q/P, service, symbolic image, prestige sensitivity, product assortment, clothing consumption, and age in order. Purchase intention at discount store was influenced by assortment & Q/P, symbolic image, clothing consumption, and sales proneness, whereas internet mall was predicted by product assortment, Q/P, service, price mavenism, and price-quality schema.

A Study on customer satisfaction with self technological - based product (정보화시대의 무인자동화 제품디자인이 고객만족에 미치는 영향에 관한 연구 - 중요사건기법(critical incident technique)을 중심으로 -)

  • 박종찬
    • Archives of design research
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    • v.17 no.3
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    • pp.283-292
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    • 2004
  • Today's fast-paced world is becoming increasingly characterized by technology-facilitated transactions. Growing numbers of customers interact with technology to create service outcomes instead of interacting with a service firm employee. Self-service technologies provide technological interfaces that enable customers to produce a service independent of direct service employee involvement. To investigate on the customer satisfaction with self-technological based product design in Subway. I used the critical incident technique developed by Flanagan(1954) with quantitative measures of attributions. In this research, it results that customers are considered more important the value of technological-function and easy to use than the aspect of automated machine. It is likely that the technological aspect of many self-service options has a unique influence on customer perceptions of self-service encounters. Also, Research has shown that customer's needs are defined as situations in which external environmental factors add a sense of urgency to the transaction and saved time. On the other hand, customers realize that their favorable image of self-technological based product follows as ; first, customers prefer to the simple & modern image on the aspect of product design, secondly, customers prefer to the hitech-functional image to do its job fast in a short time by automated technology on the aspect of functional service, thirdly, customers prefer to the comfortable and sanitary image to be suitable for the underground circumstance.

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A Study on Service Quality and Satisfaction of Fashion Retail Stores -Focusing on departmentstore, discountstore, East & South gate fashion shopping mall- (패션점포의 서비스품질과 만족에 관한 연구 -백화점, 할인점, 동대문과 남대문 패션쇼핑몰을 중심으로-)

  • 이주영
    • Journal of the Korean Society of Costume
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    • v.53 no.2
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    • pp.171-182
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    • 2003
  • The purpose of this study was to determine dimension of service quality, there by to analyze difference of service quality according to the types of fashion retail stores. and to investigate consumer variables (demographic characteristics, purchase behavior) and service quality which affect consumer satisfaction. The subject were 451 women in the age of twenty to forty years old who live in Seoul and the suburban of Seoul. The results of the study were as follows : First, it was found that fashion retail store's service quality was classified 5 factors: (1)salesperson. (2)convenience of shopping, (3)variety of product and facility. (4)store policy, (5)efficiency of movement. Second, departmentstore was evaluated the highest in terms of all factors. Discountstore was evaluated highly in terms of store policy and lowly in terms of variety of production and facility. East & South gate fashion shopping mall was evaluated the lowest in terms of all factors except variety of product and facility. Third, service quality and satisfaction showed significant differences in demographic characteristics. Purchase behavior of each fashion retail stores showed significant differences. The difference of service quality and satisfaction depending on purchase behavior showed a significant positive relation. Forth, service quality of discountstore and East & South gate fashion shopping mall were affected by purchase behavior partially. Departmentstore users were affected by salesperson and store policy. Discountstore users were affected by all factors except convenience of shopping. East & South fate fashion shopping mall users were affected by all factors.

Product-Service System : Current Status and Research Issues (제품-서비스 통합 시스템 : 현황 및 연구방향)

  • Kim, Kwang-Jae;Hong, Yoo-Suk;Park, Kwang-Tae;Lim, Chie-Hyeon;Heo, Jun-Yeon;Kang, Chang-Muk;Baek, Min-Jeong;Park, Geun-Wan
    • Journal of Korean Institute of Industrial Engineers
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    • v.37 no.3
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    • pp.234-247
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    • 2011
  • Product-service system (PSS) is a novel type of business model integrating products and services in a single system. It provides a strategic alternative to product-oriented economic growth and price-based competition in the global market. This paper first reviews the current status of PSS, including its concept, characteristics, benefits, and cases. This paper then reviews the existing literature and identifies major research issues for three main phases of a PSS development lifecycle, namely, PSS design, PSS evaluation, and PSS operation. This research is expected to contribute to promoting awareness and improving understanding of PSS in our society and planning of future research in this field.

Customer Experience and Repurchase Intention in Multi-Channel: Customer Satisfaction as Mediating Variable

  • MUSTIKASARI, Anita;KRISNAWATI, Maria;SUTRISNO, Endro
    • The Journal of Industrial Distribution & Business
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    • v.12 no.3
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    • pp.7-19
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    • 2021
  • Purpose: This study aims to examine customer experience toward repurchase intention in offline and online stores and discuss customer satisfaction as a mediator variable. Research design, data, and methodology: This study investigates customer experience that consists of product, customer service, staff service, shopping environment and shopping procedure toward customer satisfaction using Regression Linear. This study also measures customer satisfaction as a mediated variable in the relationship between customer experience and repurchase intention using Sobel Test. Results: Almost all of the customer experience hypothesis is significant toward customer satisfaction, shopping process experience in the context of the online channel to customer satisfaction is not significant. We also found that customer satisfaction can be mediated variable in customer experience toward repurchase intention. Conclusions: Retails who want to make customers feel satisfied to have to make sure that have good resources in improving the product, the customer service is easy to contact to find the solution over customer problem in purchasing product, also develop the staff member skill in functional product knowledge, presentations, and communicating with customers online or offline, the retailer has to create enjoyment and pleasurable customer emotion through the shopping environment and also give seamless shopping experience to their customer in two-channel.

The Effect of Consumers' Choice Overload and Avoidance of Similarity on Innovativeness and Use Compatibility in Online Recommendation Service (소비자의 선택 과부하와 유사성 회피 성향이 온라인 추천 서비스의 혁신성과 사용 적합성 지각에 미치는 영향)

  • Yoon, Namhee;Lee, Ha Kyung;Jang, Seyoon
    • Fashion & Textile Research Journal
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    • v.21 no.2
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    • pp.141-150
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    • 2019
  • Online recommendation services help people search for an appropriate product among a huge assortment in stores that also minimize consumers' choice overload. People with a need for uniqueness are likely to prefer this online recommendation service based on individual needs and tastes. This study verifies the effect of consumers' choice overload and similarity avoidance in consumers' evaluation towards an online recommendation service with a focus on innovativeness and use comparability. Two-hundred consumers participated in this study and data were collected through an online survey firm. A mock retailer's webpage was created and showed six types of sneakers, which was presented as a result of product recommendation based on consumers' personal information. Data was analyzed using confirmatory factor analysis (CFA), analysis of variance (ANOVA), and regression analysis. The results show that people with a high similarity avoidance perceive an online recommendation service as an innovative and compatible service. They also perceive a high level of use compatibility for an online recommendation service, especially when it is difficult to choose a product under choice overload. Innovativeness and use compatibility of an online recommendation service increase behavioral intention. The results of this study can contribute to strategies to start online recommendation services from online retailers' websites that identify circumstances in which consumers can adopt innovative services in a positive manner.

A Development Method of Web System Combining Service Oriented Architecture with Multi-Software Product Line (서비스지향 아키텍처와 멀티소프트웨어 프로덕트라인을 결합한 웹 시스템 개발 방법)

  • Jung, IlKwon
    • The Journal of Society for e-Business Studies
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    • v.24 no.3
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    • pp.53-71
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    • 2019
  • As software systems become more complex and larger, software systems require a way to reuse software components or modules to provide new functionality. This paper designed a development method of web system combining SOA(Service Oriented Architecture) with MPSL(Multi-Software Product Line). According to provides SOA and MPSL, this paper suggested to service providers and service users to provide and reuse variable services. From the viewpoint of service provider, the suggested method identifies and implements reusable variable services as features by syntax-based, functional-based, and behavior-based methods applying feature identification guidelines and manages them as reuse assets. From the user's point of view, it is possible to develop a web system by constructing a service by workflow model as a method of structure and reconfigure services. As a result of measuring the reuse of the web system constructed in this paper by the function point, the cost reduction effect was verified by applying it to the similar project with the increase of reuse.