• The Korean Journal of Franchise Management
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• v.12 no.1
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• pp.45-55
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• 2021

Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.

• The Korean Journal of Franchise Management
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• v.13 no.3
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• pp.45-55
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• 2022

Purpose: Consumers' experience of functional attributes is remembered, and the experience lowers the cost of consumers' input from their point of view and reduces uncertainty. It also plays an important role in consumers' positive emotions and responses. Accordingly, if information search costs are reduced in terms of the costs perceived by consumers about restaurants, a strategy differentiated from other companies can be established. Therefore, this study investigated the effect of functional congruence of restaurant stores on information search cost reduction, positive/negative emotions, and loyalty. Research Design, Data, and Methodology: This study investigated functional congruence, information search cost reduction, and positive/negative emotions. The structural relationship between loyalty was analyzed. To verify this, a research hypothesis was established based on previous studies and a research model was constructed. The questionnaire items were modified and used according to the current study, based on previous studies. The data were collected using the questionnaire method from 187 people who had dining out experience. Frequency analysis was performed to confirm demographic characteristics. Reliability, convergent validity, and discriminant validity of the collected data were verified. The research model was analyzed with a structural equation modeling (SmartPLS 4). Results: The findings show that functional congruence had significant positive effects on information search cost reduction and positive emotion, but no significant effect on negative emotion. Information search cost reduction had significant positive effects on positive emotion/negative emotion but did not significantly affect loyalty. Lastly, both positive and negative emotions had significant positive effects on loyalty. Conclusion: Based on transaction cost theory, this study found how functional congruence and information search cost reduction influence consumers' emotions. The functional attributes of restaurants were perceived by customers as information, thus uncertainty was decreased. Finally, appropriate management strategies and implications of functional congruence and information search cost in the restaurant were suggested.

• Journal of Internet Computing and Services
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• v.21 no.6
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• pp.113-121
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• 2020

The era of "ownership" has gone, and the era of "subscription" has come. While traditional manufacturing and service industries are struggling with the fall of earnings rates, subscription-based businesses are showing high growth rates. Although subscription-based online services (SOS) are rapidly growing in the retail market, few studies have investigated factors that affect the decision of consumers to use SOS. Therefore, this study aims to identify factors that enable predicting consumers'attitudes and intentions toward SOS and to empirically verify the factors. As a result of the study, usefulness, enjoyment, and cost advantages were shown to have positive effectson perceived value, and usefulness, technicality, and cost advantages were shown to have positive effects on attitudes. In addition, perceived value was shown to have positive effects on attitude, and perceived value and attitudes were shown to have positive effects on acceptance intentions. The fact that the strategic directivity for successful introduction and diffusion of SOS was presented by identifying the predictor variables for the acceptance of SOS through this study can be said to be the significance of this study.

• The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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• v.19 no.1
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• pp.103-114
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• 2006

Objective : The purpose of this study was to investigate effects of Taklihwajung-Tang on the proliferation of cancer cells land immunocytes focusing around combined effects of anticarcinogen. Materials and Method : We used Taklihwajung-Tang extract(THT) with freeze-dried, 8wks-old male balb/c mice and cancer cell lines(L1210, S-180) for this study. The proliferation of cells was tested using a colorimetric tetrazoliun assay(MIT assay). Results and Conclusion : The results of this study were obtained as follow ; 1. THT was significantly showed cytotoxicity on the L1210 cell lines and S-180 cell lines. 2. THT was significantly increased in the proliferation of thymocytes and splenocytes in vitro. 3. In combined effects of THT and vincristine(0.005mg/kg), THT was significantly inhibited proliferation of S-180 cell lines compared with positive control group. 4. In combined effects of THT and vincristine(0.005mg/kg), THT was significantly decreased in the weight of sarcoma compared with positive control group. 5. In combined effects of THT and vincristine, THT was significantly inhibited the hematological side reaction compared with positive control group. The present author thought that THT had action of anti-cancer and immune-activity, and in combined effects of vincristine, THT had recoverable effects on damage by anticarcinogen.

• Journal of dental hygiene science
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• v.23 no.3
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• pp.199-207
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• 2023

Background: This study investigated the effects of positive psychological capital on the relationship between emotional labor and job satisfaction among dental hygienists. Methods: Data were collected from 296 dental hygienists working at clinical sites in Korea between July 25 and August 15, 2022. Participants were surveyed using structured questionnaires. Statistical analysis was performed using an independent t-test, ANOVA, descriptive statistics, and stepwise multiple regression analysis using SPSS/WIN 21.0. The mediating effect of positive psychological capital on the relationship between emotional labor and job satisfaction was tested using Baron and Kenny's 3-step hierarchical regression analysis. Results: Emotional labor was negatively correlated with positive psychological capital (r=-0.148, p=0.011) and job satisfaction (r=-0.214, p<0.001). Positive psychological capital had a positive correlation with job satisfaction (r=0.441, p<0.001). In addition, the positive psychological capital, had a partial mediating effect (z=-2.472, p=0.013) on the relationship between emotional labor and job satisfaction. Conclusion: Attitudes that reduce emotional labor, which adversely affects job satisfaction, and bolster positive psychological capital are needed.

• Korean Journal of Child Studies
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• v.38 no.1
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• pp.233-249
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• 2017

Objective: This study examined the effects of maternal grandmothers' positive parenting behavior and mothers' self-differentiation and positive parenting behavior on self-concept in late childhood. Methods: A total of 341 $5^{th}$- and $6^{th}$- grade elementary school children and their mothers participated in the study. Children were surveyed regarding perceptions of their mothers' positive parenting behavior and their own self-concept. Mothers responded to questionnaires regarding both positive parenting behavior of their mothers and their own self-differentiation. The data were analyzed using SEM. Results: Maternal grandmothers' positive parenting behavior had an indirect effect through mothers' self-differentiation and positive parenting behavior on children's self-concept. Mothers who perceived positive parenting behavior in their mothers in their childhood showed positive parenting behavior (as perceived by their children), and those children reported a higher level of self-concept. Mothers who perceived their mother's parenting behavior in their childhood more positively reported a higher level of self-differentiation, and those mothers showed more positive parenting behavior (as perceived by their children), which led to more positive self-concept in children. Conclusion: The findings specify the pathways from maternal grandmothers' positive parenting behavior to children's self-concept through mothers' self-differentiation and positive parenting behavior in an aspect of the intergenerational transmission of parenting. The findings also emphasize the importance of mothers' positive parenting behavior for positive self-concept in late childhood.

• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.257-266
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• 2013

The purpose of this study was to test the multiple mediating effects between attachment and life quality among university freshmen, regards on positive and negative affect, stress, social support and mental health as mediating factors. 200 freshmen were selected for the questionnaire study in a university in Busan. There were significant correlations among positive and negative affect, stress, social support, mental health and life quality with attachment. The maximum likelihood estimation revealed that attachment had no direct link with life quality. Attachment had indirect effects on life quality, mediated by positive affect and mental health. The results and limitations of this study were also discussed, from the perspective of attachment theory and previous studies.

• Journal of Environmental Science International
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• v.16 no.11
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• pp.1295-1300
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• 2007

The antibacterial effects of anodic electrolyzed water against various bacteria were studied in this investigation. Complete inactivation of Gram-positive and Gram-negative bacteria occurred within 15 s after exposure to anodic electrolyzed water. Moreover, 1/2, 1/5 and 1/10 diluted anodic electrolyzed water by adding deionized water showed strong antibacterial effects. However, the inhibitory effect of anodic electrolyzed water on the anaerobe of Propionibacterium acnes was much weaker than that on the aerobes, including Gram-positive and Gram-negative bacteria. The degraded fragments of E. coli cell were observed upon treating anodic electrolyzed water for 1 min by using scanning electron microscopy.

• Journal of the Korean Society of Food Culture
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• v.33 no.6
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• pp.550-557
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• 2018

This study examined the effects of the service quality of fine dining restaurants on the service value and customer satisfaction by targeting 310 customers with experience in using fine dining restaurants in Seoul. The results of this study are as follows. First, the quality of the physical environment and interactions and the result of fine dining restaurants had positive (+) effects on the service value. Second, the quality of the physical environment and interactions and the result of fine dining restaurants had positive (+) effects on customer satisfaction. Third, the service value had positive (+) effects on customer satisfaction. According to the result of this study, when customers visit fine dining restaurants, evaluations of the service quality, such as interior design, kindness, accessibility, pleasant environment, and good quality of food, are very important elements. The service quality has been verified to be a very important factor when evaluating fine dining restaurants. Overall, the result of this study can be used to develop measures for improving the service quality.

• Journal of the Korea Society of Computer and Information
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• v.24 no.6
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• pp.183-188
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• 2019

This study aimed to analyse the effects of self-control and impulsiveness of college students on smart phone addition and whether self-esteem has mediating effects on them. For the purposes, this study interviewed 4-year college students in Gwangju City with the use of a questionnaire and 314 copies of the responses were used for a final analysis. The data collected was analysed with the use of SPSS 22.0 and the results are presented as follows: First, behavior impulsiveness has a positive effect on self-esteem and smart phone addiction. Second, self-esteem had a positive effect on smart phone addiction. Third, it was discovered that behavior impulsiveness had a positive effect on smart phone addiction through an analysis of mediating effects while self-esteem had an indirect effect on it. Therefore, it was suggested that more care should be paid on smart phone addiction and development of programs against it should be facilitated.