• Title/Summary/Keyword: Preferred type

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The Preference on Fashion Advertisement Media by Lifestyle Group Types (라이프스타일 집단유형화에 따른 패션 광고매체 선호도)

  • Kim, Seon-Sook
    • Journal of the Korean Home Economics Association
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    • v.49 no.8
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    • pp.97-111
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    • 2011
  • This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.

Attitudes of the Middle and Old Age about Types of Silver Town (중-노년층 여성의 실버타운 개발유형에 대한 태도분석)

  • Cho, Sung-Heui;Kang, Hye-Gyoung
    • Journal of the Korean housing association
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    • v.19 no.3
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    • pp.39-48
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    • 2008
  • The purpose of this study was to investigate the attitude of the middle and old age about the elderly housing and the planning elements according to the types of silver town. For this study, a pre-interview and a survey method were used for data collection. A questionnaire survey of 372 women over 45 years old was carried out. Among the data, 321 cases were analyzed by SPSS for Windows V12.0. The major findings were as follows: 1) Regarding the elderly housing, While the couple cohabitation type preferred the existing housing and the general housing, the single habitation type preferred the apartment and silver town. Some people wanted silver town occupancy due to the decrease of children support burden, the other did not want it due to economical burden and the absence of homelike affection. When they move into silver town, they wanted to take money, clothes, and photo album. 2) In silver town development, while the couple cohabitation type preferred the apartment, independent house, the single type preferred the apartment, housing complex and group-home. The unit housing sizes of them were around 82.6 and 49.6 square meters respectively. In the space composition of unit housing, while the couple cohabitation type preferred bath room, kitchen, living room and two of bed room, the single type preferred one of bed room and bath room at least. On the other hand, this study found out that it was possible to plan the space for eating and washing as the common space. 3) According to single or couple, and ages, there were significant differences in preferred spatial planning elements, which needs to be reflected in the silver town development. These results can provide improvement guidelines for the development of the silver town with the differentiation of design factors for the silver town planners.

The BMI, Body Image Recognition, and Weight Control Behavior of Female College Students (여대생의 체질량지수와 체형에 대한 지각 및 체중조절행위)

  • Park, Ju-Young
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.18 no.4
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    • pp.444-451
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    • 2011
  • Background: The purpose of this study was to identify weight control behavior according to body mass index and perception of body-image, and factors that affect weight control behavior in female college students. Methods: A convenience sample of 276 female college students agreed to complete a questionnaire. Data were collected from October 5 to October 15, 2009. The data were analyzed using SPSS win 18.0 program with descriptive statistics, Chi-square test and Logistic regression. Results: According to preferred body type, 86.9% of the students who preferred slim, 13.3% who preferred their own body type, and 4.2% who preferred chubby reported using weight control behavior. For weight control behavior according to satisfaction with body type, 82.9% of the students who were dissatisfied with their body type and 52.8% who were satisfied practiced weight control behavior. Variables influencing weight control behavior were body mass index (underweight OR 1.37, p=.050), cognition of the body (chubby/fat OR 2.68, p=.047), and preferred body type (slim OR 1.29, p=.006). Conclusion: The results of this study indicate that, health providers need to educate female college students about appropriate body image and weight control behavior. Also, more studies are needed to identify other factor influencing weight control behaviors.

The Middle Age Women's the Image Evaluation and the Preference of Tailored Jacket According to the Body Type and the Degree of Body Satisfaction - Focused on the Collar's Figure- (중년여성의 체형과 신체만족도에 따른 테일러드 재킷의 이미지 평가 및 선호도 - 칼라형태를 중심으로 -)

  • Ryoo, Sook-Hee;Park, Jong-Hee
    • Fashion & Textile Research Journal
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    • v.6 no.3
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    • pp.367-376
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    • 2004
  • The purpose of this study is to analyze the image evaluation and the preference of tailored jacket focused on the collar's figure according to the body type and the degree of satisfaction with their body of middle-aged women. For this study, twenty seven different types of tailored jacket were designed with some variation of their silhouette, the length and the collar's figure on three hundred and twenty three middle-aged women ranging from 35 to 50 years old. There was a significant difference in the image evaluation and the preference of tailored jacket according to the body type of middleaged women. The women of the type 1 evaluated that portrait lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 2 evaluated that breast lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 3 evaluated that breast lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 4 evaluated that waist lapel collar were the most fascinating, elegant and active, tender and they preferred that style. There was a meaningful difference in the image evaluation and the preference of tailored jacket according to the degree of satisfaction with their bodies. As satisfied with their face size, they thought breast/portrait lapel collar were more attractive, graceful and active, soft and they preferred that style. As satisfied with weight they regarded portrait lapel collar as more attrative, graceful and active, soft and they preferred that style. In this study we found that the middle-aged women evaluated the tailored jacket which was looking esthetic and fitting their body types, as the most attrative, elegant, active, and tender clothing and they prefered that kind of tailored jacket.

A Study on Preference for telecommuting Center design Criteria (텔레커뮤팅 센터의 실내공간계획요소에 대한 선호 조사 연구)

  • 하미경;권미연
    • Korean Institute of Interior Design Journal
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    • no.20
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    • pp.91-97
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    • 1999
  • Telecommuting becomes a new form of work according to the development of information technology. Therefore, the purpose of this study is to provide basic data for the interior space planning of telecommuting centers by means of surveying office workers' opinions. The major findings of this research are as follows. The opinion about whether to use telecommuting center if provided is showed highly positively. In the matter of space type of telecommuting center, 'mixing type I (open plan office but division with high partition)' is the most preferred, the next, is 'closed type'. The most preferred type of workstation is 'independent type', the next is 'X type' and the third is 'link type'. Preferred partition height is '1,300-1,500mm'. When planning telecommuting center, the most important element of space plan is 'size and layout of workstation' and the second is 'private space for confidential work'. In public workplace, the most important element 'refreshment space', and the second one is 'mailing system'.

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A Study on the Design Preferences of the Current Infant Coveralls (국내 시판 유아용 커버롤의 디자인 선호도에 관한 연구)

  • 도월희
    • Journal of the Korean Home Economics Association
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    • v.41 no.6
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    • pp.157-166
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    • 2003
  • The purpose of this study was to provide information on how to improve the current design of infant coveralls through analysis of the design preferences of Korean consumer. In order to compile the information about preferences with the detail design of infant coveralls, a questionnaire was administered to mothers of 241 infants (aged under 36 months) living in Seoul, and analyzed using the SPSS WIN.10.0 program. The results of this study were as follows : 1) Results of buying conditions and design preference of infant coverall : To the question asking what kind of materials they preferred according to the season as material for infant coverall, the respondents preferred cotton hit as the materials for summer, but padding material for winter. The most favored design type were a flat collar, regular bodice type without cutting line, a raglan sleeves, snap front fastener, elastic band cuffs. 2) There is significant difference in preferred material and design among the month of age groups. 3) Analysis of the differences in preferred material and detail design according to gender In preferred material, it seemed as if girl baby group prefer cotton knit material, while boy baby group prefer padding material. There is definite difference in preferred neckline type, girl baby group prefer flat collar, while boy baby group prefer stand collar.

A Study on the Direction of the Development of Hearable Devices for Seniors -Focusing on Wireless Earphones- (시니어를 위한 히어러블 디바이스 개발 방향성 연구 -무선 이어폰을 중심으로-)

  • Kijeong, Choi;Seunghee, Suh
    • Journal of Fashion Business
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    • v.26 no.5
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    • pp.135-152
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    • 2022
  • This study aimed to evaluate the user experience of hearable devices for seniors and suggest possible development directions. A literature review, case study, and in-depth interviews were conducted. Based on the literature review, convenience, accessibility, transmissibility, wearability, aesthetics, and interest were determined as the user experience factors of hearable devices. Then, in-depth interviews were conducted with 12 participants aged 60 or older regarding four devices. Participants tried four different types of wireless earphones which were selected based on a case study: open-type, kernel-type, neckband-type, and earring-type. Regarding convenience, the participants preferred to carry small devices and regarding accessibility, participants responded positively for most product types. For transmissibility and wearability, there were differences depending on whether devices were put on correctly, but the participants preferred products that did not wholly block external sounds. For aesthetics, participants preferred small and cutting-edge designs. Interest was noticeable among those who had not used the devices before, and for stability, the neckband-type was the most preferred. Based on the results we suggest designing small cutting-edge designs and button-type assist devices, not blocking the external sound, providing a participation program, simplifying device functions, and establishing a method that can be combined with and stored in clothes and a delivery method that can signal danger.

University Students's Life Styles and Preferences for Ubiquitous Residential Functions (대학생의 라이프스타일과 유비쿼터스 주거 기능 선호 - 광주광역시 대학생을 대상으로 -)

  • Kim, Mee-Shil;Kim, Mi-Hee
    • Journal of the Korean housing association
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    • v.20 no.1
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    • pp.1-10
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    • 2009
  • This paper documents research carried on the University students who are potential residents of the city to find out their preference for the ubiquitous residential functions, and categorize based on the life style to find out difference of their preference on ubiquitous residential functions. A survey was conducted on 324 university students in Gwangju city. The students were selected through purposive sampling and quota sampling by self-administered questionnaire sheets. The analysis analyzing methods using SPSS/PC 12.0 are frequency, percentage, factor analysis, cluster analysis, $x^2$(chaisquare)-test and one-way ANOVA (analysis of variance). For the survey, lifestyle types were categorized as: These are classified based on the analysis of facts regarding characteristics of student's lifestyles that are divided into nine types of facts and then make the four types through the cluster analysis as below. Energetic life type, Inactive life type, Family-oriented life type, Thrifty and Personality-oriented life type. The residential function of Ubiquitous is classified as Safety, Convenience, Comfortableness, Information, Health, Leisure and the residential space is divided into bedroom, livingroom, kitchen, bathroom. Considering the preference aspects for Ubiquitous residential function, among the bedroom, living room, kitchen, and bathroom, University student seek for safety from the living room, Convenience from the kitchen and Comfortableness from the living room, bedroom and kitchen. For Information, bedroom is most preferred among the bedroom, living room, and kitchen. For Health and Leisure, bedroom is preferred between bedroom and living room. In terms of the difference about the preferences for ubiquitous functions based on the four types of lifestyles; The Thrift-oriented type is commonly preferred to the Inactive type among the bedroom, living room and kitchen. The Family-oriented and the Thrift-oriented type were preferred to the Energetic and Inactive types in the bathroom. Also, in the entire residential space, the Ubiquitous functions is most preferred by the Thrifty and Personality-oriented life type.

Effects of Dietary Life Application according to Preferred Dietary Life Education Type on Quality of Life - Focus on Participants of Dietary Life Education Programs in Seoul and Gyeonggi Province - (식생활 교육 추구 성향에 따른 식생활 적용이 삶의 질에 미치는 영향 - 서울·경기 식생활 교육 프로그램 참여자를 중심으로 -)

  • Park, Suk-Hyun;Jeong, Hee Sun
    • Journal of the East Asian Society of Dietary Life
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    • v.27 no.3
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    • pp.268-279
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    • 2017
  • The purpose of this study was to analyze the effects of dietary life application according to preferred dietary life education type on quality of life of participants in dietary life education programs and to provide basic data necessary to enhance dietary life education. The results of the analyses conducted to classify the types of preferred dietary life education and types of dietary life application and to verify the validity and reliability of the factors are as follows. In terms of the types of preferred dietary life education, health-oriented type, knowledge-oriented type, and experience-oriented type were derived. In terms of types of dietary life application, proactive application and emotional application were derived. Knowledge-oriented type and experience-oriented type were found to affect proactive application and emotional application in terms of real-life application, and proactive application and emotional application were found to affect quality of life. Therefore, in order to enhance the dietary life education for adults in general, it is necessary to improve accessibility by initiating and promoting various programs along with continuous support from central and local governments. Moreover, in order to increase the real-life application and utilization of such programs, the importance of practical and theoretical education must be recognized, and efforts should be made in training specialized instructors.

An Analysis of Color Preference According to Human Nature (인성에 따른 색의 선호도에 대한 분석)

  • Kim, You-Jeong
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.1 s.7
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    • pp.12-18
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    • 2006
  • The analysis has an objective of presenting a standard of human image making by producing results of characteristics and individual human image of each color appropriate for the personality through enneagram that is a personality analysis program. The study was done on 200 adults living in the whole country from Oct. 4 to Oct. 18th, 2004. In the survey, 11 colors were selected. The followings show the 9 personalities. 1.Instinct type preferred Blue(blue+navy) color. 2. Feeling type preferred Red(red+orange) color. 3. Thinking type preferred Yellow(yellow+green) color. The study results tend to match the expected preference of color for each personality. In the Human image management, the individual distinction of 3 personality classes need to be analyzed in order to develop individual and created personality by preferred color. It is very important to examine the image for color each personality pursuits through the analysis. Also, there need to more participants of the study so that results can be analyzed more inclusively and there should more in-depth study.

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