• Korean Institute of Interior Design Journal
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• v.23 no.1
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• pp.14-22
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• 2014

The purpose of this study is to provide the connectivity between the preference of architectural buildings and automobile companies as the most widely used background images for automobile advertisements. Based on the familiarity of the brand, the complexity of the message, and the novelty of the advertisement, this research is discovered with preferred images of automobile companies as well as the connectivity by analyzing architectural buildings emerging with various background images of automobile advertisements. After analyzing all three elements for the advertising communication, the conclusions through case investigations of nine automobile companies are the below. Firstly, the familiarity of the brand from nine automobile companies was high ranked satisfaction scores after questionnaire surveys. Secondly, all the aspects for the space, formative, material, height, and utilization related to the complexity of the message are not only matched the preferred images which automobile companies persue but the same preferred design elements after reviewing the most preferred and next most preferred images from the companies. Lastly, the methods for emphasizing the automobile itself which is related to the novelty of the advertisement simplify background images along with preferred artificial structures.

• Korean Institute of Interior Design Journal
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• v.21 no.5
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• pp.264-271
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• 2012

As changed population structure variously, population decrease is one of the important problem in present urbanization. It resulted decline of the medium-large size housings that increasing of 1-2 person household need the variety of small housing with housing type. This study was researched the Gold-Generation on theme by Gold Miss, Gold Mr. who preferring urban small housings that it analyzed survey of Gold generation who be wanted urban small housing by interior coordination elements. Data to be analyzed that first, Gold Mr. and Miss are preferred two bedroom applied by spatial structure coordination. Especially it is based on the separation between livingroom and bedroom with duplex type which is bathroom formed single unit type(shower/toilet/basin). In interior coordination of spatial elements, Gold Mr. considered the form of kitchen with huge ㄷ type instead of Gold Miss are preferred alpha room or alpha space to use powder room or dress room. Second, In Preference of interior coordination elements, Gold Mr. and Miss are preferred bed-clothes and curtains by fabrics, lighting are hanging and spot lighting, accessories are carpet with rug and porcelains. Color are preferred bright scheme both white and ivory, however preference of furniture is different from Gold Mr. and Gold Miss that Gold Mr. are ordered desk, sofa and shelves but Gold Miss are preferred sofa, bed, and dressing table. It showed between Gold Mr. and Gold Miss are equal needs or differences. It expects the basic research for understanding the interior coordination elements for preference in urban small housing as focused on Gold generation(Gold Miss, Gold Mr.) that they will be applied the interior space on urban small housing.

• Korean Institute of Interior Design Journal
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• no.27
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• pp.64-75
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• 2001

As living condition has improved, agreeable living environmental plans that reflect residential traits are needed from. the first stage of house remodeling or interior construction. At the request of above, we need systematically study about the householder's preference according to the life style. The purpose of this study is to suggest the case of preferred interior by understanding preferred Interior image and interior design elements. Document and questionnaire research are used as the method of study. The subjects of research wear 702 persons from 20th to 40th. Contents are constituted with general traits, life style and preferred interior image and the analysis of the materials is quantifical analysis using statistics. In the base of the theory of interior image and interior design elements appeared In the documents, measuring apparatus is made up and suggested preferred examples of interior design depend on life style by combining preferences.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.198-208
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• 2014

The purpose of this study was to investigate the demand for functional elements of sports climbing shirts. Questionnaire survey data were collected from adult (n=53) and adolescent (n=55) sports climbers. The questionnaire explored respondents' sports climbing activities and need for functional design features of sports climbing shirts. Their design preferences and purchasing value were also investigated. The results showed that respondents regarded ergonomic design and the use of intelligent material as important elements of expert-level sports climbing shirts. Compared to adolescent, adult respondents were more susceptive to functional design elements such as suitability for climbing motions and ease of dressing or undressing. Also, adult sports climbers were more likely than adolescents to prefer shirts that are tightly fit at the chest. Neither adults nor adolescents favored shirts design that is tightly fit at the neck or armpit. The regular shirts length not covering hips and sleeve length ending at the wrist were preferred. The collar stand should not hit the chin. Adult climbers preferred ergonomically designed sleeves on the back shoulder. Adults and adolescents had different preferences for the front neck zipper length. Adults preferred long front zipper length at chest. These findings suggest that sports climbing shirts should have functional features to prevent interference with climbing movements and improve convenience and stability.

• Journal of Families and Better Life
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• v.23 no.2 s.74
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• pp.37-47
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• 2005

Korea is having entered the Ageing Society since 2000 and expected to be the Aged Society by 2019. Proliferation of the nuclear families, attitude shift of supporting the senior people and higher participation of married women in public life as well as the steadily increasing senior population have caused the need for development of the facilities or housings for the senior people. This study is based on the assumption that the congregate housing as one of the options for those senior people who are healthy enough do not need the nursing home. For the questionnaire survey, the preference of 500 Korean pre-senior people on spatial planning elements of units for the senior congregate housing was investigated. The collected data are analysed using SPSS 10.0 for Windows to deduce frequency, percentage, average, Chi-squared test with cross-tabulations. The results of this study were as follows; Most of respondents preferred to the size of 11-15pyung(for single), 21-25pyung(for couple). The type of spatial composition was preferred one-room type(for single), 1-2 bedroom type with kitchen (for couple). And they preferred L/DK type. Also, they preferred furnished units not to bring their own furniture when relocating to the senior congregate housing, which was somewhat different result from previous studies. There were significant differences between preferred spatial planning elements and gender, income, and level of education.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.3
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• pp.91-105
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• 2004

Recently the function of a department store has changed to the concept of a multi-functional center because of the alternative stores such as discount stores, home shopping, and internet shopping. This means that the front plaza of a department store is not a personal or private space any more, but a public space. This study focuses on the special character of public space through the classification and preference types of department store front plazas. The major results of this study can be summarized as follows: (1) Components of front plaza of department store are classified by three factors. The first factor, named "space limit", has 14 elements ; the second, named "space decoration" has 16 elements ; third, named "activity", has 2 elements. The first preferred element is easily- used and easily- serviced wide space. The second preferred element is the equipment that is placed linearly along the street. The third preferred element is cultural events. (2) The comparison between the frequency and preference shows that the plazas could not satisfy the user-needs. (3) Preference factors of front plazas were examined to three characters such as familiarity, peculiarity, and openness. Familiarity, peculiarity, openness have a positive correlation in all types. Peculiarity especially influences the other two space - preference factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.11
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• pp.1381-1388
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• 2005

The purpose of this study was to identify features of masstiege high-end products by comparing to original old high-end products. For this purpose, the differences in values between each consumer groups divided by preferred products types (high-end products, original old high-end products) were examined. This study was executed by consumer survey and 279 female data were used in analysis. The results are as follows. First, the value factors pursued on high-end products were constructed by factor analysis and the factors consisted of 4 elements; conspicuous, aesthetic, durable, conformity. Next, the differences in value elements between masstiege high-end products and original old high-end products were identified by t-test. The consumers preferring original old high-end products pursued conspicuous features significantly more and the consumers preferring masstiege high-end products considered aspects of aesthetic and conformity elements as more important. And according to kinds of preferring high-end product, demographic characteristics were different. The consumers who were of high age, high education and high income and married consumers preferred original old high-end products, whereas the consumers who were of low age, low education and low income and unmarried consumers preferred masstiege high-end products. Finally, marketing strategies for masstiege brand were suggested on the base of the results.

• Journal of the Korean housing association
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• v.19 no.3
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• pp.39-48
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• 2008

The purpose of this study was to investigate the attitude of the middle and old age about the elderly housing and the planning elements according to the types of silver town. For this study, a pre-interview and a survey method were used for data collection. A questionnaire survey of 372 women over 45 years old was carried out. Among the data, 321 cases were analyzed by SPSS for Windows V12.0. The major findings were as follows: 1) Regarding the elderly housing, While the couple cohabitation type preferred the existing housing and the general housing, the single habitation type preferred the apartment and silver town. Some people wanted silver town occupancy due to the decrease of children support burden, the other did not want it due to economical burden and the absence of homelike affection. When they move into silver town, they wanted to take money, clothes, and photo album. 2) In silver town development, while the couple cohabitation type preferred the apartment, independent house, the single type preferred the apartment, housing complex and group-home. The unit housing sizes of them were around 82.6 and 49.6 square meters respectively. In the space composition of unit housing, while the couple cohabitation type preferred bath room, kitchen, living room and two of bed room, the single type preferred one of bed room and bath room at least. On the other hand, this study found out that it was possible to plan the space for eating and washing as the common space. 3) According to single or couple, and ages, there were significant differences in preferred spatial planning elements, which needs to be reflected in the silver town development. These results can provide improvement guidelines for the development of the silver town with the differentiation of design factors for the silver town planners.

• International Journal of Human Ecology
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• v.6 no.2
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• pp.85-94
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• 2005

The purpose of this study is to analyze the preference of spatial elements for common space planning in senior congregate housing. For the study, 500 potential consumer's residing in Seoul was surveyed using the questionnaire in the social survey methodology. As for the common spaces, gardens, treatment, and exercise rooms were preferred. A combination of both separate and group arrangement of the buildings was preferred, indicating that people wanted separation of the common space and the individual living units. Second, people preferred sharing parts of the common space with their neighbors and as is the traditional custom, preferred to take off their shoes at the entrance to individual units. Third, for the furniture and facilities, they wanted the manager room in the lobby, the small meeting rooms in the public dining room, a fitness center in the activity room, the rack or alcove to store items in front of an individuals unit in the hallway, a chair to sit down in the elevator, and the chair to rest on the stairway landing. Fourth, in terms of priority for planning the senior citizens' community housing, safety, familiarity like a regular home, reduced isolation and loneliness, sense of belonging, economic factors, aesthetic appreciation, daily life supplement, variety, and self-identity were answered in that order.

• Korean Institute of Interior Design Journal
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• v.18 no.2
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• pp.71-79
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• 2009

It is the youth period that the personality is shaping gradually. The residential environments have influence on the young ego. Especially residential design should include more youth friendly design elements than any other facilities. The purpose of this study was to provide the youth friendly design elements about the space design of apartment through analysis of youth's needs. This study was progressed to the survey method about five districts of apartment design competitions in 2007. The collected cases are analyzed by using statistics software SPSS for windows release 11.0. The result of the study was as below. First, the youth satisfaction of current residential space got more satisfied as floor space got larger. Second, most of youth uses them own room that is satisfied with their floor space for sleeping, inviting friends, studying, playing activities. Third, generally youth preferred to place their own room not far from the restroom, but the result of distance between master room and entrance was classified depend on sex, personal inclination, and residence environment, also generally satisfied with volume of their room. Fourth, for the restroom, although it is too small that satisfied with bath facilities relatively. And cast, youth's preferred room for extra was 'movie/music room', 'game room' and 'dress room' which is higher preference than 'study room'.