• 제목/요약/키워드: Preference

검색결과 9,753건 처리시간 0.032초

경관의 선호도 결정인자 모형 -골프장을 배경으로- (A Model on the Determinants of Visual Preference at Golf courses)

  • 서주환;이철민;맹상빈
    • 한국조경학회지
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    • 제29권1호
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    • pp.1-10
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    • 2001
  • The purpose of this thesis is to classify landscape-type of golf course, and t provide a better understanding of landscape of existing golf courses, seek a developed method for landscape, and other useful knowledge. In order to classify landscape type of the golf course, and analyze the preference for the determinants, we have selected 4 golf courses in Yongin, Kyonggi Province. The analysis in this study shows that a variable, 'familiarity' is the most potent influence of visual preference, (Sig 0.01), and it can be divided into five classes of landscape-type in golf course. More specifically, we conducted the analysis of the image of views and visual preference to bring out major factors which could decide visual preference in golf courses. The results between visual preference and physical variable are as follows; 1. It implies that a factor for a image of the view in golf course is analyzed by 4 districts from factor 1 to factor 4. An ability explaining those factors in the whole of variable quantity is 51.742%, implying factors for the image of the scene in golf courses are appeared as familiarity, changeableness, spaciousness, and naturalness. Among those factors, since familiarity(C.V.; 26.783%) and changeableness(C.V.; 112.200%) took high rank, this represents the fact that familiarity or changeableness highly affects the forming of image. 2. Defending on degree of image ability in golf course, we could classify as five types such as Type I, Type II, Type II, Type IV, and Type V. 3. As a result of calculating type of factor score, Type I had the lowest ranking in naturalness, and rather lower than others such as organization and spaciousness. The II is a top-ranked one in familiarity and naturalness, while it has the lowest ranking in spaciousness. Type III has the highest ranking in organization and preference. Type IV is the lowest-ranked one in familiarity and preference. Type IV is the lowest-ranked one is familiarity and preference. Type V has the highest ranking in spaciousness, but the lowest ranking in organization. 4. As a result of preference, Type III, Type II, Type V, Type I, and Type IV come out in order. That water-seen place type charges the highest rank shows the importance of changeable materials. 5. These factors-familiarity, organization, spaciousness and naturalness- are the major materials of the scene of view in golf courses. The possibility of how to use those for designing and making enhanced golf courses should be reinvestigated through these factors. Especially, it is acknowledged that the duction of changeableness, which is not mentioned in the study of informational approach, is much stimulating for the designing use. A further research on this theme should be made in the future, not limiting to the golf courses in Yongin.

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제품의 속성별 선호역전에 따른 소비자의 선택변화 영향 연구 : 의료서비스 상품과 일반 제조품 비교 중심으로 (A Study on the Influence of Consumer Choice on the Preference Reversals by Product Attribute : Focusing on Comparison of Medical Service Products and General Products)

  • 한용준;조성찬
    • 한국산학기술학회논문지
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    • 제20권8호
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    • pp.122-132
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    • 2019
  • 본 연구는 상품 특성 및 상황에 따른 선호역전 현상이 선택에 어떠한 영향을 미치는 지를 규명하여 소비자 의사결정 논리체계를 살펴보고, 선택변화에 영향을 미치는 변인들을 규명하여 효과적인 의사결정 및 마케팅 전략을 수립하는데 목적이 있다. 본 연구의 목적인 소비자 선호역전과 선택변화 간의 영향관계를 확인하기 위해 3가지의 연구문제를 설정하였으며, 범주형 종속변수를 고려하여 다항로지스틱 회귀분석을 실시하였다. 연구 결과, 의료서비스 상품과 일반 제조품의 선호도 감소가 선택변화 및 선택연기에 유의한 영향을 미치는 것을 확인함으로써 연구문제 1을 해결하였다. 그리고 의료서비스 상품에서 속성의 중요도에 따른 선택변화가 일반 제조품에 비해 더욱 민감하게 작용한 반면, 선호역전에 따른 선택변화가 일반 제조품에서 더욱 높게 나타남을 확인하였다. 본 연구는 기존의 선호 및 선호역전 연구와는 다른 관점에서 소비자의 중심가치로서의 선호 개념을 조명하여 선택 간의 인과관계를 확인하였으며, 선호역전에 따른 선택변화 뿐만 아니라 선택연기와 같은 다른 대안까지 포함할 수 있음을 연구결과로 제시함에 따라 그에 따른 이론 실무적 시사점을 제공하는 데 의의가 있다.

남성의 신체 크기 인식에 따른 디자인 선호도 (Design preference of male according to the Consciousness of Body Size.)

  • 이정임;조장현;김종서;이연심;노영미
    • 자연과학논문집
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    • 제17권1호
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    • pp.89-101
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    • 2006
  • The purpose of this study is to analyze the design preference according to the body consciousness for 20~26 years old male. The consciousness of body size and the satisfaction with body proportion were investigated. And the relationship between the body consciousness and the design preference was analyzed. Most subjects thought their body size was proper generally and their body proportion was proper or a little unsatisfied. The subjects preferred 'Round neckline', 'loose sleeve', and 'loose and long tops'. They didn't like the style that tops are under pants on the waist. They also preferred 'loose and long pants'. When the subjects chose clothing design, especially 'V-neckline tops' and 'short pants', they considered their height. They also considered their girth size and it meant they thought much of looseness. There was not any preference in clothing design according to the consciousness of height. The most significant relationships between the size consciousness and the preference in design was found in tops more than pants. The higher satisfaction with their body proportion was connected with the higher preference in some design. From all these result, it was found that the preference of clothing design could vary according to the consciousness of body size. The results from this study could give the important tips to improve the satisfaction with the clothing for each person.

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항공서비스요인이 고객만족과 고객애호도에 미치는 영향에 대한 전환비용의 조절적 효과 (Adjustable Influence of the Converting Cost in Customer Satisfaction and Customer Preference Affected by the Main Factors of Airline Services)

  • 정양미;이미혜
    • 한국항행학회논문지
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    • 제16권6호
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    • pp.1065-1079
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    • 2012
  • 본 연구에서는 항공고객이 항공사를 선택할 때 기준이 되는 항공서비스요인이 고객만족과 고객애호도에 미치는 영향에 대한 전환비용의 조절적 효과를 중심으로 검증과 규명에 목적을 두고 연구한다. 설문조사는 인천국제공항을 이용하여 국적항공사 이용고객을 모집단으로 하여 항공고객이 항공사를 선택할 때 기준이 되는 항공서비스요인이 고객만족과 고객애호도에 미치는 영향관계와 그리고 고객만족과 고객애호도간 전환비용의 조절적 영향에 대한 검증 자료수집에 목적을 두고 진행 되었으며 연구결과 첫째, 항공서비스는 고객만족에 유의한 영향을 미치는 것으로 나타났으며, 둘째, 항공서비스는 고객애호도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 항공서비스에 대한 고객만족과 고객애호도간에 전환비용은 연속비용, 학습비용에 조절적인 역할을 못하였고 매몰비용은 조절적 역할을 하는 것으로 나타났다.

일부 남.녀 대학생들의 편의식에 대한 기호도와 식태도에 관한 비교 (Comparison of Preference for Convenience and Dietary Attitude in College Students by Sex in Seoul and Kyunggi-do Area)

  • 임영숙;박혜련;한귀정
    • 대한영양사협회학술지
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    • 제11권1호
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    • pp.11-20
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    • 2005
  • This study was conducted to investigate preference for convenience food and dietary attitude in college students in Seoul and Kyunggi-do area. This study used a questionnaires as instrument tool. Thequestionnaire consisted of socio-demographic characteristics of the subjects, the valuation of preference for convenience, the concern of nutrition, and the dietary attitude. The subject were 199 males and 137 females. The mean age of subjects was 22.4$\pm$2.3year. The results have been summarized as follows Male students preferred more convenience food than females. Male students liked chicken, ice cream, ramyeon, pizza·hamburgerandfemalestudentslikedchicken,pizza, ice cream, ramyeon·hamburger. The kinds of convenience foods for a substitute meal were ramyeon, hamburger, bread, potato in male group and female group had frequently ramyeon, hamburger, bread, rice cake for a substitute meal. Male students were more likely to eat ramyeon (p<0.01) and purchased sabalmyeon The subjects used to purchase sabalmyeon as main convenience food at convenient store The score of preference for convenience food in male group was higher than female group. The score of attitude toward balanced diet in female group was higher than male group(p<0.01). In scores of concern for nutrition information, balanced diet, and nutrition knowledge, Female group had higher scores of concern for nutrition information, balanced diet, and nutrition knowledge than that of male group (p<0.01).There was no significant difference in the degree of preference for packing types, however, Male group tended to prefer more micro wave type than female group. The persons to affect the consumption of convenience food were friends. There was no significant difference in the time of purchase convenience food, however, Male tended to purchase convenience food at the time of snack than female group. As a results, proper nutritional education and qualitative development of convenience food are required in order to improve the consuming attitude of consumers and their preference for convenience food.

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PB제품의 구매선호도 영향요인 (A Study on Factors Affecting PB(Private Brand) Products Preference)

  • 박영근;김창완
    • 마케팅과학연구
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    • 제9권
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    • pp.189-201
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    • 2002
  • 최근 유통시장의 개방과 외국의 대형 유통업체의 국내 진출과 대형 도 소매점의 등장등으로 인해 국내외 유통환경의 급격한 변화가 일어나고 있다. 또한 IMF 체제 이후 제품에 대한 소비자의 실용적이고, 합리적이며 가치 지향적인 구매 행동이 증대되고 있고, 제품의 가치를 고려해서 보다 저렴한 제품을 구매하려는 계획구매가 증가하고 있다. NB제품에 비하여 가격이 저렴하다는 경쟁우위만을 지니고 있던 과거의 전통적인PB 제품개념과는 달리 품질면에서 NB와 유사하거나 혹은 그보다 더 월등하면서도 가격면에서는 다소 저렴한 PB에 대한 관심이 증대되고 있다. 그러나 현실적으로 PB제품은 수입 및 라이센스 브랜드 중심으로 전개되고 있으며, 고객의 욕구에 대한 탐색 및 개발전략도 부족하다. 따라서 본 연구에서는 이론적으로는 PB제품과 관련된 선행연구를 토대로 선택한 변수 들, 즉 가격의식성, 정보탐색 경험 품질지각 등이 PB제품 구매선호도에 어떻게 영향을 미치는지에 대하여 가설들을 설정하였다. 가설검증을 위하여 PB제품의 실제 구매경험이 있는 주부를 대상으로 하였다. 대상으로 설문조사를 실시하였고, 이러한 자료들을 토대로 연구가설들을 실증분석하였다. 이렇게 함으로써 PB제품에 대한 지식이 부족한 대형 도 소매업체들에게 보다 효율적인 PB제품의 활용방안을 제시하고자 하였다.

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초등학생들의 게임요소에 대한 선호도와 게임 중독과의 상관관계 연구 (A Study on Correlation between Preference for Game Element and Game Addiction in Elementary-school Students)

  • 심정우;이재무
    • 한국게임학회 논문지
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    • 제9권2호
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    • pp.51-58
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    • 2009
  • 본 연구는 초등학생들의 게임요소에 대한 선호도와 게임의 중독성과의 상관관계를 밝히는 것이다. 현재 초등학생들에게 있어 게임 중독은 심각한 상황에 이르고 있다. 그러나 게임요소에 대한 초등학생의 선호도를 구체적으로 분석한 연구와 게임요소와 게임중독과의 관계를 분석한 연구는 거의 없다. 그러므로 본 연구의 목적은 게임 중독과 관련된 게임 요소의 상관관계를 밝혀 게임 중독을 예방하고자 한다. 연구 결과 감각적 욕구충족, 지적욕구충족, 현실이탈 욕구충족, 경쟁 욕구충족, 사회적 욕구충족 등 측정한 모든 게임요소에 대한 선호도가 남학생이 여학생보다 유의하게 높았고, 게임을 선호하는 학생이 게임을 선호하지 않는 학생에 비해 높았다. 사회적 욕구충족에 대한 선호도는 학업성적이 낮을수록 높았으며, 감각적 욕구충족과 지적 욕구충족에 대한 선호도는 RTS 게임을 선호하는 학생이 가장 높았고, 레이싱과 액션게임을 선호하는 학생의 선호도가 가장 낮았다.

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과학 학습시 중 . 고등학생들이 선호하는 학습 전략에 관한 연구 (A Study on the Preferable Learning Strategies in Science Learning of the Secondary School Students)

  • 김정석;권혜련;장남기
    • 한국과학교육학회지
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    • 제17권1호
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    • pp.103-113
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    • 1997
  • The purpose of this study was to identify the preferable learning strategies in science learning and to find out the relationship between these strategies and scientific achievement of students in the secondary school. The learning strategies were tested with two categories, self-focused and work-focused learning. The four types of learning strategies in science learning were analyzed, and they were named to organization, monitoring, elaboration and memorization strategies, which were defined by GSSS test. In the self-focused learning, the organization and monitoring strategies were preferred to the elaboration and memorization strategies. Middle school students had a preference for memorization strategy (p=0.000), whereas high school students had a preference for monitoring strategy (p=0.015). In the case of organization strategy, female groups were preferable to male groups (p=0.027). In the second form of learning types, work-focused learning, the memorization strategy was the same preference as organization and monitoring strategies in the secondary school students, especially the male groups of high school students. The preference of elaboration strategy was relative lower compared with that of self-focused learning type. Middle school students had a preference for monitoring strategy (p=0.001), whereas high school students had a preference for elaboration strategy (p=0.001). The difference of each preference between male and female groups was not shown. From the analysis of correlation between learning strategy and scientific achievement, it showed that the monitoring strategy was commonly correlated with scientific achievement. In the self-focused learning, elaboration and organization strategies were correlated with scientific achievement in high school students (p<0.05). In the work-focused learning, memorization strategy was correlated with scientific achievement in middle school students, especially in male groups (p<0.05).

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Direct Share: Photo Management System Based on Round-robin Concept-driven User Preference Feedback

  • Song, Tae-Houn;Jeong, Soon-Mook;Kim, Hyung-Min;Kwon, Key-Ho;Jeon, Jae-Wook
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제5권7호
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    • pp.1346-1367
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    • 2011
  • As the size of camera modules is decreasing and as the computing performance of portable devices is improving, taking photos has become a part of daily life. However, existing photo management programs and products that manage such photos still require extensive user effort to facilitate the sharing and browsing of images. It is especially difficult for novice users to manage and share photos. In this paper, we develop a round-robin concept-driven user preference feedback mechanism for achieving direct photo sharing, instant display, and easy management using optimized user controls and user preference-driven classification. Compared with commercial photo management systems, our proposed solution provides new features: optimized user controls, direct sharing and instant display, and user preference feedback driven classification. These new features boost the round-robin concept-driven user preference feedback. This paper proposes a photo finder that automatically searches for photos in storage spaces or cameras. The proposed photo finder relies on user preference feedback to share photos by leveraging user preferences, and the round-robin connection transmits photos to the family's digital photo frame or web album by arbiter. The proposed method saves time and spares users the effort required for photo management. Moreover, this method does not merely direct photo sharing and simple photo management, but it also increases the satisfaction level of users viewing the photos.

대학생의 짠 맛 선호도에 따른 식습관 및 체조성에 관한 연구 (Study on Dietary habits and Body Composition in University Students According to Salty Taste Preference)

  • 김경희;조희숙
    • 한국식생활문화학회지
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    • 제27권6호
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    • pp.659-665
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    • 2012
  • This study investigated the effect of salt preference on dietary habits and the body composition of university students. The subjects were divided into two groups: 85 students who dislike salt (salt-dislike (SD) group) and 104 students who like salt (salt-like (SL) group). We found that the SL group showed a higher preference for sweet, sour, spicy, and bitter flavors compared to the SD group. There was no significant difference in the frequency of eating breakfast according to the salt taste preference. The meal speed of the SL group was significantly higher than the SD group (p<0.01) and the body mass index of the SL group ($22.59kg/m^2$) was higher than SD group ($21.04kg/m^2$). The fat mass of the SL group (15.30 kg) was higher than the SD group (12.80 kg) (p<0.01). Salt preference and snack intake frequency had a significant and positive correlation with fat mass. The frequency of eating breakfast, and meal speed also showed a significant and positive correlation with subcutaneous fat. In conclusion, the SL group eats relatively more, speedily and frequently intakes snacks and carbonated drinks, likely resulting in higher body and subcutaneous fat. These results suggest salt preference is related to food choice, influences unreasonable eating habits, and possibly changes body composition. Taste preferences should therefore be considered for dietary consulting and nutritional education.