• The Journal of the Korea Contents Association
• /
• v.13 no.12
• /
• pp.201-211
• /
• 2013

This study examined the effect of valence for best reply on the conformity of general reply in online environment. A total of 194 participants participated in this study, each participant assigned randomly in three experimental groups(positive, negative, and control). Participants were asked to read online news article, best reply and general 6 replies, and then, to write their own opinions in the reply section. In addition, the level of self-expression and issue commitment were measured. The contents of reply participants written was categorized three valence(positive, negative, and neutral) by the four experimenters' judgment. The mean of inter-rater reliability was 84.9%. The results indicated that the level of self-expression and issue commitment were comparable across experimental conditions. However, the result of cross-table analysis showed that there is a significant difference in the valence of general reply across experimental conditions. Specifically, there were significant difference in the valence of general reply between positive and negative experimental group and positive and control group, but there is no significant difference between negative and control group.

• Journal of Information Technology Services
• /
• v.14 no.2
• /
• pp.177-193
• /
• 2015

A great number of customers, who want to watch movies usually check out online reviews before choosing what to watch a movie. The most representative online media that customers consult are portal sites and SNS (Social Network Service). Although there have been numerous studies on online eWOM (e-Word of Mouth) and the effects of online media in businesses, it remains a question that which media is best for WOM (Word of Mouth) when selecting movies. This research examines customer's intention for consulting eWOM and for watching movies according to the number and tendency of online replies. We have compared portal sites and SNS about information of movie. The study shows that a large number of positive replies can affect the intention for WOM and choosing movies. Facebook has more influence than portal sites when choosing what to watch when replies consist of large and positive comments. However, there is no difference between the two types of media when they consist of negative comments.

• Proceedings of the Korean Institute of Building Construction Conference
• /
• 2014.11a
• /
• pp.210-211
• /
• 2014

This study was conducted to present the improvement in professional perception among construction workers engaged in domestic construction sites by analyzing the reality of their professional perception. The results are as follows: First, with regard to professional perception of the construction industry, managerial workers made their positive reply to items regarding construction and construction workers but had their negative attitude towards construction as a job and as a recommendable job for others; whereas production workers showed their negative reply to all the items. Second, with respect to factors for construction being firmly regarded as an 3D industry, managerial workers selected 'long working hours' and production workers replied with 'low wages and income insecurity.' Third, as for improvement activities for professional perception of construction, most of construction workers simply knew about activities being performed but expressed their intention to participate in the activities.

• Journal of the HCI Society of Korea
• /
• v.13 no.3
• /
• pp.55-63
• /
• 2018

Most people today search for information on the Internet about the goods or services they want to purchase and then assess the replies posted by other people who have experience with those goods or services. These replies serve as an important reference point that can affect purchase decisions. Replies are divided broadly into two types: first, market normative replies about whether a person experiences satisfaction with (or more than) the price paid for goods or services (positive) or not (negative); and the second is non-market normative replies about whether the goods or service provider morally deserves the profits gained from providing them (positive) or not (negative). Previous studies on replies have focused on market normative replies (whether the food is delicious), and there have only been some studies on the effect of non-market normative replies (the owner is morally good). This research was undertaken to re-examine the effect of market normative replies identified by previous studies in a restaurant visit intention evaluation (Experiment 1), to examine the effect of non-market normative replies not investigated in previous studies (Experiment 2), and to compare the effect of market normative replies and non-market normative replies (the meta-analysis) In conclusion, restaurant visit intention was stronger when market normative replies were positive (delicious) than when they were negative (not delicious) (Experiment 1). Furthermore, restaurant visit intention was stronger when non-market normative replies were positive (the owner is moral) than when they were negative (the owner is immoral) (Experiment 2). On the other hand, it was found that restaurant visit intention was stronger when non-market normative replies were positive than when market normative replies were positive, and restaurant visit intention was weaker when non-market normative replies were negative than when market normative replies were negative. This implies that people are more likely to be affected by non-market normative replies than market normative replies. In addition, this study suggested that the mood changed more before and after checking non-market normative replies than before and after checking market normative replies, and due to this difference, people could be affected more by non-market normative replies than market normative replies.

• Journal of the Korean Society of School Health
• /
• v.15 no.2
• /
• pp.183-191
• /
• 2002

This study is aimed at offering basic data about prevention of Hepatitis B virus and infection control to dental hygiene students who will work mostly at dental offices which are characteristically exposed to a high risk of HBV infection. For this study, surveyed were 188 sophomores and juniors of the dental hygiene department who volunteered to undergo the tests of HBsAg and HBsAb. The examination of the blood collected from the samples and analysis of their perception about hygiene resulted in following conclusion: Positive HBsAg Four was found in 4 testees(2.1%) while 118(62.8%) revealed positive HBsAb. Juniors showed higher positive rate in HBsAg whereas sophomores had higher positive rate in HBsAb. But such difference has statistically no significance. Generally, students seemed to pay little attention to HBV, judging from the survey of their perception about the present state of HBsAg and HBsAb(p>0.05), conduct of infection(p<0.05), completion of 3 requested vaccinations(p>0.05), and formation of antibody(p>0.05). With regard to the infection routes of HBV, most students(92.4%) replied "through blood", which is statistically insignificant, though. Next ratio goes to the reply "through contaminated injectors". This reply came more from sophomores than from juniors, a difference which is statistically significant(p<0.05). The lowest rate of possible infection(29.2%) was thought to be "through breast-feeding of a positive mother"(p<0.05). In general, it turned out that sophomores had more knowledge about the infection routes of HBV than juniors. In terms of clinical history among family members, 6(3.1%) reported that some of their family members are currently suffering from a liver complaint, 3(1.6%) replied their family members were once afflicted, and 4(2.1%) said their members died of hepatitis. Except 10(4.7%), all the surveyees replied that their states of health are better than normal. Generally, sophomores are healthier than juniors except for the very health case, a difference which is statistically of no value.

• Korean Parent-Child Health Journal
• /
• v.21 no.1
• /
• pp.11-19
• /
• 2018

Purpose: This study aimed to explore the experiences and needs about sex education of university entrants in Korea, and to identify the relationship among the levels of sex-related knowledge, sexual attitude and reproductive health promoting behavior. Methods: Totally 188 freshman year of two different university were recruited to reply. The design of study was a exploratory research, using a cross-sectional survey. A self-administered questionnaire was used to measure the experiences and needs about sex education. The data were analyzed with the SPSS/WIN 21.0 program. Results: 95.2% of the experienced sex education but the level of satisfaction about sex education was 38.3%. The sex education methods that subjects wanted were comfortable and interesting using videos and practices. Sex-related knowledge significantly differed according to sex. Sexual attitude differed according to the experience of sex, the line of dating and the route of information about sex. There was positive correlations among sex-related knowledge, sexual attitude and reproductive health promoting behavior of female entrants. Conclusion: So sex education program, composed of knowledge, attitude and behavior should be interesting and helpful in order to fit current trends and fulfill university entrants' needs.

• The Research Journal of the Costume Culture
• /
• v.14 no.5
• /
• pp.850-863
• /
• 2006

The purpose of this study was to investigate if star marketing of on-line shopping malls affects consumers' WOM effect, and to compare the differences of consumption behavior between female teenagers and college students. Two hundred five female teenagers and college students who had purchased fashion goods through internet shopping mall participated in this study. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used. As the results, first, recognition of celebrity advertising models was classified into three factors such as 'trust of product', 'attractiveness of product' and 'leading interest of product' factors. Second, the greater exposure to celebrity models, the greater the good feelings about them, showing respondents' positive consumption behavior. Third, results of multiple regression revealed that behavior of pursuing celebrities' style accounted for 37% of the explained variance WOM behavior. Finally, t-test revealed that female college students were affected more by celebrity style and bought fashion items than female teenagers. However, female teenagers conducted more WOM behavior than college students. Based on these results, on-line fashion marketers would use these data for more their efficient fashion marketing strategies.

• Korean journal of communication and information
• /
• v.42
• /
• pp.249-279
• /
• 2008

This study tried to examine the effect of reading replies on the changes of attitudes towards the subject of online news articles. For that purpose, an experiment was conducted in which participants were asked to read an article and the replies attached. Attitudes were measured before and after reading replies. Another interest of this research was to examine factors affecting the attitude change after reading replies. It was found that while credibility of replies and efficacy belief of the news subject had negative impacts on the attitudes, individuals' information seeking characteristics gave positive impacts on the attitudes after reading replies. This study concludes with discussion and implications of the findings.

• Journal of radiological science and technology
• /
• v.20 no.1
• /
• pp.77-84
• /
• 1997

Job satisfaction is very important for adequate manpower management in the medical field. To study job satisfaction among the radiologic technologists, 344 cases were reviewed in five university hospitals and one general hospital. Self-administered questionnaire was used to study their socioeconomic characteristics, working conditions, job satisfaction, and the factors affecting there Job satisfaction. The results were as follows : 1. There was statistically significant difference in job satisfaction according to the their department of employment, position, and hospital characteristics. 2. The group that was satisfied with their salary had a higher job satisfaction score, whereas others who were not satisfied ranked lower. 3. The positive answering group on the ability and job recognition ranked higher score on the job satisfaction than the negative answering group. 4. The group that was in good relationship with their superiors and co-workers scored higher on job satisfaction From the above results, the job satisfaction was high for the group with positive thinking and reply, but the intentin to change their job was low. Considering the fact that these results represent only 6 hospitals from limited arease, therefore, necessary to include more medical facilities nationwide, especially small-medium sized clinics or hospitals where the difficulty with high turnover rate of employment is expected, to study further various factors involving job satisfaction in the future.

• Journal of Digital Convergence
• /
• v.12 no.1
• /
• pp.105-114
• /
• 2014

There are many studies on the adoption intentions for mobile banking. But there are no apparent effect on the popularity of it. This is so because the users have resistance to innovation on Mobile Banking. Therefore, it is necessary to identify empirically the problem of user resistance. In this paper, we identified hindrance factors of mobile banking with previous papers. And then we conducted empirical study by survey reply from undergraduates and graduate students in China. The results of this study are as follows. Social Influence and Perceived Complexity have positive effect on Perceived Risk, and Trust has negative effect on Perceived Risk. Perceived Security and Perceived Protection of Private information have no effect on Perceived Risk. Perceived Risk has effect on User Resistance. The significance of this paper is that financial institutions and telecommunications companies of China could potentially establish new and more accurate strategies based on the resistance factors identified in this paper to gain more profits.