• Title/Summary/Keyword: Product's Characteristic

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A Study on the Woman Oriented Sensibility in Product Design (여성적 감성을 반영한 제품디자인에 관한 연구)

  • Seo Hong-Seok
    • Science of Emotion and Sensibility
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    • v.8 no.3
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    • pp.231-240
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    • 2005
  • The social participation and economic position of the woman come to be high, they are rising to the market as a core consumer and trend inventor leading the fashion. So that, we have to recognize the woman with one axis of product development, it is necessary to the product development and the strategy which it will put woman oriented sensibility in product design. From this research, it reviews the backgrounds from social culture and the economic marketing sides through the digital product recently, it analyzed the features of woman characteristic designs which is embossed the product. Also it connected actual product development, it developed a woman oriented sensibility audio which reflected a woman's consuming trend, life style and the preference product style. It proposed the necessity of woman oriented product development ultimately and researched the product design strategy for the reflection of woman sensibility.

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The Design of the Motor Bracket for Reduction of Structure- Borne Noise in Package Air-Conditioner (에어컨의 구조 소음 저감을 위한 실내기 모터 브라켓의 설계)

  • Sim Hyoun-Jin;Lee Sung-Jin;Kang Tae-Ho;Lee Jung-Yoon;Oh Jae-Eung
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.30 no.2 s.245
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    • pp.202-209
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    • 2006
  • As the economic power is improved and the customer's demand is hard to please, the noise and vibration is the most important yardstick that can determine the quality of the product. Especially, as the airconditioner's demand increase suddenly, the product of quality and the noise is becoming a decisive factor of determining whether purchase the product or not. Therefore, every manufactory is investing a lot of money and research to cut down the unpleasantness induced from noise and vibration. And they are emphasizing their product's difference by advertising a silence very actively. With these reason, the demand of a silent indoor air-conditioner is the essential research filed when the product is develop(:d. In this study, the noise and vibration is visualized in the space and frequency domain by using experimental methods such as operational deflection shape (ODS), modal testing and sound intensity. Also the location of noise source and its characteristic is analyzed in an acoustical point of view to reduce the structure borne noise that come from the fan motor, and the pertinent control method is suggested. Furthermore, the most suitable shape of the motor bracket is suggested by applying FEM and DOE (Design of experiments) in the noise and vibration point a view.

An Empirical Study on the Effects of Absorption Capacity and Knowledge Protectiveness on New Product Development Performance from a Supplier Perspective (공급자 관점에서 흡수역량과 지식보호성향이 신제품개발 성과에 미치는 영향에 대한 실증적 연구)

  • Hwang, Sunil;Hur, Daesik
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.1
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    • pp.119-129
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    • 2018
  • Companies' efforts to secure and sustain a competitive advantage in the market may also appear in the form of new product development. This has increased the importance of leveraging knowledge from other companies in a global competition that is accelerating with an accelerating product life cycle and the development of transportation and communications. In order to create valuable knowledge through the exchange and combination of knowledge, the absorptive capacity of the recipient of the knowledge should be considered as important, but also the knowledge protection tendency, which is characteristic of the knowledge transferor, should be considered. However, studies that considered these factors at the same time were very limited. This study examines the effect of suppliers 'absorptive capacity and buyer' s knowledge protection on new product development performance during the joint development of new products. In addition, we investigated the interaction effect between supplier's absorption capacity and buyer's knowledge protection tendency. For this purpose, data were collected for automobile industry, electronics industry and defense industry, where joint development of new products occurred frequently, and statistical verification was performed by regression analysis. The results showed that the absorptive capacity of the supplier was positively correlated with the performance of the new product development, and the buyer 's knowledge protection tendency had a negative relationship with the new product development performance. In addition, the absorptive capacity of the supplier and the buyer 's knowledge protection tendency have an interaction effect on the new product development result. These results suggest that suppliers' absorption capacity is an important factor in the joint development of new products, but suppliers with superior absorption capacity may have a negative impact on new product development performance if buyers have a negative attitude toward knowledge transfer.

Development of Korean Style Loungewear (Part I) (한국적 이미지의 휴식복 개발 연구 (제1보))

  • Chae, Keum-Seok;Na, Yoo-Shin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.8
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    • pp.946-958
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    • 2011
  • This study develops Korean Style Loungewear as a cultural fashion product. Through the use of surveys, Korean sentiments about Korean traditional clothing and Korean style fashion have been examined. The survey was conducted for 5,000 people in Korea; 3,500 responses of meaningful data were statistically analyzed. The data was processed by a SAS system; frequency and percentage were performed. It was found that Korean people have a high preference for Korean traditional clothing; however, they are not satisfied with its comfort, maintenance, or price. They answered that they would wear Korean style fashion if the design, comfort, and price were improved. They responded positively on the development of Korean Style Loungewear and its effectiveness as a cultural product. Based on the survey and basic geometric structures of Korean traditional costumes, silhouette designs of Loungewear have been developed. The designs are divided into one-piece styles and two-piece styles. The characteristic design details are git (Korean neckline) and goreum (Korean tie ribbon). The results have been shown on the "Han Style Fashion Show" by Jeonju City and exhibited in the "Seoul Living Design Fair" and the "International Art & Craft Trend Fair" in COEX, Seoul.

A UML Profile for USN Application Development based on Software Product Line Approach (프로덕트라인 기반의 USN 응용개발을 위한 UML 프로파일)

  • Lee, Woo-Jin;Choi, Il-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.9
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    • pp.4234-4243
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    • 2012
  • USN(Ubiquitous Sensor Network) application S/W has a complex characteristic that it controls various kind of sensor nodes organically based on the core modules of various target operating systems. Currently, various researches for efficient S/W development are being performed in USN application field. In order to increase S/W productivity, the method such as product line development approach to specify core common functions of applications according to the domain and develop applications with the core common functions and variant functions selected according to the workflow of applications is efficient. To apply this approach to the USN domain, characteristics of USN application S/W and product line development should be specified with one consistent view. However, it is difficult to efficiently specify the characteristics using general UML notations. In order to solve the problem, this paper proposes a method to effectively specify the characteristics of USN applications and product line development using UML profile which is the extension mechanism of UML. The proposed UML profile for produce line based USN application development enables developers to effectively develop product line based USN applications using existing UML and UML support tools without new design methods or tools which are specified for USN or product line development.

Types of Workplace Counseling Recipient by Selection Criteria of Counseling Services: Based on Marketing Mix 7p (기업상담 대상자의 상담 선택기준에 의한 유형분석: 마케팅 믹스 7P를 근거로)

  • Kim, Jung-Eun;Lee, Donghyuck
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.307-319
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    • 2021
  • This reserch categorizes the workplace recipient into selection criteria and studies the difference of demographic characteristics, counseling usage characteristics, job burnout, and differentiation of counseling behavior according to the subtype criteria. The survey has been collected 398 employee's responses who have no experience in counseling, who belong to the companies deploying counseling program and the companies are located in Seoul and Kyunggi area. As a result of the cluster analysis, the group was divided into "People-Product Oriented Type", "People-Product-Place Oriented Type", "People-Product-Process of service assembly Oriented Type". Subtype differentiates demographic characteristic and counseling usage characteristic and it convinces that junior employees belong to "People-Product Oriented Type" and senior employees belong to "People-Product-Place Oriented Type" and "People-Product-Process of service assembly Oriented Type". "People-Product-Process of service assembly Oriented Type" is the cluster who takes counseling services most likely if the counseling requirements are raised. Each subtype shows the differentiation of job burnout and "People-Product Oriented Type" is more exposed in job burnout among the subtypes which required urgent counseling assistance. This research is meaningful to take differentiated marketing strategies in subtype basis by considering workplace counseling service selection and recipient characteristics. Furthermore, it discusses the meaning of this research and the proposal for the further investigation.

Understanding Postmodern Consumer Culture through Fashion Adveytisements: Deconstruction of Calvin Klein's Fashion Advertisements

  • Lee, Jaeil
    • The International Journal of Costume Culture
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    • v.5 no.3
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    • pp.173-183
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    • 2002
  • The main focus of this study is to understand realities of postmodern consumer culture by deconstructing fashion advertisements, Calvin Klein's ck One and cK be. The metaphysics of critical theory, visual and textual analysis are used to deconstructing the ads applying one of the postmodern cultural critics, Baudrillard' s notion of hyperreality. Through deconstructing the ads five postmodern characteristics representing hyperreality were found. First, there is no message regarding functional characteristics of the product offered in the ad, which is far from the modernist's utilitarian Point of view. Hyperreality in Postmodern consumer culture is consumption centered and focuses on the product's symbolic meanings. Second, especially for cK be, the ad uses atypicai, irrelevant models and images, which are introduced as a concept of ‘real people’ rather than the ideal person or body type. Third, there are transformations of the meanings from cK one to cK be such as the notions of globalization and gender which clearly represent ongoing reality in the Postmodern culture. Fourth, there are hidden meaning of hedonism and relativism, which are prevalent in postmodern ideology. Finally, models' bodies are used to convey messages as well as form the ground and figure in the ad that is a significant characteristic of postmodern consumer culture. In conclusion, the study of Calvin Klein's fashion ads supports the notion that advertising mirrors reality in postmodern consumer culture, which is hyperreality.

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The analysis of the characteristic types of motion recognition smart clothing products (동작인식 스마트 의류제품의 특징적 유형 분석)

  • Im, Hyobin;Ko, Hyun Zin
    • The Research Journal of the Costume Culture
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    • v.25 no.4
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    • pp.529-542
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    • 2017
  • The purpose of this study is to utilize technology as basic data for smart clothing product research and development. This technology can recognize user's motion according to characteristics types and functions of wearable smart clothing products. In order to analyze the case of motion recognition products, we searched for previous research data and cases referred to as major keywords in leading search engines, Google and Naver. Among the searched cases, information on the characteristics and major functions of the 42 final products selected on the market are examined in detail. Motion recognition for smart clothing products is classified into four body types: head & face, body, arms & hands, and legs & feet. Smart clothing products was developed with various items, such as hats, glasses, bras, shirts, pants, bracelets, rings, socks, shoes, etc., It was divided into four functions health care type for prevention of injuries, health monitor, posture correction, sports type for heartbeat and exercise monitor, exercise coaching, posture correction, convenience for smart controller and security and entertainment type for pleasure. The function of the motion recognition smart clothing product discussed in this study will be a useful reference when designing a motion recognition smart clothing product that is blended with IT technology.

The Influences of On Line WOM(word Of Mouth) Information and Receiver's Characteristic on WOM Received (온라인 구전정보와 수신자 특성이 구전수용에 미치는 영향)

  • Kim, Chang-Ho
    • The Journal of Information Technology
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    • v.8 no.3
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    • pp.73-82
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    • 2005
  • The present paper aims to examine the relationship between the online word of mouth(WOM) contents and the WOM effect and to see how receivers' features such as product knowledge and involvement level influence the WOM received. For that purpose, we categorize WOM contents into two subcategories; product news and personal experience. The WOM effect, in turn, is into the WOM received. Survey questionnaires were given to 268 collegians as to their online WOM activities to purchase MP3 players. SPSS 10.0 package was employed as the method of statistical analysis. We report the following results. First, product news is shown to exert a greater effect on the WOM received than personal experience. Second, their product knowledge plays a moderating role in the relationship between the WOM contents and the WOM received. Finally, it is shown that the factor of involvement level moderates the relationship between the WOM contents and the WOM received. The current paper attempts to develop a hypothetical relationship between WOM information and WOM received and to provide a theoretical foundation for the practical online marketing. We must admit the methodological limitations with respect to subjects and samples. It should be worthwhile, however, to compare online and off-line marketing and to expand the range of research in the current line of thought.

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A Study on Non-Representational Characteristics that Appears in the Design of Gaetano Pesce (가에타노 페세의 디자인에서 나타나는 비재현성에 관한 연구)

  • Park, So-La
    • Korean Institute of Interior Design Journal
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    • v.22 no.5
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    • pp.106-113
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    • 2013
  • Since the 1960's, diverse movements that oppose the uniform design tendency of modernism appears in Italy. Especially, Gaetano Pesce, who opposed uniformity and standardization that are based on mass production system, had interests in making unique product, not an identical product, while accepting modern production technology. Therefore, the purpose of this study is to comprehend Pesce's design, which creates diversity by arranging contingent, non-predictive, and episodic aspects in creative and acceptance processes according to the intension of the designer within mass production system, as a non-representational characteristic, which appears widely in modern thought and the arts, and examine how it is materialized in detailed design work. The study methods are first examining non-representation with theoretical contemplation and dealing with the design philosophy of Pesce based on the examination. Next, in order to discover non-representational characteristics that appear in the work of Pesce, it examines from introducing worker's creativity, user's possibility of choice, openness in the working process, and the aspects of researching materials. And a specific application method will be drawn through case analysis centered on furniture design. Gaetano Pesce's design that denies the world of representation based on the sameness comes to possess non-representational characteristics that acknowledge contingency and ceaselessly create difference by intentionally arranging during the working process.