• 제목/요약/키워드: Potential User

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모바일 간편결제 서비스에 대한 사용자 수용저항 요인 : 카카오페이 사용자를 중심으로 (Influencing Factors on Users' Resistance to the Mobile Easy Payment Services : Focusing on the Case of KakaoPay Users)

  • 김소담;;양성병
    • 한국IT서비스학회지
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    • 제16권2호
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    • pp.139-156
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    • 2017
  • Since the global financial crisis of 2008, the continuous development and innovation in technology-related fields such as information and communications technology (ICT) are likely to swim against the recession. In this paradoxical situation, the necessity of financial innovation through ICT is on the rise. For this reason, the appearance of Fintech is more meaningful as a new converged industry with the potential to lead financial innovation. The term of Fintech is derived from combining 'Finance' and 'Technology.' In South Korea, one of the most popular types of Fintech is mobile payment. KakaoPay, which is the first mobile easy payment service in Korea, is a much more simplified type of mobile payment service than ones used in the past, and is provided by the most popular mobile messenger service in Korea, KakaoTalk. However, KakaoPay has few active users in spite of its many advantages, which include convenience, simplicity, and a powerful platform. Thus, the main purpose of this paper is to investigate influencing factors of user resistance on KakaoPay. In order to investigate specific factors, a research model is developed based on the unified understanding of user resistance put forth by Laumer and Eckhardt (2012). After gathering online survey data from KakaoTalk users, an empirical analysis is conducted to verify this research model. The results of this study give insights regarding user resistance factors in the Fintech sector, and by so doing, it is expected that the important factors of user resistance could help the diffusion of new services when new mobile payment services appear in the near future.

Friendship Influence on Mobile Behavior of Location Based Social Network Users

  • Song, Yang;Hu, Zheng;Leng, Xiaoming;Tian, Hui;Yang, Kun;Ke, Xin
    • Journal of Communications and Networks
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    • 제17권2호
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    • pp.126-132
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    • 2015
  • In mobile computing research area, it is highly desirable to understand the characteristics of user movement so that the user friendly location aware services could be rendered effectively. Location based social networks (LBSNs) have flourished recently and are of great potential for movement behavior exploration and datadriven application design. While there have been some efforts on user check-in movement behavior in LBSNs, they lack comprehensive analysis of social influence on them. To this end, the social-spatial influence and social-temporal influence are analyzed synthetically in this paper based on the related information exposed in LBSNs. The check-in movement behaviors of users are found to be affected by their social friendships both from spatial and temporal dimensions. Furthermore, a probabilistic model of user mobile behavior is proposed, incorporating the comprehensive social influence model with extent personal preference model. The experimental results validate that our proposed model can improve prediction accuracy compared to the state-of-the-art social historical model considering temporal information (SHM+T), which mainly studies the temporal cyclic patterns and uses them to model user mobility, while being with affordable complexity.

Q방법론을 적용한 공유 모빌리티 서비스의 이용자 유형 연구 및 모빌리티 서비스 UX 디자인 전략 (User Types of Shared Mobility Services and UX Design Strategies: an application of Q Methodology)

  • 홍승혜;변영시;이정명
    • 한국콘텐츠학회논문지
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    • 제19권10호
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    • pp.568-580
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    • 2019
  • MaaS의 영향력이 주목받고 있는 가운데, 공유 모빌리티를 중심으로 모빌리티 서비스 시장이 급격히 성장하고 있다. 시장 선점을 위해서 현재 초기 확산단계에 있는 퍼스널 모빌리티 서비스 이용자의 인식과 경험을 파악하고, 향후 확장될 시장의 잠재 소비자들의 특성을 이해하는 것이 중요하다. 따라서 이 연구는 주관성 연구방법인 Q 방법론을 사용하여 퍼스널 모빌리티 이용자 유형을 분류하고 UX(User experience) 전략을 수립하고자 하였다. 제품 및 서비스 특성과 이용자의 개인적 특성 요소들을 중심으로 41개 구성하고, 잠재 사용자와 실사용자를 포함하는 30명의 P샘플을 대상으로 데이터를 수집하였다. QUANL 소프트웨어를 사용하여 수집한 데이터를 분석하였으며, 그 결과 (1)효율적인 이동 우선형(Mobility Efficiency), (2)경계하는 안전추구형(Safety First), (3)합리적인 여가활용형(Rational Utilization), (4)호기심 많은 재미추구형(Sheer Riding Pleasure)의 네 가지 심성 모형이 도출되었다.

가젯암: 확장현실을 위한 손 제스처 기반 대화형 데이터 시각화 시스템 (Gadget Arms: Interactive Data Visualization using Hand Gesture in Extended Reality)

  • 최준영;정해진;정원기
    • 한국컴퓨터그래픽스학회논문지
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    • 제25권2호
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    • pp.31-41
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    • 2019
  • 가상 및 증강현실과 같은 확장현실(XR: Extended Reality)은 몰입형 데이터 시각화 및 분석을 위한 거대한 잠재력을 가지고 있다. 확장현실에서 사용자는 3차원 가상 공간을 활용하여 데이터 및 여러 사용자와 사실적으로 상호 작용할 수 있으므로 보다 직관적인 데이터 분석이 가능하다. 그러나 확장현실의 장점을 제대로 활용하기 위한 시각화를 생성하는 것은 복잡한 프로그래밍이 필요하기 때문에 상당히 어려운 일이다. 본 논문에서는 손 제스처만으로 XR을 위한 시각화 전 과정을 수행하고, 모든 3차원 공간을 활용할 수 있는 가젯암(Gadget Arms) 시스템을 제안한다. 이 시스템에서 분석가는 데스크탑 기반 환경이나 복잡한 프로그래밍을 사용할 필요 없이 XR 기기를 착용한 상태에서 직관적으로 전체 시각화 공간을 디자인할 수 있으며, 가상의 손을 임의의 3차원 공간에 자유자재로 위치시킬 수 있는 인터랙션을 통해 거대한 3차원 공간을 효과적으로 활용할 수 있다. 우리는 사용자 연구를 통해 제안된 시스템이 시각화 제작과 공간 활용의 사용성을 크게 향상시시키는 것을 확인하였다.

Variations in Neural Correlates of Human Decision Making - a Case of Book Recommender Systems

  • Naveen Z. Quazilbash;Zaheeruddin Asif;Saman Rizvi
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제17권3호
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    • pp.775-793
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    • 2023
  • Human decision-making is a complex behavior. A replication of human decision making offers a potential to enhance the capacity of intelligent systems by providing additional user assistance in decision making. By reducing the effort and task complexity on behalf of the user, such replication would improve the overall user experience, and affect the degree of intelligence exhibited by the system. This paper explores individuals' decision-making processes when using recommender systems, and its related outcomes. In this study, human decision-making (HDM) refers to the selection of an item from a given set of options that are shown as recommendations to a user. The goal of our study was to identify IS constructs that contribute towards such decision-making, thereby contributing towards creating a mental model of HDM. This was achieved through recording Electroencephalographic (EEG) readings of subjects while they performed a decision-making activity. Readings from 16 righthanded healthy avid readers reflect that reward, theory of mind, risk, calculation, task intention, emotion, sense of touch, ambiguity and decision making are the primary constructs that users employ while deciding from a given set of recommendations in an online bookstore. In all 10 distinct brain areas were identified. These brain areas that lead to their respective constructs were found to be cingulate gyrus, precentral gyrus, inferior parietal lobule, posterior cingulate, medial frontal gyrus, anterior cingulate, postcentral gyrus, superior frontal gyrus, inferior frontal gyrus, and middle frontal gyrus (also referred to as dorsolateral prefrontal gyrus (DLPFC)). The identified constructs would help in developing a design theory for enhancing user assistance, especially in the context of recommender systems.

워드클라우드 분석을 통한 제작공정 교육용 확장 현실 콘텐츠 사용성 평가 (Usability Evaluation of XR Content for Production Training Through Word Cloud Analysis)

  • 임익수
    • 한국항행학회논문지
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    • 제28권4호
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    • pp.574-581
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    • 2024
  • 본 연구는 제작공정 훈련을 위한 확장 현실 콘텐츠의 사용성을 탐색하고, 사용자 경험을 분석하는 목적으로 수행되었다. 이를 위해 공정교육용 확장 현실사용성 평가 보고서에 제시된 사용자 하드웨어, 사용자인터페이스, 콘텐츠 만족도에 대한 인터뷰 내용을 키워드 추출 및 워드 클라우드 시각화를 위한 파이선 패키지를 사용하여 분석하였다. 분석 결과, 하드웨어의 착용감은 만족스러웠지만, 중량과 열 문제는 개선이 필요하다는 피드백이 나타났다. 사용자인터페이스 측면에서는 가독성에는 긍정적 응답이 많았으나, 핸드트래킹 기반 상호작용 방식의 인식률이 낮아 개선이 요구되었다. 또한, 사용자는 확장 현실 기술을 의료 및 교육 분야에 적용할 가능성을 인식하고 긍정적인 미래 기대감을 표현하였다. 본 연구는 산업용 확장 현실 콘텐츠의 사용성 및 품질 개선을 위한 기초 자료를 제공하며, 향후 실질적인 산업 현장 적용을 위한 발전 방향을 수립하는 데 활용될 수 있다.

An Approach for the Cross Modality Content-Based Image Retrieval between Different Image Modalities

  • Jeong, Inseong;Kim, Gihong
    • 한국측량학회지
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    • 제31권6_2호
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    • pp.585-592
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    • 2013
  • CBIR is an effective tool to search and extract image contents in a large remote sensing image database queried by an operator or end user. However, as imaging principles are different by sensors, their visual representation thus varies among image modality type. Considering images of various modalities archived in the database, image modality difference has to be tackled for the successful CBIR implementation. However, this topic has been seldom dealt with and thus still poses a practical challenge. This study suggests a cross modality CBIR (termed as the CM-CBIR) method that transforms given query feature vector by a supervised procedure in order to link between modalities. This procedure leverages the skill of analyst in training steps after which the transformed query vector is created for the use of searching in target images with different modalities. Current initial results show the potential of the proposed CM-CBIR method by delivering the image content of interest from different modality images. Despite its retrieval capability is outperformed by that of same modality CBIR (abbreviated as the SM-CBIR), the lack of retrieval performance can be compensated by employing the user's relevancy feedback, a conventional technique for retrieval enhancement.

Lizeth: Agent Mediated E-Commerce in a Virtual Environment

  • Cairo, Osvaldo;Olarte, Juan G.;Rivera, Fernando E.
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
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    • pp.11-15
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    • 2001
  • The explosion of the Internet, and most recently e-commerce, has caused great interest in agent technologies. The development of virtual environments has also increased in the last few years. A growing number of real-time applications use graphics with photorealistic quality, especially in the field of training, but also in the areas of design and ergonomic research. We describe an attempt to develop a framework that provides customers with multimedia information and interactive experiences with a virtual shopping environment. The application presented consists on a virtual visit to a music -store where the user is guided by an intelligent agent named Lizeth which responds in real-time to user's requests with precise information about music, artist's biographies, prices and related products to help the user to make decisions. The potential of UML and the Java programming language is discussed to show their application in the field of intelligent agents as mediators on shopping processes. We conclude that the proposed framework leads to the creation of application with a potentially significant impact in the development of e-commerce systems embedded in virtual environments.

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A Development of PC/Ethernet based Fieldbus Network for Large Realtime Data Communication

  • Gwak, Kwi-Yil;Lee, Sung-Woo
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2005년도 ICCAS
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    • pp.362-367
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    • 2005
  • Control network adopted in the national power-plant or manufactory are mostly vendor-dependent products, which have their own special specification, components and individual communication methods. These systems not only raise installation cost, but also bring many difficulties to maintenance and extension. To overcome these problems, this paper introduces a development and application case of a new "PC/Ethernet-based fieldbus" architecture and protocol to be used in mid-level fieldbus. The designed system has a basic idea of "3 Layers fieldbus over Standard-LAN" and implemented on PCs. PC gives user friendly environment. By using an open standard Ethernet in layer 1,2, the system has low cost, wide communication bandwidth and high compatibility. Layer 3 protocol designed for large realtime data communication makes user bypass TCP/IP layer and gives user direct access to the Ethernet. This new protocol eliminates potential collision of Ethernet, and transmits large periodic/non-periodic control data by using long-frame/wide-bandwidth of Ethernet effectively, and offers simple API-Services to the upper layer. Since the system have installed in H-power plant simulator and U-nuclear power plant simulator in Korea, it have been proved to be efficient and stable without any trouble in realtime communication service for full-scope plant simulator that has a lot of control elements.

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Use of a gesture user interface as a touchless image navigation system in dental surgery: Case series report

  • Rosa, Guillermo M.;Elizondo, Maria L.
    • Imaging Science in Dentistry
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    • 제44권2호
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    • pp.155-160
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    • 2014
  • Purpose: The purposes of this study were to develop a workstation computer that allowed intraoperative touchless control of diagnostic and surgical images by a surgeon, and to report the preliminary experience with the use of the system in a series of cases in which dental surgery was performed. Materials and Methods: A custom workstation with a new motion sensing input device (Leap Motion) was set up in order to use a natural user interface (NUI) to manipulate the imaging software by hand gestures. The system allowed intraoperative touchless control of the surgical images. Results: For the first time in the literature, an NUI system was used for a pilot study during 11 dental surgery procedures including tooth extractions, dental implant placements, and guided bone regeneration. No complications were reported. The system performed very well and was very useful. Conclusion: The proposed system fulfilled the objective of providing touchless access and control of the system of images and a three-dimensional surgical plan, thus allowing the maintenance of sterile conditions. The interaction between surgical staff, under sterile conditions, and computer equipment has been a key issue. The solution with an NUI with touchless control of the images seems to be closer to an ideal. The cost of the sensor system is quite low; this could facilitate its incorporation into the practice of routine dental surgery. This technology has enormous potential in dental surgery and other healthcare specialties.