• 디지털융복합연구
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• 제18권9호
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• pp.113-124
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• 2020

본 연구의 목적은 일-가정갈등이 조직시민행동에 미치는 영향과 그 관계에서 직무소진의 매개효과와 일-가정갈등의 인한 직무소진과 조직시민행동간 주도적 성격의 조절효과에 대해 검증하였다. 연구의 표본은 대전시, 세종자치시, 충남북도 소재 병원 및 콜센터의 구성원을 대상으로 하였으며 331부를 분석에 활용하였다. 연구결과 첫째, 일초래갈등(WIF)이 조직시민행동에 미치는 부(-)의 영향을 확인하였다. 또한 가정초래 갈등(FIW)이 조직시민행동에 미치는 부(-)의 영향을 확인하였다. 둘째, 일초래갈등(WIF)과 조직시민행동간 직무소진의 매개효과 있는 것으로 나타났으며, 가정초래갈등(FIW)과 조직시민행동간 직무소진의 매개효과는 없는 것으로 나타났다. 셋째, 주도적 성격은 일-가정갈등으로 인한 직무소진과 조직시민행동간에 조절효과가 있는 것으로 나타났다. 이는 직장에서 일-가정갈등으로 인한 직무소진과 조직시민행동간의 관계를 주도적 성격이 완화시킨다는 것을 입증하였는데, 이는 일-가정 갈등에서 구성원의 주도적 성격의 필요성을 규명하였다는 점이 큰 의의가 있다. 따라서 추후에는 더 다양한 개인특성을 조절변수로 고려해야 할 것이다.

• 경영과정보연구
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• 제38권2호
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• pp.47-66
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• 2019

본 연구는 잡 크래프팅이 조직유효성에 영향을 미치는 메커니즘에서 주도적 행동의 매개역할을 고찰하는데 연구의 목적이 있다. 본 연구를 통해서 다음과 같은 이론적 및 실천적 측면에 기여하고자 하였다. 첫째, 잡 크래프팅, 주도적 행동, 조직유효성 간의 새로운 발현 기제를 증명하여 이를 통해 이론적 논의를 확장하고자 하였다. 둘째, 실증된 잡 크래프팅, 주도적 행동, 조직유효성 간 발현 기제를 토대로 국내 조직 구성원에게 적용될 수 있는 실천적 시사점을 제공하여 조직 구성원의 직무만족을 더 높이고 이직의도를 줄이는 일터 환경을 조성하는데 기여하고자 하였다. 본 연구에서 독립변수인 잡 크래프팅 행동을 구조적 직무자원 증가, 사회적 직무자원 증가, 도전적 직무요구 증가, 방해적 직무요구 감소의 네 가지 유형으로 분류하였으며 실증분석 결과는 다음과 같다. 첫째, 잡 크래프팅의 하위요소인 구조적 직무자원 증가, 사회적 직무자원 증가 및 도전적 직무요구 증가는 직무만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 구조적 직무자원 증가, 사회적 직무자원 증가 및 도전적 직무요구 증가는 이직의도에 부(-)의 영향을 미치는 것으로 나타났다. 셋째, 잡 크래프팅은 주도적 행동에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 주도적 행동은 잡 크래프팅의 하위요소인 구조적 직무자원 증가, 사회적 직무자원 증가 및 도전적 직무요구 증가와 직무만족 간의 관계에서 매개역할을 하는 것으로 나타났다. 다섯째, 주도적 행동은 구조적 직무자원 증가 및 사회적 직무자원 증가와 이직의도 간의 관계에서 매개역할을 하는 것으로 나타났다. 본 연구는 잡 크래프팅이 조직유효성에 미치는 영향에 대한 이해를 제공하고 있으며 향후 잡 크래프팅에 관한 연구에 도움을 줄 수 있을 것으로 예상된다.

• 유통과학연구
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• 제22권8호
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• pp.137-145
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• 2024

Purpose: This paper aims to reveal similarities and differences in behaviors in negative consumer-brand relationships. Thus, we focused on consumer motivation which includes intensity and direction of behaviors. The motivation for negative customer behavior has been discussed in the context of brand hate, but there is only limited research that has tried to measure it using quantitative methods. We are trying to measure customers' motivation in negative consumer-brand relationships and reveal the relationship between in-field customers' negative behaviors. Research design, data, and methodology: We adopt Reactive-Proactive aggression to measure the motivation of customers' behaviors in a negative consumer-brand relationship. Also, to reveal the relationship between in-field behavior and customer aggression, we survey Korean game communities to reactive-proactive aggression and behaviors, whether they participate, in each observed behavior during the serial negative consumer movements that occurred in the Korean game industry. As a methodology, we run multinomial logistic regression. Results: We observed 9 behaviors in this case, and we found that reactive-proactive aggression is related to participation and motivation of these behaviors. Conclusions: We suggest the potential of reactive-proactive aggression as motivation for customers' complex negative behaviors. Based on this potential, we hope reactive-proactive aggression could be used to reveal similarities and differences in behaviors in negative consumer-brand relationships.

• 유통과학연구
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• 제22권8호
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• pp.125-135
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• 2024

Purpose: This paper aims to reveal similarities and differences in behaviors in negative consumer-brand relationships. Thus, we focused on consumer motivation which includes intensity and direction of behaviors. The motivation for negative customer behavior has been discussed in the context of brand hate, but there is only limited research that has tried to measure it using quantitative methods. We are trying to measure customers' motivation in negative consumer-brand relationships and reveal the relationship between in-field customers' negative behaviors. Research design, data, and methodology: We adopt Reactive-Proactive aggression to measure the motivation of customers' behaviors in a negative consumer-brand relationship. Also, to reveal the relationship between in-field behavior and customer aggression, we survey Korean game communities to reactive-proactive aggression and behaviors, whether they participate, in each observed behavior during the serial negative consumer movements that occurred in the Korean game industry. As a methodology, we run multinomial logistic regression. Results: We observed 9 behaviors in this case, and we found that reactive-proactive aggression is related to participation and motivation of these behaviors. Conclusions: We suggest the potential of reactive-proactive aggression as motivation for customers' complex negative behaviors. Based on this potential, we hope reactive-proactive aggression could be used to reveal similarities and differences in behaviors in negative consumer-brand relationships.

• The Journal of Asian Finance, Economics and Business
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• 제9권4호
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• pp.109-120
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• 2022

This study has incorporated the mechanics-dynamics-emotions (MDE) and two behavioral learning paths to investigate the customers' co-creation behavior in Taiwan. The intuitive path begins with a gamification design that reflects the customers' proactive and innovative behavior; the cognitive path begins with persuasion knowledge remarks based on rational and reactive reasoning. These two paths conclude what forms user co-creation. The study collects data of 505 active social media users in Taiwan and employs structural equation modeling. The empirical findings demonstrate persuasive knowledge and gamification design are significantly associated with self-reference, and in turn, positively associated with co-creation. It indicates that cognitive behavior plays the main role in forming co-creation. Participants are more drawn to co-creation behaviors by the marketing contents that prompt reactive behaviors than proactive ones. Therefore, marketing managers can use appropriate stimuli to enhance co-creation behavior. Companies can design activities related to users, and more accessible for reactive, instead of proactive behavior, i.e., asking for their initiatives. It also suggests that companies' marketing campaigns should involve key opinion leaders matching the product image and the target audience's preferences. The novelty of this study is to introduce a novel augmented MDE framework to extend the "dynamics" into the incubation and implementation stage.

• Human Ecology Research
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• 제54권1호
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• pp.45-56
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• 2016

This study investigates: (1) children's proactive aggression according to age and the emotional condition of the counterpart child, (2) if children's intention attribution, emotional attribution (victim and perpetrator) and language ability influences proactive aggression according to age and the emotional condition of the counterpart child. The subjects were 68 3-year-old and 70 5-year-old children. Each child was individually interviewed with picture cards. Collected data were coded and analyzed in SPSS with frequencies, percentiles, means, standard deviations, repeated measures analysis of variance (ANOVA), t -tests, Pearson correlations and multiple linear regression. The results showed that 3-year-old children showed more proactive aggression and physical aggression than 5-year-old children. They showed more proactive aggression when counterpart child was in a happy condition than in a fear condition. Intention attribution, emotional attribution, and language ability partially affected a children's proactive aggression according to age and the emotional condition of the counterpart child. This study has practical implications for teachers in regards to children's proactive aggressive behavior at child care centers. Teachers use specific to develop advantages as the basis for developing aggression prevention programs that consider emotional and cognitive factors.

• 한국항공운항학회지
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• 제28권3호
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• pp.52-60
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• 2020

The purpose of this study was to analyze the effects of Student Majoring in Flight Operation's propensity, safety behavior and aeronautical decision-making. According to the analysis results, First, parents' criticism of perfectionism factor is found to have a negative effect on safety behavior. Second, student pilot's proactive personality has a positive impact on both safety participation behavior and safety compliance behavior. Third, both safety participation behavior and safety compliance behavior are found to have a significant effect on situation awareness, solution generation and solution implementation of decision making stages. Therefore, this study is intended to provide useful basic data that can be applied to studies such as appropriate psychological counseling, optimal training directions and teaching methods in order to cultivate excellent human resources through safe flight training.

• 지식경영연구
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• 제12권5호
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• pp.1-10
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• 2011

Forming a network, through Social Network Services (SNS), among a group of people who share the same hobby or interests could increase the information sharing among the members at an exponential rate. Moreover, SNS users' behavior extends beyond the traditional introverted consumption behavior to a proactive behavior by owning or actively sharing product information. For firms, such proactive consumer behavior translates into marketing effects such as the word of mouth (WOM) effect. Therefore, SNSs are accepted not only as a communications channel between firms and consumers but also as marketing channel, suggesting the possibility of a new revenue source. In this context, we will explore into the factors of SNS contents which conserve firms' image and product information, and effects of the factors on consumer attitude and WOM.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.159-169
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• 2022

This study investigates the job satisfaction of gig workers in Indonesia, particularly the online motorcycle taxi or ojek drivers, by looking at the influence of proactive behavior, self-efficacy, and job crafting as found in previous studies. Gig workers are classified as 'independent contractors' where some studies show that they achieve high job satisfaction through autonomy and flexibility. However, other studies show that all gig workers do not experience this condition. Location-based gig workers such as the online drivers are highly controlled by algorithm control and customer management, which makes their autonomy and flexibility questionable. The study is quantitative research by conducting a survey approach in seven main cities in Indonesia. Two hundred eighty online ojek drivers participated in this research by fulfilling questionnaires. The result shows that proactive behavior does not directly affect job satisfaction, but self-efficacy fully mediates the relationship. Job crafting has an insignificant influence on job satisfaction, and thus, this variable cannot mediate the relationship between job satisfaction and proactive behavior. The major finding of this study suggests that self-efficacy, which is their belief that they can overcome the challenges and achieve their goals, is very central to shaping job satisfaction of the online drivers.

• 아동학회지
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• 제37권6호
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• pp.57-68
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• 2016

Objective: The purpose of this study was to explore whether there are gender differences in the influences of paternal parenting behavior on the relational aggression of adolescents and to examine the mediating effects of internal attribution and normative beliefs about aggressive behaviors. Methods: This study assessed 492 fifth to sixth graders from an elementary school (237 males and 255 females). Results: The results of this study were as follows: First, the effect of paternal affectionate parenting behavior on girls' reactive aggression was partially mediated by internal attribution. Second, the effect of paternal coercive parenting behavior on boys' proactive aggression was completely mediated by normative beliefs about aggressive behavior. Third, girls' proactive aggression was partially mediated by normative beliefs about aggressive behavior. Conclusion: These results suggest the need to further examine relational aggression and to help children gain positive relationships with peers.