• 제목/요약/키워드: Practical Strategy

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우리나라 식품산업의 한-미 FTA 비즈니스 활용전략 및 모델 구축에 관한 실증연구 (A Study on the Building of Korea-USA FTA Business Model for Food Industries in Korea)

  • 김태인
    • 통상정보연구
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    • 제15권2호
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    • pp.317-344
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    • 2013
  • 본 연구는 실제 우리나라 대미 식품수출업체를 대상으로 FTA 컨설팅을 수행하고, 이를 토대로 식품산업에 알맞은 FTA 활용전략과 모델을 구축하고자 하였다. 결론적으로 식품산업의 한미 FTA 비즈니스 모델은 다음과 같이 제안할 수 있다. 첫째, 완전생산기준 적용품목은 국내산 주원료를 가공하여 FTA 체결국으로 수출하는 완전생산기준 FTA 활용전략을 구축해야 할 것이다. 03류 어류, 04류 유제품, 06류 화훼, 07류 채소, 08류 과일, 11류 쌀가루, 12류 인삼, 13류 인삼엑스, 19류 조제식료품, 20류 김치, 조미김, 주스류, 21류 가공유제품 등이 해당된다. 둘째, 세번변경기준 적용품목은 주원료를 제3국(FTA체결국)으로부터 수입하여 관세인하(원가절감) 혜택을 받고, 세번변경기준을 충족시키는 가공한 한 후 FTA 체결국으로 수출하는 세번변경기준 FTA 활용전략을 구축해야 할 것이다. 09류 건고추가루, 11류 밀가루, 15류 참기름, 21류 인스턴트커피, 16류 가공어류 및 가공젓갈, 02류 소갈비, 16류 육류조제품, 16류 삼계탕, 35류 젤라틴, 19류 면류, 21류 소스류, 22류 주류, 17류 및 18류 과자류 등이 해당된다.

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A Study on the Impact of Management's Strategic Leadership and Management Strategy on Organizational Performance: Focusing on Small and Medium Venture Companies

  • Kim, Moon Jun
    • International journal of advanced smart convergence
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    • 제9권1호
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    • pp.121-131
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    • 2020
  • We study empirically analyzes the relationship between the leadership styles and management strategies of executives perceived by members of small and medium venture companies through organizational performance through SPSS 24.0. The empirical results are as follows. First, the hypothesis that the strategic leadership of the one-level management team had a significant influence on the management strategy showed that strategic leadership (strategic direction, strategic control, maintaining effective organizational culture, ethical management, human resource development, competency development) The relationship between positive cost, strategy of differentiation, and strategy of concentration was positive. Second, the hypothesis 2 management strategy (cost advantage strategy, differentiation strategy, centralization strategy) was statistically significant for both organizational performance (financial performance and non-financial performance). Therefore, management strategy implemented by management acts as a factor to improve organizational performance. Therefore, the execution ability of management strategy should be strengthened. Third, hypothesis 3 (Strategic Direction, Strategic Control, Maintaining Effective Organizational Culture, Ethical Management, Human Resource Development, Competency Development) could be identified as an important role factor for financial and non-financial performance. The organizational performance of SMEs has been a key factor in the strategic leadership and management strategy implemented by management. Therefore, the establishment and implementation of various practical measures to upgrade this were continuously required.

Korean EFL Learners' Listening Anxiety, Listening Strategy Use, and Listening Proficiency

  • Kim, Ji-Sun
    • 영어어문교육
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    • 제17권1호
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    • pp.101-124
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    • 2011
  • This paper investigated the relationships among Korean EFL learners' listening anxiety, listening strategy use, and listening proficiency. One hundred and forty four Korean college students who were enrolled in the required practical English classes participated in this study. Questionnaires related to students' listening strategy use and listening anxiety were administered and a TOEIC listening comprehension test was given to measure the students' listening proficiency. The one-way ANOVA was used to analyze the data. The findings of this study are that the students' listening performance is positively correlated with their strategy use and negatively correlated with their anxiety level, and their strategy use is negatively correlated with their anxiety level. The results suggest that successful learning will occur when anxiety is reduced and when the use of strategies is encouraged more often. The pedagogical implications for EFL educators and teachers are described.

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Strategy Equilibrium in Stackelberg Model with Transmission Congestion in Electricity Market

  • Lee, Kwang-Ho
    • Journal of Electrical Engineering and Technology
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    • 제9권1호
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    • pp.90-97
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    • 2014
  • Nash Cournot Equilibrium (NCE) has been widely used in a competitive electricity market to analyze generation firms' strategic production quantities. Congestion on a transmission network may lead to a mixed strategy NCE. Mixed strategy is complicated to understand, difficult to compute, and hard to implement in practical market. However, Stackelberg model based equilibrium does not have any mixed strategy, even under congestion in a transmission line. A guide to understanding mixed strategy equilibrium is given by analyzing a cycling phenomenon in the players' best choices. This paper connects the concept of leader-follower in Stackelberg model with relations between generation firms on both sides of the congested line. From the viewpoint of social welfare, the surplus analysis is presented for comparison between the NCE and the Stackelberg equilibrium (SE).

한국·일본의 패션산업 발전과정 비교를 통한 마케팅 전략 연구 (A Study on Marketing Strategy through Comparison of Fashion Industry Development Process Between Korea and Japan)

  • 이호정
    • 한국의류산업학회지
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    • 제5권4호
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    • pp.351-362
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    • 2003
  • To study marketing strategy changes caused by Korea fashion industry development process, the fashion marketing strategy changes of Japan, considered as the most similar one of Korea, was compared. At each period, p! roper cost efficiency strategies, product differentiation strategies, and market segment strategies has been selected and applied. The fashion industry foundation period namely practical usage clothing period of Korea follows 10 years after one of Japan. 90's highly sensitive fashion period namely fashion industry growth period follows 5 years after one of Japan. As entering to fashion industry maturity period with global competition, the time difference falls to less than 5 years. With hosting of 2002's World-Cup, Korea's global competitiveness has increased, and it appears to be possible of being fashion market leader in East Asia and Japan's rival on an equal footing.

편의점 PB상품의 차별화 전략에 대한 연구: BGF 리테일을 중심으로 (Study on Differentiation Strategies of Private Brand Product in Convenience Store: Focused on BGF Retail)

  • 김소형
    • 유통과학연구
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    • 제15권8호
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    • pp.55-64
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    • 2017
  • Purpose - PB products at convenience stores take up about 20% of all products, and strategies for differentiation from other companies and brand image building are very important. This study would investigate the strategy for differentiating PB products and successful brand building strategy, focusing on BGF Retail that is operating 'CU', the leader in the convenience store industry in Korea. Research design, data, and methodology - This study would attempt to make an exploratory approach to PB products limited to those in convenience stores. As a research subject, this study chose BGF Retail, the operator of CU, which is the leader in the convenience store industry in Korea and chose the case study method in order to examine the strategy for differentiating PB products in convenience stores more in depth. For this purpose, this study collected materials such as papers, newspaper articles and various reports on convenience store-related PB products and conducted an in-depth study including more practical contents through an interview with CU workers. Results - CU pursued the diversity of PB products and has had the diversity of products, more than 120 kinds. It founded a product research institute and has been in charge of the differentiation strategy from planning products to launching them. Changing the target layer of consumers to those in middle age of the 40s-50s, it succeeded in the strategy expanding the consumer class. In the long run, despite it changed the name of the company, it has built a successful image, and both revenue and operating profit have continuously grown up. Conclusions - In results, CU has reset the changing main target population, and the product research institute succeeded in the innovation of products, reflecting new trends the customers want. Through this study, the practical implications could be provided for competitors.

병원 코디네이터의 도입 필요성에 대한 연구 (A Study on the Needs about Hospital Coordinator)

  • 류덕현;김진구
    • 정보학연구
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    • 제10권4호
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    • pp.69-83
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    • 2007
  • As a hospital environment is reconstructed from supplier-centered values to consumer-centered ones for the existence in the rapidly changing medical market, it can be said that not only must old slogans such as unconditional restructuring, remodelling, etc. be reconsidered, but a new strategy for the development and renovation of a hospital must be urgently required. Accordingly, development of customer-oriented practical strategies is needed and it appears possible to develop marketing and manage contacts, as a practical management strategy, for raising satisfaction of internal and external customers. The ultimate goal of such strategy development may be to ensure consistent potential development by maintenance of existing customers and securing new customers through a strategy of satisfying both existing and new customers. It appears that the competition in the medial will be keener in the future by human resources, members of an organization, Under these circumstances, and in relation to appearance of a new type of occupation of a coordinator, if a hospital could offer appropriate service which can meet the demand of the customers by efficiently utilizing the limited resources through efficient management of contacts between the customers and personnel, the competitive power of a hospital would be much stronger. Therefore, it is necessary to seek customer-impressing management by utilizing a coordinator as a more specialized intermediary as well as many-sided contact management through positive introduction of an expert coordinator system for internal and external customer contact management. It is expected that a hospital can secure a competitive advantage in the market through strategy development supported by an expert coordinator and increasing competitive power by means of practice of a developed creative strategy.

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스포츠 캐주얼웨어 소비자의 패션 라이프 스타일과 정보원과의 관계 (A Relationship with Sports Casualwear Consumer′s Fashion life Style and information source)

  • 박경연;유태순
    • 복식
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    • 제50권4호
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    • pp.103-115
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    • 2000
  • The purpose of this study is to provide consumers with practical information for reasonable purchasing by analyzing apparel purchasing behavior. information source use, demographic differences in terms of life style patterns, moreover, to support apparel manufacturers in producing goods and making a plan by developing more effective advertisements and efficient marketing strategy, such as media strategy. This study targeted 832 men and women wearing sports casual wear. Information source is used to analyze the data and MANOVA, ANOVA. Scheffe is employed for post-inspection and demographic bases are based on the frequency of each type. The followings are the conclusions of this study : 1. In case of print media, TV, PC factor, fashion advocates and individuality advocates most frequently used information source. In case of purchasing experience factor, individuality advocates skewed higher frequency than conformity type. and then, in case of observation information use factor, individuality advocates were ranked as the highest and conformity type as the lowest. In case of human information use factor, fashion advocates and individuality advocates showed higher frequency than practical type and conformity type. 2 In case of female, Individuality advocates was ranked as the highest. In case of male, practical type and conformity type were rank as the highest. Fashion advocates ranked as the lowest in any case. 3. Individuality advocates were ranked as the highest among people aged 14 to 16, practical type among 17 to 19, conformity type among 20 to 23, conformity type among over 20. 4. Middle school students tended to be the individuality advocates, high school students the practical type, university students the practical type and the conformity type, and company workers conformity type.

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