• 한국중재학회지:중재연구
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• 제27권1호
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• pp.161-182
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• 2017

The purpose of this study is to investigate the factors of conflict formation, conflict resolution type, and relationship performance between convenience store franchise headquarters and franchise stores operated by the franchise system located in the metropolitan area. The conclusion could be summarized as follows. First, according to factor analysis based on the previous research, the factor of conflict between convenience store headquarters and franchisee was tied to three factors such as goal disagreement, doctrinal discrepancy, and interdependence, whereas conflict resolution type was linked to three factors such as cooperation type, attack type, and avoidance type. Finally, the relationship performance is tied to three factors: financial performance, long-term cooperation, and non-financial performance. Second, as a result of Hypothesis 1, the interdependence was positively correlated when the cooperative type was the dependent variable. The target discrepancy was significantly positive(+) when the aggressive type was the dependent variable. The interdependence was significantly negative(-) when the avoidance type was the dependent variable. There also was a significantly positive(+) relationship in the target disagreement. Third, for Hypothesis 2, it is shown that target inconsistency is negative(-) for all cases where financial performance, long-term cooperation, and non-financial performance are dependent variables. Fourth, for Hypothesis 3, when the financial performance is the dependent variable, only the cooperative type shows a positive(+) relationship. On the other hand, when the long-term cooperation and the non-financial aptitude are the dependent variables, the cooperative type has a significant positive(+) relationship.

• 한국병원경영학회지
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• 제13권1호
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• pp.65-83
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• 2008

Although a variety of customer relationship management (CRM) activities have been provided by many hospitals in Korea, there lacks empirical evidence on the effect of CRM. The present study was conducted to examine the effect of CRM in terms of the customer response to CRM in a woman's hospital setting. A total of 380 patients receiving inpatient or outpatient care from woman's hospital between October 25 and November 4, 2005 were surveyed for the degree of their experience of and preference for CRM activities of the hospital by 5-point Likert-type scale. Patients were also asked about the level of customer loyalty to the hospital. Eighteen CRM activities offered by the hospital was classified into 4 types of CRM strategies according to Berry and Parasuranman: price, social, structural, and relationship recovery strategy. There's a significant positive correlation between the degree of experience of CRM and preference for CRM(r=0.49, p<0.001). Regression analysis results showed the significant positive relationship between the degree of experience of CRM and customer loyalty(${\beta}$=0.448, p<0.05). Among the 4 CRM strategies, only social(${\beta}$=0.127, p<0.05) and structural strategy(${\beta}$=0.266, p<0.05) showed signifiant positive relationship with customer loyalty. Overall, the favorable customer response to CRM in terms of preference for CRM and customer loyalty indicates that there's a positive effect of CRM on the continuity of the relationship between patients and health care providers.

• 한국의류학회지
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• 제29권11호
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• pp.1432-1443
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• 2005

The purpose of this study was to identify the relationship among the sub-dimensions of interaction and the relationship between interactions and needs satisfactions in the apparel brand online communities. Subjects of 317 members for 9 selected apparel communities responded the questionnaire in the home-page or in the attached file. The results were as follows: The suggested structural equation model which showed the relationship between the interactions and needs satisfaction in communities were accepted($\chi^2=63.80/df.=48/p=0.06$, GFI=0.97, AGFI=0.95, RMR=0.045, NFI=0.93, AIC=123.80). The interaction of company-consumer hads a positive influence on the interaction of consumers-consumers(H1) and the interaction of consumers-consumers had a positive influence on the interaction of consumers-company(H2). The interaction among community members had a positive influence on the satisfaction of interest needs(H3), transaction needs(H4) and relationship needs(H5) in the community. The relationship needs satisfaction had a positive influence on the interaction of members to the company(H6). Therefore, marketers in apparel company should be fully aware of reciprocal influence among types of interaction when planning marketing programs to promote each type of interaction. Furthermore, they also have to plan marketing activities to manage effective interaction.

• 한국산학기술학회논문지
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• 제19권10호
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• pp.368-376
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• 2018

본 연구는 청소년의 스포츠클럽 참여를 통한 몰입경험과 자아존중감 및 운동지속의도의 관계를 규명하여 청소년들이 운동을 지속할 수 있도록 하는데 목적이 있으며, 표집방법으로 비확률표본추출법 중 편의추출법을 이용하였고, 설문지의 총 257부를 자료분석에 사용하였다. 설문지는 Window용 SPSS 21.0 version 통계프로그램을 이용하여, 연구 대상자의 빈도분석, 요인분석, 상관관계분석, 다중회귀분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 청소년의 인지몰입은 부정적 자아존중감에서 부적인 관계를, 긍정적 자아존중감에서는 정적인 관계를 나타났고, 경향성, 가능성에서 정적인 관계를 나타나고 있다. 행위몰입은 경향성, 가능성, 강화성에서 정적인 관계를 나타나고 있다. 둘째, 긍정적, 부정적 자아존중감은 행위몰입에서 정적인 영향을 미치는 것으로 나타났고, 인지몰입에서는 영향을 미치지 않는 것으로 나타났다. 셋째, 강화성은 행위몰입에서 정적인 영향을 미치는 것으로 나타났고, 경향성, 가능성은 영향을 미치지 않는 것으로 나타났다. 청소년의 스포츠클럽 참여에 따른 몰입경험을 파악하고, 청소년들에게 보다 적합한 신체활동 정보를 제공함으로써 자아존중감을 높이고 지속적인 신체활동을 통해 건강체력 증진 및 활기찬 학교생활을 할 수 있을 것으로 사료된다.

• 유통과학연구
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• 제14권1호
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• pp.7-15
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• 2016

Purpose - The purpose of this paper is to study the relationships among store image, customer satisfaction, behavioral intentions (BI) and fast distribution in shahrvand chain super market in Tehran. Research design, data, and methodology - The 300 samples were from all the customers of Shahrvand chain stores. Since the present study aimed to explore the relationship between store image, customers' satisfaction, customers' behavioral intentions, and the proximity of shops to customers with considering determination for the influence of each factor, the customers of Shahrvand chain stores were randomly asked to comment on this issue. Results - Attitude to services and merchandising are positively associated with their positive store image. Besides, positive store image has a positive relationship with customers' behavioral intentions and customers'satisfaction. The relationship between fast distribution and customers' satisfaction is significantly positive. Conclusions - Several studies have shown that, in general, store image is important to attract and retain customers. This paper depicts the specific influences of image specifically on customer satisfaction and behavioral intention. Factors related to image have been discussed as their attitudes which touch areas of organizational behavior that have been embedded in the model, and it contributes to the originality or the value of the study.

• 한국의상디자인학회지
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• 제13권4호
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• pp.179-188
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• 2011

The purpose of this study was to investigate clothing attitude according to the self-esteem, body-cathexis and personal-relationship in multicultural families. 198 questionnaires were analyzed by using SPSS program(version 18.0). Self-esteem, body-cathexis, personal-relationship, clothing attitude were examined through 5-point likert scale. 3 factors including clothing interest, social approval and clothing conformity were used as clothing attitude. The results of this study is as follows: First, there were differences in self-esteem, body-cathexis, personal-relationships, clothing attitude in multi-cultural families. Second, self-esteem had positive influences on body-cathexis and personal-relationships in multicultural families. Third, the Chinese were that body-cathexis had positive influences on social approval. The Filipinos were that personal-relationships had positive influences on clothing interest and social approval. The Vietnamese were that personal-relationships had positive influences on clothing interests.

• 대한안전경영과학회지
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• 제20권2호
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• pp.45-53
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• 2018

The purpose of this study is to examine the mediating effect of the organizational trust, acceptance of organizational change on the relationship between job characteristics and organizational commitment. For this study, data were collected from convenient sample of 241 employees at small and medium enterprises in Ulsan city and Gyeongju city. All data collected from the survey were analyzed using with SPSS 18.0 and AMOS 18.0. This study reports findings as followed: 1. The relationship between the job characteristics and the organizational trust is positively related. 2. There was a positive correlation between the job characteristics and the acceptance of organizational change. 3. There was a positive correlation between the job characteristics and the organizational commitment. 4. The relationship between the organizational trust and the acceptance of organizational change is positively related. 5. There was a positive correlation between the organizational trust and the organizational commitment. 6. There was a positive correlation between the acceptance of organizational change and the organizational commitment. Finally, the organizational trust and acceptance of organizational change played as a partial mediator on the relationship between job characteristics and organizational commitment.

• 한국간호교육학회지
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• 제15권2호
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• pp.293-301
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• 2009

Purpose: This study was conducted to investigate the relationship between self-esteem and coping skills among middle school students. Method: The participants were 674 students in three middle schools in GyeongGi-Do. The data were collected from June 10 to 20, 2005. The instruments used were the Rosenberg Self-esteem Scale and the Ways of Coping Checklist. The data were analyzed using the SPSS-Win 12.0 program. Result: Self-esteem showed a significant positive correlation with positive coping skills (r= .162. p= .000). As for the positive coping skills, there was a significant difference by grade (F= 4.69, p= .010), relationship with parent (F=4.036, p= .02), and relationship with siblings (F=3.902, p= .02). As for the negative coping skills, there was a significant difference by grade (F=3.05, p= .04), condition of living with parents (F=3.559, p= .02), economic status (F=3.736, p= .02), relationship with sibling (F=3.408, p= .03), and troubling matters (F=5.422, p= .005). Conclusion: Positive coping skills may be effective for adjustment because they positively related to self-esteem. Self-esteem and coping skills should be considered when an adolescent's mental health enhancement program is designed.

• 대한안전경영과학회지
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• 제18권3호
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• pp.99-107
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• 2016

The purpose of this study includes: Firstly, to examine the effects of authentic leadership on leader trust, self efficacy, and creative behavior. Secondly, to examine the mediating effect of the leader trust, self efficacy on the relationship between authentic leadership and creative behavior. In order to verify the relationships and mediating effect, data were collected from convenient sample of 323 employees at small and medium enterprises in Busan, Ulsan, Gyeongju city to test theoretical model and its hypotheses. All data collected from the survey were analyzed using with SPSS 18.0 and AMOS 18.0. This study reports findings as followed: first, the relationship between the authentic leadership and the leader trust is positively related. Second, there was also a positive correlation between the authentic leadership and the self efficacy. Third, there was also a positive correlation between the authentic leadership and the creative behavior. Fourth, the relationship between the leader trust and the self efficacy is positively related. Fifth, there was also a positive correlation between the leader trust and the creative behavior. Sixth, there was also a positive correlation between the self efficacy and the creative behavior. Finally, the leader trust and self efficacy played as a partial mediator on the relationship between authentic leadership and creative behavior. Based on these findings, the limitations of the study and some directions for future studies were presented.

• 웰빙융합연구
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• 제5권2호
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• pp.11-14
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• 2022

Purpose: The purpose of this study is to investigate the structural causal relationship between the SNS marketing attributes of luxury brands on brand awareness, brand involvement, and brand attachment. Research design, data and methodology: To this end, a survey was conducted on 427 users of large Internet communities and SNS. The results of the empirical analysis are summarized as follows. Results: First, among SNS marketing attributes, information, reliability, and update had a significant positive (+) influence on purchase intention. Second, among SNS marketing attributes, informativity, interaction, playability, and update had a significant positive (+) influence on brand recognition. Reliability, interaction, and update had a significant positive (+) effect on brand involvement. In addition, in brand attachment, playability and up-to-dateness had a significant positive (+) influence. Conclusions: Looking at the causal relationship between brand attitudes, there was a significant positive influence on brand involvement, and a significant positive influence on brand involvement, but the effect of brand awareness on brand attachment was not significant.