• 제목/요약/키워드: Preference Factors

검색결과 1,912건 처리시간 0.174초

부산방문 한 ${\cdot}$ 중 관광객의 정서적 이미지 비교 (Difference between the Domestic and China Tourist of the Destination Image in Busan)

  • 이종한
    • 한국관광식음료학회:학술대회논문집
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    • 한국관광식음료학회 2005년도 학술논문발표집
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    • pp.21-33
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    • 2005
  • This study investigated of the differences of the image between the domestic and china tourist of the visiting in busan metropolitan city and their image evaluation were different according to the nationality. The attribute for the destination image types were measured using 27 items. The factors involved in the destination image were analysis and 7 factors emerged. The result are as follows. First, Between the domestic and china tourist of living appeared to statistical different of the destination image. Second, Between destination image and revisiting preference appeared to statistical difference. Third, Between destination image and revisiting preference appeared to statistical difference according to the nationality. Forth, Between destination image and revisiting preference appeared to statistical partially difference according to the nationality. Finally it is also appeared to the statistical difference on the job. ANOVA, t-test was utilized for the above analysis which revealed that a statistic partially difference exited between domestic and china tourist.

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성인 여성의 체형 특성에 따른 웨딩드레스 디자인 선호도 연구 (A Study of Preference about Wedding Dress Design according to Body Shape for Adult Women)

  • 박진희;서미아
    • 복식문화연구
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    • 제14권4호
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    • pp.625-634
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    • 2006
  • The purpose of this study is to preview artistic presentation, factors of designing and ornamentation, to provide useful information to the wedding dress industry in developing consumer-oriented design of wedding dress. Also, this study is to investigate relativity between individual characteristics, such as demographic character and body figures, and preference of consumers, in order to learn if there is any pattern of consumers decision making, and to help consumers by giving tips for their wedding dress shopping. According to this study, I can see that when modern South-Korean adult women choose their wedding dress, they consider many factors just like silhouette, detail, fabric material and so on, then they select their own best dress by grasping their body characteristics.

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감성 평가를 이용한 듣기 좋은 음성 합성음에 대한 연구 (Evaluation of Synthetic Voice which is Agreeable to the Ear Using Sensibility Ergonomics Method)

  • 박용국;김재국;전용웅;조암
    • 대한인간공학회지
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    • 제21권1호
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    • pp.51-65
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    • 2002
  • As the method of providing information is getting multimedia, the synthetic voice is used in not only CTI(Computer Telephony Integration), information service for the blind, but also applications on internet. But properties of synthetic voice, such as speech rate, pitch, timbre and so on, are not adjusted to customers' preference but providers' preference. In order to consider customers' preference, this study proposed four subjective factors of voice through the evaluation of voice using the method of sensibility ergonomics. And the relation synthetic voice to be agreeable to the ear with emotional images was formulated as a fuzzy model. Consequently, this study proposed the speech rate and pitch of synthetic voice which is agreeable to the ear.

업무유형에 따른 워크스테이션 선호도에 관한 연구 (A study on workstation design and preference based on work-style)

  • 김정은;하미경
    • 한국실내디자인학회논문집
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    • 제29호
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    • pp.163-172
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    • 2001
  • An office is understood as a system consisted of three subsystem : office work, technology and organization. In the age of information, an office is a complicated device in an organization to create, process, modify and deliver various information for organizational goals. The purpose of this study is to provide design guidelines on office workstations based on the analysis of employees' preference and work-style responding to current changes of an organization and work process. Through a literature survey, the study briefly reviewed characteristics of interior design to find changing factors and directions of office interior. Work characteristics in an office are analyzed based on information, activity and communication characteristics while office environment is analyzed based on physical and technological factors. Finally, questionnaire items are derived from a critical comparison between work characteristics and workstation organization(furniture etc) factor. workplace strategies by preference are suggested to increase office productivity, employee satisfaction and to reduce space costs.

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SP Data에 의한 지방도시의 교통수단선택 요인분석에 관한 연구 (Analysis of Factors Affecting Mode Choice Behavior by Stated Preference(SP) Data in Secondary Cities)

  • 금기정
    • 대한교통학회지
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    • 제10권3호
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    • pp.21-42
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    • 1992
  • As for the travel demand analysis of the past, forcasting has been conducted by the use of revealed preference(RP) informations about actual or observed choices made by individuals. Forcasting method using RP data needs implicit assumptions that there will be no remarkable changes in existing transport conditions. However in case of occuring the great changes in existing conditions or adding a new choice-set of hypothetical options, it is very difficult to predict future travel demand. Fortunately in recent years, especially in the mode choice analysis, it has been perceived that the importance of individual performance data using stated preference(SP) experiments as well as RP data. But the research reports has not been reported sufficiently from models estimated using SP data. Under this background, we analyze the factors affecting the mode choice behavior as a fundamental study against the modelling task with SP choice data. For this analysis, we assumed subway operations in the secondary cities where there are no subway lines until now, and set up a choice-set of hypothetical options based on Experimental Design Method.

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수요자 선호도 분석을 통한 미분양 아파트 마케팅 전략 (A Marketing Strategy for Unsold Apartments using Conjoint Analysis of Customer Preference)

  • 이광균;이주형
    • 한국콘텐츠학회논문지
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    • 제13권10호
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    • pp.556-564
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    • 2013
  • 본 연구는 미분양 아파트 수요자를 대상으로 선호요인을 분석하고 향후 민간측면에서 미분양 아파트 해소를 위한 마케팅 전략에 대해 연구하고자 한다. 연구방법은 미분양 아파트 수요자 선호요인을 도출한 뒤 컨조인트 분석을 통해 가장 중요하게 판단하는 요인과 상대적으로 포기할 수 있는 요인을 도출하였다. 분석결과, 첫째, 미분양 아파트 수요자들은 주택 구매 선택에 있어 미분양에 따른 혜택(분양가 인하 및 보장제)을 입지환경 및 거주환경 보다 우선적으로 고려하는 것으로 나타났다. 둘째, 미분양 아파트 수요자들은 입지환경과 관련해 대중교통 이용이 양호한 환경을 가장 중요하게 고려하며, 거주환경과 관련해서는 단지 내 친환경 수준을 중요하게 고려하는 것으로 나타났다. 셋째, 미분양 아파트인 만큼 가격전략에서는 납부조건 완화보다는 분양가 인하를 선호하는 것으로 나타났다. 마지막으로 홍보전략은 주택전시관이나 설명회를 통해 홍보하는 것이 가장 효과적인 것으로 분석되었다.

국내.외 외식업체의 브랜드 개성 (Brand Personalities in Restaurant Business -Korean and Foreign Brand Restaurants-)

  • 이상미;유영진
    • 한국콘텐츠학회논문지
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    • 제6권10호
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    • pp.72-79
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    • 2006
  • 고객들이 인지하는 국내 외 외식업체에 대한 브랜드 개성을 파악하고, 기업의 매출액과 직결되는 선호도와 재방문에 어떤 영향을 미치는지 파악함으로써 지속적으로 핵심고객의 유인 및 유지하기 위한 기초자료를 제시하고자 한다. 본 연구의 결과는 국내 브랜드에서 '성공적인', '건전한', '부지런한'의 순으로 중요하게 인지하고 있고, 친근성 요인(호의적이고 정직하면서 다정함)을 강하게 인지할수록 선호도와 재방문과 밀접한 관련이 있는 것으로 나타났다. 해외 브랜드에서 '서구적인', '호의적인', '젊은'의 순으로 높게 인지하고 있고, 특히 유쾌함 요인과 성공 요인에 대해 선호도와 재방문 의도가 높은 것으로 나타났다. 이에 대한 시사점으로는 국내 브랜드는 핵심고객의 취향과 일치되는 레스토랑의 정확한 컨셉을 설정해야 한다. 해외 브랜드는 톡톡 튀는 분위기의 엔터테인먼트 요소를 강화해야 한다.

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가계의 세탁기사용방식과 사용정도에 관한 연구 (A Study on the Pattern and Extent of Washer Use in Household)

  • 김선미;이기영
    • 가정과삶의질연구
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    • 제7권2호
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    • pp.95-107
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    • 1989
  • In this study one aspect of consumer behavior in household equipment utilization was investigated the pattern, frequency, rate of washer use and their relation to the following factors a) Washer related factors : extent of the presence of desired characteristics, the evaluation of washer's intrinsic features and related household facilities. b) Psycho-social factors : attitude of energy conservation, preference & ability to wash by hand, standard of washing of the respondent homemaker. c) Socio-demographic factors : age, education level and employment status of homemaker, house-hold income, the presence of children under seven years, size of family, the presence of a paid help. The subjects of this study were 286 homemakers with washer in Seoul. Analysis methods were used to fuequency, one-way ANOVA, Gamma test, Pearson's Correlation Coefficient, t-test and multiple regression of SPSS program. The major findings are the following; 1) The pattern, frequency, rate of washe use appeared various in every household. 2) Extent of the presence of desired characteristics was very low and respondents evaluated their washer's intrinsic features moderate. 3) The pattern of washer use was affected by the evaluation of washer's intrinsic features, preference & ability to wash by hand, wife's employment and household income. The frequency of washer use was affected by family size and preference & ability to wash by hand. The rate of washer use was affected by extent of the presence of desired characteristics, the evaluation of washer's intrinsic features and preference & ability to wash by hand. Therefore, washing by hand is major substitute for washer. If more desired characteristics are added to washer, intrinsic features are improved, and maintenance costs are reduced or household income is raised, every houshold with washer will use washer more than washing by hand in washing ask so that it may gain more utility from washer.

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주부의 여가활동과 여가제약요인에 관한 연구 (A Study on the Leisure Activities and Their Constraints of Housewives)

  • 홍성희
    • 대한가정학회지
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    • 제29권3호
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    • pp.153-174
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    • 1991
  • The purpose of this study is to examine the leisure activities of housewives, to identify the factors that influence leisure activities, and to explore the factors contribute to their life satisfaction. So, this study analyses the effects of econo-demographic and socio-cultural variables and of leisure constraint factors on the leisure activities of housewives. And it deals with how these variables and the leisure activities influence life satisfaction of housewives. For these puoposes, 508 housewives residing in Seoul & Daegu were selected for interviews. For data analysis such statistical methods as ANOVA, t-test, Pearson's correlation, adn Multiple Regression Analysis can be summarised. The main findings of the research are as follows: 1. Leisure acivities are classified in Self-developmental, Home-oriented, Time-consuming, Social and Children-concerned types by the technique of factor analysis. The average particiation level was high in Time-consuming type, but low in Self-developmental type. 2. The participation level of leisure activities shows significant differences by selected variables: The Self-developmental type shows significant differences by housewife's education level, income, husband's occupation, role orientation, home management type and leisure constraints. And Children-concerned type was differed to number of family nember, number of children, age of housewife and age of housewife and age of the youngst child. 3. The preference level of leisure activities differ by housewife's education level, income, husband's occupation, home management type and leisure constraints in the Self-developmental and the Social type. And the preference level of Home-oriented leisure activities was high in the middle class of income and husband's occupation. 4. The preference and participation level of leisure activities show differences. And the variables affecting the differences were housewife's age, education level, home management type, role orientation, leisure constraint factors in the Self-developmental type, and were demographic variables such as number of family member, housewife's age in the Home-oriented type. 5. The variables which affected the level of life satisfaction independently were leisure space, income, the participation level of the Self-developmental and the Social type and the preference level of the Self-developmental type.

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간호대학생 임종치료선호도에 영향을 미치는 요인 (Factors influencing Preferences for Care near the End-of-life among Undergraduate Nursing Students)

  • 천주영
    • 한국융합학회논문지
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    • 제11권12호
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    • pp.439-449
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    • 2020
  • 본 연구는 간호대학생들의 임종치료선호도에 영향을 미치는 요인을 확인하기 위해 수행되었다. 이 조사 연구는 2017년 12월부터 2018년 2월까지 수행되었으며, 최종 217명의 간호대학생의 자료가 수집되었다. '자율적 의사결정' 선호도에 영향을 미치는 요인은 교육수준(학년), 생명의료윤리 교육 수강, 죽음에 대한 태도, 연명치료에 대한 태도였다. '의료인의 의사결정'에 대한 선호도는 종교를 가지는 것과 관련이 있었다. '영성'에 대한 선호도에 영향을 미치는 요인은 교육수준(학년), 종교를 가짐, 전공만족도였다. '통증 조절'에 대한 선호도는 교육수준(학년), 사망한 환자 관찰경험, 나쁜 주관적 건강상태, 죽음에 대한 태도, 연명치료에 대한 태도와 관련이 있었다. 본 연구 결과는 간호학 전공 커리큘럼에서 연명치료, 생애말기간호 및 생애말기 의사결정에 관한 교육이 필수적임을 시사한다.