• 제목/요약/키워드: Price Pattern

검색결과 363건 처리시간 0.032초

화장품소비가치에 따른 화장품유형 및 가격별 국내.외상표선택 (Type and Price of Cosmetics Brand Selection by Cosmetics Consumption Value)

  • 이정우;김미영
    • 한국의류학회지
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    • 제34권7호
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    • pp.1149-1161
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    • 2010
  • This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.

한국의 대중국 항만 무역에서 J-curve 효과는 존재하는가? (Is There a J-Curve Effect in the Trade with China via Korean Ports?)

  • 김창범
    • 한국항만경제학회지
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    • 제27권3호
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    • pp.1-12
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    • 2011
  • 본 논문은 금융위기 이후 대중 수출증가가 경기회복에 주도적 역할을 하고, 우리경제의 중국경제 의존도가 크게 상승하는 상황에서 J-curve 효과가 우리나라 대중국 항만 수출입 흐름에 적용되는가를 월별자료를 이용하여 2000년부터 2010년까지의 기간에 대해 실증분석 하였다. 오차수정모형을 추정한 결과 단기적인 조정역할은 실질실효환율이 수행하는 것으로 나타났으며, 분산분해 결과 대중국 항만 무역수지에 대한 영향력이 국내경기보다 실질실효 환율과 세계경기가 더 크게 나타남을 알 수 있었다. 이와 더불어 수준변수로 구성된 VAR과 오차수정항을 포함한 VECM을 이용한 충격반응 분석을 실시한 결과 대중국 항만 무역수지는 환율 충격에 대하여 시차를 두고 반응을 보이는 것으로 나타나 J-curve 효과가 존재함을 알 수 있었다.

여자 중.고등학생의 의복생활 실태에 관한 조사연구 -봄.여름 의복을 중심으로- (A Study on the Actual State of High School Girls' Clothing in Everyday Life -Especially on Spring and Summer Wear-)

  • 남상우
    • 대한가정학회지
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    • 제26권2호
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    • pp.39-47
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    • 1988
  • The aim of this study is to grasp the actual state of high school girls' clothing after liberalization of their uniform and to provide the reasonable guidance materials in clothing for both schools and homes. These are the results of the study 1. In the aspect of the favor of clothing and the interest in about clothes. a. They were fond of wearing "T" shirts, blue jeans in summer and pants and jackets in spring as their school wear. That implies that they enjoy wearing active and practical clothes. b. In the aspect of color, majority of them favored blue or similar colors, Also they had the tendency to love soft, simple clothe and more students preferred cloth without pattern. c. In their choice of them, they seldom paid attention to the informative-label are not their chief interest. d. More than half of girls prepare one or two suits in advance in a season, and they would prepare them deliberately This implies that their everyday life inclothing is based on the economic motive. 2. In the aspect of the purchasing clothes, a. Most of the girls bought them at the market and some of them at the direct-sales stall. b. when they purchased clothes, most girls were accompanied by their/mother and senior girls more often by their friends. c. The price and kinds of their favorite clothes such as "T" shirts and blouse was 5,000 won or so, and skirts, pants, one-piece and jackets are from the range of 5,000 won to below 10,000 won mostly. d. In regard to so-called brand-name items by popular designers, half of the girls responded that they wear some of such kinds of items because of superiority of sewing and longterm wearing, and the other half tend not to wear them due to high price.

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합성천연가스의 수소함량 변화에 따른 가스터빈 연소특성 평가 (Effects of Hydrogen in SNG on Gas Turbine Combustion Characteristics)

  • 박세익;김의식;정재화;홍진표;김성철;차동진
    • 한국수소및신에너지학회논문집
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    • 제23권4호
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    • pp.412-419
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    • 2012
  • Increasing demand for natural gas and higher natural gas prices in the recent decades have led many people to pursue unconventional methods of natural gas production. POSCO-Gwangyang synthetic natural gas (SNG) project was launched in 2010. As the market price of natural gas goes up, the increase of its price gets more sensitive due to the high cost of transportation and liquefaction. This project can make the SNG economically viable. In parallel with this project, KEPCO (Korea Electric Power Corporation) joined in launching the SNG Quality Standard Bureau along with KOGAS (Korea Gas Corporation), POSCO and so on. KEPCO Research Institute is in charge of SNG fueled gas turbine combustion test. In this research, several combustion tests were conducted to find out the effect of hydrogen contents in SNG on gas turbine combustion. The hydrogen in synthetic natural gas did not affect on gas turbine combustion characteristics which are turbine inlet temperature including pattern factor and emission performance. However, flame stable region in ${\Phi}$-Air flow rate map was shifted to the lean condition due to autocatalytic effect of hydrogen.

전망이론 검증을 통한 부동산투자자들의 인지적 편의에 관한 연구 (An Empirical Study on the Cognitive Biases of The Korea Real Estate Market Through the Testing of Prospect Theory)

  • 정성훈;박근우
    • 부동산연구
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    • 제27권1호
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    • pp.7-16
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    • 2017
  • 본 연구는 부동산시장에서 개인투자자들에게 전망이론에 따른 투자패턴이 존재하는지 용도지역을 구분하여 검증하였다. 연구의 방법으로는 개인투자자들의 최대잠재이익률과 최대잠재손실률을 이용하였으며, 추가적으로 처분효과의 모형인 정성훈 박근우(2015) 모형을 이용하여 추가 분석을 실시하였다. 분석결과, 개인투자자들에게 전망이론에 따른 투자패턴과 처분효과가 존재하는 것으로 밝혀졌으며, 용도지역에 따른 차이가 나타났다. 개인투자자의 손실회피 성향이 주거용도 부동산자산 보다 상업용도의 부동산 자산에서 더 크게 나타났다. 투자행태에서 이러한 차이는 부동산의 목적과 임대료의 존재가 용도에 따른 투자행태의 차이를 만들어 내는 것으로 판단된다. 본 연구의 한계점으로는 정성훈 박근우(2015)의 연구와 같이 지가지수를 이용하여 미실현이익과 미실현손실을 분석하였다는 점이다. 이는 부동산투자심리에 대한 심도깊은 연구를 위해서는 새로운 부동산 가격지수에 대한 개발 또는 부동산자산에 대한 Benchmark가 필요하다는 것을 의미하며, 추후연구에서는 이를 발전시킬 필요가 있다.

친환경 농산물의 인증제도 및 정책에 대한 소비자 인지도 조사연구 (Consurmer's Recognition for the Label System and Policy of Environment-Friendly Agricultural Products)

  • 신철노;김진석
    • 농업생명과학연구
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    • 제43권3호
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    • pp.63-75
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    • 2009
  • 본 연구에서는 소비자 지향적 마케팅시대에 직면하여 국내외 농산물 소비수요의 변화에 대응하고 친환경농산물의 유통개선을 도모하기 위하여 소비자들의 친환경농산물인증제도 및 정책에 대한 인식을 조사분석 하였다. 조사연구 결과에 의하면 첫째, 친환경농산물의 소비저변을 확대시키기 위한 가장 시급한 문제는 생산자인 농민들이 아니라 소비자들에 대한 신뢰성을 확보하는 것이 무엇보다도 중요함을 알 수 있다. 이를 위해서는 다양하고 안전한 판로개척과 품질경쟁력 제고, 소포장 규격화 판매, 품질인증제도를 통한 브랜드화 추진, 리콜제 실시등을 통해 소비자들로부터 신뢰를 얻어야 한다. 둘째, 정부의 친환경농산물정책에 대한 지속적이 홍보와 교육이 이루어지고 또한 감독강화가 이루어져야 할 것으로 생각된다. 특히 친환경농산물 유통구조에서 농민들과 직접 거래를 하는 직거래나 인터넷 거래를 활성화시킴으로서 소비자들에 의한 신뢰도를 높일 수 있는 계기가 마련될 것이다. 셋째, 친환경농산물에 대한 품질관리가 지속적으로 이루어져야 한다. 이는 중앙정부의 감독관리도 중요하지만 지역별 품질인증기관을 육성하고 품질인증기관이 생산과정에 대한 투명성을 철저히 보장할 수 있도록 제도화하여 친환경농산물에 대해 소비자들로부터 신뢰를 얻어야 할 것으로 보인다. 마지막으로 친환경농산물 생산농가가 판매에 대한 어려움을 지자체 등이 적극적으로 지원할 필요가 있을 것으로 판단된다.

꿩고기 및 그 가공품(加工品)에 대한 시장성(市場性) 및 경영전략(經營戰略) (An Empirical Study on Pheasant Farm Business Strategies and Marketability of Pheasant Foods)

  • 오홍록;박종수
    • 농업과학연구
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    • 제18권2호
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    • pp.127-139
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    • 1991
  • 1. The purpose of this study was to recommend ways of more efficient pheasant farm business management and promoting the demand of pheasant foods by reviewing the current pheasant farm business management and the general pattern of consumption of pheasant foods. The study was conducted on the basis of the field survey covering 83 pheasant feeders and 283 consumers. 2. Majority of pheasant feeders, 86.8%(n=72), utilized broiler feed for pheasant rearing because of high price of exclusive pheasant feed. 3. In case of producing 1,000 heads of 5 month-old pheasant, the primary production cost per head was roughly calculated at about 5,530 Won. And 40.3% of primary production cost was consisted of feed cost and 12.9% was depreciation cost for facillities including artificial incubator equipments. 4. 81.1%(n=51) of whole surveyed feeders disposed of 1-4 week-old birds directly to the new feeders and 6%(n=6) sold them to the middlemen who were almost pioneering pheasant feeders. 5. 48.9%(n=138) of the surveyed consumer respondents have taken the pheasant foods once and several times, and the others never once. And 50.6%(n=69) of the respondents who had taken the pheasant foods were satisfied with the tastes. 6. The surveyed consumers were asked whether they knew the nutritional value of pheasant foods and 47.3(n=136) recognized it positively and 37.5%(n=106) negatively. 7. To increase the pheasant farm income and promote the demand of pheasant foods. followings are recommended. - Production cost should be reduced by cooperative utilization of facilities and equipments at farm level, and exclusive pheasant feed of good quility should be developed and supplied to the feeders at a low price. - Pheasant marketing and pricing system should be improved to prevent consumers from price disorder of retail shop including pheasant food reataurants and to popularize the pheasant foods. - Various type of menu of pheasant foods should be developed not only to satisfy consumers in tastes but also to solve the seasonality of pheasant supply. But it is preferable that this action is led by pheasant feeders and their cooperative organization, espectially through vertical intergration system owned by pheasant feeders. - Generic, pioneering advertisement and promotion should be carried out to promote primary demend of pheasant foods. It would be preferable that these primary demend advertising and promoting activities shuld be sponsored by pheasant feeders and government together. And their activities should be supported by institutional regulation.

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대도시 가족의 주거생활양식에 관한 연구 I - 주거생활양식 유형화를 중심으로 - (A Study on the Housing Life Style of Families Living in Metropolitan Areas I: with special reference to patterning of Housing Life style)

  • 이연복;홍형옥
    • 대한가정학회지
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    • 제38권1호
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    • pp.75-87
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    • 2000
  • The aims of this study are to establish a mode of housing life style that meet the demands of families living in big cities, and the contribute to the development of a better housing life style pattern by considering metropolitan residents' choice of housing and basic concepts of their behavioral patterns. The results of this study were as follows: 1. Value orientation of family life was divided into value orientation of family and value orientation of housing. Value orientation of family was constituted of four factors such as 'harmony', 'leisure and hobbies', 'individual development and its support' , 'education' . Value orientation of housing is constituted of three factors such as 'physical characteristics of house' , '\`environmental condition', 'socio-economic conditions of housing'. The comprehensive life values were constituted of six factors such as 'the importance of communal family', 'the importance of housing decoration and housing life benefits', 'the importance of security and holding environment' , 'the importance of familial harmony', 'the importance of privacy', 'the importance of convenience and natural environment'. Based on three factors, were found to be fine types of value orientation of family life which were 'pursue healthy of family', 'comfort of family', 'clean environment', 'convenient environment', and 'harmonious relationship among family members'. Variables influencing the value orientation of family life were property and price of housing. 2. Consumption propensity when buying house, furniture and durables were constituted of four factors which were propensity to 'beauty', 'fashion', 'tradition and symbol', and 'pragmatic use'. Based on these factors, there were found to be four types of consumption propensity when buying house, furniture and durables which were 'fashion', 'tradition and symbol', 'beauty', and 'pragmatic use'. Variables influencing spending habits were found to be objective social class (SES), types of residence, wife's educational background, and price of housing. 3. Propensity to using space were constituted of three factors which were 'convenience', 'politeness and social grace', and 'housekeeping'. Based on these factors, there were found to be three types of propensity to using space which were 'individuality', 'convenience', and 'politeness and housekeeping'. Variables influencing propensity to use of space were found to be objective social class (SES), wife's educational background, types of homeownership and price of housing 4. According to this study, there were found to be six patterns of housing life style: 1) family that seeks formalist life, 2) family that seeks harmonious life, 3) family that seeks active healthy life, 4) family that combine various factors, 5) family that seeks convenience, 6) family that stresses environment.

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통관거점을 이용한 국제물류의 지역구조 (Regional Structure of International Physical Distribution through Clearance Depot)

  • 한주성
    • 대한지리학회지
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    • 제40권6호
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    • pp.631-652
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    • 2005
  • 본 연구는 내륙지방에 입지한 청주세관을 사례로 통관거점을 이용한 국제물류의 지역간 결합과 지역구조를 밝히는 것을 목적으로 한다. 청주내륙통관거점의 무역은 관할 배후지에 입지한 공업의 특색을 반영한다. 화물의 발착지는 수출입지로서, 특히 일본, 중국, 미국과의 거래가 탁월하다. 청주세관 관할지역의 화물 발착지는 인천공항과 부산항의 배후지와 지향지가 되며, 수출의 경우 부산항의 지향지가 넓고, 수입의 경우는 인천공항과 부산항의 배후지가 거의 비슷하다. 청주 내륙통관거점은 신속하고 저렴한 비용의 수출입 체제를 구축하고 있는데, 개개 기업의 화물의 종류나 기업의 물류체계가 다른 특성을 나타내고 있다. 국제물류의 지역구조는 하주기업이 각각 수출입화물에 대하여 독자적인 물류체제를 구축하는데, 보세공장과 보세창고에서 수출하는 형태로 크게 나누어진다. 보세창고에 의한 형태는 다시 해외생산거점과 분업을 하는 본선인도가격제, 해외생산거점과 분업을 하는 균일배달가격제의 형태가 있다. 이러한 현상은 본사와 해외법인간의 거래, 수출기업의 화물취급 주도, 저렴한 비용의 선택, 국제적 관행 때문에 일어난다.

친환경농산물 소비행태 조사 -대형할인마트 고객을 중심으로- (A Survey of Consumer's Consumption Characteristics of Environmental-Friendly Agricultural Products (EFAP) -Focused on Consumers in Discount Stores-)

  • 이유시;홍미현;류경;김애정;하상도
    • 한국식품위생안전성학회지
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    • 제24권2호
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    • pp.111-123
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    • 2009
  • 본 연구는 소비자들의 친환경농산물 소비 성향을 조사하여 친환경농산물의 생산과 유통을 활성화하고 친환경 농업의 지속 가능한 발전 방향을 모색하고자 하였다. 그 결과 전체의 90.4%가 친환경농산물에 대해 알고 있는 것으로 조사되었으며 응답자의 대부분이 방송, 언론 등을 통해서 친환경농산물의 정보를 얻는 것으로 나타났고 76.4%가 친환경농산물을 구입한 경험이 있는 것으로 나타났다. 친환경농산물 구매경험군은 주1회 구매, 구매이유는 농약 등 유해물질로부터 안전해서, 친환경농산물 구입비가 차지하는 비율은 월 식품비의 20% 미만, 주로 구입하는 친환경농산물의 종류는 엽채류, 과일류 순이며, 구입처는 대형할인매장과 농협직판장이었다. 일반농산물과 비교하여 영양적 품질, 관능적 품질, 안전성에 대한 인식은 우수하다고 나타났으나 가격에 대한 만족은 낮았으며, 유통상의 문제점은 생산, 제조자의 낮은 신뢰성이었다. 친환경농산물 비구매경험군의 소비행태를 조사해 본 결과 일반농산물과 비교하여 영양적 품질, 관능적 품질, 안전성에 대한 인식은 우수하다고 나타났으나 일반농산물에 비해 20-30% 정도 비싸기 때문에 가격에 대한 만족도는 낮았다. 선뢰성 확보방안으로 생산자에 대한 지도단속 강화가 가장 필요하였으며, 가격, 품질 등 문제 해결 시 93.2%가 구입할 의사가 있는 것으로 나타났다. 실태조사 결과, 첫째는 소비자의 신뢰성을 확보하여야 할 것이고, 둘째로는 소비 확대를 위해 가격 경쟁력을 확보하며, 마지막으로는 생산 제품의 종류 및 품목수가 다양화되기를 제언하고자 한다.