• Title/Summary/Keyword: Preference Mapping

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Perceptual Differences in Brand Images of National Medium-low Priced Casual Clothing According to Consumer Purchase Characteristics (소비자 구매특성에 따른 중저가 캐쥬얼 상표 이미지 지각의 차이)

  • 이정주
    • Journal of the Korean Home Economics Association
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    • v.34 no.3
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    • pp.47-57
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    • 1996
  • Ther purpose of this study was to investigate the perceptual differences in brand images of national medium-low price casual clothing according to purchase volume and brand loyalty. Additionally, differences between Seoul and County of Chungnam in purchase volume of each brand of medium-low priced casual, information source and companion in purchasing the brands were analyzed. The questionnaires were administered to 540 college student living in Seoul and County of Chungnam, and the method used to analyze the data were frequency, factor analysis, and t-test. The results were as follows: 1) Perceptual mapping showed that preference ranks among the six brands were same regardless of purchase volume and brand loyalty, but heavy users and loyal consumers to medium-low priced casual brands had more favorite brand image than light users and non loyal consumers. 2) Those who live in County of Chungnam purchased all six brands more than those who love in Seoul with the exception of Hunt. Information sources such as catalogs and celebrity were more used in County of Chungnam. Most accompanied shopping alone both in Seoul and County of Chyngnam, however family members were more influential in Seoul, whereas the same sex friends were in County of Chyngnam.

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Polymorphic Path Transferring for Secure Flow Delivery

  • Zhang, Rongbo;Li, Xin;Zhan, Yan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.8
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    • pp.2805-2826
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    • 2021
  • In most cases, the routing policy of networks shows a preference for a static one-to-one mapping of communication pairs to routing paths, which offers adversaries a great advantage to conduct thorough reconnaissance and organize an effective attack in a stress-free manner. With the evolution of network intelligence, some flexible and adaptive routing policies have already proposed to intensify the network defender to turn the situation. Routing mutation is an effective strategy that can invalidate the unvarying nature of routing information that attackers have collected from exploiting the static configuration of the network. However, three constraints execute press on routing mutation deployment in practical: insufficient route mutation space, expensive control costs, and incompatibility. To enhance the availability of route mutation, we propose an OpenFlow-based route mutation technique called Polymorphic Path Transferring (PPT), which adopts a physical and virtual path segment mixed construction technique to enlarge the routing path space for elevating the security of communication. Based on the Markov Decision Process, with considering flows distribution in the network, the PPT adopts an evolution routing path scheduling algorithm with a segment path update strategy, which relieves the press on the overhead of control and incompatibility. Our analysis demonstrates that PPT can secure data delivery in the worst network environment while countering sophisticated attacks in an evasion-free manner (e.g., advanced persistent threat). Case study and experiment results show its effectiveness in proactively defending against targeted attacks and its advantage compared with previous route mutation methods.

An Experimental Study on the Fashion Merchandising System-With special reference to the life-style of consumers and the Marketing strategy of the fashion industry- (패션 머천다이징 시스템 개발에 관한 실증적 연구 - 라이프스타일과 패션 의 마케팅 전략을 중심으로-)

  • 이호정
    • Journal of the Korean Society of Costume
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    • v.20
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    • pp.151-167
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    • 1993
  • The purpose of this study is to systematize the theory of the Fashion Marketing and merchandi-sing system as well as the strategy for the Mar-keting based on the related variable. Furthermore, this study deals with development of the mark-eting strategy to the relation between consumers and industry. The content conclusion on the research can be outlined as follows : 1. In order to inverstigate how the life-style of consumers affects their sense of fashion, awa-reness of brand, and decision making process of purchase, the life-style of women consumers is classified into 15 types. (1) Acording to the different life-style types, and important difference is found in the consum-ers' sense of clothes, a unique image of outfit and its own favorite image of womanliness. (2) The consumer's awareness of a particular brand has a reasonable relationship with their brand preference and possession of the brands. (3) Their is an important discrimination acco-rding to the life-style types in their brand awar-eness and preference and possesion of brands. (4) The consumers of each life-style type show noticeable difference in the decision making pro-cess of purchase including he motive of purchase, the source of information, the cause of purchase intention, price, the frequency of purchase and the degree of satisfaction of purchased goods. 2. The merchandising system and the market positioning among the fashion industry are compared and analyzed in the following terms ; (1-1) For the purpose of establishing the target market strategy, the industry uses unreasenalbe methods to analyze the life-style of the target customers and the real customers(36%) and the aging phenomenon of brands is remarkable : as much as 37% of brands show over 5 years-old age gap. (1-2) The price setting process depends highly on the cost-plus approach. (1-3) In color planning, too many colors are used in every season(the average number is 22.3) and the investigation of the consumers' favorite color is neglected. (1-4) The manufacturers of successful brands are much likely to employ the textile designer and allow them to develop the various fabrication. (1-5) The regular rate of sales in each season is extremely low(56.04%) : the rate of the succ-essful brands is relatively high at 65%, but that of the unsuccessful as low as 51%. (1-6) 47% of brands reveal the designer-orie-nted fashion merchandising system. The successful brands, on the other hand, show a high rate of merchandiser oriented system. (2) Since the brand positioning is highly cen-tered on each brand image, styles and target age, the new data are presented in this study for the new market development. (3) To set up the target market, the mapping of images between the differentiated market and the consumers is suggersted according to the market positioning of industry and 15 types of the life-styles of consumers.

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An Analysis of Consumers Preferences and Price Sensitivity when Purchasing Domestic Wine (국내산 포도주에 대한 소비자 선호 및 가격 민감성 분석)

  • Son, Mi-Yeon;Ryu, Jin-Chun;Kim, Tea-Kyun
    • Food Science and Preservation
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    • v.16 no.1
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    • pp.17-22
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    • 2009
  • This study analyzes consumers preferences and price sensitivity when buying domestic wine. Data were collected from the consumers (n=200) living in Daegu, Korea. Statistical analyses evaluated purchase, frequency, perceptual mapping, and price sensitivity measurement (PSMs) using SPSS software. Among three domestic wines, ice wine (Vin Coree) attracted most customer satisfaction. The second most popular wine was a white wine (Vin Coree) and the third was a red wine (Royal Campbell). The colors of the red and white wines were highly valued, and bottle design was reported to be the best feature of ice wine. Red wine needs to increase in price and to improve in quality because the price is lower than the point of marginal cheapness. White wine should be reduced in price because the price is higher than the optimal pricing point. The price of ice wine is equal to the point of marginal expensiveness; Thus, the price of ice wine should be reduced.

Proposal of GCM Evaluation Method Using ETCCDI (ETCCDI를 활용한 전구기후모델 평가방법 제안)

  • Jung, Imgook;Cho, Jaepil;Park, Jihoon;Lee, Eun-Jeong
    • Proceedings of the Korea Water Resources Association Conference
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    • 2018.05a
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    • pp.205-205
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    • 2018
  • 전구기후모델은 전 지구 규모에서 일관성 있는 전망 결과를 제공한다. 이를 수자원분야의 활용과 같은 지역 단위의 응용분야에 실질적으로 활용하기 위해서는 상세화 절차가 반드시 필요하며, 상세화 전후의 결과에 대한 평가가 필요하다. 본 연구에서는 전구기후모델을 이용한 상세화 전후의 체계적인 평가를 위한 방법을 제안하고자 한다. 평가방법으로는 과거 재현성 평가와 미래 불확실성 평가를 통해 실시하였다. 과거 재현성 평가는 상세화 이전 전구기후모델의 과거 공간재현성평가와 상세화 된 자료와 ETCCDI를 이용한 Technique for Order of Preference b Similarity to Ideal Solution (TOPSIS)기법으로 평가하였다. 미래 기간의 불확실성 평가는 Katsavounidis approach (KKZ)방법을 통한 미래 불확실성의 설명력을 고려하여 실시하였다. 전구기후모델은 CMIP5에서 제공되는 모형들 중 26를 이용하였고, Representative Concentration Pathways (RCP) 시나리오는 4.5와 8.5를 이용하였고, 기상변수는 강수량, 최대기온, 최저기온을 구축하였다. 상세화는 통계적 상세화방법 중 하나인 Spatial Disaggregation Quantile Delta Mapping (SDQDM)방법을 이용하였다. 과거 재현성평가를 위한 과거기간은 1976년부터 2005년까지의 30년 기간을 사용하였다. 미래 불확실성 평가를 위한 기간은 3개 구간 (2011-2040, 2041-2070, 2071-2099)을 사용하였다. 과거 재현성 평가를 통해 26개 전구기후모델 중 모사력이 부족하다고 판단되는 모델을 제외한 19개 전구기후모델을 선정하였고, 이를 이용하여 미래 불확실성 평가를 실시하였다. 그 결과 각각의 미래기간과 RCP시나리오에서의 미래변동성을 설명하기 위한 전구기후모델의 최소 필요수를 알 수 있었다. 본 연구의 결과를 효율적인 수자원분야의 전구기후모델의 활용이 가능할 것으로 기대된다.

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The contents selection and organization of the practical problem focused Family and Consumer Sciences curriculum based on the characteristics and goals of the 2007 revised curriculum (2007년 개정 교육과정의 성격 및 목표에 준한 실천적 문제 중심 가정과 교육과정 내용 선정 및 조직)

  • Oh, Kyyeong-Seon;Lee, Ki-Young;Lee, Soo-Hee
    • Journal of Korean Home Economics Education Association
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    • v.23 no.3
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    • pp.91-119
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    • 2011
  • The purpose of this study was to suggest the framework reflecting the interests of students in practical problems and social issues regarding perennial problems which correspond to the characteristics and goals of the 2007 revised curriculum. This study was carried into a literature review and 406 questionnaires, filled out by the 9th grade middle school students in Seoul and Gyeonggi province, were used for analysis. The main results of this study are summarized as follows: First, six perennial problems are ascertained, Next, the middle school students were most interested in 27 items of practical problems such as mapping out their career path, self-improvement and interpersonal relations. And finally, the middle school students' important social interests are adolescence issues, job preference bias, career choice, suicide and addiction to computer, appearance and money management behavior, house ownership and conspicious consumption, and lack of time to spend with family. This study suggested the framework which corresponds to the characteristics and goals of the 2007 revised curriculum.

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Relationship between Exposure Index and Overheating Index in Complex Terrain (복잡지형에서 사면 개방도과 계절별 과열지수 사이의 관계)

  • 정유란;황범석;서형호;윤진일
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.5 no.3
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    • pp.200-207
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    • 2003
  • '||'||'||'&'||'||'||'quot;Overheating index'||'||'||'&'||'||'||'quot;, the normalized difference in incident solar energy between a target surface and a level surface, is helpful in estimating the spatial variation in daily maximum temperature at the landscape scale. It can be computed as the ratio of the 4-hour cumulative solar irradiance surplus or deficit from that over a level surface to the maximum possible deviation (15 MJ $m^{-2}$ ) during the midafternoon. Ecosystem models may, for simplicity, use an empirical proxy (exposure index) variable combining slope and aspect in place of the overheating index to account for the variation of midafternoon solar irradiance. A comparative study with real-world landscape data was carried out to evaluate the performance of exposure index in replacing the overheating index. Overheating indices for summer solstice, fall equinox and winter solstice were calculated at 573,650 grid cells constituting the land surface of Donggye-Myun, Sunchang County in Korea, based on a 10-m DEM. Exposure index was also calculated for the same area and fitted for the variation of overheating index to derive a 2$^{nd}$ -order linear regression equation. The coefficient of determination ($R^2$) was 0.50 on summer solstice, 0.56 on fall equinox, and 0.44 on winter solstice, respectively. These are much lower than the theoretically calculated $R^2$ values ranging from 0.7 in summer to 0.9 in autumn. According to our study, exposure index failed to accurately predict the cumulative solar irradiance over a complex terrain, hindering its application to daily maximum temperature estimation. We suggest direct calculation of the overheating index in preference to using the exposure index.

New Flood Hazard Mapping using Runoff Mechanism on Gamcheon Watershed (유출메커니즘을 활용한 감천유역에서의 새로운 홍수위험지도 작성)

  • Kim, Tae Hyung;Han, Kun Yeun;Park, Jun Hyung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.36 no.6
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    • pp.1011-1021
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    • 2016
  • This study performs the potential flood hazard analysis by applying elevation data, soil data and land use data. The susceptibility maps linked to elevation, soil and land use are combined to develop the new types of flood hazard map such as runoff production map and runoff accumulation map. For the development of the runoff production map, land use, soil thickness, permeability, soil erosion and slope data are used as runoff indices. For the runoff accumulation map, elevation, knick point and lowland analysis data are used. To derive an integrated type of flood potential hazard, a TOPSIS (The Technique for Order of Preference by Similarity to Ideal Solution) technique, which is widely applied in MCDM (Multi-Criteria Decision Making) process, is adopted. The indices applied to the runoff production and accumulation maps are considered as criteria, and the cells of analysis area are considered as alternatives for TOPSIS technique. The model is applied to Gamcheon watershed to evaluate the flood potential hazards. Validation with large scale data shows the good agreements between historical data and runoff accumulation data. The analysis procedure presented in this study will contribute to make preliminary flood hazard map for the public information and for finding flood mitigation measures in the watershed.

Design and Implementation of MPEG-21 Testbed (MPEG-21 Testbed의 설계 및 구현)

  • 손정화;권혁민;손현식;조영란;김만배
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2002.11a
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    • pp.139-143
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    • 2002
  • 1990 년대 후반부터 다양한 디지털 통신망을 이용하여 멀티미디어 컨텐츠 서비스가 가능하게 되었다. 하지만, 멀티미디어 컨텐츠의 전달 및 이용을 위한 기반 구조들의 독자적 발전 및 다양한 통합적 관리 체계 시스템으로 인해, 멀티미디어 컨텐츠 표현 방식의 호환성 문제, 혼재하는 네트워크 전달 방식과 단말 방식의 호환성 문제 등의 잠재적인 문제점이 발생한다. 이런 문제의 대안으로 현재 존재하는 기술 및 기반 구조들 사이의 연동을 통한 큰 프레임워크인 MPEG-21이 진행 중이다. MPEG-21 의 목표는 표준화 목표를 구체화하는 것부터 진행하여, 최종적으로 “다양한 네트워크 환경과 단말기에 있어서, 투명하고 통합적으로 멀티미디어 자원의 이용을 가능하게 하는 것”이다. 본 논문에서는 현재 표준화 작업이 진행 중인 MPEG-21 을 기반으로 하는 Testbed를 제안한다. Testbed는 server, client, DIA(Digital Item Adaptation) 의 세 모듈로 구성된다. Server 의 역할은 멀티미디어 컨텐츠를 Digital Item(DI)으로 생성하고, client 가 DI를 요구할 경우 DIA 모듈을 통해서 변환된 DI를 client 에게 제공한다. DIA 모듈은 server 에서 동작되며 client로부터 요청된 DI를 분석하고 client로부터 전송된 환경 정보를 이용하여 client 환경에 적합하게 변환된 (adapted) DI를 생성하는 것이 주 기능이다. Client 는 server 에 저장되어 있는 DI를 선택하고 user preference, terminal capability 등의 필요한 정보를 server로 전송한다. Testbed 에서는 스포츠 경기의 동영상, 정지 영상, 경기 내용 역사를 기록한 파일 등의 DI를 이용한다. 표현 언어는 XML이며, HTTP 기반의 Web 환경에서 구동되도록 설계된다.스템 사이에 의미 있는 데이터 전송, 지식 획득을 위해 정보 기술 분야에서 활용해야 할 영역으로 XML Web Services, Multi-agent Systems, 전문가 컴뮤니티를 위한 그룹웨어 연구 개발에 관해 사례 중심으로 발표한다.다 신선한 공기를 넣어 주었을 때는 배의 발달이 많이 늦어져 배양 3주째에 다른 처리보다 배의 수가 훨씬 적었다. 체세포배가 발달하는 동안에는 산소를 많이 요구하지 않으나 성숙하는 동안에는 산소를 많이 요구하는 것으로 생각된다.적인 것으로 나타났다. 다만, 곡선형은 물론 직선형에서도 열교환 튜브의 배치밀도, 튜브 길이 및 두께 등의 변화에 따른 최적화 연구가 수반되어야 할 것으로 판단된다.에서 제공된 API는 객체기반 제작/편집 도구에 응용되어 다양한 멀티미디어 컨텐츠 제작에 사용되었다.x factorization (NMF), generative topographic mapping (GTM)의 구조와 학습 및 추론알고리즘을소개하고 이를 DNA칩 데이터 분석 평가 대회인 CAMDA-2000과 CAMDA-2001에서 사용된cancer diagnosis 문제와 gene-drug dependency analysis 문제에 적용한 결과를 살펴본다.0$\mu$M이 적당하며, 초기배발달을 유기할 때의 효과적인 cysteamine의 농도는 25~50$\mu$M인 것으로 판단된다.N)A(N)/N을 제시하였다(A(N)=N에 대한 A값). 위의 실험식을 사용하여 헝가리산 Zempleni 시료(15%$S_{XRD}$)의 기본입자분포로부터 %$S_{XRD}$를 계산한 결과, 16%$S_{XRD}$의 결과값을 얻을 수 있었다. 따라서, 본 연구에서 도출한 관계식들이 유효함을 확인할 수 있었다.계식들이 유효함을 확인할 수 있었다.할 때 약간의 증가

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Enhanced Integrated Multi-scale Retinex based on CIELAB Color Space for Improving Color Reproduction (색 재현 개선을 위한 CIELAB 색 공간 기반의 향상된 Multi -scale Retinex)

  • Kyung, Wang-Jun;Lee, Tae-Hyoung;Lee, Cheol-Hee;Ha, Yeong-Ho
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.48 no.1
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    • pp.1-7
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    • 2011
  • In this paper, we propose the digital image enhancement method including local tone reproduction and preservation of the hue. In recent studies, an integrated multi-scale retinex (IMSR) has produced great naturalness in the resulting images through enhancement of visibility in dark area in input images. However, most methods, including IMSR, work in RGB color spaces. As such, this produces hue distortion from the perspective of the human visual system, that is, hue distortion in CIELAB color space. Accordingly, this paper proposes an tone reproduction and enhancement of saturation method in a device-independent color space, CIELAB, to preserve the hue and obtain a high contrast and naturalness. First, to achieve the desired objectives, the IMSR is then applied to only the $L^*$ values in CIELAB color space, normalization, and simple mapping function, thereby preserving the balance of the color components and enhancement of visibility. Then, saturation adjustment is performed by applying the ratio of the chroma variation at the sRGB gamut boundary according to the corrected luminance. In experiments, the proposed method is shown to improve the visibility in dark shadows and bright regions in the resulting images and reduce any color distortion then preference test are performed.