• 제목/요약/키워드: Primary survey

검색결과 1,663건 처리시간 0.033초

개인정보 보호 의식 측정 척도의 개발과 개인정보 중요성에 관한 인지도 조사 (Measuring Individuals' Privacy Concerns and Survey of Privacy Recognition)

  • 김영렬
    • 한국산업정보학회논문지
    • /
    • 제15권5호
    • /
    • pp.259-271
    • /
    • 2010
  • 정보화시대를 맞이하면서 컴퓨터와 통신의 결합체인 정보통신의 획기적인 발전에 의해 방대한 데이터의 신속 정확한 처리가 가능하게 되었으며, 이를 바탕으로 다양한 소비자의 요구에 효율적으로 대응할 수 있게 되었다. 이러한 정보화의 급속한 발전과 더불어 개인의 다양한 사생활 영역으로부터의 개인정보들이 좀 더 용이하게 축적되고 이용될 수 있게 되었다. 반면 이러한 현상은 개인정보의 무분별한 수집, 유통 및 오 남용을 유발할 수 있다는 측면에서 그 심각성이 더한다고 할 수 있다. 본 연구에서는 이러한 급진적 변화양상 속에서 개인 정보를 취급하는 많은 기업 및 기관들에 대해 개인이 느끼는 개인정보 보호의 중요성 및 개인정보 보호 필요성 인지도를 조사하고 아울러 이를 토대로 한국 실정에 맞는 개인정보 보호 인식에 관한 실증적 측정 도구를 개발 소개하고자 한다. 이를 바탕으로 개인정보를 필요로 하는 관계기업들 즉, 전자상거래나 온라인에서의 마케터들에게 개인정보에 대한 소비자들의 의식을 파악할 수 있게 하여 앞으로 이에 효율적으로 대처할 수 있는 지침으로서의 역할을 제공하게 될 것이다.

K-Pop Music Worldwide and Digital Marketing Role in Brazil

  • Lourenco, Patricia Portugal Marques de Carvalho;Kim, Sang Yong
    • Asia Marketing Journal
    • /
    • 제17권4호
    • /
    • pp.63-88
    • /
    • 2016
  • K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this study aims to demonstrate that K-pop will provide its audience with a unique and engaging experience if it thinks globally and acts locally in its marketing and communication strategies. A survey of K-Pop's world fan base was carried out online with 1,074 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global and intercultural strategies to local markets with increasing brand awareness through utilizing digital marketing. For example, to increase K-Pop's popularity and market share in Brazil, it is not required to sing in Brazilian Portuguese, contrary to what might be perceived but fully singing in English would help breaking into the market dominated by domestic music as songs would have a higher probability to be included in the international soundtrack of a Brazilian telenovela and promote the K-Pop artist not only across Brazil but also give the artist exposure in all the markets the Brazilian telenovela is exported to, opening an entry door to those markets. K-Pop audience segmentation and psychographic profiling is crucial to the understanding of each market's consumer's preferences, likes, dislikes and their buying habits as it was proven through Brazil's digital media, social media, digital music market and K-Pop market analysis within the global context of the study. It should be also considered that brand extensions are not standard everywhere and that there are cultures where different product categories are not directly associated with its main corporate owner which requires extensive local market knowledge to succeed. The primary and secondary data research that we conducted for this study intended to demonstrate that K-Pop can be successful in Brazil and in Latin America and increase their local and regional market share if digital marketing and communication strategies are tailored to each individual market.

Barriers to Effective Communication about Advance Care Planning and Palliative Care: A Qualitative Study

  • Hyosin Kim;Signe Peterson Flieger
    • Journal of Hospice and Palliative Care
    • /
    • 제26권2호
    • /
    • pp.42-50
    • /
    • 2023
  • Purpose: The purpose of this study was to identify barriers to effective conversations about advance care planning (ACP) and palliative care reported by health care and community-based service providers in Massachusetts, USA. Methods: This qualitative research analyzed open-ended responses to two survey questions, inquiring about perceived barriers to having conversations about ACP and palliative care with patients and consumers. Data were collected between November 2017 and June 2019 from nine organizations in Massachusetts, including health care provider organizations, health insurers, community-based organizations, and a nursing education institution. Two researchers reviewed and coded the responses and identified common themes inductively. Results: Across 142 responses, primary barriers to ACP included hesitation and lack of understanding and knowledge, discomfort and resistance among service providers, lack of staff knowledge, difficulties with followup, and differences in ACP policies across regions. Common barriers to palliative care were misconceptions about palliative care and lack of knowledge, service providers' lack of preparedness, and limited policy support and availability. Challenges relevant to both ACP and palliative care were fear and discomfort around serious illness discussions, lack of knowledge and awareness, discussions that occur too late, and cultural and language barriers. Conclusion: Health care practitioners and community-based professionals reported consumer-, service provider-, and system-level barriers to facilitating conversations about ACP and palliative care with patients experiencing serious illness. There is a need for more tools and support to strengthen service providers' ACP and palliative care competencies and to promote a structured approach to health care planning conversations.

3D 프린팅 기술을 이용한 전산화단층영상 기반 조직 생검 보조기구 개발 (Development of Biopsy Assist Device on Computed Tomography Using 3D Printing Technology)

  • 김정완;성열훈
    • 대한방사선기술학회지:방사선기술과학
    • /
    • 제46권2호
    • /
    • pp.151-157
    • /
    • 2023
  • The purpose of this study was to develop an assist device that could correct and support patient position during biopsy on computed tomography (CT) using 3D printing technology. The development method was conducted in the order of 3D design, 3D output, intermediate evaluation for product, final assist device evaluation. The 3D design method was conducted in the order of prior research data survey, measurement, primary modeling, 3D printing, output evaluation, and supplementary modeling. The 3D output was the 3D printer (3DWOX 2X, Sindoh, Korea) with additive manufacturing technology and the polylactic acid (PLA) materials. At this time, the optimal strength was evaluated to infill degree of product as the 3D printing factors into 20%, 40%, 60%, and 80%. The intermediate evaluation and supplementation was measured noise in the region of interest (ROI) around the beam hardening artifact on the CT images. We used 128-channel MDCT (Discovery 75 HD, GE, USA) to scan with a slice thickness of 100 kVp, 150 mA, and 2.5 mm on the 3D printing product. We compared the surrounding noise of the final 3D printing product with the beginning of it. and then the strength of it according to the degree of infill was evaluated. As a result, the surrounding noise of the final and the early devices were measured at an average of 3.3 ± 0.5 HU and 7.1 ± 0.1 HU, respectively, which significantly reduced the noise of the final 3D printing product (p<0.001). We found that the percentage of infill according to the optimal strength was found to be 60%. Finally, development of assist devices for CT biopsy will be able to minimize artifacts and provide convenience to medical staff and patients.

예비수학교사의 TPACK-P 신장을 위한 강의 설계 및 효과 분석 (Analysis of Instructional Design and Effect for Pre-service Mathematics Teachers' TPACK-P Improvement)

  • 전영주;임해미
    • 한국학교수학회논문집
    • /
    • 제26권1호
    • /
    • pp.49-70
    • /
    • 2023
  • 본 연구에서는 예비수학교사의 TPACK-P (TPACK-Programming) 신장을 위한 로봇 프로그래밍 강의를 설계하고 그 효과를 분석하였다. 강의는 분석, 탐색, 1차 마이크로티칭, 2차 마이크로티칭의 단계로 설계했는데, 각 마이크로티칭 단계에서는 설계, 적용, 평가 단계가 포함되도록 하였다. 강의의 사전, 사후에 TPACK-P 검사를 실시한 결과, TPACK의 하위 요인 중 TCK는 유의수준 1%에서, TPK, TRACK, TRACK(P)는 유의수준 5%에서 통계적으로 유의한 평균 차이를 보였다. 문항별 종속표본 t 검정 결과, TCK, TPK, TPACK, TPACK(P) 범주에 사전보다 사후검사의 평균이 유의하게 높은 문항이 포함된 것으로 분석되었다. 이는 연구에서 설계한 강의가 예비수학교사의 TPACK-P 신장에 긍정적인 영향을 주었음을 보여준다.

Tailored Sun Safety Messages for Outdoor Workers

  • Sajjad S. Fazel;Shelby Fenton;Nicole Braun;Lindsay Forsman-Phillips;D. Linn Holness;Sunil Kalia;Victoria H. Arrandale;Thomas Tenkate;Cheryl E. Peters
    • Safety and Health at Work
    • /
    • 제14권1호
    • /
    • pp.43-49
    • /
    • 2023
  • Background: Messaging surrounding skin cancer prevention has previously focused on the general public and emphasized how or when activities should be undertaken to reduce solar ultraviolet radiation (UVR) exposure. Generic messages may not be applicable to all settings, and should be tailored to protect unique and/or highly susceptible subpopulations, such as outdoor workers. The primary objective of this study was to develop a set of tailored, practical, harm-reducing sun safety messages that will better support outdoor workers and their employers in reducing the risk of solar UVR exposure and UVR-related occupational illnesses. Methods: We adapted a core set of sun safety messages previously developed for the general population to be more applicable and actionable by outdoor workers and their employers. This study used an integrated knowledge translation approach and a modified Delphi method (which uses a survey-based consensus process) to tailor the established set of sun safety messages for use for outdoor worker populations. Results: The tailored messages were created with a consideration for what is feasible for outdoor workers, and provide users with key facts, recommendations, and tips related to preventing skin cancer, eye damage, and heat stress, specifically when working outdoors. Conclusion: The resulting tailored messages are a set of evidence-based, expert- approved, and stakeholder-workshopped messages that can be used in a variety of work settings as part of an exposure control plan for employers with outdoor workers.

The Impact of Entrepreneurial Education on Entrepreneurial Intention During the COVID-19 Pandemic: An Empirical Study from Pakistan

  • SOHU, Jan Muhammad;JUNEJO, Ikramuddin;KHUWAJA, Faiz Muhammad;QURESHI, Naveed Akhtar;DAKHAN, Sarfraz Ahmed
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제9권3호
    • /
    • pp.95-103
    • /
    • 2022
  • This study aimed to find the mediating impact of entrepreneurial education during COVID-19 on entrepreneurial intention among university students from major cities of Pakistan. Majority of businesses shifted to online from offline mode as a result of COVID-19 pandemic. This created a great opportunity for university students to become entrepreneurs without much investment during COVID-19. Primary data for this study was collected with the help of an adopted questionnaire from previous studies. An online survey was considered appropriate due to the COVID-19 situation in the country. The number of data samples collected from the major cities of Pakistan was 460. The research hypothesis was tested with the help of SmartPLS by using least square structural equation modeling. Findings revealed there is full mediation of entrepreneurial education during COVID-19 between the self-efficacy, subjective norms, and attitude towards entrepreneurship for entrepreneurial intention during COVID-19 among university students. Therefore, the research confirmed the application of the theory of planned behavior among university students in Pakistan with regards to factors such as self-efficacy, subjective norms, attitude towards entrepreneurship and entrepreneurial intention. The present study also concludes that all students regardless of their area of study such as Business and Engineering look forward to become entrepreneurs during COVID-19. The students opting for entrepreneurship had either formal or informal entrepreneurial education during COVID-19.

기업연금보험상품 선호도에 대한 종업원 속성의 영향 (The Impact of Employee's Attributes on Corporate Pension Insurance Products Preference)

  • 주헌
    • 한국프랜차이즈경영연구
    • /
    • 제7권2호
    • /
    • pp.27-35
    • /
    • 2016
  • Purpose - The primary objective of this study is to investigate the impact of employee characteristics on employees' preference towards corporate pension products. This study can provide a guidance for maximization of benefits for employees and their affiliated corporation. Employee characteristics include average length of labour, wage system of annual salary, age, types of interest rates and size of corporation. Existing research generally concentrate on vitalizations of corporate pension product raising an imperfection, improvements, tax benefit analysis and legal consideration. Thus, this study intensively analyses the effect of employee attributes on firms' decision for corporate pension products, such as DB(defined benefit) and DC(defined contribution) type. Research design, data, and methodology - The data were collected using self-administrated questionnaire survey on corporate pension products from CEOs or HR directors 250 foreign-invested companies', purchasing pension plans in practice with domestic financial trustees (insurance companies, banks and security companies). Hypotheses testing was conducted using Logistic Regression analysis with SPSS/PC+ 21.0. Results - The findings of the study are as follows. Employees with the long length of labour are more likely to have DB plan; more likely to prefer DC plan with the dividend distribution product regarding the types of interest rate. SMEs(less than 100 employees) are more likely to select DC plan whereas high fluctuation in wage with annual salary has no impacts. In addition, the ages has no significant effect on the preference. Conclusions - This study has examined with the empirical testing that employees' variable attributes and qualities are one of the vital factors for corporation pension plan selection. Currently, majority employees are highly likely to join DB plan and Defined interest types. Corporation with less than 10 employees prefer IRP scheme while most of corporation are intended to join DC plan. In a very near future, corporation more than 300 employees will be required to purchase mandatory plan under national regulation. For maximization of employees' contentment to corporation pension insurance and for complementing the flaws of existing plans, the future studies shall also research in a perspective of employee benefit.

산업체 근로자들의 급식 메뉴에 대한 만족도 조사 - 성별에 따른 기호도 중심으로 - (Menu satisfaction survey for business and industry foodservice workers - Focused on food preferences by gender -)

  • 백옥희;김미영;이복희
    • 한국식생활문화학회지
    • /
    • 제22권4호
    • /
    • pp.511-519
    • /
    • 2007
  • The purpose of this study was to evaluate satisfaction degree on menu served and identify food preference of the meal served to 271 business and industry foodservice workers from 4 institutions by gender difference. The demographics indicated that male(54.6%) and female(45.4%) were about an half each, mean age was ranged from 20 to 39 years old. The workers were not contented with most of menu quality attributes served from past foodservice operation. Primary complaint was improper temperature of the meal. Most workers liked meat and fish(52.1%) the most. Sensory quality evaluation from all workers was 3.37 points out of 5 points. However, female workers rated higher on the most of menu(3.72 points) compared with that of male workers(3.35 points), indicating that satisfaction was higher in the female workers(p<0.05). Mean preference of all the menu according to food type also have shown higher in female(3.52 point) than in male(3.45 point). Best food preference according to food type considering cooking method of male was given to barley rice, boiled rice with assorted mixtures, marine product stew, and Kimchi stew. On the other hand, females cared for curried rice, hash rice, and spaghetti but males have shown low preferences to those foods females liked. Also, females liked more of fried, grilled and broiled food. However, both males and females showed indifferent taste about the food cooked with steamed and stewed. From the findings, the business and industry foodservice workers were not well satisfied with menu quality considerably and differed in food preferences by gender clearly. Therefore, the manager of foodservice institution require to consider composition of gender ratio in menu preparation along with sensory quality evaluation to lead the successful foodservice management.

학교우유급식 참여여부에 따른 초등학생의 칼슘 섭취실태 비교 (Comparison of Calcium Intake Status among Elementary Students by Participation in the School Milk Program)

  • 김태영;김향숙
    • 한국식생활문화학회지
    • /
    • 제24권1호
    • /
    • pp.106-115
    • /
    • 2009
  • This study was conducted to investigate whether there is a difference in calcium intake between elementary school students who are participating in the school milk program and those who are not. The study samples consisted of 240 milk program participants and 120 non-participants in the fifth and the sixth grades at a school located in Cheong-ju. The survey questionnaire included questions related to general status, drinking milk at school, and intake of milk and dairy products at home. An FFQ (food frequency questionnaire) was composed of 30 calcium-supplying foods, which surveyed the normal intake amount at one time and the frequency per month. The average daily intake of calcium by the participants (1052.3 mg) was higher than that of the non-participants (772.5 mg) by 279.8 mg, and the major consumed food item contributing to the difference was milk. The major sources of dietary calcium were 'milk' for the participants and 'ice cream' for the non-participants. In a question asking the reasons for participation in the program, 48.8% of the participants answered 'benefits to health', and the primary reason why the nonparticipants did not drink milk at school was 'stomach pain' (55.0%). Among the participants, 80.4% said they 'are drinking milk at home', which was in contrast to only 50.8% of the non-participants. And 48.7% the participants said they drank 'more than 1 cup' of milk at home, and 47.5% of the non-participants said they drank 'less than 1 cup'.