• Title/Summary/Keyword: Preferential promotion

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An Empirical Study on the Influencing Factors of Chinese Consumers' Impulse Buying Behavior During Online Shopping Festivals after COVID 19 - focused on the Meditating Role of Perceived Value (COVID-19 이후 온라인쇼핑 축제기간 중국 소비자의 충동구매행태 영향요인에 관한 실증연구-인식된 가치의 매개 역할을 중심으로)

  • Xu Kai;Woohyoung Kim;Yongseok Cho
    • Korea Trade Review
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    • v.46 no.6
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    • pp.163-190
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    • 2021
  • The paper studies the impulse buying behavior of Chinese consumers during the online shopping festivals of the specific situations and their influencing factors with empirical analysis. We carried out an empirical analysis on 302 Chinese consumers with shopping experience in the online shopping festival. The study result shows that (1) marketing stimulation, preferential promotion and features of consumers have a significant positive influence on the impulse buying behavior; while the freight reduction has no significant influence on impulse buying behavior; (2) the perceived value has a significant positive influence on the Chinese consumers to have impulse buying behavior; (3) perceived value works as an in the relationship between the marketing stimulation, preferential promotion and features of consumers and the impulse buying behavior, but it has no meditating role between the freight reduction and the impulse buying behavior.

Analysis of Ordinance in a Local Government for the Improvement of the Preferential Purchasing System of Products Manufactured by Disabled (장애인생산품 우선구매제도 활성화를 위한 지방자치단체 조례분석)

  • Park, Ju-Young
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.732-745
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    • 2016
  • This study aims to analyze ordinance in a local government for the improvement of the preferential purchasing system of products manufactured by disabled. So, This study analyze 44 ordinance of a local government. The results of this study were as follows. First, 44 local governments enacted the ordinance(rate was 18.1%). Second, Most of the local governments suggest purpose of ordinance, agency of application, establishment of support plan, request of purchase cooperation, duty of purchase promotion. But there are not suggest other items in many ordinance. In particular, Duty of local government president is specified only 30(rate was 68.1%). Third, The municipal ordinance conflicting with the upper laws and regulation. Forth, The Council for the promotion of the preferntial purchasing system of products made by disabled upgrade to an advisory organization including professor, expert, disabled. Fifth, The sales routes of products need to be extended from the public agency to private companies for Preferential purchasing in affirmative action. In order that the Preferential purchasing system will not be a nominal law, the government should show active willingness about monitoring of local government.

Preferential CO Oxidation over Ce-Promoted Pt/γ-Al2O3 Catalyst (Ce가 첨가된 Pt/γ-Al2O3 촉매의 선택적 CO 산화반응 특성)

  • Kim, Kihyeok;Koo, Keeyoung;Jung, Unho;Yoon, Wanglai
    • Transactions of the Korean hydrogen and new energy society
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    • v.23 no.6
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    • pp.640-646
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    • 2012
  • The effect of Ce promotion over 1wt% $Pt/{\gamma}-Al_2O_3$ catalysts on the CO conversion and $CO_2$ selectivity was investigated in preferential CO oxidation (PrOx) to reduce the CO concentration less than 10 ppm in excess $H_2$ stream for polymer electrolyte membrane fuel cell (PEMFC). Ce-promoted 1wt% $Pt/{\gamma}-Al_2O_3$ catalysts were prepared by incipient wetness impregnation method and the loading amount of Pt was fixed at 1wt%. The content of Ce promoter which has excellent oxygen storage and transfer capability due to the redox property was adjusted from 0 to 1.5wt%. Ce-promoted 1wt% $Pt/{\gamma}-Al_2O_3$ catalysts exhibit high CO conversion and $CO_2$ selectivity at low temperatures below $150^{\circ}C$ due to the improvement of reducibility of surface PtOx species compared with the 1wt% $Pt/{\gamma}-Al_2O_3$ catalyst without Ce addition. When Ce content was more than 1wt%, the catalytic activity was decreased at over $160^{\circ}C$ in PrOx because of competitive $H_2$ oxidation. As a result, 0.5wt% Ce is optimal content not only to achieve high catalytic activity and good stability at low temperatures below $150^{\circ}C$ in the presence of $CO_2$ and $H_2O$ but also to minimize the $H_2$ oxidation at high temperatures.

The Korea·China FTA and the Export Promotion Strategies for Korean Agri-Food to China (한·중 FTA와 한국 농식품의 중국 수출확대 방안)

  • LEE, Young-Soo;KWON, Soon-Koog
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.67
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    • pp.187-208
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    • 2015
  • The Korea China FTA was signed on June 1 2015. It includes some concessions regarding major export items in the manufacturing sector for the protection of primary industries and preferential tariffs for a number of products produced in the Kaesong Industrial Complex. Primary industries are what the Korean government paid the greatest attention to. Rice was excluded from the negotiations from the get go, and was joined by 548 other food items including pork, apples, pears, beef, chili, garlic etc. These foodstuffs account for about one-third of the agricultural and livestock products that Korea produces, and are not going to be subject to tariff elimination. The results of the study are as follows: Korean government policy is to maintain of agri-food export support system, eliminate of agri-food non-tariff barriers, foster of agri-food export SMEs and expand of investment of foreign agri-food company. Korean firms strategy is to establish of regional marketing strategy, ensure of high quality agri-food and develop of food packaging technologies, establish of agri-food export logistics center and take advantage of the FTA preferential tariff.

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The Operation of Polymer Electrolyte Membrane Fuel Cell using Hydrogen Produced from the Combined Methanol Reforming Process

  • Park, Sang Sun;Jeon, Yukwon;Park, Jong-Man;Kim, Hyeseon;Choi, Sung Won;Kim, Hasuck;Shul, Yong-Gun
    • Journal of Electrochemical Science and Technology
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    • v.7 no.2
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    • pp.146-152
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    • 2016
  • A combined system with PEMFC and reformer is introduced and optimized for the real use of this kind of system in the future. The hydrogen source to operate the PEMFC system is methanol, which needs two parts of methanol reforming reaction and preferential oxidation (PROX) for the hydrogen fuel process in the combined operation PEMFC system. With the optimized methanol steam reforming condition, we tested PROX reactions in various operation temperature from 170 to 270 ℃ to investigate CO concentration data in the reformed gases. Using these different CO concentration, PEMFC performances are achieved at the combined system. Pt/C and Ru promoted Pt/C were catalysts were used for the anode to compare the stability in CO contained gases. The alloy catalyst of PtRu/C shows higher performance and better resistance to CO than the Pt/C at even high CO amount of 200 ppm, indicating a promotion not only to the activity but also to the CO tolerance. Furthermore, in a system point of view, there is a fluctuation in the PEMFC operation due to the unstable fuel supply. Therefore, we also modified the methanol reforming by a scaled up reactor and pressurization to produce steady operation of PEMFC. The optimized system with the methanol reformer and PEMFC shows a stable performance for a long time, which is providing a valuable data for the PEMFC commercialization.

A Study on the Improvement Plan through the Analysis of the Current Status of Production Facilities for Severe Disabled Products : Focus on the 2017-2018 survey (중증장애인생산품 생산시설 현황분석을 통한 개선방안 연구 : 2017~2018 실태조사를 중심으로)

  • Yang, Jae-Hee
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.383-393
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    • 2020
  • The purpose of this study is to investigate the condition of the production facilities of severely impaired products for two years from 2017 to 2018, and to suggest ways to improve the preferential purchase system for the severely disabled comparison with previous study. As of June 2018, 267 out of 544 sites were research and analyzed. As a result, first, the average number of severely disabled workers is 16.51, and the total number of workers, disabled workers who participated in direct production, and non-disabled workers showed the trend of increase in 2018. Second, the average monthly wage of workers with disabilities participating in direct production increased slightly from 790,977 won in 2017 to 829,810 won in 2018. Third, Analysis of changes in sales of production facilities before and after designations showed that overall sales of production facilities increased after designations and after designations. Improvement measures include preferential purchase rate improvement and support for production facilities and purchasing public institutions, classification of roles of performance organizations, Clarification of the role of priority purchasing promotion committee for products produced by people with severe disabilities, complementing the minimum wage exclusion system.

A Study on the Efficiency of VSP(Venture Support Policy) from the Concept of 'Ease of Use' and 'Experience' Perspective, Using Integrated Model with TRA and TAM (TAM 및 TRA을 기반으로 한 '용이성'과 '경험'의 관점에서 벤처지원 정책의 효율성 연구)

  • Kim, In Sue
    • Industry Promotion Research
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    • v.1 no.1
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    • pp.41-49
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    • 2016
  • This study is to examine constructs influencing the acceptance of SMEs for VSPs and the efficiency of VSPs, based on the two theories theory of reasoned action (TRA) and technology acceptance model (TAM) in the context of venture support program in Korea. This study concentrates on the government's venture support policy (VSP), namely the examination of the efficiency of current government VSPs in terms of preferential treatment for SMEs experiencing many other venture support programs (the EXP policy), and the reduction of documents/processes related to venture support programs for SMEs so that they are easily accessible and implementable (the EASE policy). Additionally, this paper will suggest an effective way to encourage SMEs to succeed by analyzing the fundamental reasons for their acceptance of VSPs to attain their long-term goals.

Microstructure and Magnetic Properties of Pulsed DC Magnetron Sputtered Zn0.8Co0.2O Film Deposited at Various Substrate Temperatures (증착온도를 달리하여 제조한 Zn0.8Co0.2O 박막의 미세조직 및 자기 특성)

  • Kang, Young-Hun;Kim, Bong-Seok;Tai, Weon-Pil;Kim, Ki-Chul;Suh, Su-Jeung;Park, Tae-Seok;Kim, Young-Sung
    • Journal of the Korean Ceramic Society
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    • v.43 no.2 s.285
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    • pp.79-84
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    • 2006
  • We studied the microstructure and magnetic property of the pulsed DC magnetron sputtered $Zn_{\0.8}Co_{0.2}O$ film as a function of substrate temperatures. The X-ray patterns of the $Zn_{\0.8}Co_{0.2}O$ film showed a strong (002) preferential orientation at $500^{\circ}C$. The films with a crystallite size of 23-35 nm were grown in the form of nano-sized structure and this tendency was remarkable with increasing substrate temperature. The UV-visible result showed that the $Zn_{\0.8}Co_{0.2}O$ film prepared above $300^{\circ}C$ has a high optical transmittance of over $80\%$ in the visible region. The absorption bands were observed due to sp-d interchange action by $Co^{2+}$ complex ion and dd transition in the region from 500 to 700nm. The resistivity of the film was below $10^{-1}\;\Omega-cm\;above\;300^{\circ}C$. The AGM analysis results for the all films showed the magnetic hysteresis curves of ferromagnetic nature. The low electrical resistivity and room temperature ferromagnetism of ZnCoO thin films 'deposited above $300^{\circ}C$ suggested the possibility for the application to Diluted Magnetic Semiconductors (DMSs).

Status and Response Strategies of Carbon Labeling in Landscape Architecture (조경분야 탄소성적표지제도 적용실태 및 대응전략)

  • Kim, Jeong-Ho;Yoon, Yong-Han
    • Journal of Environmental Science International
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    • v.24 no.6
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    • pp.709-720
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    • 2015
  • After analyzing the actual acquisition status of carbon labeling by year and by product for the past four years, as well as its certification in the construction-related sectors of greenhouse gas emission, this study attempted to present the problems and coping strategies upon issuing the carbon labeling certification in the landscape architecture. During the period of this analysis, the carbon labelings were acquired by 134 enterprises, 267 workplaces, and 735 products, while the percentage of acquisition was highest in the regular non-durable goods(49%), followed by energy-consuming durable goods(26%), regular production goods (19%), regular durable goods(3%), and service(3%). Furthermore, the acquisition certifications in construction sectors, were highest in the various pipes/panel(8 cases), followed by concrete(6 cases), gypsum board(4 cases), and landscape architecture materials(2 cases). The landscape architecture only had two cases in the acquisition certification for the first time in 2012, which accounted for 0.27% of the entire certification products, due to the uncertainty in the process, the lack of professionalism, and the lack of comprehension. However, the study conducted on the coping strategies for carbon labeling in the landscape architecture revealed the following: (1) regular reporting system management through the division of labor in the head office and factories, (2) the building of objective DB through the adoption of data management programs such as SAP, (3) continuous promotion and vitalization of the incentive system, (4) the adoption of mandatory or preferential application system in landscaping projects, management, and bidding, (5) enhancement of elasticity in deliberation of certification by recruiting experts in the landscape architecture sectors, and (6) provision of incentives for the cooperative firms acquiring the certification and support for their participation.

A Study on Counseling Process and Counseling Techniques Applying Analytical Psychology (「독거노인 종합지원대책」에 나타난 제도적 지원의 문제점 및 해결방안에 관한 연구)

  • Lee, Chuck-He;Noh, Jae-Chul
    • Industry Promotion Research
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    • v.5 no.3
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    • pp.73-79
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    • 2020
  • This study aims to study the problems and solutions of institutional support for the elderly living alone, focusing on the General Support for Living Alone Elderly announced by the Ministry of Health and Welfare in 2018. Results, First, a customized support system for the elderly living alone should be introduced. In order to improve the life satisfaction of the elderly living alone, it is necessary to develop a program that meets the most basic daily life needs, and a specific plan and a support system to link services should be prepared. Second, it is necessary to increase social interest in the elderly living alone. Solving problems for the elderly living alone should be preceded by social interest in the elderly living alone. For this, it is necessary to strengthen the social network. Third, it proposes legislation and amendment for the elderly living alone. Some revisions of existing laws have limitations, and are resolved through individual laws, such as standards and definitions for various types of elderly jobs, reorganization of the delivery system including agencies dedicated to elderly jobs, workers-related regulations, and preferential purchase systems for senior products. It is desirable to do. In conclusion, welfare support for the elderly living alone should be comprehensive and comprehensive. For the welfare of the elderly living alone, personalized care services should be provided first, and social support for the elderly living alone should be promoted on the basis of increasing social interest, and laws and revisions must be actively and proactively made for the elderly living alone.