• 한국콘텐츠학회논문지
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• 제17권6호
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• pp.142-152
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• 2017

지금까지 다문화교육은 일반학생들의 도덕성 향상과 같은 근본적인 교육효과보다는 다문화에 대한 인식개선이라는 단편적인 효과에만 초점을 두었기 때문에 다문화교육의 성과는 제한적이었다. 본 연구의 목적은 초등학생의 다문화수용성이 친사회적 행동에 미치는 영향을 살펴보고, 이 두변수 간의 관계에서 공감의 매개효과를 분석하는 데 있다. 연구대상은 경기도 I도시의 초등학교 2개교의 5, 6학년 재학생으로서 설문조사를 실시하였고, 그 중 457부를 다중회귀분석하였다. 분석결과, 다문화수용성과 공감능력은 친사회적 행동과 유의미한 관련이 있으며, 공감능력은 다문화 수용성이 친사회적 행동과의 관계를 부분적으로 매개하는 것으로 나타났다. 따라서 초등학생들을 대상으로 하는 다문화교육은 단편적인 인식교육보다는 친사회적 행동과 공감을 향상시키기 위한 상시적인 도덕교육과정을 통해서 운영할 필요가 있다.

• 아동학회지
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• 제28권2호
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• pp.193-204
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• 2007

This study investigated the effect of educational intervention utilizing fairy tales on young children's creativity and pro-social behaviors. Participants were 40 five-year-old young children. Fairy tale books were read to the experimental group and were adapted for various educational intervention activities but the control group participated only in standard child care center themes without educational interventions. Results showed significant differences between experimental and control groups in creativity and pro-social behavior. Findings confirmed that educational intervention utilizing fairy tales is an effective means for enhancing creativity and pro-social behavior in young children.

• 대한간호학회지
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• 제41권2호
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• pp.236-244
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• 2011

Purpose: In this study the impact of pro-environmental behavior, well-being oriented behavior, and use of cloth menstrual pads on dysmenorrhea in Korean female adults was examined according to the theory of reasoned action. Methods: A cross-sectional study was conducted with 195 Korean female adults. Data were collected from June to August, 2010 using self-report questionnaires. Data were analyzed using t-test, one-way ANOVA, Pearson correlation coefficients, multiple regression, and logit regression with STATA 10.0. Results: Pro-environmental behavior explained 48% of well-being oriented behavior. Well-being oriented behavior explained 10% of cloth pad use. Use of cloth pad explained 4% of dysmenorrhea and 5% of menstrual pain. The path through well-being oriented behavior had a significant effect from pro-environmental behavior to cloth pad use. Conclusion: Use of cloth pad was significantly related with well-being oriented behavior, pro-environmental behavior, social influence, dysmenorrhea, and menstrual pain. The results of this study suggest that pro-environmental strategies can help health care providers diminish clients' menstrual symptoms. Nursing intervention can support pro-environmental behavioral strategies.

• 한국생활과학회지
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• 제14권1호
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• pp.81-94
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• 2005

With an analysis of recent, nationwide data, this study figured out the level of consumers' pro-environmental behavior and investigated tile behavioral determinants in the hight of purchase, use, and disposal of pro-environmental goods. The major results are as below: Married consumers or consumers in their 40s were more likely to purchase pro-environmental goods. Consumers with high income-for example, over 3 million won per month-were less likely to purchase such goods. Married women or 40s/50s consumers tended not to buy used goods. Males than females, non-married than married, employed than unemployed had a higher pro-environmental behavior in the use stage. Furthermore, in the disposal stage, male than female, married than non-married, young than old, and consumers with low income than high income showed more active pro-environmental behavior. The purchasing behavior of pro-environmental goods was supported by both perspectives of rational behavior and social behavior. On tile other hand, the purchasing behavior of used goods was supported only by rational behavior perspective. It is also revealed that personal value perspective, along with the above two, influences the pro-environmental behavior in the stage of use and disposal. Overall, a high level of pro-environmental behavior was detected in such consumers as rational, public rule-abiding in favor of environmental policy, and also in consumers with strong family values or those with less materialistic value.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.29-51
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• 2013

In line with network technology development and smart device penetration, the social network service (SNS) has expanded its influence. The SNS which is a service based on communication and sharing among people, has grown based on users' voluntary engagement and participation and its influence has appeared beyond the cyberspace into the overall areas of domestic and foreign culture and society. In particular, SNS-based real-time communication during diverse disasters, can help prevent further damage. By sharing information on social donation activities and environmental campaigns, people have used SNS as a tool to change the society in a more positive way. Such series of activities functioning as a power to change the society have been made much faster and wider through the help of a new media called SNS. To better understand such trends, we are required to study about the SNS and its user relationships first. In this context, this study sought to identify the effects of people's desire to build friendships through SNS on the voluntary and society-friendly activities of people. This study considers online pro-social behavior and proposes online citizenship behavior. Citizenship behavior has been examined in organization context. That is, organizational citizenship behavior explains an employee's pro-social behavior in an organization context. Organizational citizenship behavior is characterized by the individual's helping others and promoting the functioning of the organization. By applying organizational citizenship behavior to an online context, we propose online citizenship behavior, an individual's pro-social behavior in an online context. An individual's pro-social behavior, i.e., online citizenship behavior, could be considered as a way for the better management of online community and society. It also needs to examine the development of online citizenship behavior. This study examined online citizenship behavior from the friendship desire. Because online society or community is characterized by online relationships between members, the friendship between members would lead to pro-social behavior, i.e., helping others and promoting the functioning of the online society, in such online context. This study further examines the antecedents of friendship desire in terms of SNS interactivity with its four factors. The findings based on the survey from real SNS users explain that the three factors of SNS interactivity (connectivity, enjoyment, and synchronicity) increases online friendship desire which then increases online citizenship behavior significantly. This study contributes to the literature by examining the key role of online friendship desire in leading to online citizenship behavior and identifying its antecedents in terms of SNS characteristics. The findings in this study also provide guidance on how to manage online society and how to promote the effective functioning of SNS.

• 한국전자거래학회지
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• 제19권4호
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• pp.205-229
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• 2014

오늘날 지속가능성을 위한 사업 기회 창출을 위해 지속가능한 정보기술에 대한 수용이 사회적으로 미치는 영향에 대한 연구가 절실함에도 불구하고, 환경적 영향 요인 외의 여러 사회적 영향 요인들에 대한 연구는 많이 이루어지지 않았다. 본 연구에서는 지속가능한 웹 기술 환경에서 소비자의 친사회적 행동이 지속가능한 정보기술 수용에 미치는 요인들을 탐구한다. 그리고 지속가능한 정보기술 개념에 대한 이론적 근거는 사회적 교환 이론에 두었다. 이론적 근거를 토대로 지속가능한 웹 서비스 신기술에 대한 소비자들의 사용 의도를 실증적으로 검증하였다. 실증적 연구 결과, 소비자들은 자신들이 웹 기술 서비스의 사회적 책임성과 사회적 유용성을 고려하여 수용 선택을 하는 것으로 나타났다. 본 논문은 지속가능한 정보 기술의 수용에 있어서 해당 기술이 가진 사회적 특성과 영향력을 처음으로 실증적으로 검증한 연구이다. 아울러 지속가능한 정보기술의 초기 도입 단계 수용에서 기술의 사회 책임적 특성과 유용성을 인식하는데 있어 소비자의 친사회적 성향이 중요한 선행 요인으로 작용한다는 것을 본 연구를 통해 밝혔다.

• 한국환경교육학회지:환경교육
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• 제21권2호
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• pp.40-50
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• 2008

The purpose of this study was that verify the difference of pro-environmental behavior according to be present or not of experience environmental education for developing pro-environmental and show basic material to prepare efficient operation plans of experience environmental education is based on factor which effect of pro-environmental behavior difference according to the types. Elementary schools were divided through existence and nonexistence of an experience environmental education than I was checked up the pro-environmental behavior of students, who joined in different environmental educations each other. It was analysis by dividing into an environmental education of school, an educator (teacher, environmental-interpreter), and fields for environmental education (school inside and outside) to know types of experience environmental education. In result, elementary schoolers who experienced an experience environmental education at school class, had higher an environment-friendly behavior and elementary schoolers, who experienced an experience environmental education at class from environmental-interpreter, had higher an environment-friendly behavior by and large. As a result, this study showed that the area based on their residential quarter and an experience environmental education with realistic plans to connect with social environmental education for developing pro-environmental carrying out the most positive effect.

• 벤처창업연구
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• 제18권2호
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• pp.1-20
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• 2023

본 연구는 조직의 전략적 의사결정 및 행동경향으로 사회적기업의 고유한 기업가적 행동 속성을 식별하여 영리기업과 구별되는 사회적기업가정신 모형을 도출하고 이를 설명하는 사회적기업가정신 프레임워크를 제안하는 것을 목적으로 한다. 연구의 목적을 효과적으로 달성하기 위하여 선행연구를 검토하고 이를 토대로 근거이론방법으로 질적연구를 수행하였다. 일련의 분석과정을 통하여 '사회적기업가정신: 사회적가치지향성; 혁신성; 진취성; 위험감수성; 협력지향성' 모형을 새롭게 제안하고 식별된 하위요인들 간의 관계성을 고찰하여 모형을 통합적으로 설명하는 '사회적기업가정신 프레임워크'를 개발하였다. 프레임워크는 사회적기업가정신을 '친사회적 동기(Pro-social motivation)', '친사회적 행동(Pro-social behavior)', '기업가적 행동(Entrepreneurial behavior)' 속성으로 구분하고 이를 사회적기업가정신 모형을 구성하는 각 하위요인들과 연결하여 설명하였다. 본 연구가 선행연구와 구별되는 가장 두드러진 차별성은 조직차원의 행동적 관점에서 사회적기업가정신을 구성하는 하위요인으로 '협력 지향성(Cooperation orientation)'을 식별하여 추가한 부분이다. 연구를 통해 사회적·경제적 목적을 동시에 추구하는 사회적기업의 독특한 특성인 하이브리디티(Hybridity)와 이로 인한 자원 제약 환경 속에서, 외부와의 협력을 통해 자원 제약의 어려움을 극복하고, 운영의 효율을 향상시키며, 조직의 친사회적 동기를 구체화하는 사회적기업의 주요한 행동경향인 '협력지향성'을 식별하였다. 협력지향성은 사회적 가치지향 활동과 영리를 추구하는 기업가적 활동에서 동시에 발현되는 사회적기업의 차별적 행동경향으로, 친사회적 동기를 구체화하며 동시에 기업가적 영리활동을 수행하는 사회적기업의 이중정체성(Dual identity) 갈등 사이에서 기업 활동의 합법성을 강화하고 사회적 가치창출 활동의 성과를 향상시키며 기업 활동의 경제적 기반을 강화한다. 본 연구에서 새롭게 식별된 협력지향성은 선행연구를 보완하여 사회적기업가정신 이론의 설명력을 높이고 후속 연구자들에게 이론적 확장의 근거와 토대를 제공한다.

• 통상정보연구
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• 제19권1호
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• pp.279-304
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• 2017

본 연구는 한국 기업으로 해외법인 현지 직원들을 대상으로 긍정심리자본과 친사회적 조직행동 간의 영향을 리더십 유형별로 조절 효과를 보고자 하였다. 필리핀에 진출한 3개 기업을 표본으로 선정하여 해당 기업들의 총 393명의 사례에 대하여 전수조사를 실시하였고, 이중 334명의 사례를 사용하여 87.3%로의 유효 표본을 설정 하였다. 수집된 자료를 통계적 처리하기 위해 PASW statistics version 18.0 과 AMOS version 18.0 통계 패키지를 병행하여 사용하였으며, 빈도분석과 기술통계 분석, 확인적 요인분석 및 신뢰도 분석, 구조방정식 모형분석을 실시하여 다음과 같은 결론을 얻었다. 첫째, 긍정심리자본은 친사회적 조직행동에 영향을 미친다. 즉, 자기효능감, 복원력, 낙관주의, 희망이 높을수록 개인의 소속된 조직에 긍정적으로 도움이 되는 행동을 한다는 것이다. 둘째 긍정심리자본과 친사회적 조직행동에서 리더십 유형별로 모두 유의미한 정(+)의 효과를 가지는데, 특히 변혁적 리더십이 가장 조절효과가 크다는 것이 본 논문의 중요한 시사점이다.

• 산경연구논집
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• 제10권7호
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• pp.49-58
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• 2019

Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer's prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.