• Journal of Venture Innovation
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• v.6 no.3
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• pp.221-240
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• 2023

In a recent study conducted in South Korea, a nation grappling with the implications of an increasingly super-aged society, researchers empirically analyzed the factors influencing seniors' satisfaction with financial institutions' wealth management (WM) services. We surveyed 250 seniors who utilized financial institutions' wealth management services. Independent variables such as product(diversity, profitability, stability), employee(expertise, problem-solving ability, customer orientation), physical evidence, process, inheritance service, and trust service were carefully examined. Employing hierarchical regression analysis, we tested hypotheses within an established research model. The findings revealed that variables like product stability and profitability, employee problem-solving ability, customer orientation, process, inheritance service, and trust service significantly positively affected satisfaction with WM services. In contrast, no substantial association was detected between satisfaction and factors like product diversity, employee expertise, or physical evidence. Among the influential factors, the order of impact was determined to be employee customer orientation, problem-solving ability, trust service, product stability, inheritance service, product profitability, and process. This research provided essential insights into the nuanced preferences and needs of seniors concerning wealth management services. The detailed examination of the subject might also shed light on similar challenges faced in the other aging societies. As the global population continues to age, the implications of this study could reach far beyond the borders of South Korea. By understanding these key determinants of satisfaction, financial institutions worldwide can tailor their wealth management services to better meet the unique demands of the senior population.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.590-594
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• 2008

산업의 융합화 추세는 IT서비스 산업이 복잡한 서비스 시스템 통합과 더불어, 제품과 서비스의 융/복합화를 위한 PSS(Product Service System) 구현에 많은 노력을 요구하는 동인으로 작용하고 있다. 이는 제품의 서비스화(product servicize)와 서비스의 제품화(service productize) 현상의 가속화로 인해 제품과 서비스의 구분이 모호해지고 있는 산업변화에 대응하려는 산업의 노력으로 판단된다. 고객 가치 향상을 위해 IT서비스 제조산업(IT Service manufacturing)에서는 제품과 서비스의 모호한 경계를 극복하고, 서비스중심의 신규 IT서비스를 개발할 수 있는 무형의 프로세스 정립이 요구된다. 본 연구에서는 서비스 사이언스 측면에서 제공되는 기법들(PSS, NPD, NSD, UCD, Contingency theory)을 검토하여, IT서비스 제조산업의 특성이 반영된 마케팅 지원 process tool을 개발하는 데에 목적이 있다. 제안된 tool은 목표시장 및 기술환경의 분석과 동시에 IT서비스 제품 분석을 통해 IT서비스 사업 마케팅 기회를 전략적으로 탐색할 수 있는 도구가 될 수 있을 것으로 판단된다.

• Proceedings of the Technology Innovation Conference
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• 2009.02a
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• pp.583-604
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• 2009

최근 제조 기업들의 가장 큰 화두 중 하나는 제품과 서비스의 통합이다. 그간 제품과 서비스 통합과 관련한 다양한 개념들이 제시되어 왔으나, 정의 및 유형에 대한 보편적인 프레임워크가 존재하지 않는다. 본 연구에서는 제품과 서비스의 통합에 관련된 다양한 개념들을 아우르는 포괄적인 용어 (umbrella term)로써 통합 제품-서비스(integrated product-service: IPS)를 제시한다. 기존 문헌 연구를 통해 IPS 관련 기존 개념들을 개괄하고, 이들을 Product/service fusion과 Product/service Convergence의 두 가지로 분류한다. 다음으로 IPS를 유형화하기 위한 분류체계(typology)로써 IPS 큐브(cube)를 제시한다. IPS 큐브는 통합의 형태(pattern), 원천(origin), 기술(technology)의 세 가지 차원으로 구성되며, 각 차원이 모두 세 가지 유형으로 구분되기 때문에, IPS 큐브는 27개의 셀로 이루어진 정육면체 형태를 띤다. 각 셀은 고유한 IPS 유형을 나타내며, 각 셀에 해당하는 실제 IPS 사례들이 제시된다. 본 연구에서 제시한 IPS 큐브는 유형별 IPS 개발을 위한 전략, 프로세스, 방법론을 개발하는데 있어서 유용한 시사점을 제공해줄 수 있다.

• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.4
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• pp.81-89
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• 2011

In recent business environments, the competition among firms is shifting from the competition based on individual firm only to the competition based on alliance of firms. This is because it is not easy for a firm to perform all functions which consumers want. Thus, it is more effective to combine core competencies of different firms based on a strategic partnership. It is essential to establish a strategic partnership and this strategic partnership is a key success factor in PSS(Product-Service System) which combines products and services. In this paper, we propose a profit sharing model for PSS partnership. We first analyze customer's utility using Cobb-Douglas utility function and then propose the PSS profit sharing ratio considering functionalities and cost structures based on the combination ratio of PSS. This paper helps firms to develop partnership strategies for PSS.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.472-482
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• 2007

This study is designed to examine differences in the well known relationship between risk perception and purchase intention when shopping fashion products Online. In addition, the role of attitude in the process was investigated. 155 Korean college students and 165 U.S. college students participated in the study. Structural equation modeling with risk factors(product delivery, transaction, service) as antecedents, purchase intention as the consequence, and attitude as the mediating variable were analyzed. Results indicated that, for Korean respondents, product delivery risk and transaction risk had significant indirect effect on purchase intention through attitude. Service risk had significant direct effect. For U.S. respondents, product delivery risk had both direct and indirect effect on purchase intention whereas transaction risk had only indirect effect. Service risk did not have significant influence on purchase intention.

• Journal of Korean Society for Quality Management
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• v.40 no.2
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• pp.156-165
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• 2012

The objective of this study is to identify the critical dimensions of comprehensive quality and to prioritize them for improvement of the quality competitive advantage. The critical dimensions, sub-dimensions and measurement items of comprehensive quality were abstracted from literature of quality, and constructed a model of hierarchical structure. 115 experts in four groups(supplier, buyer, consultant, and professor) were participated in pair-wise comparison of quality dimensions, but some of these responses were removed because the overall consistency of evaluator judgements exceed the acceptable ratio of 0.10. The priorities of quality dimensions for industrial and consumption goods were calculated respectively using the analytic hierarchy process(AHP) approach. As a result, product quality had the highest weight of 0.65, followed by support quality(0.18) and service quality(0.17) for industrial goods while product quality also had the highest weight of 0.62, but service quality(0.22) was preferred over support quality(0.16) for consumption goods.

• Journal of Computational Design and Engineering
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• v.3 no.2
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• pp.112-120
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• 2016

This paper proposes eight groups of twenty nine scoring criteria that can help designers and practitioners to compare and select an appropriate methodology for a certain problem in designing product service system (PSS). PSS has been researched for more than a decade and is now becoming more and more popular in academia as well as industry. Despite that fact, the adoption of PSS is still limited for its potential. One of the main reasons is that designing PSS itself is a challenge. Designers and developers face difficulties in choosing appropriate PSS design methodologies for their projects so that they can design effective PSS offerings. By proposing eight groups of twenty nine scoring criteria, this paper enables a "step by step" process to identify the most appropriate design methodology for a company's PSS problem. An example is also introduced to illustrate the use of the proposed scoring criteria and provide a clear picture of how different design methodologies can be utilized at their best in terms of application.

• Journal of the Korean Home Economics Association
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• v.34 no.5
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• pp.67-84
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• 1996

This study examined two laws protecting consumer's safety, the 'Product Liability Law' and 'Legal Regulations on Recall Service.' and investigated the need for and importance of the laws. Second, the requirements regarding the procedures for implementing these laws were reviewed. Regarding the 'Product Liability Law', the study considered how the damage and injury of consumers caused by defects in production would be compensated and under what conditions. Regarding the law to regulate Recall service, this study reviewed when and how producers must recall their products because of their defects. Finally, the directions for enacting these laws were suggested, and several difficulties arising from their enactment were considered. Several suggestions were made to enact these two raws in order to enhance comsumer safety, consumer sovereignty, and consumer well-being.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2005.11a
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• pp.369-378
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• 2005

본 논문에서는 유비쿼터스 환경에서 유동 소비자가 서비스의 유동성을 보장받을 수 있는 지능형 여행정보서비스를 제안하고자 한다. 본 시스템은 유비쿼터스 환경에서 여행자가 필요로 하는 정보획득을 돕기 위해 다양한 상품제안, 그 상품들 간의 연계를 통한 맞춤제안을 목적으로 설계되었다 여행정보시스템에 연관된 상품들은 호텔, 비행사, 자동차, 여행지 정보, 음식점 및 Business Trip 등이다. 따라서 여행자의 요구 및 상황의 변화에 맞게 연관상품의 Schedule 맞춤을 위한 지능형 여행 최적정보시스템의 연구가 요구된다. 이를 위해 본 연구에서는 Traveling Service 지원을 위해 첫째 여행자의 요구에 따른 단일상품의 복합상품화(Product bundling)를 위한 방법론을 제안하였다. 둘째, 복합상품을 구성하기 위해 필수적인, 개별정보시스템에 이질적인 형태로 저장되어있는 단일상품에 대한 정보를 공유하기 위해, 여행상품과 온톨로지의 구축이 요구된다. 이에 본 논문에서는 OWL 기반의 온톨로지를 구축하였다. 온톨로지 기반의 여행정보시스템은 향후 시맨틱 웹서비 기반의 지능형 여행정보시스템 구축을 위한 초석으로 활요될 것이다.

• Asia-Pacific Journal of Business
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• v.10 no.2
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• pp.43-64
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• 2019

Same as other product brands, it is very important for jewelry brands to correctly identify customer characteristics, and seek high level service quality, and develop products that can set apart from competitions in order to increase customer satisfaction and strengthen repurchase intention. This study, in consideration of these pruduct characteristics, aims to verify whether service quality and/or product traits impact customer satisfaction. In addition, the study investigates whether customer trait plays a role of moderator in its effect on customer satisfaction. Finally, the study provides useful theoretical and practical implications on customer segmentation strategies that are contingent upon customer characteristics.