• Journal of the Korean Society of Food Culture
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• v.30 no.5
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• pp.587-595
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• 2015

The purpose of this article was to research the difference in additional marketing satisfaction by lifestyle of Korean restaurant customers (focus on foreign students at university in Gangwon province). In this research, factor analysis, cluster analysis, and ANOVA were carried out. Lifestyle was divided into seven factors and six clusters. Additional marketing satisfaction was divided into three factors. Additional marketing satisfaction showed a significant difference by lifestyle of foreign students. First, 'employee' had a highest point at C3 'convenience internet searching pursuit' but lowest point at C4 'brand preference pursuit' (p<0.001). 'Service process' had a highest point at C1 'safety health pursuit' but lowest point at C5 'effort pursuit' (p<0.001). 'Tangible clue' had a highest point at C3 'convenience internet searching pursuit' but lowest point at C5 'effort pursuit' (p<0.001). Additional marketing can reduce customer uncertainty, ambiguities, and wavering about eating at restaurants by intangibility of service. As a result, food-service corporations need to manage additional marketing as well as increase satisfaction and loyalty of customers.

• Journal of Information Processing Systems
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• v.17 no.5
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• pp.879-891
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• 2021

With improvements in living conditions, an increasing number of people are choosing to spend their time traveling. Comfortable tour routes are affected by the season, time, and other local factors. In this paper, the influencing factors and principles of scenic spots are analyzed, a model used to find the available routes is built, and a multi-route choice model based on a game theory utilizing a path recommendation weight is developed. A Monte Carlo analysis of a tourist route subjected to fixed access point conditions is applied to account for uncertainties such as the season, start time, end time, stay time, number of scenic spots, destination, and start point. We use the Dijkstra method to obtain multiple path plans and calculate the path evaluation score using the Monte Carlo method. Finally, according to the user preference in the input path, game theory generates path ordering for user choice. The proposed approach achieves a state-of-the-art performance at the pseudo-imperial palace. Compared with other methods, the proposed method can avoid congestion and reduce the time cost.

• Journal of Korean Clinical Health Science
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• v.4 no.2
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• pp.556-565
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• 2016

Purpose. This study pourpose to fashion lifestyle and color interests in accordance with group university students' lifestyle focused on students in health and nursing fields. Methods. This study administered a structured questionnaire to 321 random subjects who currently major in health and nursing fields and who reside in Daegu city. For the collected data, using the SPSS 18.0, the following analyses were implemented: frequency analysis, factor analysis, K-means clustering analysis, t-test, and ${\chi}^2$-test. Result. In terms of lifestyle, seniors had shown more active groups than passive groups in comparison to their juniors. The active group in terms of lifestyle has shown higher interest in the importance of apparel and fashion leadership in comparison to the passive group. The active group in terms of lifestyle has also shown higher interest in color in comparison to the passive group. Conclusion. A fashion leader leading by examining the fashion life style and color interest in accordance with the lifestyle to target college students to investigate a variety of consumption patterns made according to personal preference consists of a smooth communication between businesses and consumers needed for product development.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.165-175
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• 2011

In this study, document research on Jogakbo and Tosi were carried out and textile designs were developed by applying Jogakbo and Tosi together for motives. The purposes of this study were to develop a unique textile design, and then to enhance the competitiveness of Korean textile industry in the world market and pass down a Korean traditional fiber art cultural legacy. The results are as follows; First, the title of textile design was decided to "innocence of childhood" and the concepts are "sim ple heart ed, pure heart, sweet", in order to develop textile design for the young generation Second, Motives were chosen Jogakbo and Tosi to reflect Korean traditionality and identity and textile designs were expressed on ground fashion trends for modernity. Third, developed textile designs were printed with digital printing method for eco-friendly and productivity, and various articles clothing, nectie, shoes, bag, bedings were producted with developed fabrics for multipurpose. Forth, the developed textile designs were evaluated highly in point of Korean traditionality and identity, felling of simplehearted, pure hear and sweet, modernity and fashion trend, and preference by a sensory test of developed test design.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.4
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• pp.741-751
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• 2017

Adolescent girls experience significant breast growth is a significant secondary sexual characteristic development; their breasts are clearly different from adults' in volume, location and shape. This study was designed to understand brassiere wearing conditions and practices of adolescent girls aged between 15 and 18, as well as to identify problems and solutions so that it can serve as basic guidelines to develop patterns and sizes for adolescent brassieres. This researcher first studied brassiere wearing conditions and size fitness of adolescent girls. We analyzed the 439 collected responses from an online survey. The survey questionnaires encompassed brassiere wearing conditions and practices, brassiere size awareness, brassiere design preference, and brassiere purchase behavior. The survey found that 55.8% of the responders did not accurately understand their brassiere sizes, and those who understood their size showed a higher satisfaction and less discomfort than those who did not. This study found a requirement to educate adolescent girls on how to select and wear the right-sized brassieres. It is also necessary to promote different brassiere designs for adolescent girls' size and body shape.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.5
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• pp.2082-2102
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• 2018

In recent years, social network related applications such as WeChat, Facebook, Twitter and so on, have attracted hundreds of millions of people to share their experience, plan or organize, and attend social events with friends. In these operations, plenty of valuable information is accumulated, which makes an innovative approach to explore users' preference and overcome challenges in traditional recommender systems. Based on the study of the existing social network recommendation methods, we find there is an abundant information that can be incorporated into probability matrix factorization (PMF) model to handle challenges such as data sparsity in many recommender systems. Therefore, the research put forward a unified social network recommendation framework that combine tags, trust between users, ratings with PMF. The uniformed method is based on three existing recommendation models (SoRecUser, SoRecItem and SoRec), and the complexity analysis indicates that our approach has good effectiveness and can be applied to large-scale datasets. Furthermore, experimental results on publicly available Last.fm dataset show that our method outperforms the existing state-of-art social network recommendation approaches, measured by MAE and MRSE in different data sparse conditions.

• Journal of Fashion Business
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• v.28 no.1
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• pp.68-82
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• 2024

The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.39 no.2
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• pp.29-38
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• 2021

According to the theory of concentration recovery(ART), experiencing landscapes with healing properties can heal human mental fatigue caused by intentional concentration. The ART illustrates four healing qualities of the landscape. ART admits that various landscapes can have healing properties, the four healing properties of the landscape explained that the greater the perceptual strength, the stronger the healing effect. Until now, research on healing landscapes has been mainly done on natural and urban landscapes. The purpose of this study is as follows. First, eIt is intended to evaluate the healing characteristics of the Yangdong village landscape using RCS and investigate the impact of the healing characteristics on the visiting preference of the target landscape. Second, Evaluating the landscape image of Yangdong Village landscape, Investigating the effect of landscape images on the healing properties of landscape. This study was conducted in Yangdong Village, Gyeongju, 127 college students participated in the survey. SD 16 items to analyze landscape images and RCS 22 items from Laumann(2001) to evaluate healing properties were used as measurement tools. The findings are summarized as follows. First, The landscape image of Yangdong Village was analyzed through SD method, the analysis of the factors of Yangdong Village landscape image results in two factors: place and singularity. Second, It demonstrates the reliability and validity of RCS, Three factors were extracted from the factor analysis results. Third, Landscape images have a positive effect on the three healing characteristics of RCS. Fourth, Three healing properties of RCS have been shown to have a positive effect on visiting preferences, The order of influence on the relative visiting preferences was analyzed as attractiveness, fit, sense of escape, and sense of space. The findings suggest that future work requires research to re-validate the reliability of RCS. It is also necessary to analyze landscape images for various landscape types to specifically understand the effects on healing characteristics.

• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.49-61
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• 2006

The present mobile phone industry has significant effect on the domestic economy and has taken root as the core item that has the responsibility to lead the Korean economy for a considerable period of time. As the mobile phone market becomes gigantic, the mobile phone is being used by people in broader age bracket, and functions or designs preferred by people of various age are getting more diverse. Like that, as the mobile phone has greater effect on and meaning in our daily lives, consumers of mobile phone have growing expectation of the mobile phone Now, the core function of voice communication via the mobile phone is not a great concern to consumers. But the function, such as more convenient and friendly information input and output, processing and storage, and the design, which is more sophisticated and optimized for the user environment, are being demanded, not just the simple voice communication. And as the modern design is getting more similar to the objects of traditional high art consumed by consumers every day, the aesthetic aspect of design can play an important role, as the factor that differentiates the product, in creating new value which forms the spiritual and emotional value of human beings to improve the quality of living, and in addition, the willingness of consumers to buy is determined by the design that they prefer the most. Like that, a new design of mobile phone based on a new dimension and preferred by the consumers the most is urgently required to be developed by shedding light on the factors related to the preference of consumers on the basis of the analysis on the aesthetic aspect, which can be said to be the most critical factor in the design process. Therefore, this study aims to identity the common preference and different factors of aesthetic aspects through the analysis on the aesthetic aspects of the mobile phone preferred by users among countries, and figure out the formative artistic factors of aesthetic aspects that are considered to be important, in order to propose the guideline on the aesthetic aspect of mobile phone that can be applied to the design of mobile phone practically.

• (The)Study of the Eastern Classic
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• no.68
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• pp.379-408
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• 2017

What I wish to show in this paper is the moral educational implication on "The Minor Annotations of Elementary Learning(小學枝言)" in a position to consider the alternatives about personality education problems by searching viewpoints on moral training theory on the book. "The Minor Annotations of Elementary Learning(小學枝言)" was written by Dasan Jeong-yakyong(茶山 丁若鏞, 1762-1836). In the oriental philosophy, a moral training theory is built on the base of human nature theory. Dasan's moral training theory was also built on his human nature theory. Undoubtedly we could consider that his difference from the moral training theory of Confucianism is reflected in his moral training theory putting stress on practice. Dasan criticized the moral training theory of Confucianism because of its static aspect contemplating mind internally. He stands on the position that the virtue can be come true by the concrete practice. The establishment ground of Dasan's moral training theory is on his theory of human nature's preference(性嗜好說). Dasan didn't consider benevolence, righteousness, propriety, and wisdom(仁義禮智) as human nature. He considered that the human nature prefers goodness. So there is no perfect human nature or principle originally to human beings but also directionality to be displayed. We can say that the virtue building by cultivation of directionality get connected to moral training theory. Dasan considered ?The Minor Annotations of Elementary Learning(小學枝言)? as a practice book for moral training which develops individuals' personality through practice in the reality. He thought that the book cause individuals to follow 'the elementary way(小道)' and to learn 'the elementary art(小藝)' more than academic pursuit. From this viewpoint he showed the practice(行事) of judgment(權衡) by keeping the attitude for the scripture interpretation to pursue the right principles(義理) based on Chinese exegetics(訓?) and the historical evidences(考證) through the whole book. And in the book he suggested the standard of the whole-person education to develop the human nature based on his theory of human nature's preference(性嗜好說), to cognize relationship as an ethical existence, and to pursue the harmony with graphonomy(字學) and Ethics(道學). So we can regard that he realized his practice centered moral education philosophy in the book.