• International Journal of Advanced Culture Technology
• /
• v.10 no.2
• /
• pp.281-291
• /
• 2022

Recenlty, the category of luxury wearbles has expanded and the relevant reseach has been scarce. The study tests whether the emotional mechanism regarding luxury wearables within e-tail affects luxury brand perceptions. Furthermore, it tests the moderation effect of gender in the mechanism. A total of 393 responses from U.S. populations were collected through an international research company with using online survey methods. In the results, the positive and direct effect of dominance on positive emotion was significant, and the positive emotion significantly increases perceived brand luxury. However, no direct effect of dominance was found on perceived brand luxury. The moderation effect of gender in the relationship between positive emotion and perceived brand luxury was found positive and significant, but the hypothesized moderation effect of gender was insignificant in the relationship between dominance and perceived brand luxury. Implications and study limitations are discussed.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.13 no.3
• /
• pp.167-183
• /
• 2017

The objective of this paper is to investigate the effect of character traits of employees of consulting firm on job satisfaction through self-leadership and self-efficacy. The proposed model is based on big5 model of Coasta and McCrae(1992). To validate the proposed model, structural equation model is analyzed with the valid 140 questionnaires collected from Seoul and nearby cities by using Smart PLS 3.0. The results are as follows. First, extraversion has a positive effect on self-leadership, not on self-efficacy. Second, agreeableness has a positive effect on self-leadership, not on self-efficacy. Third, conscientiousness has a positive effect on both self-leadership and self-efficacy. Fourth, emotional stability does not have a positive effect on both self-leadership and self-efficacy. Fifth, openness to experience has a positive effect on both self-leadership and self-efficacy. Sixth, self-leadership has a positive effect on self-efficacy. Seventh, self-leadership has a positive effect on job satisfaction. Last, self-efficacy has a positive effect on job satisfaction. This research proves that, while the character of employees generally forms the meaningful relationship with self-leadership and self-efficacy, in some entries of Big 5 character elements it has still produced the different results with the previous researches, which betrays that the relationship between one's character and self-leadership and self-efficacy can differ according to the characteristic of jobs. It requires further study to prove how each of Big 5 elements differently effects on self-leadership and self-efficacy according to diverse characteristic of jobs.

• Journal of Fashion Business
• /
• v.17 no.1
• /
• pp.1-12
• /
• 2013

The purpose of this study was to classify consumer's attitude at fashion store and analyze the relationship between emotional marketing and visual merchandising. Questionnaires were administered to 20-30 young consumers at fashion store in 20-30s who live in Seoul and Daegu. Data were analyzed by using frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, multiple regression analysis, mediated regression analysis, analysis of variance, T-test, one way ANOVA. The results are as follows. First, emotional marketing had an effect on positive emotional response at fashion store. Second, visual merchandising had an effect on positive emotional response at fashion store. Third, emotional marketing and visual merchandising had an effect on positive relationship. Forth, positive emotional response had an effect on positive consumer's attitude. Lastly, emotional marketing and visual merchandising had an effect on positive consumer's attitude. The result of this study suggests to the fashion business that well managed various emotional response factor, positive emotional experience and desirable visual merchandising are necessary.

• The Research Journal of the Costume Culture
• /
• v.22 no.1
• /
• pp.73-85
• /
• 2014

The purpose of the study was to investigate whether customer perception on internet fashion shopping mall characteristics influences positive emotion on internet shopping and relationship formation. For data collection, a questionnaire was administrated from February 20th to March 3th in 2012 to 362 adults who have purchased the products from internet fashion shopping mall. The analysis explores the effect of internet shopping mall characteristics on positive shopping emotion and relationship quality. It also tests the mediation effect of positive shopping emotion for the influence of internet fashion shopping mall characteristics on relationship quality. The results are as follows. First, the perceived internet fashion shopping mall characteristics had positive effects on relationship quality. Second, the perceived internet fashion shopping mall characteristics had positively effects on positive shopping emotion. Third, the effect of positive shopping emotion had positive effects on relationship quality. Fourth, the effect of perceived internet fashion shopping mall characteristics on relationship quality, mediated by positive shopping emotion, was shown to be none.

• Fashion & Textile Research Journal
• /
• v.21 no.1
• /
• pp.46-58
• /
• 2019

This study analyzes the effects of lifestyle on wetsuits purchasing behavior and identifies various characteristics among lifestyle groups. A questionnaire survey of 213 domestic consumers with water sport activity and wetsuits experience indicated the following results: 1) Lifestyle factors were analyzed as 6 factors: social relation ships, development orientation, trend & appearance, domestic, positive acknowledgement of hobbies, pursuit of practicality. And the wetsuits selection criteria was 4 factors: wearing fitness, product information, design, reputation. 2) Social relationships, development orientation, positive acknowledgement of hobbies and pursuit of practicality factors had a positive effect fitness. Trend & appearance, development orientation, and pursuit of practicality factors had a positive effect on product information factors ; in addition, development orientation, and trend & appearance, a positive acknowledgement of hobbies factors had a positive effect design factors. Social relationships, trend & appearance, and pursuit of practicality factors had a positive effect on reputation factors. However, trend & appearance factors negatively affected the wearing fitness factors and the positive acknowledgement of hobbies factors had negative effect on product information, reputation factors. 3) The three groups of lifestyle factors showed differences in monthly average purchasing of clothes, average annual purchasing expenditures for water sports related products, number of water sport activity days and frequency, product selection criteria.

• Journal of Korean Society for Quality Management
• /
• v.35 no.4
• /
• pp.123-139
• /
• 2007

This study was to investigate the structural relationships between component of interactivity, satisfaction, trust, commitment and loyalty in online community. For these purpose, the author developed several hypotheses and collected the data from 241 users of online community. The results was as follows. First, Interactivity had a significantly positive direct effect on satisfaction. Second, Interactivity had a positive indirect effect on trust. Third, Satisfaction had a significantly positive effect on trust and trust had a significantly positive effect on commitment. Finally, Satisfaction and trust had a significantly positive effect on loyalty. At the end of this paper, the managerial and theoretical implications, limitations and further research directions were suggested.

• Korean Journal of Human Ecology
• /
• v.14 no.4
• /
• pp.547-559
• /
• 2005

The purpose of this study was to explore the effects of mothers' self-efficacy, parenting behaviors, and children's achievement motivation on children's self-efficacy. Subjects were 591 fifth- and sixth-graders and their mothers in Busan. Statistics and methods used for data analysis were Cronbach's alpha, Pearson's correlation, Multiple Regression, and Path Analysis. Several major findings of this study were as follows: 1) Any difference was not found by sex in children's general and total self-efficacy. Girls' social efficacy, however, was higher than boys'. 2) Achievement motivation had a direct positive effect and was the first positive contribution factor to the self-efficacy of both sexes. 3) On boys' self-efficacy, mothers' own had an indirect positive effect through achievement motivation, and their parental role efficacy had a positive effect, direct or indirect, through their affective parenting behaviors and the boys' achievement motivation; also mothers' affective parenting behaviors had an indirect positive effect through achievement motivation, and their controlling parenting had a direct negative effect. 4) On girls' self-efficacy, mothers' own had a direct positive effect, and their parental role efficacy had an indirect positive effect through their affective and controlling parenting behaviors and the girls' achievement motivation; also mothers' affective parenting behaviors had a positive effect, direct or indirect, through achievement motivation, and the controlling parenting had a negative effect, direct or indirect.

• Management & Information Systems Review
• /
• v.38 no.1
• /
• pp.43-61
• /
• 2019

It is true that there are not enough empirical studies on the companionship to social welfare workers until now. Thus, this study has reduced the need to demonstrate the causal relationship between compassion experienced and outcome variables by social workers. The purpose of this study is to demonstrate the impact of the compassion experienced by social workers in social welfare facilities on positive psychological capital, and to the psychological effect formed by the psychosomatic concentration. Third, the purpose of this study is to verify the effect of positive psychological capital on the relationship between compassion and affective commitment, and fourth, the relationship between positive psychological capital and organizational identification. For empirical research, the hypothesis was verified after a survey of 369 social workers at social welfare facilities in Seoul and Gyeonggi Province. The study showed that the compassion experienced by social workers had a positive(+) effect on positive psychological capital, and that positive psychological capital had a positive(+) effect on affective commitment. In the relationship between compassion and affective commitment, the effect of the mediation of positive psychological capital has also been proven to be significant. In addition in the relationship between positive psychological capital and affective commitment, it has been noted that organizational identification has also been proven to be significant. Therefore, this study has theoretical implications for the mediating effect of the positive psychological capital and the moderating effect of organizational identification in relation to the compassion. This study will have practical implications for enhancing social workers' behavior to be more compassionate in their attitude to customers.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.11 no.8
• /
• pp.4162-4179
• /
• 2017

The main purpose of this research is to investigate relationships between the significant control factors on acceptance intention to User Experience (UX) sports smart wearable devices by applying Technology Readiness (TR) and Unified Theory of Technology (UTAUT). Research survey targeted on users of golf smart devices in Seoul. A total 534 questionnaires were collected and used for testing hypotheses. Methods to analyze the data included frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling in accordance with the purpose of the study by using SPSS and AMOS. The results are as follows; First, positive TR had a significantly positive effect on social influence, effort expectancy, facilitating conditions, perceived enjoyment, performance expectancy. Second, negative TR had a significant negative effect on performance expectancy, social influence, facilitating conditions, perceived enjoyment. Third, TR had a no significantly effect on behavioral intention. Fourth, performance expectancy, perceived enjoyment and facilitating conditions had a significantly positive effect on behavioral intention. Fifth, behavioral intention had a significantly positive effect on use behavior. Thus it became crucial to identify the difference in acceptance intention models per each products are as follows. Positive TR of golf-related mobile application users has a positive effect on both technology acceptance belief and acceptance intention, whereas negative TR has no statistically significant effect on technology acceptance belief nor acceptance intention.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.5
• /
• pp.553-560
• /
• 2022

This study investigates the effect of job satisfaction as a mediator of job placement on employees' organizational commitment in the Sumatra-Indonesia energy sector. Permanent personnel of a PGU unit power plant in Sumatra, Indonesia, made up the population and sample. The sampling technique used was saturated sampling of 129 employees. The research model and hypotheses were tested using multiple regression analysis. This study indicate that job placement has a significant positive effect on job satisfaction. Simultaneously, job placement does not have a significant positive effect on organizational commitment. Secondly, job satisfaction has a significant positive effect on organizational commitment and finally, job satisfaction mediates the relationship between job placement and organizational commitment. The results of this study indicate that job placement has a significant positive effect on job satisfaction. Therefore, the right job placement will lead to employee job satisfaction. Another finding is that job placement has a positive and insignificant effect on organizational commitment. Furthermore, job satisfaction has a significant positive effect on organizational commitment. The results of this study indicate that the higher the job satisfaction of the PGU unit employees in the Sumatra area, the higher the level of employee organizational commitment will be.