• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.1
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• pp.96-112
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• 1998

This study aims to evaluate the potential of pro-environmental application(PEP) in streams conceptualized ecological conservation and recreational use to be in harmony with. The main content of research are to clarify the PEP, to establish the evaluation model, and to evaluate 3 streams(Dongchon, Seokhyunchon, Okchon) in Sunchon city. Researchers introduced 12 evaluation items(water quality, water quantity, vegetation-water area, vegetation conservation, streamscape, neighborhood landscape, stream width, optimum area, nearby landuse, facility in stream, distance from user, obstacle to acces) by 5 scales to evaluate the characteristics of natural and artificial factors in stream area and nearby area. Also to decide the weight of items, researchers surveyed the opinion of 22 landscape architects experienced stream-plan through delphi method. Lastly the pro-environmental potential on streams were calculated by the ecological potential and recreational potential indices to be standardized and indicidual sections in streams were divided 5 grades on the basis of PEP. The result of this study are as follows; 1) The evaluation model of PEP was constructed by 4 steps, such as the decision of weight, the measurement of scale, the calculation of potential indices, the gradation of individual sections in streams. 2) The ecological potential were highly influenced by natural factor such as water quality, vegetation conservation, vegetation-water area, but on the other hand the recreational potential were influenced by optimum area, distance from user, water quantity, obstacle to access. 3) The factors such as vegetation conservation, optimum area, nearby landuse, distance from user were function as discernment factors to evaluate relatively ecological and recreational potential. and water quality, water quantity, vegetation -water area, neighborhood landscape were acted as important items to decide PEP.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.99-108
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• 2019

This study examined the relationships among perceived values(environmental value, functional value), perceived risk, subjective norm, pro-social behavior, product attitude, and usage intention related to car-sharing service. The study also explored the moderating role of possessive desire between the antecedent variables and consumer attitude. 238 survey responses of Chinese consumers were analyzed by structural equation modeling. It is indicated that environmental value, functional value, subjective norm, pro-social behavior had positive effects on attitude, thereby affecting the usage intention of this service. Possessive desire moderated the relationship between environmental value, subjective norm and attitude. These results are expected to provide various marketing strategies for sharing economy services.

• Industry Promotion Research
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• v.7 no.3
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• pp.9-16
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• 2022

In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

• Hwankyungkyoyuk
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• v.21 no.1
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• pp.16-30
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• 2008

This study was aimed at finding what effects pro-con discussion classes have on students' environmental decisions and set a series of research questions as follows. First, in a small group discussion, how a student's environmental decision is affected by opinions of other students in the same group. Second, what would be the relations between a students' personal factors including gender, environmental knowledge, attitude, and behavior and their decisions. A decisional experiment was applied to 185 students consisting of 2 girl classes and 4 boy classes of K highschool located in Kongju City, Chungnam. These students were taking 'Ecology and Environment' as one of the few general selective subjects once a week. Decision issue introduced to the experiment was regarding of constructing a wind power station on Baekdu Mountains which is protected by the law. This issue can be characterized as not conflict between conservation and development but conflict between two different types of environment friendly approaches that make students experience more difficult while making a decision. The results of this study an be summarized as follows. First, after taking the class introducing environmental issues and having a debate other students on the issue both within a small group or all classmates together, just less then 30% of the students changed their selections. Second, students were found to be affected by other students' opinion while making his or her own decision. Third, no relationship was found to be statistically considerable between students decisions and their personal factors except of their courses, liberal or science.

• Korean Journal of Organic Agriculture
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• v.17 no.1
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• pp.63-82
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• 2009

This review was conducted to the study on treatment of poultry waste by earthworms, and the effect of feeding earthworms meal on the performance of broilers and laying hens, and safety of meat and egg. 1. The pro-environmental chicken house was building in Daegu National University of Education, Daegu city, chicken wastes will be turn into high quality compost by vermicomposting uses earthworms in the house. 2. The earthworm meal (EWM) has a high proteinic content and a balanced amino acid and fatty acid profile, therefore most feeding applications has been evaluated with mono-gastric animals. 3. The dietary supplementations of 0.2 to 0.4% EWM were effective in improve digestibility of crude protein of diet resulted improved broiler performance in broiler chickens. 4. The supplementing 0.2 to 0.6% of earthworm meal in the laying hens diet, improves the laying performance and egg quality, especially ratio of egg yolk n-6/n-3 fatty acids contents. 5. As, Cd, Cr, Hg and Pb were detected at level of 4.41, 1.23, 1.18, 0.00 and 3.39ppm in earthworm meal, respectively, but those were not detected in the chicken meat and egg. therefore supplementing 0.6% of EWM in the chicken diet, it still did not affect meat and egg safety. 6. These results indicated that vermicompositing uses earthworms good a subject matter in the pro-environmental animal husbandry.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.151-161
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• 2016

As part of a policy to address climate change and pollution problem, the government introduced a green credit card scheme in order to motivate pro-environmental behaviors in July 2011. It is important to present the specific ways to facilitate pro-environmental behaviors using the consumer behavior pattern data. This study was a result of data from total fifty seven thousands customer purchasing history data of green credit card to be created for the 3 months from January to March 2015. As the analysis process is put in to operation the analysis of the purchasing customer's profile firstly, and the second come into association analysis to consider the buying associations for green products purchasing networks, the third estimate the useful parameters to affect the customer's pro-environmental behavior and customer characteristics. It shows that royal customers are from 30 to 40 years old and their incomes are from 30 million won to 40 million won. Especially, they live in Daegu, Gyeonggi, and Seoul.

• Clean Technology
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• v.18 no.3
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• pp.301-306
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• 2012

Rapidly growing mobile machines such as tablet PC and smart phone are equipped with touch screen panel using a sturdy material for products surface protection. Therefore, surge of chemically strengthened glass was increased and the amount of waste matter is proportional to demand. The purpose of this study is environmental impact assessment on touch screen panel of chemically strengthened glass by material life cycle assessment (MLCA). We used CES of Granta, SimaPro and Gabi software for MLCA. Chemically strengthened glass (2.7, 5.7 and 10.3 inch) was calculated to environmental impact assessment by Granta software under two cases. One case is Landfill and the other case is Reuse. As a result, in case of reuse, energy values of 2.7, 5.7 and 10.3 inches were reduced by an average of 51.4%, $CO_2$ values were reduced by an average of 46.6% than Landfill case, respectively. We assessed impact categories of 11 types using SimaPro software. As a result, the contents of fossil fuels, inorganics and climate change have a huge impact than the other impact categories. And the main cause of environmental impact is antimony and hydrogen fluoride in Gabi results.

• International conference on construction engineering and project management
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• 2011.02a
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• pp.280-285
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• 2011

This study aims to propose an assessment model on environmental economics which will provide useful information in making a decision for the implementation of pro-environmental and economical construction projects. To meet the objective, this study suggests a procedure to estimate environmental cost of construction projects. The model combines environmental load assessment and environmental value assessment. The environmental cost of pollutant generated from the construction project was estimated utilizing the Contingent Valuation Method (CVM) which is a value assessment method borrowed from economic science. The devised model is expected to provide a useful methodology that will scientifically support the planning and management of sustainable construction not only in the environmental aspect but also in the economical aspect.

• The Journal of Society for e-Business Studies
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• v.19 no.4
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• pp.205-229
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• 2014

Examination of the various impact factors on adoption sustainable IT can influence on the potential for creating sustainable businesses in today's society. However, the societal factor out of environmental factors, which stimulates customer intention to use sustainable IT, has seldom been investigated. In this paper, we examine the adoption of sustainable web technology from the pro-social behavior perspective. The concept of sustainable IT is theoretically examined based on social exchange theory. An empirical investigation is conducted into customer intention to use new sustainable IT. The results indicate that customers care about the social responsibility and usefulness of the sustainable IT-based services they choose. In this study, the social features of web technology and their influences on adoption are verified empirically for the first time. In addition, pro-sociality is identified as necessary to a perception of the socially responsible features of information technology. Furthermore, pro-social adoption behavior in the beginning stages of sustainable IT use is elucidated.

• Hwankyungkyoyuk
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• v.24 no.4
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• pp.41-50
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• 2011

This study examines how literary experiences cultivate environmental sensitivity. In this study we have 3 children(6th graders) to experience 3 selected literary works. The experience of 3 children focusing on characters is divided into 'sympathy', 'identification' and 'hostility' by empathy types. In literary experiences, children naturally support the values pursued by main characters. The experience focusing on plot events is consists of 'sympathy' and 'advice'. The children agreed with the way how the characters solved environmental issues while involved in the events by offering advice to characters whose actions they did not agree to. The experience focusing on topics is divided into 'assimilation' and 'reflection'. The children experienced the assimilation process. Furthermore, they reflected on new environmental issues. This result suggests literary experience subserve children to reflect value through empathy and cultivate their intention toward pro-environmental behavior by generating environmental sensitivity.