• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.5
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• pp.12-24
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• 2000

This study seeks to find an approach tool that allows to consider both ecological and visual aspect in developing an ecological space. Main objective of this study is to develop a planting design method in consideration of correlation between high visual preference and ecological diversity. To this end, an integrated method based on visual design principles and landscape ecological principles was developed first. Then study areas of 20 natural areas and 10 urban areas were selected to survey and analyze visual preference and ecological diversity. The result showed that scale is an element that has the greatest impact on visual preference. In areas with high ecological diversity, scale and connectivity had the biggest impact. In order to have a planting design desirable visually and ecologically based on these factors, it may be divided into following three issues.(1) In oder to increase ecological diversity in areas with strong visual preference, a priority should be given to introduce techniques promoting harmony among dominant species of various scales and other species. At the same time, there should be efforts to secure connectivity. (2) To improve visual preferences in areas with high ecological diversity, close-range, medium-range, and distant landscapes should be ensured by aligning colors and connectivity of various scales with other factors. (3) Also, a target area should be developed into a visually preferred and ecologically sound area by supplementing form and interlocking issues and identifying the spirit of the place. This study offers a way to improve visual preference and promote ecological diversity indeveloping ecological parks for the future. In landscape planning and design, it is important to secure various scales and connectivity as high-priority principles.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.3
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• pp.64-72
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• 2002

The purpose of this paper is to examine the effects of interior landscape that influence preference at a department store in order to answer the research question; What are the effective factors of interior landscape that affect preference at a department store. After review of the effect of interior landscape, and the interior landscape at a department store, we constructed a literature framework and have formulated the hypothesis of this research. We have analyzed the data which surveyed 108 visitors about the interior landscape in a department store, using factor analysis, Pearson's correlation analysis, and the multiple linear regression method. We found that; 1) eleven variables can be selected for the effects of interior landscape at department store: accessibility, image, stay, distinction, comfort, complexity, cleanness, mystery, purification of atmosphere, noise and harmony. Among the 11 independent variables used to study the effect of interior landscape at a department store, the image and purification of atmosphere highly affect preference. 2) These 11 variables are grouped by factor analysis as effects of amenity, attractiveness and identity. 3) As a result of multiple regression analysis, independent variables influencing preference were proved statistically significant at one percent level. 4) Regarding their relative contribution of interior landscape effect at a department store, the effects of amenity was the most important and it showed a level of importance 1.4 times higher than the effect of identity, and 1.25 times higher than the effect of attractiveness. The research results suggest the need for guidelines for the creation of interior landscape at department stores. The approach and analysis method adopted by this research is highly useful for the evaluation of interior landscape criteria at a department store. It is recommended that more practical study on factors affecting user's preference be performed in the future.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

• The Journal of the Acoustical Society of Korea
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• v.26 no.7
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• pp.306-316
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• 2007

Based on a concept of soundscape, this study aims to investigate Koreans' preference for auditory elements, features, and impressions depending upon the season, and examine how these auditory factors of soundstape and seasons interact with each other and attempt to discover their influence on people's auditory preferences. According to an environmental psychological approach called the caption evaluation method, 45 college students examined the soundscape of Namwon City while racing the streets in four seasons. In order to analyze the interactions between seasons and such auditory factors as elements, features, and impressions, it was conducted the GLM univariate analysis and the NPAR tests for independent samples. The results of the analyses show that there are interactive effects between seasons and auditory factors like elements, features, and impressions and that the auditory factors have an effect on auditory preference. Moreover, as for seasonal preference for auditory elements, it was found that people prefer natural sound in spring, summer, and fall while they prefer social sound in winter. Concerning seasonal preference for auditory features, people place a focus on the behaviors in spring, summer, and winter while they stress the surroundings in autumn, as for seasonal preference for auditory impressions, they make much of sound characteristics in spring and winter but they value the atmosphere of streets in summer and fall. The results of this study can he utilized as useful data in determining which auditory factors among elements, features, and impressions to take into consideration in a soundscape design.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.20 no.1
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• pp.97-115
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• 2017

The purpose of this study is to evaluate the preference and image on landscape of before and after the restoration in the four study areas where the restoration project of Baekdudaegan ecological ridgeline was carried out and to explore the change factors of image preference according to restoration project. The study areas were Beoljae, Ihwaryeong, Bijoryeong, and Yuksimnyeong and 248 questionnaires were used for analysis. As a result of the recognition analysis on restoration project of ecological ridgeline, the awareness of the project was low at 2.63, the satisfaction of the project was 3.42, and necessity of the project was 4.07. In terms of the preference analysis for landscape photographs, the all preferences of four sites were improved after the project than before. In the result of the landscape image evaluation, images such as 'lifeless', 'uniform' and 'ugly' were high before the project, however, images such as 'clean', 'tidy', and 'stable' were high after the project. As a result of analyzing the change factors of image preference according to the restoration project, adjectives such as 'beautiful-ugly' and 'open-closed' influenced the preference change in common. These findings can be utilized as the base data for the planning direction for the construction of new ecological ridgeline or the landscape conservation of existing ecological ridgeline.

• Archives of design research
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• v.20 no.1 s.69
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• pp.21-32
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• 2007

To quantitatively measure or evaluate aesthetic factors is not easy in comparison with physical, functional, behavioral or economic factors. Yet aesthetic factors essentially play an important role in design modeling process. Despite its importance, research on aesthetic assessment or the interaction of aesthetic influential elements is insufficient. Therefore, this study is intended to find the relationships between visual preference and aesthetic variables of perceptual-cognitive dimension and affective dimension in commercial space design. According to the result of this substantiation research, aesthetic variables that give a positive effect on the preference of commercial space design are unity, order, and clarity in perceptual-cognitive dimension and 'pleasant', 'relaxing' in affective dimension. On the other side, aesthetic variables that give a negative effect on the preference are contrast, complexity, and ambiguity that is a contrary concept of clarity in perceptual-cognitive dimension and 'exciting', 'arousing' in affective dimension.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.9 no.3
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• pp.41-50
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• 2010

This paper presents an investigation result that is made to determine dominant influencing factors and their specific impacts on motorist detour makings for VMS placements on freeway. This was necessary to provide engineers with a tool for evaluating VMS cost-effectiveness and its feasibility. This research found that additional travel time delay is the most influential variable in determining motorist detour makings. Also, more than 70% freeway motorists recognize the adjacent national roads as their detour routes, and both AADT and the distance to the entering point of the detour path are found to be dominating factors. Motorist detour ratio model by VMS placement on freeway is developed based on the Stated Preference. In model validation, actual detour making behaviors observed by the Revealed Preference values verify the detour ratio on the Stated Preference. These research findings should be useful for cost-effective placements of VMS on freeway, and it is recommended that the results be tested by practicing engineers in the ITS sector.

• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.645-652
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• 2014

This study identifies consumer needs and a pattern sensory evaluation of jacquard fabrics for raincoats using quick-drying-absorbing polyester. We investigate the consumer's consciousness and raincoat improvements. Twelve kinds of jacquard fabrics were developed for use in this study. Developed jacquard fabrics were assessed subjectively by 152 university students using a 7-point scale of 26 consumer needs and 31 pattern image sensory descriptors. Data were analyzed by SPSS. The major results were: There was a need for consumers to improve the front fastener type, cuff fastener, mesh patch position, and raincoat pocket position. The most important parameter to choose raincoat fabric was waterproof and the other parameters were vapor-porous/water repellent, design, color, fashionability, air-permeability and easy-put on/off. The pattern image sensibility of jacquard fabrics was explained by seven factors: gorgeous, simple, cute, futuristic, ethnic, feminine, and cool. A higher pattern preference was found in the jacquard fabrics of unique, sporty, natural, luxurious, and trendy images. The pattern preference was predicted at 45.3% with gorgeous, simple, pure, cute, futuristic factors. The correlation coefficient between the pattern image sensibility factor 1 (gorgeous) and pattern preference was 0.674 and with factor 3 (cute) was 0.416, and with factor 6 (cool) was 0.209. The 4 factors (gorgeous, simple, cute, futuristic) were selected as a significant pattern image sensibility that influenced preference.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.399-406
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• 2010

This paper is to analyze which factors affect preference, satisfaction, and revisiting on McDonald's brand personality and to suggest distinguished guidelines for drawing core customers. The questionary distributed 150 who is college students in dokyo, Japan, then used for data analysis 128. The results come up with; First, 4 variables which are 'up-to-date', 'spirited', 'darling', and 'young' showed up importantly in brand personality. These mean young generation would like to enjoy playing on-line game and contents with computer on the table during wait their order. Second, 3 factors (sincerity, intelligence/specialization, and wholesome) in brand personality had highly significant in preference and satisfaction. When they feel strongly specialization and trust in product, it should be showed highly with preference and satisfaction. Third, 2 factors (sincerity, and intelligence/specialization) had strongly significant in revisiting. As marketer reinforce darling and specialized image about McDonald, Therefore, they should make customer to purchase again. Finally, if customer prefered and satisfied with product in the restaurant, it could be connected rebuying.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.8
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• pp.1197-1208
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• 2000

The purpose of this study was to find out the effects of the accord between consumers benefit factors and attribute factors of brand image on brand attitude. This study was based on Kellers conceptualizing model of brand image. The subjects were 605 working women in their twenties living in Seoul, Korea. The data were analyzed by Euclidian distance model, ANOVA of repeated measures, regression, F-test by Extra Sum of Squares Principle. The results were as follows. 1. There were significant differences among the brands and among the segmented groups in the accord between benefit factors and attribute factors of brand image and in the brand preference. Moreover there were significant interactions between the brands and the segmented groups in the accord between benefit factors and attribute factors of brand image and in the brand preference. 2. There were significant effects of the accord between benefit factors and attribute factor of brand image on brand attitude. 3. There were significantly different effects of the accord between benefit factors and attribute factors of brand image on brand attitude among the segmented groups.