• Preventive Nutrition and Food Science
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• 제17권1호
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• pp.71-77
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• 2012

Hangwa is a traditional food, corresponding to the current consumption trend, in need of marketing strategies to extend its consumption. Therefore, the purpose of this study was to analyze consumers’ consumption patterns and perception of Hangwa to increase consumption in the market. A questionnaire was sent to 250 consumers by e-mail from Oct 8~23, 2009 and the data from 231 persons were analyzed in this study. Statistical, descriptive, paired samples t-test, and importance-performance analyses were conducted using SPSS WIN 17.0. According to the results, Hangwa was purchased mainly 'for present' (39.8%) and the main reasons for buying it were 'traditional image' (33.3%) and 'taste' (22.5%). When importance and performance of attributes considered in purchasing Hangwa were evaluated, performance was assessed to be lower than importance for all attributes. The attributes in the first quadrant with a high importance and a high performance were ‘a sanitary process’, ‘a rigorous quality mark’ and ‘taste’, which were related with quality of the products. In addition, those with a high importance but a low performance were ‘popularization through advertisement’, ‘promotion through mass media’, ‘conversion of thought on traditional foods’, ‘a reasonable price’ and ‘a wide range of price’. In conclusion, Hangwa manufacturers need to diversify products and extend the expiration date based on technologies to promote its consumption. In terms of price, Hangwa should become more available by lowering the price barrier for consumers who are sensitive to price.

• 자원ㆍ환경경제연구
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• 제14권4호
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• pp.943-964
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• 2005

본 연구는 CKLS (1992)와 Nowman and Wang (2001)을 참고하여 다양한 형태의 확률과정 모형들을 추정하였다. 실증분석에서는 1996년 1월부터 2005년 1월까지의 월간 브렌트(Brent) 유가를 대상으로 일반적 적률법(GMM)을 적용하였다. 또한, 시뮬레이션된 시계열자료를 활용하여 유럽행 콜옵션의 가치를 산정하고, 확률과정 모형별로 비교하였다. 실증분석 결과에 의하면, 원유가격의 경우 가격 수준에 따라 변동성이 크게 좌우된다는 것을 알 수 있다. 하지만, 기존 관련 연구의 결과들과 달리 유가의 평균회귀 성향은 약한 것으로 나타났다. 이와 함께, 본 연구에서 채택한 상이한 확률과정 모형에 따라 원유를 기초자산으로 하는 파생상품의 가치가 달라진다는 것을 알 수 있다.

• 자원ㆍ환경경제연구
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• 제16권4호
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• pp.781-802
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• 2007

본 연구는 스톤-게리(Stone-Geary) 모형을 이용하여 서울시 가정용 생활용수의 수요를 추정하고 이에 근거하여 물 수요의 가격탄력성과 소득탄력성을 추정한다. 분석결과, 서울시 전체 가정용 물 소비량 중 기초소비가 차지하는 비중이 평균 84%로 나타났다. 가정에서 사용하는 월평균 물 소비량이 최근에는 $16{\sim}20m^3$ 이하인 점을 감안하면, 가격을 통한 실질적인 물 수요관리 효과를 도모하기 위해서는 구간요금체계의 최저 수준을 현재의 월 $30m^3$에서 월 $15m^3$ 정도로 축소 조정할 필요가 있다는 점을 발견하였다.

• 한국지역사회생활과학회지
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• 제18권2호
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• pp.265-276
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• 2007

The purpose of this study was 1) to find out the consumer patronage mix of department and fashion outlet stores, 2) to compare the clothing and price attitudes among store patronage groups and 3) to compare the importance of the stores' attributes among the store patronage groups. The subjects were 381 female consumers in the Seoul and Gyeonggi areas. Questionnaires were used to collect the data. The data was analyzed by frequency, factor analysis, ANOVA, Duncan's Multiple Range Test and Cronbach's Alpha. The results were as follows. First, clothing purchasing attitudes of the total respondents were classified by three factors: fashion/confident oriented, appearance oriented, and brand-name oriented. Also, clothing price attitudes were composed of three factors: price/quality-prestige inference, discount/low price pursuit and benefit/value pursuit. In addition, the importance of the store's attributes was composed of five factors: convenience/service, concern of fashion outlet store, brand-name/fashionability, awareness of fashion outlet store, and practical advantage of the store. Second, the department store patronage group was significantly different from the fashion outlet store patronage group in clothing attitude, price attitude, and the importance of the store attribute. Third, the responses of the department store patronage group were significantly different from those of the fashion outlet store patronage group in product reliability and awareness of the fashion outlet store.

• 한국의류학회지
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• 제27권5호
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• pp.475-484
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• 2003

The objectives of this study were to investigate the consumers' general perceptions and attitudes in response to the leaflet fashion advertisements, and to examine how much differently the level of price and the advertisement type affect brand images and consumers' buying intentions. Subjects for this study were 192 female university students in the twenties. Through the pre-test, several casual brands with such various the level of price as high, middle. and low were selected. Stimuli consisted of 8 photographs of the advertisements types which were manipulated according to the price level(highㆍmiddle & low) and the advertisements type(generalㆍleaflet). The results showed that consumers got the information on the fashion products mostly from the advertisements in magazines. It was also found that consumers showed the highest interests on the design and the discount rate of prices in the leaflet fashion advertisements. The price range(highㆍmiddle & low) of casual brands had significantly affected on the brand image and the consumers' buying intention. And the higher the prices of casual brands were, the worse brand images were when products were advertised by fashion leaflets. The advertisements types(generalㆍleaflet) gave some influences only on the brand image. Based on these results, marketing strategies of fashion advertising would be ,suggested.

• 아태비즈니스연구
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• 제11권2호
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• pp.27-43
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• 2020

Purpose - This study explores the impact of the real estate industry on related industries for the perspective of Chinese steel companies. Design/methodology/approach - The impact of housing prices on the 41 listed steel companies' performance was analyzed by using the panel data model. We used two kinds of housing price indexes that are set in the panel data models to estimate the range of the real estate market, driving the performance growth of steel listed companies. Moreover, the net profit of steel companies is used as the dependent variable. To test the stability of the model, ROA used as a dependent variable for the robustness test. Also, to avoid the time trend of housing prices, this paper selects the growth rate of housing prices as the primary research variable. After Fisher-type testings, there is no unit root problem in both independent and dependent variables. Findings - The results indicated that the rise in the housing price has a positive influence on the steel company performance. When the housing price increases by 1%, the net profit of steel enterprises will increase by 5 to 20 million yuan. Research implications or Originality - In this paper, empirical data at the micro-level and panel model are used to quantify China's real estate industry's driving effect on the iron and steel industry, providing evidence from the microdata level. It helps us to understand further the status and role of China's real estate industry in the economic structure.

• 한국의상디자인학회지
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• 제13권1호
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• pp.1-10
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• 2011

The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of consumer involvement, product price and discount. The data were collected through a survey based on three stages: two pre-tests and a main survey conducted in the U.S and Korea. A total of 520 participants from each country were used. The results of this study are as follows. First, clothing involvement, price and discount had no difference, but there was relationship on discount rate between countries. In addition, there were gender differences in involvement between the countries, and Korea showed a significant relationship in price discount. In general, the involvement of both American and Korean students was high and women had higher involvement than men indicating that women showed more interest in clothing than men. The discount rate was higher in the U.S and had a wider range of discount than Korea. Second, consumer involvement and price discount affected the satisfaction of Korean students whereas only involvement affected the satisfaction of American students. This study will extend understanding of consumer satisfaction between Korea and the United States. With the results of this study, apparel marketers will be able to understand how consumer involvement, price and discount may influence consumer satisfaction and develop effective marketing strategies for their profit.

• 유통과학연구
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• 제12권10호
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• pp.123-128
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• 2014

Purpose - The purpose of the study is to reexamine the price fairness as practiced by low cost airlines, as a consumer has to experience such inconveniences as inferior airport transportation, extra fees on in-flight meals, and non-negotiable seats, and consumers evaluate such experiences keeping in mind their total costs. This evaluation includes price fairness and allows a reasonable and overall consideration of factors of low cost airlines. It tries to set up a measurement of the indicators consumers' perceptions of price fairness academically as it adapts price fairness to airline services which are renowned for price volatility. Research design, data, and methodology - The research proposes an alternative pricing strategy for the long term profit of low cost airlines after going over conflicts between the traditional theory of consumers' price perception mechanism and flexible fair policy of low cost airlines. It was meaningful when it relates to the early stage of the business, while it enhances the risks relating to the long term survival of low cost airlines. In addition, it is significant as it highlights the negative influences on consumers' perceptions of price fairness, as low cost airlines run on extremely low cost perspectives. Results - The results of the research provide insight into four perspectives, as consumers' perceptions of price fairness are influenced by the frequency and range of price changes and services. The first perspective is that it would lead to positive price evaluation when a low cost airline cuts prices frequently with little changes than one big change. It also would lead to the same result when it comes to necessary services. The second perspective is that one big increase of price would rather undermine the negative aspects of price changes than those of several smaller ones. The third perspective is that additional services would be good to consumers' perceptions of price fairness as compared to discount benefits with respect to the cost. Finally, a low cost airline should consider that consumers will change airlines or defer their flight schedule if the flight fares increase beyond their limits. Conclusions - Low cost airlines should reconsider their pricing policies for services that were provided free earlier. A consumer would not like discount benefits when made to pay for services that were, for long, free of charge. If a low cost airline can provide services with no charge, it should improve volumes if the costs are standardized and, moreover, should consider the charging fees. Alternatively, a consumer can choose between services and fair discount. Low cost airlines are implementing sales promotion strategies, as the competition is more intense than it used to be. In these days, they should regard services over sales promotion, as consumers may prefer to spend money on good premium services. Some differentiation in services could create a good market position for the airlines and, hence, good financial performance.

• 대한영양사협회학술지
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• 제12권4호
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• pp.390-403
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• 2006

The purposes of this study were to : (a) examine the using pattern of college foodservice and off-campus restaurant and identify the important service quality attributes and levels for conjoint analysis, (b) investigate the demographic factor and the lunch behavior of "S" college's foodservice customer (c) search the optimum moving time to the college foodservice by cumulative graph, (d) identify the relative importance of the service quality attributes and level at college foodservice by conjoint analysis, and (e) provide the basic data for establishing new college foodservice. Questionnaire developed were conducted with 305 daytime students. A total of 284 were usable and the data was analyzed by the SPSS(ver. 11.0) for the descriptive analysis and conjoint analysis. ‘Low price’ was the reason for using college union foodservice, and the advantages of college union the foodservice were reported to be 'speediness', 'low price', 'near distance', 'wide space' and etc in a college. For off-campus restaurant, the using reasons were mentioned 'near distance', 'menu variety', 'kindness', and 'better taste and quality' and the using advantage found out 'inexpensive and enjoyable food with friends', and 'good taste'. An optimum time required for moving to the college foodservice was calculated 9 min by cumulative graph. As the relative important attributes on college foodservice were identified in the order of the ‘price range', the 'time required for the movement' and the 'food taste', and the level were analyzed the location requiring 6~10 minutes for the movement, the price range of 2,100~2,500 won, and the providing tasty foods by conjoint analysis. As "S" college will be established a new college foodsrevice suggested by the this study result, there should be expected the increasing salse and the college student's satisfaction on campus foodservice.

• 한국건축시공학회지
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• 제15권1호
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• pp.89-97
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• 2015

정부기관, 지자체 및 공공기관의 입 낙찰제 운용과정에서 예정가격은 낙찰자를 선정하기 위한 기준금액이 되므로 발주자와 입찰자에게 아주 중요한 요소이다. 예정가격이 높으면 입찰자에게 불리해지고 낮으면 낙찰자에게 불리해지기 때문이다. 그러므로 대부분의 발주기관들이 예정가격을 공정하고 투명하게 결정하기 위해서 복수예비가격을 사용하여 예정가격을 결정하는 방식을 채택하고 있다. 본 연구에서는 예비가격 15개를 추출(복수예비가격 생성)하는 방법과, 15개의 예비가격 중에서 4개를 추출(예비가격 추첨)하는 방법에 따라 예정가격이 어떻게 달라지는지를 다룬다. 이를 위해 여러 가지 복수예비가격 결정방식별로 컴퓨터 시뮬레이션을 통해 예정가격을 분석한다. 분석을 통해 얻은 결과는 다음과 같다: 첫째, 복수예비가격의 생성범위를 15개로 분할하고 각 구간에서 4개의 예비가격을 추첨하는 방식이 전체 범위에서 예비가격을 4개 무작위로 추첨하는 방식보다는 예정가격이 기초금액 근처에서 형성될 가능성이 높다. 둘째, 복수예비가격의 생성범위를 15개로 분할하고 각 구간에서 무작위로 예비가격을 추첨하는 경우, 발주자 입장에서는 100%보다 큰 범위에서 7개, 아래에서 8개의 구간으로 나누는 방식이, 입찰자 입장에서는 100%보다 큰 범위에서 8개, 아래에서 7개의 구간으로 나누는 방식이 다소 유리한 방식이다. 셋째, 기초금액 기준으로 위와 아래에서 구간의 수를 달리 할 경우라도, 100% 위의 구간에서 2개, 아래 구간에서 2개로 나누어 예비가격을 추첨하게 되면, 예정가격의 평균이 기초금액과 같아지며 표준편차도 15개 구간에서 4개의 예비가격을 무작위로 추첨할 경우보다 크게 작아진다.