• 한국콘텐츠학회논문지
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• 제8권1호
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• pp.48-58
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• 2008

본 연구에서는 인터넷 쇼핑몰의 이미지 평가속성이 무엇인지를 파악하여 실제 소비자들에게 어떻게 기억되고 있으며, 또 어떤 이미지로 연출하는 것이 가장 효과적인 마케팅이 될 것인가를 지각도 구축을 통해 포지셔닝 전략 방향을 제시하고자 하였다. 분석결과 인터넷 쇼핑몰의 이미지는 제품정보서비스, 구매 후 고객서비스, 분위기, 편리성, 안전성, 명성 등의 요인으로 도출되었다. 이러한 이미지 평가속성요인으로 지각도를 작성해 본 결과 경쟁 쇼핑몰간에 소비자의 지각상에 서로 유의한 차이가 있음을 확인하였다. 쇼핑몰 이미지간에 가장 차별화되어 있는 속성은 제품정보서비스속성이며 가장 차별화되지 않은 속성은 편리성으로 나타났다. 또한 소비자 세분집단 간에도 인터넷 쇼핑몰에 대한 선호도와 이상점에 유의한 차이가 있었다. 이러한 연구결과는 경쟁이 심화되고 있는 인터넷 쇼핑몰 시장에서 마케팅 시장세분화 전략수립 차원에서 유용한 기초자료가 될 수 있음을 확인하였다.

• 복식
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• 제57권2호
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• pp.29-44
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• 2007

The purpose of this study was to classify male consumer groups according to the fashion lifestyle, to examine characteristics, needs and wants of each group, and to find out differences of cosmetics purchasing behavior among each group segment. After surveying 19-50 year old males by making a visit to college, company and home, 584 samples were analyzed by using SPSS(7.0) package program. Factor analysis, cluster analysis, ANOVA, crosstabs and $X^2-test$ were used to analyse collected data. The results of this study were as follows; 1. Twenty-two questionnaires using AIO fashion lifestyle variables produced seven factors; oriented fashion, flaunting brand preference, active preference, information intention, strong personality, reasonable economy and others directivity. Three groups based on oriented seven factors: personality, fashion and economy. 2. The Personality group had strong personal characters in their fashion. Men in this group prefer casual style and were represented by singles and professionals in their 30's. The fashion group pursued fashion trends, formal wears, and high-priced fashions. They were represented by singles with high-income managerial positions in their 19-29 age group. The economy group represented the largest sample in this study(54.5%). Men in this group tended to purchase fashion goods during of good fabrics at discount stores. This group represented married man with average incomes in their 40's. 3. Each of these three groups showed significant differences in cosmetics purchasing behavior. The personality group mainly purchased cosmetics on-line market because of price. The Internet tended to be their primary source of informations. They spent under 10,000won and pursued a simple and clear image. The fashion group purchased cosmetics at department stores to benefit from the knowledge of sales personal and their source of informations in the mass media. They spent over 70,000won monthly and pursued also a simple and clear image. The economy group purchased cosmetics at discount stores because of their wide assortment of products. They spent under 30,000won monthly and pursued a simple and clear image. Each of these groups currently consume different products and have a different concept of future cosmetic products.

• 한국축산식품학회지
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• 제37권3호
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• pp.469-476
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• 2017

This study analyzed consumers' preferences and price sensitivity to native chickens. A survey was conducted from Jan 6 to 17, 2014, and data were collected from consumers (n=500) living in Korea. Statistical analyses evaluated the consumption patterns of native chickens, preference marketing for native chicken breeds which will be newly developed, and price sensitivity measurement (PSM). Of the subjects who preferred broilers, 24.3% do not purchase native chickens because of the dryness and tough texture, while those who preferred native chickens liked their chewy texture (38.2%). Of the total subjects, 38.2% preferred fried native chickens (38.2%) for processed food, 38.4% preferred direct sales for native chicken distribution, 51.0% preferred native chickens to be slaughtered in specialty stores, and 32.4% wanted easy access to native chickens. Additionally, the price stress range (PSR) was 50 won and the point of marginal cheapness (PMC) and point of marginal expensiveness (PME) were 6,980 won and 12,300 won, respectively. Evaluation of the segmentation market revealed that consumers who prefer broiler to native chicken breeds were more sensitive to the chicken price. To accelerate the consumption of newly developed native chicken meat, it is necessary to develop a texture that each consumer needs, to increase the accessibility of native chickens, and to have diverse menus and recipes as well as reasonable pricing for native chickens.

• 한국의류산업학회지
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• 제16권2호
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• pp.245-254
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• 2014

The purpose of this study was to describe 20's to 30's men's fashion lifestyle and develop clusters in grooming related variables. We also tried to interpret profile of clusters, and determine the difference between different level of grooming clusters in appearance care behaviors, and clothing behaviors such as clothing selection, preference of clothing image and design in men's wear. Data was obtained using the survey methods by convenience sampling. Frequency analysis, factor analysis, cluster analysis, chi-square test, and t-test were used for analysis using SPSS 18.0. The result of factor analysis of men's lifestyle show that 5 factors are extracted. Two different clusters were formed after the K-means cluster analysis. We realized that the level of grooming activity is significantly associated with the young men's major expenditure item, and beauty/care items, and the reason for exercise. The level of grooming was strongly associated with clothing selection behaviors. In addition, there is a significant difference in preferred image between two different grooming groups. In the feminine image, HG group favored more than LG group. The preferred design was associated with the degree of grooming as well. Unique and stylish top and bottom styles such as cargo, hiphop, and boots cut were favored more by HG group than LG group. We suggest that we can do market segmentation by the degree of the grooming activity, considering the current men's taste and trend to extend market share.

• 한국의류학회지
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• 제16권2호
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• pp.263-275
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• 1992

This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.

• 농촌계획
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• 제22권2호
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• pp.141-152
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• 2016

The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: "Group of Rural Experience Activity" "Group of Rural Environment and Service" and "Group of Rest in the Rural" After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The "Group of Rural Experience Activity" sought to actively participate in various activity programs, whereas the "Group of Rest in the Rural" comparatively had a weaker preference for such active programs. We thus learnt that tourists' preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

• 한국멀티미디어학회논문지
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• 제19권2호
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• pp.325-333
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• 2016

The development of smart technology has brought the conversion of closed traditional e-learning contents into open flexible smart learning contents consisting of learner-centered modules, without the constraints of time and space by use of smart devices from the uniformed and passive classroom between teachers and learners. It has been demanded an open, personalized and customized teaching and learning contents of smart education and training systems according to wide supply of various smart devices. In this paper, we discuss about the status of the smart teaching and learning systems and analyze the characteristics and structure of the web contents for smart education and training systems by use of smart devices. And we propose a method how to block web contents, to extract them, and adapt personalized segments of web contents by adaptive algorithm into smart learning devices. We extract blocks from the web contents based on the smart device information and the preference information of the learners from existing web contents without the hassle of learners environment. After specifying a block priority from the extracted web contents by the adaptive segment algorithm, it can be displayed directly to the screen to fit the individual learning progress of the learners.

• 대한교통학회지
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• 제11권2호
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• pp.5-26
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• 1993

In order to analyze travel mode choice behavior, behavioral models including logit model, based on revealed preference theory, have been using easily measurable variables such as individual socioeconomic characteristics and physical attributes of travel modes. But some recent attitudinal models of travel choice behavior have implied that the negligence of individual psychological variables and individual choice constraints in travel mode choice might preclude better prediction of individual travel mode choice behavior. In this context, this study was attempted to reconstruct an attitudinal model(AM), especially focused on the decision rules in travel mode choice decision making process, consistent with the conceptual framework relating individual attitude and choice constraints to choice behavior. And to evaluate the strengths of the AM to other comparative models(logit, linear-additive, conjunctive, lexicographic model) in predicting travel mode choice bebavior, an empirical study of the mode choice in work-trip to CBD in Seoul was performed. According to the results the percent of correct prediction(PCP) derived from the AM was higher than those derived from comparative models by at least 7 to 20% in predicting travel mode choice. But each model produced a different prediction accuracy depending on market segmentation by travel modal users, individual socioeconomic characteristics, transportation system characteristics, and satisfaction levels. The finding that different groups divided by a certain criterion employ different decision rules supports the necessity of developing a choice model such as the AM combining compensatory and noncompensatory decision rules, and suggests that a proposed transportation system management plan or policy may have different effects on each group.

• Journal of Multimedia Information System
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• 제2권2호
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• pp.207-214
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• 2015

In this paper, we proposed new software for 3D rendering of MR images in the medical domain using C# wrapper of Visualization Toolkit (VTK) and Microsoft .NET framework. Our objective in developing this software was to provide medical image segmentation, 3D rendering and visualization of hippocampus for diagnosis of Alzheimer disease patients using DICOM Images. Such three dimensional visualization can play an important role in the diagnosis of Alzheimer disease. Segmented images can be used to reconstruct the 3D volume of the hippocampus, and it can be used for the feature extraction, measure the surface area and volume of hippocampus to assist the diagnosis process. This software has been designed with interactive user interfaces and graphic kernels based on Microsoft.NET framework to get benefited from C# programming techniques, in particular to design pattern and rapid application development nature, a preliminary interactive window is functioning by invoking C#, and the kernel of VTK is simultaneously embedded in to the window, where the graphics resources are then allocated. Representation of visualization is through an interactive window so that the data could be rendered according to user's preference.

• 한국관광식음료학회지:관광식음료경영연구
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• 제17권1호
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• pp.1-20
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• 2006

The family life cycle is a useful indicator of consumer behavior, as well as the family life cycle concept utilizes a combination of demographic and socioeconomic variables that best explains the changes in the construct of the family. The family decision-making research has frequently examined role relationship between husband and wife across stages and sub-decisions. The objective of this research is to measure children and parents' perceptions of the influence of the decision-making process for a family dining-out experience, and to determined the customers' choice behavior of restaurants according to isolated factors underlying the important attributes of the restaurants, and finally authors applied a market segmentation approach by capturing customers' preference of restaurant attributes in family dining-out situation and to investigated influence of the family decision making for family dining out in family life cycle. For practitioner, marketing implications are provided and recommendations for future research are also discussed.