• 제목/요약/키워드: Positive Message

검색결과 193건 처리시간 0.023초

영어 트위터 감성 분석을 위한 SentiWordNet 활용 기법 비교 (A Comparative Study on Using SentiWordNet for English Twitter Sentiment Analysis)

  • 강인수
    • 한국지능시스템학회논문지
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    • 제23권4호
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    • pp.317-324
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    • 2013
  • 트위터 감성 분석은 트윗글의 감성을 긍정과 부정으로 분류하는 작업이다. 이 연구에서는 SentiWordNet(SWN) 감성 사전에 기반한 트윗글 감성 분석을 다룬다. SWN은 전체 영어 단어에 대해 단어의 의미별로 긍정, 부정의 감성 강도를 저장해 둔 감성 사전이다. 기존 SWN 기반 감성 분석 연구들은 문서에 출현하는 각 용어의 감성을 SWN으로부터 결정한 다음 이를 바탕으로 문서 전체의 감성을 결정하였는데, 그 방법들이 매우 다양하다. 예를 들어, 한 용어의 감성 결정 시 해당 용어의 SWN 내 의미별 긍정, 부정 감성 강도 차이들의 평균을 계산하거나 긍정과 부정 각각의 감성 강도 평균 혹은 최대값을 구하기도 하며, 문서 전체의 감성을 결정하는 경우에도 문서 내 용어들의 감성 값들에 대해 평균 혹은 최대값을 취하기도 하였다. 또한 SWN 내 형용사, 동사, 명사, 부사의 품사 집합 전체 혹은 특정 부분집합에 대해 위의 감성 결정 작업을 적용하기도 한다. 이처럼 기존 연구에서는 SWN 기반의 다양한 감성 자질 추출 절차가 시도되고 있으나 이들 자질 추출 기법 전반에 대한 성능 비교 연구는 찾기 힘들다. 이 연구에서는 SWN을 트위터 감성 분석에 활용하는 다양한 방법들을 일반화하는 절차들을 소개하고 각 방법들의 성능 비교 및 분석 결과를 제시한다.

TOEIC의 디지털 융복합 블렌디드 학습과 면대면 학습의 비교 연구 (A Comparison of Learning Effectiveness in Face-to-face versus Blended Learning of TOEIC)

  • 최미양;한태인
    • 디지털융복합연구
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    • 제13권10호
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    • pp.517-525
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    • 2015
  • 본 연구자는 TOEIC 블렌디드 학습을 운영하면서 면대면 학습과 학습효과를 비교할 필요성을 느꼈다. 학습효과가 떨어질 경우에는 블렌디드 학습을 중단하기 위해서였다. 따라서 본 연구자는 학습자들의 한 학기 동안의 성적 향상도, 학습자들의 자가진단 점수, 온라인 과제 참여도와 문제풀이 평균점수를 활용하여 두 학습을 비교하였다. 이러한 비교를 하기 위해 t-test, 피어슨 상관관계, 회귀분석을 실시하였다. 그 결과 큰 차이는 아니라 할지라도 블렌디드 학습이 면대면 학습보다 효과가 있는 것으로 나타났다. 그 이유는 블렌디드 학습의 학습자들이 오프라인 수업과 수업 게시판을 통해 교수자와 소통할 수 있는 반면, 매주 온라인 수업의 출석을 독려하는 문자를 받았으며, 학습자들의 온라인 수업의 참여가 온라인 과제 또한 적극적으로 참여할 수 있게 영향을 끼친 탓이라고 분석하였다. 이러한 연구결과는 향후 TOEIC 블렌디드 학습을 운영하고자 하는 교수자들에게 많은 참고가 될 것이다.

아동학대 공익광고와 아동학대 신고의무자의 신고인식의 관계 연구 (A Study on the Relationship between Public Service Announcement on Child Abuse and the Perception of Reporting by People Obliged to Report Child Abuse)

  • 서복현
    • 대한통합의학회지
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    • 제6권3호
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    • pp.43-57
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    • 2018
  • Purpose : The act of reporting child abuse by people obliged to report child abuse is a way to detect long-term incidents of child abuse in early stages and to prevent a vicious cycle of social crimes. Thus, this study intends to enhance the reporting of child abuse through a study on the perception of people obliged to report child abuse through the public service announcement on child abuse. Methods : First, in order to identify the demographic characteristics of the subjects, the frequency and percentage were calculated. Second, in order to verify the reliability of the variables, Cronbach ${\alpha}$ was calculated. Third, in order to examine the perception of people obliged to report child abuse and the perception of reporting, a t-test (verification) and One-way ANOVA were conducted. Fourth, in order to identify the relationship between variables, a Correlation analysis was conducted. Result : The results show that people obliged to report child abuse did not perceive the public service announcement on child abuse positively and it varied depending on their jobs. The correlation between the public service announcement on child abuse and sub-factor of perceptions of reporting showed that a positive correlation was found in reliability, interest, understanding, perceiving the public service announcement on child abuse, perceiving severity and effectiveness, whereas a negative correlation was found in perceiving hazards. Conclusion : The education for preventing child abuse is required by the job type of people obliged to report. It is necessary to convey the message of effective public service announcement. The public service announcements on child abuse must be nationwide and long-term projects.

현대패션에 표현된 페미니즘에 관한 연구 (A Study on the Feminism in Contemporary Fashion Design)

  • 금기숙
    • 복식
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    • 제30권
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    • pp.211-225
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    • 1996
  • In this paper we discuss the corelation be-tween feminism and fashion and examine its influnce on mordern fashion. And we also try to infer what the fashion design will be like in the future by understanding the value of modern fashion from a new viewpoint. The Early Feminism which advocated the similarity between man and women held the thought that women could be equal to men only when they behaved in the same way as men did, In 1970s when the pendulum of the Early Feminism movement reached its highest point a manish look began to flourish. The manish look introduced the items once employed only for men such as trench costs tidy tailored suits shirts and ties to women clothes. It has taken root deeply in women's life and is still employed in various ways by many designers. From the late 1970s the pendulum of feminism movement began to swing toward the Essentialist Feminism which emphasized the differences between men and women. It focused not on the negative image of women seen from male-oriented viewpoints but on their positive image and stressed women's sexual characteristic to make distinction between two genders. in fashion the Essentialist Feminism played a role in bringing about a sexy look which stressed the erotic silhouette of woman's body. The latest feminism is the socio-cultural one. It sees the distinction between men and women as sexual discrimination and introduces the androgynous human which carries the characteristic of two sexes. it leads to ambiguity of sex roles and at the same time serves to make androgynous social atmosphere by admitting the coexistence of two genders. The androgynous idea in fashion is expressed as a new trend which crosses men and women's own beauty while keeping their own identity intact. As we have briefly reviewed feminism in fashion has been presented in various ways with regard to expressing the nature of men and women. And it has continuously indicated the ultimate message of the salvation of mankind such as the respect for humanity and recovery of humanism.

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패션제품에 대한 모바일 구전효과 -페이스북을 중심으로- (The Effects of Fashion Mobile Word-of Mouth -Focus on Facebook-)

  • 정지은;추호정;이하경
    • 한국의류학회지
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    • 제37권2호
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    • pp.186-201
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    • 2013
  • This study investigates the effects of information type, direction of information, method of suggestion, tie strength, and interactions among these variables on the acceptance and diffusion of fashion product information in the mobile Facebook environment. Two subsequent studies were conducted to test the relationships among mobile SNS WOM factors. Two independent on-line surveys were implemented. Six hundred forty consumers aged between 20 and 39 were recruited for Study 1, and four hundred and eighty for Study 2. We manipulated the WOM delivery situation by information type (factual/evaluative), information directionality (positive/negative), tie-strength (strong/weak), and information presentation method (text/image/rink). Eight scenarios were developed and randomly assigned to the research participants. Frequency analysis, reliability, factor analysis, regression analysis, and ANOVA were implemented using SPSS 18.0. The Analysis of experiment data produced interesting results. Most WOM factors (including the information type, information presentation method, and tie strength) influence WOM acceptance; however, only the tie strength effected WOM activity. It was also proven that people are prone to accept information that is more realistic, objective, and negative, and they tend to accept information with visual factors, such as images and video clips rather than a simple text message. In this study, we offer a practical perspective to fashion industry and marketers who have an interest in SNS marketing. We have defined the distinct characteristics of mobile WOM that have been formed by a combination of former on/off-line WOM characteristics. To examine the moderating roles of two types of consumer innovativeness, fashion innovativeness and technology innovativeness were also measured and found to have significant moderating effects between mobile SNS WOM factors and their consequences. The paper concludes with a discussion on managerial implications and limitations.

경남지역 일부 갱년기.폐경기 여성의 식사와 건강보조식품에 관한 신념 - 포커스그룹 심층면접 연구 - (Climacteric and Menopausal Women's Beliefs on Daily Meals and Food Supplements - A Focus Group Interview Study -)

  • 변정순;김미정;이경혜
    • 대한지역사회영양학회지
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    • 제16권2호
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    • pp.239-252
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    • 2011
  • The aim of the study was to explore the current status as well as personal views, attitudes, and beliefs regarding daily meal consumption (DM) and food supplement use (FS) in conjunction with the improvement of health condition of the women. Eight focus group interviews were performed and the interview material was condensed systematically with the aim to extract core meanings related to DM, FS, and menopause-associated health. Participants were 40 in number and showed ages ranging from 45 and 60 years with various menopausal status. Current status and beliefs about DM, resources of purchase motivation of FS, types of FS that are currently used, and perceived effects and personal beliefs about FS are discussed. Theme content analysis revealed 3 themes for beliefs about DM, 5 themes for beliefs pertaining FS, and 4 themes for the association between DM and FS. Non-dietary factors such as positive mental attitude and exercise appeared to be also important to maintain good health. The bottom line message from this study may be that proper nutrition through daily meals is essential for good health, while food supplement are used merely to supplement the diet. Findings from this study may deepen our understanding of how women who translate their lifespan through "menopause" perceive the roles and meaning of DM and FS, suggesting health professionals need to monitor and evaluate DM and implement strategies targeting the improvement of daily meal quality of middle and older aged women.

An Architecture Design of Distributed Internet Worm Detection System for Fast Response

  • Lim, Jung-Muk;Han, Young-Ju;Chung, Tai-Myoung
    • 한국정보기술응용학회:학술대회논문집
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    • 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
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    • pp.161-164
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    • 2005
  • As the power of influence of the Internet grows steadily, attacks against the Internet can cause enormous monetary damages nowadays. A worm can not only replicate itself like a virus but also propagate itself across the Internet. So it infects vulnerable hosts in the Internet and then downgrades the overall performance of the Internet or makes the Internet not to work. To response this, worm detection and prevention technologies are developed. The worm detection technologies are classified into two categories, host based detection and network based detection. Host based detection methods are a method which checks the files that worms make, a method which checks the integrity of the file systems and so on. Network based detection methods are a misuse detection method which compares traffic payloads with worm signatures and anomaly detection methods which check inbound/outbound scan rates, ICMP host/port unreachable message rates, and TCP RST packet rates. However, single detection methods like the aforementioned can't response worms' attacks effectively because worms attack the Internet in the distributed fashion. In this paper, we propose a design of distributed worm detection system to overcome the inefficiency. Existing distributed network intrusion detection systems cooperate with each other only with their own information. Unlike this, in our proposed system, a worm detection system on a network in which worms select targets and a worm detection system on a network in which worms propagate themselves cooperate with each other with the direction-aware information in terms of worm's lifecycle. The direction-aware information includes the moving direction of worms and the service port attacked by worms. In this way, we can not only reduce false positive rate of the system but also prevent worms from propagating themselves across the Internet through dispersing the confirmed worm signature.

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체험마케팅을 적용한 SPA브랜드 공간 표현 특성에 관한 연구 - 명동 플래그쉽 스토어를 중심으로 - (The Study of SPA Brand Spacial Expression Applied to Experience Marketing - Focused on Flagship Stores in Myungdong -)

  • 우예슬;김개천
    • 한국실내디자인학회논문집
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    • 제21권2호
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    • pp.123-132
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    • 2012
  • In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

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기업의 저소득층 창업지원사업 성과 분석 연구 -현대자동차그룹 기프트카 캠페인을 중심으로- (Low-Income Class Business Incubator Project' Accomplishment Analysis -Hyundai Motor Group's Gift-Car Campaign Focused-)

  • 정선욱;손주영;김은정
    • 한국콘텐츠학회논문지
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    • 제16권10호
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    • pp.277-290
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    • 2016
  • 본 연구는 기업이 참여하는 창업지원사업의 성과를 저소득층 지원대상자의 관점에서 평가한 것이다. 본 연구는 기업이 참여하는 창업지원사업 가운데 대표적인 사례로 볼 수 있는 현대자동차그룹의 기프트카 캠페인을 분석하였다. 이 창업지원사업의 성과를 질적 평가 방법으로 분석한 결과, 지원 대상자들은 '책임감을 갖고 열심히 일함', '미래가 있는 삶이 현실로!', "나'와 '나'를 둘러싼 관계의 변화' 등의 경제적 비경제적 성과를 경험하는 것으로 나타났다. 이러한 성과의 본질은 "다름'의 경험', '저소득층의 삶에 숨결과 희망을 투입'하는 것으로 정리될 수 있다. 본 연구를 통해 밝혀진 성과는 기업 창업지원사업의 가치와 의미를 재확인시켰고, 빈곤과 자립이라는 사회문제 해결에서 기업이 담당해야 할 중요한 몫이 갖는 중요성 또한 입증하였다.

다차원척도법으로 알아본 음료 TV광고 인식구조: 주의 속성을 중심으로 (Cognitive structure of TV drink advertisement based on multidimensional scaling)

  • 김은영;이훈재;정상철
    • 인지과학
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    • 제25권1호
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    • pp.25-49
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    • 2014
  • 본 연구는 한 제품 군(음료)의 다양한 TV 광고들을 대상으로 광고 수용자들이 어떤 속성을 중심으로 광고를 인식하는지 알아보고자 하였다. 이를 위해 다차원척도법을 사용하여, 14개의 음료 광고들의 각 쌍에 대한 광고 수용자의 유사성 평정에 근거한 광고들의 포지셔닝 맵을 도출하였다. 광고 수용자의 인식 구조를 반영하는 포지셔닝 맵의 차원을 알아보고자 각 광고에 대한 주의 요소, 태도, 구매의도에 대한 평정치와 포지셔닝 맵 상의 각 광고 위치 좌표 간의 상관을 조사하였다. 실험 결과, 음료 광고인식 차원은 내용에 대한 주의, 색상, 움직임에 대한 주의 요소와 높은 상관을 보였다. 특히, 주의 요소들 중 내용에 대한 주의가 강조될수록 광고에 대한 감성적, 행동적 태도가 긍정적으로 형성되었으며, 구매 의도도 증가하였다. 이러한 결과는 주의를 끄는 내용이 담긴 광고가 소비자의 긍정적인 태도와 관련이 높음을 시사한다.