• Title/Summary/Keyword: Positive Message

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Analysis of Nurse Teachers대 Attitudes toward School Health Computerization (학교보건업무 전산화에 대한 서울시 양호교사의 태도 분석)

  • 권미옥
    • Journal of Korean Academy of Nursing
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    • v.25 no.4
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    • pp.729-740
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    • 1995
  • The purpose of this study is to provide basic data for school health computerization by investigating the nurse teacher's attitudes toward school health computerization. For this study, the questionnaires were given to 559 nurse teachers from 3. March to 17. March, 1995. Among them, 338 were returned and included for the analysis. The results of the study were as follows : 1. In general characteristics, the results showed average of 38.6 years in age ; and average of 11.1 years in education experience. In distribution of school, the result showed 47.0% in elementary school, 30.5% in middle school and 22.5% in high school ; 75.4% national and public school vs 26.4% private school. 2. In attitudes of computerization, the score was varied from 19 to 76 point. The attitudes was generally positive with the average of 60.23±7.63(SD) score. The respondents are willing to participate in computer education(the highest score, 3.69), they worry about electromagnetic waves by computer (the lowest score : 2.30). 3. 92.6% of the respondents want to participate in computer education. The major reason the respondents have not yet learned computer is that they had little chance to learn. While 58.0% of them answered that they had an experience of computer use in school health works, few schools had computer in dispensary. In computer use, nurse teachers in public school have more experience than ones in private school. Word processing was the major function that the most respondents can do(62.7%). They answered that they have little knowledge of computer (84.0%). 4. Computer can be utilized in school health works as follows in order : message from school to home, reports, annual plan and statistics. 65.4% of them answered that computer can be used in 10 items of 13 items. 5. The attitudes of computerization showed differences in the following variables career, age, existence of computer in school health clinic, experience of computer use, intention to participate in computer education, computer knowledge, frequent computer use, ability of computer use, school health computerization areas, experience of computer education. Among there variables, age, existence of computer in school health clinic, intention to participate in computer education, ability of computer use, school health computerization areas showed significant explanation(28.3%) for the attitudes of computerization in multiple regression analysis The younger. the higher degree of intention, the more functions they can perform, the more school health computerization areas, and the more computers in school health clinic, the more positive attitude on school health computerization. In conclusion, to achieve the successful computerization of school health works, the positive attitudes of nurse teachers should be encourged for school health computerization. For this purpose, the chance of computer education should be given as many times as possible. And administerial as well as financial support are essential for enlarging the knowledge and ability of computer.

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The Effects of the Attractiveness of an Internet Shopping Mall and Flow on Affective Commitment

  • Kang, Sung-Ju;Kim, Jae-Yeong;Park, Young-Kyun
    • Journal of Distribution Science
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    • v.9 no.4
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    • pp.29-42
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    • 2011
  • With the many advantages of the internet, online shopping has become one of the fastest growing types of retail businesses. However, internet-based firms are much more firmly required to retain existing customers rather than secure new ones, and to make them revisit the site by strengthening trust and loyalty, thereby improving profits and outrivaling competitors. Commitment is an essential part of successful long-term relationships between buyers and sellers. Although commitments by both parties in an exchange can provide the foundation for the development of relational social norms, disproportionate commitments can lead to opportunism by the less committed partner. Moreover, flow, which is characterized by intense concentration and enjoyment, was found to be significantly linked with exploratory use behavior, which in turn was linked to the extent of computer use. The level of flow was, itself, determined by the individual's sense of being in control, and the level of challenge perceived in maneuvering a website. Website attractiveness goes hand in hand with the attractiveness of an internet shopping mall, and it can be conceptualized as the persuasive effectiveness of a message by the use of familiarity, favor, similarity, etc. It occurs when information receivers try to achieve self-satisfaction when they actually or emotionally identify themselves with an information source. This study investigates the relationship between the perceived system characteristics of an internet shopping mall and the loyalty of online consumers, and it examines how perceived website attractiveness and flow play mediating roles between the perceived system characteristics of an internet shopping mall and the affective commitment in the context of a clothes internet shopping mall. For these purposes, a structural model comprising several variables was developed. That model was tested with an analysis of moment structure (AMOS) using data from respondents who had purchased clothing through the internet during the past three months. In this model, the perceived system characteristics of an internet shopping mall, such as familiarity, reputation, uniqueness, positive emotions, self-efficacy, and interactivity, were proposed to affect the website's attractiveness and flow, and lead to a higher affective commitment over time. Thus, the perceived website attractiveness and flow were proposed as core mediating variables between perceived system characteristics and affective commitment. The results of a reliability test using Cronbach's Alpha, and a confirmatory factor analysis warranted using unidimensionality for the measures for each construct. In addition, the nomological validity of the measures was warranted from the results of a correlation analysis. The results of empirical analyses indicated that systematic attributes resulting in website attractiveness and user's characteristics, thereby triggering customers' flow, play a crucial role in inducing customers' affective commitment, and a user's characteristics are twice as important as systematic attributes in this study. Moreover, familiarity, reputation, and uniqueness all have a significant effect on website attractiveness, and the research showed that uniqueness took the first place, and that familiarity and reputation followed in order of magnitude. The fact that reputation was not the most important factor that affects the attractiveness of an internet shopping mall, with uniqueness or familiarity having a greater impact, suggests much deeper implications. Finally, positive emotion, self-efficacy, and interactivity all have a significant effect on customers' flow. In particular, the fact that positive emotion, compared to self-efficacy or interactivity, has much more impact on flow is very suggestive.

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A Comparative Study on Using SentiWordNet for English Twitter Sentiment Analysis (영어 트위터 감성 분석을 위한 SentiWordNet 활용 기법 비교)

  • Kang, In-Su
    • Journal of the Korean Institute of Intelligent Systems
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    • v.23 no.4
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    • pp.317-324
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    • 2013
  • Twitter sentiment analysis is to classify a tweet (message) into positive and negative sentiment class. This study deals with SentiWordNet(SWN)-based twitter sentiment analysis. SWN is a sentiment dictionary in which each sense of an English word has a positive and negative sentimental strength. There has been a variety of SWN-based sentiment feature extraction methods which typically first determine the sentiment orientation (SO) of a term in a document and then decide SO of the document from such terms' SO values. For example, for SO of a term, some calculated the maximum or average of sentiment scores of its senses, and others computed the average of the difference of positive and negative sentiment scores. For SO of a document, many researchers employ the maximum or average of terms' SO values. In addition, the above procedure may be applied to the whole set (adjective, adverb, noun, and verb) of parts-of-speech or its subset. This work provides a comparative study on SWN-based sentiment feature extraction schemes with performance evaluation on a well-known twitter dataset.

A Comparison of Learning Effectiveness in Face-to-face versus Blended Learning of TOEIC (TOEIC의 디지털 융복합 블렌디드 학습과 면대면 학습의 비교 연구)

  • Choi, Mi-Yang;Han, Tae-In
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.517-525
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    • 2015
  • The purpose of this research was to perform a comparison of face-to-face and blended learning of TOEIC to see if there is a difference in their learning effectiveness. The research compared the improvement rate of the students' academic achievement, their self-evaluation results, and their participation rate and results of the online assignment by using t-test, pearson correlation analysis, and regression analysis. The research results demonstrated that the blended learning is pedagogically more effective than the face-to-face although the difference is not large. It was analyzed that the results were largely thanks to the following facts: In the blended learning, the students could interact with their instructors face-to-face in the off-line class, they got the weekly text message to encourage them to participate in the online class, and their routine online class attendance could cause their more positive participation in the online assignment.

A Study on the Relationship between Public Service Announcement on Child Abuse and the Perception of Reporting by People Obliged to Report Child Abuse (아동학대 공익광고와 아동학대 신고의무자의 신고인식의 관계 연구)

  • Seo, Bokhyun
    • Journal of The Korean Society of Integrative Medicine
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    • v.6 no.3
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    • pp.43-57
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    • 2018
  • Purpose : The act of reporting child abuse by people obliged to report child abuse is a way to detect long-term incidents of child abuse in early stages and to prevent a vicious cycle of social crimes. Thus, this study intends to enhance the reporting of child abuse through a study on the perception of people obliged to report child abuse through the public service announcement on child abuse. Methods : First, in order to identify the demographic characteristics of the subjects, the frequency and percentage were calculated. Second, in order to verify the reliability of the variables, Cronbach ${\alpha}$ was calculated. Third, in order to examine the perception of people obliged to report child abuse and the perception of reporting, a t-test (verification) and One-way ANOVA were conducted. Fourth, in order to identify the relationship between variables, a Correlation analysis was conducted. Result : The results show that people obliged to report child abuse did not perceive the public service announcement on child abuse positively and it varied depending on their jobs. The correlation between the public service announcement on child abuse and sub-factor of perceptions of reporting showed that a positive correlation was found in reliability, interest, understanding, perceiving the public service announcement on child abuse, perceiving severity and effectiveness, whereas a negative correlation was found in perceiving hazards. Conclusion : The education for preventing child abuse is required by the job type of people obliged to report. It is necessary to convey the message of effective public service announcement. The public service announcements on child abuse must be nationwide and long-term projects.

A Study on the Feminism in Contemporary Fashion Design (현대패션에 표현된 페미니즘에 관한 연구)

  • 금기숙
    • Journal of the Korean Society of Costume
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    • v.30
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    • pp.211-225
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    • 1996
  • In this paper we discuss the corelation be-tween feminism and fashion and examine its influnce on mordern fashion. And we also try to infer what the fashion design will be like in the future by understanding the value of modern fashion from a new viewpoint. The Early Feminism which advocated the similarity between man and women held the thought that women could be equal to men only when they behaved in the same way as men did, In 1970s when the pendulum of the Early Feminism movement reached its highest point a manish look began to flourish. The manish look introduced the items once employed only for men such as trench costs tidy tailored suits shirts and ties to women clothes. It has taken root deeply in women's life and is still employed in various ways by many designers. From the late 1970s the pendulum of feminism movement began to swing toward the Essentialist Feminism which emphasized the differences between men and women. It focused not on the negative image of women seen from male-oriented viewpoints but on their positive image and stressed women's sexual characteristic to make distinction between two genders. in fashion the Essentialist Feminism played a role in bringing about a sexy look which stressed the erotic silhouette of woman's body. The latest feminism is the socio-cultural one. It sees the distinction between men and women as sexual discrimination and introduces the androgynous human which carries the characteristic of two sexes. it leads to ambiguity of sex roles and at the same time serves to make androgynous social atmosphere by admitting the coexistence of two genders. The androgynous idea in fashion is expressed as a new trend which crosses men and women's own beauty while keeping their own identity intact. As we have briefly reviewed feminism in fashion has been presented in various ways with regard to expressing the nature of men and women. And it has continuously indicated the ultimate message of the salvation of mankind such as the respect for humanity and recovery of humanism.

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The Effects of Fashion Mobile Word-of Mouth -Focus on Facebook- (패션제품에 대한 모바일 구전효과 -페이스북을 중심으로-)

  • Jung, Jieun;Choo, Ho Jung;Lee, Ha Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.2
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    • pp.186-201
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    • 2013
  • This study investigates the effects of information type, direction of information, method of suggestion, tie strength, and interactions among these variables on the acceptance and diffusion of fashion product information in the mobile Facebook environment. Two subsequent studies were conducted to test the relationships among mobile SNS WOM factors. Two independent on-line surveys were implemented. Six hundred forty consumers aged between 20 and 39 were recruited for Study 1, and four hundred and eighty for Study 2. We manipulated the WOM delivery situation by information type (factual/evaluative), information directionality (positive/negative), tie-strength (strong/weak), and information presentation method (text/image/rink). Eight scenarios were developed and randomly assigned to the research participants. Frequency analysis, reliability, factor analysis, regression analysis, and ANOVA were implemented using SPSS 18.0. The Analysis of experiment data produced interesting results. Most WOM factors (including the information type, information presentation method, and tie strength) influence WOM acceptance; however, only the tie strength effected WOM activity. It was also proven that people are prone to accept information that is more realistic, objective, and negative, and they tend to accept information with visual factors, such as images and video clips rather than a simple text message. In this study, we offer a practical perspective to fashion industry and marketers who have an interest in SNS marketing. We have defined the distinct characteristics of mobile WOM that have been formed by a combination of former on/off-line WOM characteristics. To examine the moderating roles of two types of consumer innovativeness, fashion innovativeness and technology innovativeness were also measured and found to have significant moderating effects between mobile SNS WOM factors and their consequences. The paper concludes with a discussion on managerial implications and limitations.

Climacteric and Menopausal Women's Beliefs on Daily Meals and Food Supplements - A Focus Group Interview Study - (경남지역 일부 갱년기.폐경기 여성의 식사와 건강보조식품에 관한 신념 - 포커스그룹 심층면접 연구 -)

  • Pyun, Jeong-Soon;Kim, Mi-Jeong;Lee, Kyung-Hea
    • Korean Journal of Community Nutrition
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    • v.16 no.2
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    • pp.239-252
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    • 2011
  • The aim of the study was to explore the current status as well as personal views, attitudes, and beliefs regarding daily meal consumption (DM) and food supplement use (FS) in conjunction with the improvement of health condition of the women. Eight focus group interviews were performed and the interview material was condensed systematically with the aim to extract core meanings related to DM, FS, and menopause-associated health. Participants were 40 in number and showed ages ranging from 45 and 60 years with various menopausal status. Current status and beliefs about DM, resources of purchase motivation of FS, types of FS that are currently used, and perceived effects and personal beliefs about FS are discussed. Theme content analysis revealed 3 themes for beliefs about DM, 5 themes for beliefs pertaining FS, and 4 themes for the association between DM and FS. Non-dietary factors such as positive mental attitude and exercise appeared to be also important to maintain good health. The bottom line message from this study may be that proper nutrition through daily meals is essential for good health, while food supplement are used merely to supplement the diet. Findings from this study may deepen our understanding of how women who translate their lifespan through "menopause" perceive the roles and meaning of DM and FS, suggesting health professionals need to monitor and evaluate DM and implement strategies targeting the improvement of daily meal quality of middle and older aged women.

An Architecture Design of Distributed Internet Worm Detection System for Fast Response

  • Lim, Jung-Muk;Han, Young-Ju;Chung, Tai-Myoung
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2005.11a
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    • pp.161-164
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    • 2005
  • As the power of influence of the Internet grows steadily, attacks against the Internet can cause enormous monetary damages nowadays. A worm can not only replicate itself like a virus but also propagate itself across the Internet. So it infects vulnerable hosts in the Internet and then downgrades the overall performance of the Internet or makes the Internet not to work. To response this, worm detection and prevention technologies are developed. The worm detection technologies are classified into two categories, host based detection and network based detection. Host based detection methods are a method which checks the files that worms make, a method which checks the integrity of the file systems and so on. Network based detection methods are a misuse detection method which compares traffic payloads with worm signatures and anomaly detection methods which check inbound/outbound scan rates, ICMP host/port unreachable message rates, and TCP RST packet rates. However, single detection methods like the aforementioned can't response worms' attacks effectively because worms attack the Internet in the distributed fashion. In this paper, we propose a design of distributed worm detection system to overcome the inefficiency. Existing distributed network intrusion detection systems cooperate with each other only with their own information. Unlike this, in our proposed system, a worm detection system on a network in which worms select targets and a worm detection system on a network in which worms propagate themselves cooperate with each other with the direction-aware information in terms of worm's lifecycle. The direction-aware information includes the moving direction of worms and the service port attacked by worms. In this way, we can not only reduce false positive rate of the system but also prevent worms from propagating themselves across the Internet through dispersing the confirmed worm signature.

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The Study of SPA Brand Spacial Expression Applied to Experience Marketing - Focused on Flagship Stores in Myungdong - (체험마케팅을 적용한 SPA브랜드 공간 표현 특성에 관한 연구 - 명동 플래그쉽 스토어를 중심으로 -)

  • Woo, Ye-Seul;Kim, Kai-Chun
    • Korean Institute of Interior Design Journal
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    • v.21 no.2
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    • pp.123-132
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    • 2012
  • In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

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