• Title/Summary/Keyword: Principle of Lever

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Brand Activism in the Age of Transmedia: Lessons Learned from Business Practices

  • Yoo, Seung-Chul;Piscarac, Diana;Kang, Seung-Mi;Truong, Tu Anh
    • International Journal of Advanced Culture Technology
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    • v.9 no.1
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    • pp.64-69
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    • 2021
  • Brands have begun to act without giving in to the challenges facing our society. Just like the slogan in the novel "The Three Musketeers" by Alexandre Dumas proclaimed, "All for one, one for all!" in the age of transmedia the success of brand activism must reflect the same principle. Specifically, by embracing the big as well as the little stories of consumers scattered everywhere, each and every one should create a huge resonance. This means that brands should use the cultural lever of transmedia so that the various stories of consumers do not fade into oblivion and, furthermore, expand the brand's call to action. By analyzing brand activism cases in business, this study explores the effectiveness of brand activism for advertisers to develop a better understanding of brand communication strategy. Building on findings that show new young generation consumers to favor brands that respond to social, political, and environmental issues and conceptual implications of the snowball effect, this study emphasizes consumer participation in the brand story creation process and the need for brands to aim for high standards of professionalism and accountability, so that they can grow together with their consumers.

Development of the Artificial Insemination Instrument of Bumblebee Queens (뒤영벌 인공수정기 개발)

  • Yoon, Hyung-Joo;Cho, Young-Hee;Baer, Boris
    • Korean journal of applied entomology
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    • v.46 no.1 s.145
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    • pp.123-129
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    • 2007
  • An artificial insemination instrument of bumblebee queens was firstly developed. This instrument consists of location tube, transfer tube, holding tube, head product, and probe apparatus for reproductive tract etc. This instrument was designed to minimize stress and damage of reproductive tract of bumblebee queens. The regulator handle apparatus in artificial insemination instrument was used the principle of lever, that manipulates easy, accurate and rapid insemination of bumblebee queens. By using this instrument, the insemination rate was over 90%. This instrument will be useful for the breeding and conservation of excellent character of bumblebees.

The Evaluation of the Village Community Center in Aspects of Universal Design Principles - Focused on 25 Village Community Centers in Hwasoon Province - (농촌 마을회관의 유니버설디자인 적용성 평가 - 전남 화순군 25개 마을회관을 중심으로 -)

  • Moon, In-Young;Kim, Mi-Hee
    • Korean Institute of Interior Design Journal
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    • v.23 no.1
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    • pp.162-171
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    • 2014
  • This study aimed to evaluate how universal design principles are embodied in the village community center. It will provide preliminary data on constructing a physical space of village community center as small community space in agricultural districts. To achieving the purpose in this study, the research conducted inspection using checklist to 25 village community centers at Hwasoon, Jeonnam province. The conclusion of this study is as follows: Living room and kitchen/dining room by supportive design urgently need installation of Western Style furniture and solutions of stair gap by accessible design, and also the evaluation is unsuited on a fire-gas alarm system and prevention of electric shook system on safety-oriented design. Entrance evaluated in principle for insufficient on safety handle by supportive design and spare chair by adaptable design, and also it unsuited on the solutions of door sill by accessible design and non-skid by safety-oriented design. Bathroom is insufficient lever handle and safety grip by supportive design, sink isn't suitable by adaptable design. Outdoor space information legislation staircase ramp installation and horizontal installation of the staircase was not built.

Significance of 'Social Exclusion' and its Consideration of Welfare Policy : On the Case of France in the Comparative Perspective (사회적 배제 개념의 의미와 정책적 함의 : 비교관점에서의 프랑스를 중심으로)

  • Shim, Chang-Hack
    • Korean Journal of Social Welfare
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    • v.44
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    • pp.178-208
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    • 2001
  • This study concerns the understanding of 'social exclusion' which is getting poplular in Europe as the new term or paradigm in order to resolve poverty problem. As case study on the France, the purpose of this study is to extract the consideration of welfare policy and suggestions as to us. In order to understand comprehensively the concept 'social exclusion' and the situation of the France, this study analyzes the existing researches on its concept and tries to realize a comparative study. Thus, this study indicates that the France is the state which has taken the most interest in 'social exclusion'. The second parti of this study concerns the change of the concept 'social exclusion' and its policies in the France. The concept 'social exclusion' which has used in the 1960's, has settled as the term of policies in the 1980's, thanks to seriousness of poverty and unemployment problem and change of social consciousness (opinion). As policy on the 'social exclusion', there are Revenu minimum d'insertion of the 1988 and law on the social exclusion of the 1998. Through analysis of policies on the 'social exclusion' in the France, we can get the following consideration of welfare policy and suggestions: on the macro level, the necessity to establish the comprehensive perspective on the poverty problem, invention and development of the term as regard to social new problem; on the micro lever, planning of welfare program according to clients needs, importance of perpetual assessing of the existing welfare program and institutions, the institutional establishment of 'reserve budget', the application of decentralization principle and the active participation of the private sector in order to promote the effectiveness and the efficiency of the program and institutions.

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Multi-camera System Calibration with Built-in Relative Orientation Constraints (Part 1) Theoretical Principle

  • Lari, Zahra;Habib, Ayman;Mazaheri, Mehdi;Al-Durgham, Kaleel
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.32 no.3
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    • pp.191-204
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    • 2014
  • In recent years, multi-camera systems have been recognized as an affordable alternative for the collection of 3D spatial data from physical surfaces. The collected data can be applied for different mapping(e.g., mobile mapping and mapping inaccessible locations)or metrology applications (e.g., industrial, biomedical, and architectural). In order to fully exploit the potential accuracy of these systems and ensure successful manipulation of the involved cameras, a careful system calibration should be performed prior to the data collection procedure. The calibration of a multi-camera system is accomplished when the individual cameras are calibrated and the geometric relationships among the different system components are defined. In this paper, a new single-step approach is introduced for the calibration of a multi-camera system (i.e., individual camera calibration and estimation of the lever-arm and boresight angles among the system components). In this approach, one of the cameras is set as the reference camera and the system mounting parameters are defined relative to that reference camera. The proposed approach is easy to implement and computationally efficient. The major advantage of this method, when compared to available multi-camera system calibration approaches, is the flexibility of being applied for either directly or indirectly geo-referenced multi-camera systems. The feasibility of the proposed approach is verified through experimental results using real data collected by a newly-developed indirectly geo-referenced multi-camera system.

Self Displacement Sensing (SDS) Nano Stage

  • Choi, Soo-Chang;Park, Jeong-Woo;Kim, Yong-Woo;Lee, Deug-Woo
    • International Journal of Precision Engineering and Manufacturing
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    • v.8 no.2
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    • pp.70-74
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    • 2007
  • This paper describes the development of a nano-positioning system for nanoscale science and engineering. Conventional positioning systems, which can be expensive and complicated, require the use of laser interferometers or capacitive transducers to measure nanoscale displacements of the stage. In this study, a new self-displacement sensing (SDS) nano-stage was developed using mechanical magnification of its displacement signal. The SDS nano-stage measured the displacement of its movement using a position-sensitive photodiode (PSPD), a laser source, and a hinge-connected rotating mirror plate. A beam from a laser diode was focused onto the middle of the plate with the rotating mirror. The position variation of the reflected beam from the mirror rotation was then monitored by the PSPD. Finally, the PSPD measured the amplified displacement as opposed to the actual movement of the stage via an optical lever mechanism, providing the ability to more precisely control the nanoscale stage. The displacement amplification process was modeled by structural analysis. The simulation results of the amplification ratio showed that the distance variation between the PSPD and the mirror plate as well as the length L of the mirror plate could be used as the basic design parameters for a SDS nano-stage. The PSPD was originally designed for a total travel range of 30 to 60 mm, and the SDS nano-stage amplified that range by a factor of 15 to 25. Based on these results, a SDS nano-stage was fabricated using principle of displacement amplification.

The Thought of the theory about the laws of motion in 『Mojing』 (『묵경』 중의 물체 운동에 관한 이론 고찰)

  • Hwang, SeongKyu
    • The Journal of Korean Philosophical History
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    • no.29
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    • pp.203-230
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    • 2010
  • This article is aimed for to state the rationality of Mojia and reveal the scientific meaning in the theories related to the motion of objects in Mojing: the basic approach to the principle of gravitation in building castle, and comprehension and application of the principle in the lever devised for improving productivity as well as in an inclined plane. It is denied in this article that the technical advance and the positive influence on the people is achieved by Mojias only because they were occupied in the filed of craft. Mojia was one of the schools of Qin in the early stage who realized how important science wass for the better society focused on humanity. Furthermore, they were the frontiers who pursued the proper society through science. Therefore, the scientific theories claimed by Mojia is not emphasized only on the deducting regularity of nature. Instead, it could be theorized only by guaranteeing the welfare for common people and having close relation to it. The Chinese philosophy in the early Twentieth century had vigorous interest in the Mojia's opinions in science and set about conducting study in this part. Based on the study, it was revealed that the Mojia's opinion toward motion is superior to that of the West. Furthermore, it was proved to reflect the main idea in Mojia: the love for common people. Particularly, the theories from Mojia can be so applicable to today's life that some scholars regret the lack of interest in Mojia for the time and even scold themselves for the retarded progress in science of China.