• International Commerce and Information Review
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• v.12 no.1
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• pp.299-325
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• 2010

The purpose of this empirical study is an index to usage of export assistance programs for korean small-medium exporters. Build around the index make an analysis of SMEs internal or exterior factors have an effect on export at present or in future export performance and the relative importance. Based on 128 surveys form korean SMEs experienced export assistance programs, 8 hypotheses, which are set up each factor, were verified through the practical analysis. The main result of hypothesis drawn by empirical study are as follows : The more SMEs use the programs, the more high export performance at present and in future. Export competitive factor reject at present export performance, but it will affect future export performance. A size of the firm in the characteristics of SEMs will affect export performance. Export rate of own brand will not affect performance. Another factors show adoption partly concerned hypothesis. Classified exterior factors of SMEs, a intensity of market competition shows adoption partly concerned hypothesis. Market growth rate will affect export performance at present and future strongly. Finally the usage of assistance programs will affect between a consumption goods and an industrial goods differently. From this study we found if we want to develop the export assistance programs that can actually in phases help the SEMs.

• Knowledge Management Research
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• v.15 no.4
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• pp.171-187
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• 2014

The social network services (SNS) like Facebook, have gained an enormous amount of popularity. However, side-effects of Facebook usage are occasionally reported such as sense of alienation and cyber-bullying. Among these potential factors threatening to the success of SNS, this research focused on alienation and intends to investigate possible factors that affect SNS alienation and how it affects on SNS attachment and proactive use of SNS. Through extensive literature reviews regarding online and offline alienation, SNS characteristics, and SNS usage, we generated the research model and hypotheses. We surveyed 142 Facebook users and empirically proved that among SNS characteristics, complexity increases SNS alienation, and interactivity and social presence positively affect SNS attachment. Offline alienation, one of the personal attributes, increases both SNS alienation and SNS attachment at the same time while the number of SNS friends have no significant effects. In addition, SNS alienation decreases proactive use of Facebook while SNS attachment increases it. Theoretical and practical implications are discussed based on research findings, and we also suggest future research directions to minimize negative consequences due to SNS users' sense of alienation.

• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.556-565
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• 2009

This study investigates the effect of Alpha-numeric brand name on the product suitability, brand personality, and attitude. To do that we have chosen the functional sportswear, knowing the fact that the Alpha-numeric brand names are not hard to find in this industry. The changes have been made to Alpha-numeric names, such as the usage/non-usage of number, the size of number being used, the writing method, and the different typeface to suit for the study purpose. The results indicate that the Alpha-numeric brand names do have the effect on increasing the fitness for the product's brand. The bigger number and the cursive script will improve the product's suitability. The customers form positive attitude and favorability on the Alpha-numeric brand name compared to the regular brand name in this industry. The contribution of the study is to dig out the distinction of the communicational effects on the customers when the Alpha-numeric brand names take on the different forms. Therefore the current study enlights the practical value of Alpha-numeric brand name as part of the branding strategy.

• Culinary science and hospitality research
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• v.23 no.5
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• pp.129-139
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• 2017

The necessity of selecting food based on correct information through nutrition ingredients included in the food is being emphasized due to the recent increase in interest of restaurant users in healthy and safe food. This study verified the structural causal relationship among consumer attitude, use reason and health-consciousness regarding nutrition information labeling and their satisfaction and revisit intent. A total of 266 surveys conducted over restaurant users residing in the Busan area was used for the final analysis of the study to attain this study's objective. The suitability of the Structural Equation Modeling and organic causation relationship was verified through the statistics programs SPSS (V 23.0) and AMOS (V 21.0) in order to attain this study's objective, and the control effect of age has been verified. The results showed that a meaningful causal relationship was confirmed in all elements excluding consumer attitude. A control effect was also confirmed in the influential relationship between use reason and satisfaction level. The results of the study suggested that the nutrition information labeling system of restaurants provides practical implications and marketing strategies for restaurant managers and government policy makers.

• Journal of Information Technology Applications and Management
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• v.20 no.1
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• pp.133-148
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• 2013

As network technologies evolve and so-called smart technologies appear, applications of smartphones are being applied in widespread areas. In general, the adoption of smartphones is different from the adoption of information systems. Thus, we tried to find out factors which may affect the user acceptance behavior. However, there have been some academic studies that analyzed the factors that affect user acceptance of smartphones, and their relationships. Under this academic background, we develop a model to examine how smartphones are accepted by users based on technology acceptance model. The theoretical model is validated through an online survey of smartphone users from two universities in Seoul, Korea. The results reveal that the users will have positive attitude towards adopting the smartphone when they perceive that the usage of smartphones is useful. We also find that the perceived usefulness of the smartphone is affected by the perceived ease of use and the media richness. The results also suggest that the perceived ease of use is determined by the self-efficacy whereas the intention to use smartphones is determined bv the perceived usefulness, the self-efficacy, and the attitude toward smartphnes' usage. Theoretical and practical implications are discussed.

• Journal of Korean Society for Quality Management
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• v.34 no.2
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• pp.107-121
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• 2006

In spite of the increase of the necessity and the interest regarding the SCM in practical business, it is difficult to judge the whole situation of the SCM because the research remain fragmentary as compared with the huge and complicated concept of the SCM. So this study defines dimension of SCM practice and measurements of SCM performance. Through an extensive literature review, the study Identifies seven dimension of SCM practice(partnership, usage of IT tools, information sharing and information quality), five measurements of SCM performance(supply chain flexibility, supply chain integration, customer responsiveness, supplier performance, and partner relationship). Five hypotheses were formulated for the relationship between SCM practice and SCM performance. The important relationships to be tested include ; (1) the direct impact of usage of IT tools on the partnership (2) the direct impact of partnership on the information sharing and information quality (3) the direct impact of SCM practice on the performance of SCM, (4) A moderating effect of top management support on the relationship between SCM practice and SCM performance.

• The Journal of Information Systems
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• v.27 no.1
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• pp.67-88
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• 2018

Purpose The purpose of this study is to verify motivations of corporate Facebook usage and to examine the impacts of usage motivations on brand attachment, trust and loyalty. Design/methodology/approach A conceptual model is developed based on Self-determination theory(SDT) and the previous studies. We conducted a web survey with a convenient sample of 121 Facebook users who clicked "Like" button on the corporate Facebook pages. Findings The followings are the findings of the study. First, intrinsic motivation(Entertainment) turned out to have positive effects on brand attachment. Second, extrinsic motivation(information exchange) turned out to have positive effects on brand trust. Third, brand attachment turned out to have positive effects on brand loyalty. These findings provide a valuable basis for constructing an explanatory model for "Like"-clicking behaviors of corporate's Facebook community platform users, as well as making significant practical contributions to enhance social and commercial benefits for businesses and individuals.

• Journal of Information Technology Services
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• v.6 no.3
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• pp.69-86
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• 2007

As most of firms related with P2P services change their free services into fee-charging services, the problems of intellectual property rights are solved to satisfactory extent. Accordingly, P2P systems become more popular with the general public. In this respect, it is thought to be very important to research on the critical factors affecting usage of P2P systems. Although it is strongly expected that the characteristics of users activities in virtual communities affect the intention to re-use P2P systems, relatively few attention have been paid to this question. Therefore, this paper is to present empirical evidence to explain how the characteristics of users activities in virtual communities affect re-use intention of P2P services. The theoretical contribution of this study is that the characteristics of users activities in virtual communities is theoretically derived from the comprehensive literature review and the logical reasoning, and that the research model of the relationship between the users activities' characteristics in virtual community and the re-use intention of P2P services is proposed and empirically validated, which is expected to expand explaining power of the TAM(Technological Acceptance Model). Also, the practical implication is to provide the guideline to support the successful strategic planning for development and.operation of P2P services through the virtual communities.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2014.10a
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• pp.314-320
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• 2014

Field balancing is required in any kind of phase information for the determination location balancing mass toward a rotor unbalance mass. Phase or phase angle is a measurement of the relationship of how one vibration signal which relates to another vibration signal and is commonly used to calculate the placement of balance weight. In this paper, A right guideline shows the photo optical speed sensor as the external keyphasor is a very useful when diagnosing machinery vibration problems on considering a phase lag comparing to the laser optical speed sensor. Some experimental results generate the interesting phase errors when appling to a wrong conditions. So, Usage of photo optical speed sensor which is used primarily to measure the shaft rotating speed serves as a reference for measuring vibration phase information has effect on the placement of phase angle how it was misunderstood. This paper will help a right method to search for the position of balancing weight and serves as baseline for further measurements using low cost and much easier user convenience. It is concluded that the propose baseline is likely to be applicable to apply to the practical field balancing weight.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.25 no.2
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• pp.101-107
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• 2015

Field balancing is required in any kind of phase information for the determination location balancing mass toward a rotor unbalance mass. Phase or phase angle is a measurement of the relationship of how one vibration signal which relates to another vibration signal and is commonly used to calculate the placement of balance weight. In this paper, A right guideline shows the photo optical speed sensor as the external KeyPhasor is a very useful when diagnosing machinery vibration problems on considering a phase lag comparing to the laser optical speed sensor. Some experimental results generate the interesting phase errors when appling to a wrong conditions. So, Usage of photo optical speed sensor which is used primarily to measure the shaft rotating speed serves as a reference for measuring vibration phase information has effect on the placement of phase angle how it was misunderstood. This paper will help a right method to search for the position of balancing weight and serves as baseline for further measurements using low cost and much easier user convenience. It is concluded that the propose baseline is likely to be applicable to apply to the practical field balancing weight.