• 제목/요약/키워드: Post-marketing

검색결과 224건 처리시간 0.023초

용융합금도금 강판 적용 노측용 방호울타리 충돌 안전성 평가 해석 사례 연구 (A Simulation Case Study on Impact Safety Assessment of Roadside Barriers Built with High Anti-corrosion Hot-dip Alloy-coated Steel)

  • 노명현
    • 한국안전학회지
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    • 제31권2호
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    • pp.83-89
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    • 2016
  • As the world's industrial development quickens, the highways and regional expressways have been expanding to serve the logistics and transportation needs of people. The burgeoning road construction has led to a growing interest in roadside installations. These must have reliable performance over long periods, reduced maintenance and high durability. Steel roadside barriers are prone to corrosion and other compromises to their functionality. Therefore, using high anti-corrosion steel material is now seen as a viable solution to this problem. Thus, the objective of this paper is to expand the scope of applications for high anti-corrosion steel material for roadside barriers. This paper assesses the impact safety such as structural performance, occupant protection performance and post-impact vehicular response performance by a simulation review on roadside barriers built with high strength anti-corrosion steel materials named as hot-dip zinc-aluminium-magnesium alloy-coated steel. The simulation test results for the roadside barriers built with high strength anti-corrosion steels with reduced sectional thickness meet the safety evaluation criteria, hence the proposed roadside barrier made by high strength and high anti-corrosion hot-dip zinc-aluminium-magnesium alloy-coated steel will be a good solution to serve safe impact performance as well as save maintenance cost.

Auction Experience, Category Knowledge and Trust in eBay Stamp Auctions

  • Kim, Tae-Ha;Jaju, Anupam
    • Asia pacific journal of information systems
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    • 제20권3호
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    • pp.33-49
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    • 2010
  • We empirically examine the impact of online auction knowledge and category-specific knowledge on the final price of online auctions. Specifically, we question how the relationship between buying and selling experiences affects the final prices of online auctions. Related to the trust between buyers and sellers, we examine the multiple interactions between a buyer-seller pairand aim to identify how these repeated transactions influence the final price. To contrast these effects with other product related factors, we focus on so called 'common value' auctions of vintage stamps on eBay, in which the ex-post value of the product is the same among participating agents’ perceived value. Online auction of stamps provides a representative setting to examine the relationship between market experience and the auction participation behavior in the common value auction, as it provides the book value of stamp as well as price variation across individual buyers with different expertise levels. Our analysis of over 3000 stamps auctions on eBay indicates a significantly high frequency of buyer-seller (pair) interactions, thus suggesting a 'relationship view' of auctions. The work validates five hypotheses derived from the existing theory in economics, marketing, and information systems. Through the common-value auction data, we find that seller's online auction experience and category-specific experience favor sellers by increasing the final price. However, buyer's online auction experience does not affect the final price, but buyer's category-specific experience favors buyers by decreasing the final price. We find that the trust between two trading parties increases the final price.

일본뇌염백신: 국제적 현황과 우리나라 현황 (The Japanese Encephalitis Vaccine: Worldwide and Korean Status)

  • 홍영진
    • Pediatric Infection and Vaccine
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    • 제15권2호
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    • pp.108-114
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    • 2008
  • Japanese encephalitis is the leading cause of viral encephalitis in Asia, where it accounts for up to 50,000 cases. Approximately 20% of affected patients die, and 30-50% of survivors have significant neurological sequelae. Inactivated mouse-brain derived Japanese encephalitis vaccines has been effectively implemented to control the disease effectively in Korea and several other Asian countries. However, the vaccine is expensive and difficult to produce, requires multiple doses, and has been associated with hypersensitivity reactions and rare adverse neurologicale events. The live-attenuated SA14-14-2 vaccine derived from primary hamster kidney (PHK) cells was developed in China and has been used there since 1988. Outside China, it has been licensed and used in Korea and several other Asian countries. This vaccine is effective and inexpensive. However, the lack of precedence for using a PHK cell substrate in a live-attenuated vaccine is a special issue of concern. The WHO working group has recommended additional safety studies in selected high-risk groups, as well as ongoing post-marketing studies to ensure long-term safety. Recently, a new inactivated vaccine and live-attenuated chimeric vaccine have been developed from vero cells. With this background, this article summarized the current status of Japanese encephalitis vaccination worldwide and in Korea.

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Challenges and Opportunities for Agribusiness Development: Lesson from Indonesia

  • SOETRIONO, Soetriono;SOEJONO, Djoko;HANI, Evita Soliha;SUWANDARI, Anik;NARMADITYA, Bagus Shandy
    • The Journal of Asian Finance, Economics and Business
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    • 제7권9호
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    • pp.791-800
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    • 2020
  • This study aims to determine the technical aspects of organic food systems in rice agribusiness and analyze the pattern of economic and institutional structures of agribusiness in East Java of Indonesia. Also, this study investigates the feasibility of farming and understands the strategies of rice agribusiness development. This study was conducted in several places in East Java of Indonesia, covering the district of Blitar, Kediri, Bondowoso, Tulungagung, and Malang. The data were collected through a structured questionnaire and focus group discussion. Furthermore, the data were analyzed using efficiency analysis, revenues analysis, and SWOT analysis. The findings indicated that, technically, the district of Bondowoso, Malang, Kediri, and Tulungagung had implemented the organic systems, while the district of Blitar applied under semi-organic systems. The pattern of economic institutions of agribusiness commodity consists of the production facility, farming, post-harvest and product processing, marketing, and support services institutional. These results showed that the organic rice farming is economically viable, and the government support was provided in the form of the establishment of development centers, the facilitation of agricultural machines, integrated crop management field school, and the organic certification. These findings suggest that several places in East Java have prospective opportunities for production of rice agribusiness development.

시맨틱 웹 기반의 고객 정보 검색 시스템의 설계 및 구현 (Design and Implementation of Customer Information Retrieval System based on Semantic Web)

  • 황정희;구미숙;이현아;류근호
    • 정보처리학회논문지D
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    • 제13D권4호
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    • pp.525-534
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    • 2006
  • 시맨틱 웹 기반의 서비스를 제공하기 위해서는 특정 도메인 지식에 대한 명시적인 명세화 및 지식의 개념과 개념과의 관계를 정형화하는 온톨로지를 통해서 이루어진다. 그러므로 특정 도메인 지식의 명세화와 정형화를 위해서는 관심 있는 도메인내의 지식을 개념화하는 온톨로지의 생성이 필수적이다. 이 논문에서는 택배 마케팅의 잠재 고객에 대한 정보를 검색하기 위해, 시맨틱 웹 기반의 온톨로지 생성을 위한 구체적인 도메인을 설계하고, 생성된 온톨로지를 이용하는 정보 검색 방법을 제안하였다. 제안된 온톨로지를 기반으로 고객의 정보를 수집하는 데이터 검색 로봇을 구현 하였다. 아울러 온톨로지의 생성과 데이터 검색 로봇이 데이터 검색을 정확하게 수행함을 확인 하였다.

프리틴(Preteen) 세대의 화장에 대한 태도 및 화장품 구매행동에 관한 연구 (A Study about Attitudes toward Make-up and Purchasing Behavior of Cosmetics of the Preteen Generation)

  • 이지연;구자명
    • 한국패션뷰티학회지
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    • 제5권2호
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    • pp.56-67
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    • 2007
  • This study is surveyed for understanding attitude toward make-up and purchasing behavior of cosmetics of preteen generation, elementary school students among 10 to 12 using a method of questionnaire. It helps concerned traders comprehend purchasing characteristics of preteen and map out a strategy for marketing of preteen. And it used research material being able to understand socio-psychological characteristics and attitude toward make-up and purchasing behavior of cosmetics of preteen generation. For the survey, a method of questionnaire was used. The questionnaire consisted of 4 questions for socio-psychological characteristics, 5 for appearance, 8 for attitude toward make-up and 6 for cosmetic purchase behavior and 3 for demographic factors. 458 girl students among 4, 5 and 6th graders at elementary schools in Seoul were selected on a random basis. Data was analyzed using frequency, percentage, average, standard deviation. F-test, Duncanis post test and crosstab analysis were also applied. 1. The level of interest of pre-teen generations was found normal. 2. The most popular destinations for buying cosmetics were dedicated cosmetics shops and department stores. 3. Satisfaction and interest of appearance and make-up. 4. Attitude toward make-up and behavior of purchase cosmetics as grades.

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의약품 자료독점제도의 국가별 현황과 국내 제도의 발전방향 (Pharmaceutical Data Exclusivity - Comparative Study and Future Direction in Korea)

  • 박실비아
    • Journal of Pharmaceutical Investigation
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    • 제39권4호
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    • pp.299-307
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    • 2009
  • Data exclusivity is one of the most important intellectual property rights of pharmaceuticals. During data exclusivity period, third parties are prohibited from relying on the data which the original company has submitted to regulatory authority for drug application. I investigated data exclusivity systems for pharmaceuticals in the US, EU, Canada and Korea. New chemical entities were usually given the longest periods of data exclusivity compared to drugs with new indication or new formulation, although the protection periods varied by country. For new drugs to be entitled to a data exclusivity, strict conditions should be met. Data exclusivity has also been provided as an incentive to promote clinical investigation and drug development for pediatric population or orphan diseases. In Korea, data exclusivity was adopted in 1995 as an additive provision to "drug re-examination" which is to investigate post-marketing safety information of new drugs. It was introduced with few discussion on the purposes or effects of data exclusivity on pharmaceutical industry and pharmaceutical market in this country. I found that Korea's data exclusivity system falls short of considerations on valuing innovation of pharmaceutical research. It is necessary to improve data exclusivity system in order to promote innovative pharmaceutical development and to balance intellectual property rights protection and access to drugs in this country.

오피니언 마이닝을 통한 스마트 워치 출시 전후 소비자 반응 분석 (Comparing Customer Reactions Before and After of a Smart Watch Release through Opinion Mining)

  • 이종호;박희준
    • 한국빅데이터학회지
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    • 제1권1호
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    • pp.1-7
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    • 2016
  • 인터넷의 확산으로 트위터와 같은 SNS가 확산되었고, 컴퓨터 처리 능력의 발달로 빅 데이터 처리가 가능해졌다. 본 연구에서는 현재 주목 받고 있는 기술인 스마트 워치에 대해 다루고 있으며 최근 출시되었던 삼성 갤럭시 기어 S2를 대상으로 연구를 진행하고 있다. 스마트 워치의 출시 전, 후에 게시되었던 트위터 데이터를 수집하여 실제 SNS 사용자들이 신제품 출시에 어떻게 반응하고 있으며 어떠한 다른 양상을 보이는지 분석한다. 분석을 통해 기업 실무자들에게 출시 전, 출시 후 각각에 마케팅에 대응하는 방법에 관한 가이드라인을 제공하며 본 연구에서 사용된 분석 프레임워크는 다른 분야 및 제품에서도 사용 가능한 연구 가이드라인이 된다.

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The perception and wearing attitude toward school uniform by group according to clothing attitude - Focusing on high school students -

  • Kim, Ju Ae
    • 복식문화연구
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    • 제22권6호
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    • pp.899-910
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    • 2014
  • The purpose of this study was to analyze high school students' school uniform wearing attitude by group according to clothing attitude targeting Gyeongnam area. This study aims to provide preliminary data in the field of school uniform and marketing that clothing propensity by groups is considered. This study conducted a survey targeting 762 high school students in Gyeongnam. For statistical analysis, SPSS for Window 14.0 was used for frequency analysis, factor analysis, reliability analysis, multiple sponse analysis, cluster analysis, ANOVA analysis and Duncan's ex-post analysis method. As a result of cluster analysis on the clothing attitude, students were divided into 4 segmentation of fashion seeking group, fashion indifference group, conformity group and modesty group. As a result of verification on the difference in perception toward wearing school uniform by groups which were classified according to the propensity of clothing attitude, activity, stability, and practicality were all varied according to the propensity of clothing attitude. 4 groups were significant differences in the degree of consent to wearing school uniform, price of school uniforms, tendency to prefer famous brand when purchasing school uniform, experience of transforming school uniform, opinion about school uniform modification and reason for school uniform modification. While low graders were many in 'modesty group', upper graders were many in 'fashion seeking group', which means that more segmentalized satisfaction of clothing by group may be raised if such a fact is considered when planning clothing for high school students segmentalized by age.

외식산업에서의 메타버스 인식 연구:기술수용모델(TAM) 및 합리적 행동이론(TRA)을 기반으로 (A Study of Metaverse Perception in the Food Service Industry:Based on Technology Acceptance Model and Theory of Reasoned Action)

  • 이솔;임소희;이승우
    • 디지털산업정보학회논문지
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    • 제19권3호
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    • pp.193-211
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    • 2023
  • This study explores consumer perceptions of the Metaverse, a new concept emerging post-pandemic. It applies the Technology Acceptance Model and Theory of Reasoned Action to examine how perceived usefulness, ease of use, attitudes, subjective norms, and intentions to adopt new technology are connected. The study analyzes samples obtained from a self-administered online survey, assessing experienced and inexperienced individuals to compare their perceptions toward Metaverse in the food service industry. The data is processed with SPSS and AMOS, utilizing factor analysis and structural equation modeling. Results show perceived usefulness and ease of use influencing attitudes, which, along with subjective norms, impact behavioral intentions, supporting hypotheses. As online experiences grow, Metaverse marketing could affect dining behaviors and purchases. The study offers insights for food service companies to enhance behavioral intentions, contributing to Metaverse advancement.