• Title/Summary/Keyword: Price Competitiveness

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Analysis of Marketing Strategy in Domestic Online Luxury Fashion Platform (국내 온라인 명품 패션 플랫폼 마케팅전략 분석)

  • Min Gyung Lee;Hyeon Ju Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.361-372
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    • 2023
  • In this study, three luxury fashion start-up platforms, Balaan, Trenbe, and Must-it, were selected as research subjects. The purpose of this study is to compare and analyze the marketing mix strategies of each of the three online sites. The results of our study are as follows. First of all, the product strategies of the three luxury platform companies are characterized by the composition of products from high-end brands to SPA brands, and product composition such as kids, home living, Used goods and art in addition to women's and men's wear. In addition, the pricing strategies of luxury platforms show price differences depending on the luxury platform even for the same product. It is shown as a structure that directly determines margin. Therefore, in order to secure an edge in price competitiveness, each platform provided discount coupons and savings that are not available in offline stores such as department stores, providing opportunities to purchase luxury goods at a lower price than offline stores.Lastly, the sales promotion strategies of the three luxury platform companies was used include price discount promotions such as price discounts, discount coupons, and regular sales, and value-added sales such as membership registration/review points, events, product information, delivery services, social contribution activities, and SNS utilization.

Port Competition and Co-operation as a Strategy of Busan Port

  • Yoon, Mi-Sun;Nam, Ki-Chan
    • Journal of Navigation and Port Research
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    • v.30 no.9
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    • pp.749-754
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    • 2006
  • The maritime logistics environment including seaborne trade, shipping and ports is changing rapidly and continuously. Large containerships, mega carriers and global terminal operators try to achieve economies of scale and economies of scope. As a result of the changing environment, the competition between ports to achieve competitiveness is intensive. Port competition among China, Japan and Korea is becoming fiercer, both directly and indirectly, resulting from the increased trade in northeast Asia. Port development projects within each country stimulate more intensive port competition. As a result, overcapacity, fierce price competition and overlapping hinterland problems will be caused in the future. Co-operation for survival is considered as a strategy in order to solve anticipated problems caused by port competition Busan port, for instance, could co-operate with China and Japan as well as with other ports in Korea Terminal operators' expansion through investments including joint-ventures will make connections between ports smoother. At the port authority level, continuous cooperative interchange between countries is indispensable.

Economic analysis on Sustainable Photovoltaic Systems (지속가능한 태양광발전시스템의 경제성 분석)

  • Park, Soo-Uk;Lee, Deok-Ki
    • New & Renewable Energy
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    • v.1 no.3 s.3
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    • pp.35-41
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    • 2005
  • This paper analyses the economics of grid-connected photovoltaic systems. With the 2003 cost of photovoltaic systems, under prevailing capital market conditions, with a system lifetime of 30 years, and under the best climatic conditions, it appears that the cost of production of grid-connected electricity could be of 0.21 US $/kWh, and under medium climatic conditions, European locations, Switzerland, Japan and South Korean could be of 0.28$/kWh. If the lifetime if the system goes up, due to future technological improvements, to a very large value such as 50 years, these costs can be lowered by 10-20%. Competitiveness of grid-connected photovoltaic electricity, while it still cannot be taken for granted, is a possibility, especially if major technological advances further lowers the costs of photo cells and increases their lifetimes.

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A Study on Clothing for Patients (환자복의 디자인과 개선점에 관한 연구)

  • 박상희
    • Journal of the Korean Home Economics Association
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    • v.42 no.6
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    • pp.13-21
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    • 2004
  • Clothing for hospitalized patients is very important because they wear it while they suffer from various kinds of pain and treatments. Therefore, the clothing for patients has to be comfortable and functional as well as well designed. Also correct sizes, suitable materials and convenient fastening devices are features to be considered for proper patient's clothing. However the currently used patient's clothing is provided without sufficient considerations for patient's needs, and is more concerned with price competitiveness. The purpose of this survey was to find out which design and functional features of patient's clothing are favored by patients, doctors and nurses. The results will be useful to develop improved patient's clothing. Based on the results, the following suggestions for improved patient's clothing are made. 1. Gender differentiation and a greater variety of size codes are required for better fit. 2. Depending on various treatments, different functional design features have to be applied. 3. Aesthetic needs should be satisfied for the psychological comfort of patients. 4. Materials should be selected considering required physical properties such as washing duration, dimensional stability and contaminant prevention.

A Review on the discussion of the duty drawback system in Korea-EU FTA negotiations (한-EU FTA 협상에서 관세환급제도에 대한 논의와 경제적 효과)

  • Park, Hyun-Hee
    • International Commerce and Information Review
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    • v.12 no.2
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    • pp.213-237
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    • 2010
  • Duty refund taken exports of raw materials in the manufacture of goods for import duties paid, and refunds, as a system, enhance the price competitiveness of domestic exporters to promote exports is established for them. The duty drawback system is consumed in the production of export goods levied on imported inputs does not exceed the level of reimbursement is established within the WTO rules do not restrict the export support policy is one of. Korea-EU FTA negotiations is a drawback in the ongoing maintenance of claims, while the EU claims that the duty drawback system can not be negotiated until the end of the field of focus is discussed. Intermediate goods imports to Korea is a higher percentage was pointed out the importance of duty drawback, EU FTA, the duty drawback is not a party to remain exporters of raw materials, such as 3rd party can not go back because the benefits were opposed to. The final one-EU Concessions for the current duty drawback system was to maintain continuous.

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The Current Status and the Prospects of Wind Energy (풍력발전기술의 현황과 전망)

  • Jang, Moon-Seok;Bang, Hyung-Joon
    • Journal of Environmental Science International
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    • v.18 no.8
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    • pp.933-940
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    • 2009
  • Recently, wind power generation is an emerging industry expanding its market rapidly thanks to the increasing need to solve the scarcity of fossil fuels and the risk of potential global warming. Wind power generation has shown to be an effective response plan to global warming, showing the most price competitiveness among the renewable energy sources by its higher efficiency. Therefore wind energy has attracted considerable attention as the industrial growth drive for the next generation. Considering Korea's high dependence of overseas energy resources, the importance of wind power is growing as the most effective alternative energy source to ensure energy security as well as becoming a key strategic industry for exports. In this study, the social and economic effects of the wind power industry is discussed and the current status and the future prospects of the wind energy market is also examined.

On the Development of a Direct-Drive SCARA Robot (직접구훈(直接驅勳) 방식(方式)의 SCARA형(型) 로봇의 개발(開發)에 관(關)하여)

  • Lee, Gwan-Hyung
    • Proceedings of the KIEE Conference
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    • 1991.07a
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    • pp.813-816
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    • 1991
  • Direct-drive SCARA-type industrial robots are increasingly used in the assembly process of small mechanical parts as well as electronic components, which uses direct-drive (DD) motors instead of reduction gear-type conventional motors for the actuators of manipulator arms. There are many advantages in using DD motors for robots, such as no backlash, low friction, high mechanical stiffness capability for fast and precise arm control, and high repeatability of positioning. However, there exist a number of difficulties which must be overcome to ensure proper construction and operation; increasing effects of load veriation and nonlinear and coupling dynamics, severe vibration caused by resonance of the manipulator components and low mechanical damping, etc. In order to handle these difficulties, lots of efforts have been made such as reduction of the arm inertia and elimination of the resonance, Performance evaluation of a recently developed, domestic DD robot shows that it works excellently compared with conventional robots. It, however, requires proved reliability and price competitiveness against its foreign counterparts.

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Development of Dimmable Magnetic Ballast for HID-Lamps by Zero Current Switching on SCRs (SCR의 영전류 스위칭에 의한 HID 램프용 조도제어형 자기식 안정기 개발)

  • Lee, Hyeon-Jin;Yoo, Jae-Woong;Park, Chong-Yeon
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.24 no.12
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    • pp.9-16
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    • 2010
  • In this paper, we have proposed a new dimmable magnetic ballast for HID(High Intensity Discharge) lamps consisted of AC switches to variate inductance value by using Silicon Controlled Rectifiers and the isolated zero current detector on inductor. Conventional dimming ballast has used relays or Solid State Relays in AC switches. However, a relay is difficult to zero current switching, because it has long operating time(10[ms]), and price competitiveness of SSR is very low. The proposed AC switches are suitable to switch at zero inductor current and it is accurately detected by using a opto-coupler. SCR is cheaper than SSR, and it is suitable to switch at zero inductor current because SCR is automatically turned off under holding current at no gate signal. Operating principles, simulation results and experimental results of the proposed ballast are described.

A Study for Cooperation in Aerospace Industry Between Republic of Korea and Russia (한.러 항공산업 협력방안에 관한 연구)

  • Ji, Yoong-Seon;Ahn, Jae-Mo
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.19 no.4
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    • pp.91-98
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    • 2011
  • Korea's aerospace industry tries to achieve the exports goal in 2020, 10 billion dollars, in accordance with the "Future aviation industry development master plan", but it's skill is still not keeping pace. To secure and improve the appropriate technology, it is desperately needed to cooperate with advanced countries or companies of aerospace industry, but they are liked to manage their technology transfer or demand tremendous high price. This study presents that Russia could be a another nation which is able to cooperation on aerospace industry. Although Russia had have superior technology in aerospace industry, they have lost the competitiveness on that field after the collapse of the Soviet Union. Now, they are trying to regain their original fame in the commercialized way. So, this study suggests practical ways which South Korea and Russia may be helpful each other based on experiences working together.

Co-opetition Strategy for the Balanced Development of Busan Port

  • Lim, Joung-A;Ann, Ki-Myung;Rim, Il-Kyu;Lee, Sung-Yhun
    • Journal of Navigation and Port Research
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    • v.33 no.4
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    • pp.263-270
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    • 2009
  • Busan North port is facing crisis due to the opening of the New port. The North Port and NewPort are competing for a limited volume of cargoes and this competition is leading after all to price competition, lowering cargo work fee that may result in the failure of both This paper proposed the balanced development plans, which are the strategies of business tie-up and activation between the North Port and NewPort by introducing the strategy of "co-opetition" and the analysis for the success factor of co-opetition: to solve this operational problems on Busan port. It is found out that activation strategy is more successful co-opetition strategy than business tie-up strategy. The execution for the two co-opetition strategies will lead Busan Port to the balanced development as well as the enhanced competitiveness and will leap Busan port into global hub port as well.