• 유통과학연구
• /
• 제13권10호
• /
• pp.23-34
• /
• 2015

Purpose - Currently, the foreign trade environment in China has shifted to a very different system. Korean enterprises have been forced to compete with Chinese enterprises in today's world market owing to the economic growth and technical improvement in China. Research design, data, and methodology - The author visited Korean export enterprises in Shanghai from January 5 to 12, 2014 to implement a questionnaire survey and conduct in-depth interviews with the local enterprises. The author investigated the Shenyang area using e-mail communication. For the questionnaire, one copy of the questionnaire was given to each business and to a staff member for each of the products when a company sold multiple products. Results - Selling cost advantage, efficiency of economic scale, and product differentiation had the most influence on Korean enterprises' export strategy to China. Additionally, entry barrier, product differentiation, and concentration all had an influence on Korean enterprise export strategy to China as well. Conclusion - Korean enterprises developed strategies for price priority, economies of scale, and product differentiation based on changes in the competitive structure in the Chinese market.

• Asia Marketing Journal
• /
• 제19권4호
• /
• pp.37-59
• /
• 2018

This study investigates the effects of the distribution channel structure on quality decisions under duopoly competition. I considers a set-up in which two retailers compete on product quality and retail price. In the set-up, the integrated retailer has the power to determine the quality of its exclusive product, while the decentralized retailer does not. For the decentralized retailer, the supplier determines product quality. I find that asymmetric pairs of a decentralized channel by one retailer and an integrated channel by the other retailer can be a Nash equilibrium in a simultaneous-channel-choice model. The two retailers select different levels of quality, and this quality competition benefits retailers by softening price competition. In a sequential-channel-choice model, I find that the leader can obtain a first-mover advantage. From the perspective of the supplier, which can decide the distribution channel structure and level of quality, both suppliers choose the decentralized channel in equilibrium.

• 한국식품영양학회지
• /
• 제20권4호
• /
• pp.501-508
• /
• 2007

With the goal of searching for the ways to help market traditional beverages as take-out products, this study conducted a survey over men and women over 20 years of age in Seoul and Gyeonggi Province. Their perceptions of importance in choosing traditional beverages and conventional drinks were examined for difference. As a result, taste, reliability, health, flavor, and price were important at general beverage, while taste, health, flavor, reliability, price, and color were in choosing traditional beverages. The participants mentioned recovery from fatigue as the most favorable added feature of traditional beverages, which was followed by beneficial for adult diseases and facilitating digestion. Their preferences toward using them to satisfying a sense of hunger was relatively low. The participants preferred price range was $3,000{\sim}3,500$ won, their favorite ingredients were functional ones, and their favorite shop design was a traditional style. It seems that the marketability of traditional beverages as take-out products is high. The promotion and development efforts should involve marketing to women, differentiation strategies from other drinks, a graceful image, reliable drinks, and additional functions such as recovery from fatigue and can benefit adult diseases.

• 현장농수산연구지
• /
• 제26권1호
• /
• pp.40-48
• /
• 2024

This study judged that although milk with various properties is currently being released, the growth rate of the milk market has not changed significantly, and the reason for this is that a substitution relationship has been formed between existing white milk and milk with various properties and they are competing with each other. The purpose of this study was to provide implications for the future growth of the milk market by identifying the relationship between diversified milk attributes. As a research method for this purpose the own price elasticity, cross-price elasticity, and expenditure elasticity of each attribute were derived through the LA/AIDS demand system model, and an analysis of consumers' milk purchasing factors was conducted through factor analysis. Based on the analysis results, it presented implications for growth in the milk market, such as expanding products with great differentiation in attributes such as flavor, plant and lactose-free properties, establishment of marketing strategies targeting consumers with children, and expansion of online malls.

• 수산경영론집
• /
• 제28권2호
• /
• pp.106-119
• /
• 1997

The objectives of this study are to find the competitive advantage of Bastard Halibut type. The results of analysis are as follows. First. in the profitability analysis, bastard halibut aquaculture using Herb is more profitable than other culture type. Second, bastard halibut aquaculture using Herb has more competitive power than other culture type in terms of cost, price, delivery, and flexibility. Finally, the result of comparison between culture type shows that culture technology must be concentrated on improving flesh of an adult fish. Research on the market differentiation methods in an adult fish are needed to analysis the competitive power analysis.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2000년도 춘계학술대회
• /
• pp.393-410
• /
• 2000

For the development of chinaware having korea culture, using marketing survey and questionnaire to analysis of the preference and attitude of customer, and expends marketing share by market segmentation and price differentiation. This study is present to marketing strategy by making the plan of sales promotion for the development of industry chinaware of Yeoju and Icheon area.

• 한국경영과학회지
• /
• 제37권4호
• /
• pp.73-93
• /
• 2012

In recent years, service delivery systems employing a self-service approach have been rapidly spreading. Since a self-service system provides a lower product price, it attracts more customers. However, some system managers are still hesitant to accept a self-service system, because there is no systematic model to predict its performance. Therefore, this research attempts to provide a systematic and quantitative model to predict the performance of a self-service system, focused specifically on a self-service gas station. Under this model, the traditional queuing theory was adopted to describe the general self-service process, but it is also assumed that some changes occur in both the customer arrival rate and the service performance rate. In particular, the price elasticity was introduced to capture the change in the customer arrival rate, and the existence of learning effect and helpers were assumed to design the changed service performance rate. Under these assumptions, a simulation model for a self-service gas station is established, and three performance measurements, such as average number of customers, average waiting time, and Utilization are observed, depending on the changes in price difference and helper-operating time. In this research, the optimal operation strategy for price differentiation and helper-operating time is proposed in accordance with the level of the customer learning rate. Although this research confines the scope of the study to the self-service gas station model, the results of this research can be applied to any type of self-service system.

• 산학경영연구
• /
• 제6권
• /
• pp.135-152
• /
• 1993

The optional market segmentation pricing policy for rooms of hotels are investigated under the assumption of a linear demand function, and for four different situations: (1) single price market, (2) optimal segmentation of the unused capacity of a single-price-maeket, (3) optimal segmantation for all rooms, and (4) opimal segmentation for infiltration from higher priced to adjacent lower priced segments. The purpose of tis study is th show that with proper pricing policy, it would be possible to increase profits considerably. Such a profit increase might be achived by market segmentation coupled with product differentiation, where the different market segments are identified, sperated, and in each segment a different price per room is called for. The different prices are determined based on the specific price elasticity typical for each market segment and the relavant costs. The pricing model implied in this study is based on basic economic pricing theory and optimization techniques. While somewhat complex in its mathmatical solution, it can be easily programmed for use by practitioners, avoiding the need to cope with the technical aspects of the solution. In section II-1, the optimal single-market Single-price policy is evaluated. The optimal strategy under the constraint that only the previously unutilized rooms are segmented is analysed in section II-2, while the optimal strategy without this constraint is determined in section II-3. In section II-4, the optimal market-segmentation pricing policy is derived for the case in which market seperation is allowed for all the rooms under the assumption of custtomer infiltration from each market segment to the adjacent lower priced segment Finally, some considerations relating to the practicality of the model as a decision support tool and the requirements for its implementation are discussed in section III.

• 복식
• /
• 제66권8호
• /
• pp.109-122
• /
• 2016

This study is to explore the ways to increase the export performance of start-up companies, as opportunities are rising along with more companies entering the global market. Thus the study analyzed the factors affecting export performance of the start-up company by mainly looking at the international marketing capabilities of enterprises type of marketing strategy and internal environmental capabilities. The following were derived as factors for marketing 4P strategy: innovation of product, flexibility of export price, differentiation of distribution channels, diversity of promotional activities, and positive-ness of promotion. For internal capabilities of enterprises, innovation of CEO, initiative of CEO, risk susceptibility of CEO, information power of export market, and information power of competitor were derived as factors. Two types of performances were considered for export performance, financial and non-financial. Among innovation of product and risk susceptibility of CEO the non-financial performance of export performance, and only differentiation of distribution channels of marketing 4p strategy the financial performance. It showed that since performance was different depending on the entrepreneurship of the CEO, only innovative products differentiated from small and medium enterprises. risk susceptibility of CEO increased export outlook by corporate acknowledgment and image, creation of potential customers, and financial performance affected only differentiation in distribution channel rather than entrepreneurial spirit, information power, or organizational flexibility because of short business career and insufficient period enough to gain trust. Therefore, start-up companies need to improve their non-financial export performance by increasing innovation of product and risk susceptibility of the CEO. The companies need to widen the differentiation of distribution channels in the financial export performance.

• 노동경제논집
• /
• 제43권2호
• /
• pp.135-159
• /
• 2020

본 연구는 노동생산성 향상을 위해 다양한 방식으로 지급할 수 있는 정부 보조금의 효과를 분석하여 비교한다. 노동자들은 학습 능력에 차별화된 분포를 하고, 수요복점의 각 기업은 투입하는 노동의 질적 수준과 임금 수준을 완전정보 하의 두 단계 비협조게임 모형을 통해 순차적으로 결정한다. 이때 질적 수준 및 생산성 측면에서 앞서 있는 기업에 유리하도록 보조금을 지급하면, 이 기업은 노동시장에서의 경쟁력 강화로 임금경쟁 심화를 선호하게 되어, 차별화 정도의 축소를 위해 질적 수준 저하를 시도하고, 상대방 기업은 경쟁력 약화로 경쟁 회피를 위해 차별화를 확대하려고 역시 질적 수준을 낮추려는 유인을 가질 수 있다. 반대로 정부가 낮은 질적 수준이나 저생산성의 기업을 지원하면, 경쟁력 강화로 부터 심화한 임금경쟁을 하기 위해, 차별화 축소의 목적으로 질적 수준을 높일 동기를 갖게 되며, 상대 기업은 차별화 확대를 위한 질적 수준 향상의 유인이 있다. 그리고 지급 대상이 노동자인지 기업인지에 따라 결과에 유의미한 차이는 발생하지 않는다.