• Asian Journal of Business Environment
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• 제6권3호
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• pp.21-31
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• 2016

Purpose - The purpose of this research is to determine the impact of word of mouth on customer perceived value for restaurants in Malaysia. The objectives of this research include determining how word of mouth (WoM) factors - frequency of word of mouth messages, reputation of word of mouth messenger, richness of word of mouth message, dispersion of word of mouth conversations and manner of word of mouth delivery impact customer perceived value in Malaysian restaurant industry. Research Design, Data, and Methodology - The research follows causal / explanatory research method based on quantitative data. A sample of 150 restaurant customers in Kuala Lumpur, Malaysia was selected using convenience sampling technique. Likert scale questionnaire is used to collect data and data is analysed using regression analysis through SPSS 22. Results - The statistical analysis revealed that independent variable 'manner of delivery' significantly and positively impacts customer perceived value for restaurants in Malaysia. Conclusions - To build strong positive customer perception, Malaysian restaurants can enhance word of mouth campaigns' 'manner of delivery' by making them passionate, exciting and with high emotional appeal.

• 한국인터넷방송통신학회논문지
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• 제14권3호
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• pp.185-190
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• 2014

최근 급속한 스마트폰 이용자의 증가와 무선인터넷 서비스의 확장과 함께 SNS 이용자도 급증하고 있다. 많은 SNS 중에서도 트위터(Twitter)는 대한민국 내 SNS 시장을 주도하고 있다. 트위터 이용자들은 트위터를 통해 자신의 생각과 감정을 표현한다. 본 논문에서는 유통업체 인근의 트윗을 오피니언 마이닝을 통해 분석하고 긍정, 중립, 부정의 정도와 트윗의 개수를 이용한 관심도의 분석을 통해 마케터에게 마케팅 메시지를 전달한다. 그 결과, 우리는 해당 유통업체의 마케팅과 운영에 인근 고객의 요구를 반영하는 시스템을 제안한다.

• 영어어문교육
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• 제10권3호
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• pp.143-157
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• 2004

Sam Shepard is one of the leading American playwrights who represented Off-Off Broadway in the l960s and 1970s. In his early days, he wrote many experimental plays but later he turned to realism. However, under the superficial realism in his later plays, we find that they contain experimental devices and themes. True West (1980) is the last play of ills realistic family trilogy. This play shows that the tradition of Old West, which is symbolized and replaced by desert, disappeared in the industrialized clues of modern West. The Old West is compared which the modern West through the struggle of two brothers, Lee and Austin. Their father, 'Old Man', ran out on his family and went to the desert but did not succeed there. He shows that he failed in achieving the American Dream. The family appears unusual and demolished The relationships of the characters are not based on love and belief. The family symbolizes the negative aspects of modern American society. After Austin recognizes the actual situation finding that there is no real life in the modern West, he tries to leave the city and his family. He wants to go to the desert in search of a new life. However, in the last tableau Lee blocks the exit and the two brothers square off. It implies that they are doomed to continue their struggle. The message Implies that American society today is lacking the same positive values they once had in the Old West.

• Journal of Computing Science and Engineering
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• 제2권4호
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• pp.357-374
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• 2008

Over the past few decades, a considerable number of studies have been conducted on the technologies to build an UAV (Unmanned Aerial Vehicle) control system. Today, focus in research has moved from a standalone control system towards a network-centric control system for multiple UAV systems. Enabling the design of such complex systems in easily understandable forms that are amenable to rigorous analysis is a highly desirable goal. In this paper, we discuss our experimental evaluation of the Time-triggered Message-triggered Object (TMO) structuring scheme in the design of the UAV control system. The TMO scheme enables high-level structuring together with design-time guaranteeing of accurate timings of various critical control actions with significantly smaller efforts than those required when using lower-level structuring schemes based on direct programming of threads, UDP invocations, etc. Our system was validated by use of environment simulator developed based on an open source flight simulator named FlightGear. The TMO-structured UAV control software running on a small computing platform was easily connected to a simulator of the surroundings of the control system, i.e., the rest of the UAV and the flight environment. Positive experiences in both the TMO-structured design and the validation are discussed along with potentials for future expansion in this paper.

• 디지털산업정보학회논문지
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• 제7권3호
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• pp.123-136
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• 2011

Arts gains a new relation as the new academic area that deals with living organisms and through this technology, it affects everything, such as the body, entity, consciousness and unconsciousness to bring an overall change. Based on this premise, arts require a different interpretation from the previous product-focused interpretation or the analysis focusing on the aesthetics. As the result of arts using the scientific methods, I examined the changes of the arts semantics and how it evolved with what kind of contents and characteristics. The net art with the internet base also form a close relationship with the social and cultural codes. In categorizing the social issues and the topical discussions with semantic factors that evolve from the digital biological perspective, it can be divided into four types of complex interaction, positive feedback negative feedback, and amplification of unsettledness. Based on the characteristics of the multimedia and the interactive reaction, the technique and the imagery amplify the message through a spatial and timely meeting in a mutual repletion. In other words, the emotional communication is used to attempt the messages from the products and the expression in various methods.

• International Journal of Contents
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• 제7권2호
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• pp.42-48
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• 2011

The aim of this study is to investigate college students' opinion on participation in media education. The research question is as follows: first, what is the college students' perceptions who participated in media education? Second, what are the differences among the perceptions of college students who participated in media education? To answer these research questions, we used Q-methodology, which is more useful in organizing subjectivity types and opinions of students, both in explaining and sorting of data by characteristic and personal opinion. As a result, two types were found; type 1 is the active participation type that focuses on the active participation in media education as a productive tool and teaching method, as well as diminishing the current controls and restrictions on its use in education. On the other hand, type 2 is the growing adaptive type and is positive for the future development of media education in a transitional role, while they think that current media education for college students is not qualitative yet, a productive tool and the quality of the information message is lacking, and so on.

• Journal of the Korean Society for Industrial and Applied Mathematics
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• 제5권2호
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• pp.63-69
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• 2001

In this study, we shall be concerned with computing in parallel a few of the smallest eigenvalues and their corresponding eigenvectors of the eigenvalue problem, $Ax={\lambda}Bx$, where A is symmetric, and B is symmetric positive definite. Both A and B are large and sparse. Recently iterative algorithms based on the optimization of the Rayleigh quotient have been developed, and CG scheme for the optimization of the Rayleigh quotient has been proven a very attractive and promising technique for large sparse eigenproblems for small extreme eigenvalues. As in the case of a system of linear equations, successful application of the CG scheme to eigenproblems depends also upon the preconditioning techniques. A proper choice of the preconditioner significantly improves the convergence of the CG scheme. The idea underlying the present work is a parallel computation of the Multi-Color Block SSOR preconditioning for the CG optimization of the Rayleigh quotient together with deflation techniques. Multi-Coloring is a simple technique to obatin the parallelism of order n, where n is the dimension of the matrix. Block SSOR is a symmetric preconditioner which is expected to minimize the interprocessor communication due to the blocking. We implemented the results on the CRAY-T3E with 128 nodes. The MPI(Message Passing Interface) library was adopted for the interprocessor communications. The test problems were drawn from the discretizations of partial differential equations by finite difference methods.

• 한국어교육
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• 제29권2호
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• pp.1-23
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• 2018

This study aims to analyze words and phrases which are frequently used in newsletters from Korean elementary schools. In order to achieve this goal, high frequent words from school newsletters were selected and classified into content and function words, and the domains of the words were looked up. For this study 1,000 school newsletters were collected in the areas of Busan, Ulsan and Gyeongnam. In terms of parts of speech, nouns, especially common nouns, most frequently appeared in the school newsletters followed by verbs and adjectives. This result shows that for immigrant women who have basic knowledge on Korean language, it is useful to give translated words to get the message of school letters. Furthermore, school related terms such as facilities, regulations and activities of school and Chinese-based vocabularies are found in school newsletters. In case of verbs, the words which contain the meaning of requests and suggestions are used the most. Adjectives which are related to positive value and evaluation, and describing weather and season is frequently used as well.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제25권3호
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• pp.85-97
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• 2019

Purpose : The purpose of this study is to evaluate the remodeling effectiveness on old town in Songpa-Gu, Macheon-Dong in the point of elderly living. Methods : Main research method is interview with older residents living in Macheon-Dong. The surveyed district of old town is divided into two groups, one is experimental group and the other is control group. The interviews have been conducted two times; before the remodeling(September, 2017) and after the remodeling(May, 2019). Total number of questionnaire is about 400. Correlation analysis, T-test, regression analysis have been used for the interpretation of collected data. Results : The number of accident and road confusion of older residents in experimental group have been decreased after remodeling. Most preferred space is resting area, and older residents considers convenience and practicality as more important. 47.7% of respondents have evaluated dwelling site as good after remodeling. Implication : This study sends a meaningful message in that remodeling effect of old town has been analyzed quantitatively and dwelling area regeneration project of old town is positive for the improvement of dwelling environment.

• 한국응급구조학회지
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• 제26권3호
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• pp.93-104
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• 2022

Purpose: This study examined the correlation between satisfaction with major, academic self-efficacy, and academic persistence with the general characteristics of students in a health-related field, to determine factors that affect academic persistence. Methods: The study was conducted on third- and fourth-grade health-field students at Daejion. The questionnaire consisted of a self-report, and a URL was sent by text message to students who agreed to participate after reading the purpose and necessity of the study. Results: Major satisfaction was 4.23 on average, academic self-efficacy was 4.15, and academic continuity was 4.25. Grade and school life satisfaction were the factors correlated with a significant difference in academic persistence. Significant positive correlations were seen between satisfaction with major (r=.637, p<.001) and academic self-efficacy (r=.563, p<.001); higher major satisfaction and academic self-efficacy led to higher academic persistence. Conclusion: A more systematic management approach needs to be conducted by developing active learning participation and applying customized counseling management and support programs by grade to improve the academic self-efficacy and academic persistence of students in health-related fields.