• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.2
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• pp.67-82
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• 2014

The purpose of this study is two-fold : the one is to examine the causal relationship between domestic large firms' win-win growth effort and their financial performance by fiscal years; and the other is to develop a quantitative win-win growth index to overcome the limitation of the current one mainly using a survey method developed by NCCP (National Commission for Corporate Partnership). To serve the first purpose, we take a sample of 128 large companies whose win-win growth indices as of year 2011 and 2012 were evaluated by NCCP. We use their respective fiscal year's financial data to select 62 candidate financial ratios, which are then used in subsequent empirical tests. For the tests, we employ ordered probit model with stepwise selection method and two-way ANOVA with randomized block design to identify which of the 62 financial ratios are statistically significant ones to affect the firms' win-win growth index as well as to determine if the firms' win-win growth effort would cause their financial performance positively. To serve the second purpose, we devise a model using the 123 firms' 45 financial ratios, which employs ordered probit model with stepwise selection, and the validation of the model follows. We claim that the model suggested in this study serve as an alternative complementing the current one as it can produce the index in a more objective and swift manner using the firms' publicized financial statements.

• Journal of Korean Society of Rural Planning
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• v.17 no.1
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• pp.59-65
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• 2011

Re-visitation have an effect on dependent variables of regional tourism demand model. This study focused on the re-visitation impacts of consideration on sustainable tourism development of tourists as a new factors of tourism. Based on literature reviews, 11 variables were selected, a questionnaire survey was given to 406 tourists divided into 5 tourism sites at Chuncheon city, and logit model and probit model were used for analysis. The fitness levels of two models were very significant(p=0.0000). The study results suggest that the likelihood of the rural tourist to make a return visit is influenced by recognition of sustainable tourism, purchase of souvenir and farm produce, visitation of regional shops, conversation with regional residents, residents' participation on development, age and marriage. The results of such re-visitation demand can provide information for regional development strategies. The approach to re-visitation research impacts of consideration on sustainable tourism development is expected to become a useful foundation in studying on sustainable regional development.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.210-219
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• 2010

Consumers differ in both horizontally and vertically. Market segmentation aims to divide horizontally different (or heterogeneous) consumers into more similar (or homogeneous) small segments. A specific consumer, however, may differ in vertically. He (or she) may belong to a different market segment from another one where he (or she) belonged to before. In consumer panel data, the vertical difference can be observed by his (or her) choice among brand alternatives are changing over time. The consumer's vertical difference has been defined as 'dynamics'. In this research, we have developed a binary probit model with random-walk coefficients to capture the consumer's dynamics. With an application to a consumer panel data, we have examined how have the random-walk coefficients changed over time.

• Journal of the Korean Society of Food Culture
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• v.22 no.6
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• pp.794-800
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• 2007

The purpose of this study was to measure the tourists' preference for alternative restaurants with different combinations of 4 attribute levels: origin description, food type, price and service guarantee. A total of 210 questionnaires were completed from tourists who visited Kwangyang, Suncheon and Yeosu during Jan. 2 - Jan. 15, 2007. Conjoint experiment method was used to develop hypothetical restaurants. Ordinal probit model was used to measure the effects of attribute levels on the tourists' preference. Results of the study demonstrated that the ordinal probit model analysis result for the data indicated excellent model fit. The effects of attribute levels (origin description, traditional food, fusion food, price, service guarantee) on the tourists' preference were statistically significant. As expected, estimates of marginal willingness to pay for origin description(3.063), food type(2.349), and service guarantee(2.356) were statistically significant. Moreover, tourists were more willing to pay for origin description than other attribute levels. Tourists also considered the origin description as the very important attribute. In conclusion, based on conjoint analysis, a model was proposed of marginal willingness to pay of attribute levels. It should be noted that the original model was modified and should, preferably, be validated in future research.

• International Journal of Highway Engineering
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• v.16 no.5
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• pp.143-154
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• 2014

PURPOSES : This study drew factors affecting motorcycle accidents in Seoul by severity using an ordered probit model and aimed to analyze and verify the drawn influence factors. METHODS : As the severity of the accidents could be classified into three types (fatal injury, serious injury and minor injury), this study drew the factors affecting accidents by a comparative analysis employing an ordered probit model, removed the variables that would not secure significance sequentially to construct a model with high explanatory power regarding the factors affecting the severity of motorcycle accidents, and calculated the marginal effect of each factor to understand the degree of each factor's impact on the severity. First, Model 1 put in all variables; Model 2 was constructed by removing the variables of the road surface conditions that could not meet the level of significance (p=0.608); Model 3 was constructed by removing gender variable (p=0.423); and Model 4 was constructed finally by removing age variable (p=0.320). RESULTS : As a result of an analysis, statistically significant variables were time of occurrence, type of accident, road alignment and motorcycle displacement, and it turned out that the impacts on the severity were in the following order: a road alignment of left downhill, the type of motorcycle-to-vehicle accidents and a road alignment of a flatland on the left. The significance of the models was tested using the likelihood ratio, the level of significance and suitability statistics about them, and as a result of the test, the significance level and suitability of the constructed models were all excellent. In addition, the model accuracy indicating the accuracy of a predicted value compared to that of the value actually observed was 70.3% for minor injury; 70.1% for serious injury; and 68.6% for fatal injury, and the overall accuracy was 70.2%, which was very high. CONCLUSIONS : As a result of an analysis of motorcycle accidents in Seoul through the ordered probit model and the marginal effect, it turned out that their severity increased in nighttime accidents as compared to daytime ones and gradually increased in the order of motorcycle-to-vehicle accidents, motorcycle-to-person ones and the ones involving motorcycle only. As a result of an analysis, the severity of accidents in road alignments of left downhill, left flatland and straight downhill increased as compared to those in a road alignment of straight flatland and that the severity of accidents of motorcycles with a displacement larger than 50cc was higher than that of those with a displacement smaller than 50cc.

• Proceedings of the Korean Society of Applied Entomolohy Conference
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• 2005.05a
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• pp.167-167
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• 2005

• Journal of the Korea Institute of Military Science and Technology
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• v.20 no.2
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• pp.225-230
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• 2017

To generate mechanical movements in one-shot devices such as missiles and space launch vehicles, pyrotechnic mechanical device(PMD) such as pin pullers using pyrotechnic charge has been widely used. Reliability prediction of pin pullers is crucial to successfully execute target missions for the one-shot devices. Because the pin pullers require destructive tests to evaluate their reliability, one would need about 3,000 samples of success to guarantee a reliability of 99.9 % with a confidence level of 95 %. This paper suggests the application of a probit model using the charge amount as a functional parameter for estimation of functional reliability of pin puller. To guarantee target reliability, we propose estimation methods of the lower bound of functional reliability by applying the probit model. Given lower bound of functional reliability, we quantitatively show that the optimum amount of charge increases as the number of samples decreases. Along with a variety of simulations the validity of our new model via real test results is confirmed.

• Journal of the East Asian Society of Dietary Life
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• v.18 no.2
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• pp.165-171
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• 2008

The purpose of this study was to measure tourists' preference for alternative restaurants with different combinations of attribute levels: grown area logo, origin description, traditional food, fusion food, national food, and price. A total of 210 questionnaires were completed. A conjoint experimental method was used to develop hypothetical restaurants, and an ordinal probit model was used to measure the effects of the attribute levels on tourists' preference. The ordinal probit model analysis results for the data indicated an excellent model fit. The effects of the attribute levels on tourists' preferences were statistically significant. As expected, estimates of the marginal willingness to pay were statistically significant Moreover, the tourists were more willing to pay for grown area logo as compared to the other attribute levels. The tourists also considered the grown area logo as a very important attribute. Withe regard to developing and testing conjoint models in the design of choice experiments involving multifactor alternatives, this study may approach a deeper understanding of the conjoint experiment. Greater understanding of the conjoint experiment can improve the managerial diagnoses of the problems as well as the opportunities for different marketing strategies including local branding programs and menu development and marketing communications.

• Culinary science and hospitality research
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• v.14 no.2
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• pp.215-224
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• 2008

The objective for this research was to clarify the preference for alternative restaurants with different combinations of factor levels: local specialty food, non-local specialty food, very attentive service, moderately attentive service, not attentive service, traditional decoration, modern decoration, \10,000, \15,000, and \20,000. Total 230 copies of questionnaire were completed. Conjoint experiment method was used to develop full restaurant profiles. Ordinal probit model was used to measure the effects of factor levels on the preference. Results of the study demonstrated that the ordinal probit model analysis result for the data also indicated a good model fit. The effects of factor levels on the preference were statistically significant. As expected, the estimates of implicit price to pay were statistically significant. Moreover, the customers were more willing to pay for local specialty than other factor levels. The customers also considered the food factor as a very important factor. This research suggested that the customer's decision-making process for restaurants was best modeled as a conjoint experiment method that combines various factor levels. And it showed the results could be used as good data for understanding the relationships between the factors and preference in choosing food and restaurants in tourist areas.

• Journal of the Korean Institute of Gas
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• v.12 no.1
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• pp.42-47
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• 2008

The demand of gas as an eco-friendly energy source has being increased. With the demand of gas, the use of gas is also increased, so injury and loss of life by the explosion and fire have been increasing every year. Hence the influence on over-pressure caused by Vapor Cloud Explosion in enclosure of experimental booth was calculated by using the Hopkinson's scaling law and damage effect by the accident to a human body was estimated by applying the probit model. As a result of the damage estimation conducted by using the probit model, both the damage possibility of explosion overpressure to human over 3 meters away and that of overpressure to tympanum rupture over 25 meters away from the explosion shows nothing.