• Title/Summary/Keyword: Positive Message

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A Reflection on the Consumer Culture in the Post-COVID 19 Era from the Lens of Christian Education: Learning from the Drama, Penthouse (포스트 코로나 시대의 소비문화에 대한 기독교교육의 성찰 : 드라마 「펜트하우스」를 중심으로)

  • Won, Shin-Ae
    • Journal of Christian Education in Korea
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    • v.66
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    • pp.113-145
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    • 2021
  • As a contemporary exponent of Bauderillard's Simulation and Simulacra, this paper aims to reflect on the 'consumer culture' criticized by Baudrillard from the lens of Christian Education in reading the Drama, Penthouse related to the notions of the consumption-ideology, the desire and violence of image in the post-Covid 19 era. As Baudrillard begins to realize that the concept of simulation rooted from mass media in the modern society, he explains mass media as the emerging of Simulation or the process of Simulation will lead to the impulsion of reality, which ends up with vanishing the original reality. Baudrillard is explaining in his argument that the process of Simulation proceeds among various areas of the contemporary society being manipulated by mass media. While Simulation is the process of producing the hyperreality characterized by the excess of images that seems more real than the original reality, Simulation brought about Simulacra as excess reality or consequently exploding reality. Christian educators in the post-Covid 19 must know how to deal with critical theory by considering positive ways of avoiding questioning of how to articulate what the norm of universal consensus is in the specific situation. In other words, it should be noted that the nature of the ruling ideology and the ideology of consumption has been influenced or manipulated by mass media. Christian educators especially have to help young people in seeing the messages from the images of the screens, television, soap-opera, and commercial advertising making reality as Simulacre which is more real than the original reality. When the medium becomes the message, the power of medium makes the consumer not reach communication with it. This is the main reason in the controversy about the images on television drama, Penthouse and the impact of images on people's mind. As an exponent of McLuhan's belief that "the medium is the message", Baudrillard argues although the message and a subject of Simulacra(excessive reality) is unexpectedly disappearing, the medium itself is vanished through the silence of image. However, the task of Christian education has to fuel how we teach, learn, share and pass on the Word of God as the Message. Furthermore, it is worth noting that the Message of God cannot be vanished or burst with the impulsion of it, but exists forever. With Baudrillard's ideas of Simulation and Simulacra in mind, the work of Christian education as an observation platform can better engage the reflection on a consumer society of consumerism that makes Church community and a consumer irresistible against the Fake world.

The Influence of Popular Culture in the Fashion Politics Phenomenon of Leader (리더의 스타일에 표현된 패션 폴리틱스 현상이 대중문화에 미치는 영향)

  • Kim, Mikyung
    • Journal of Fashion Business
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    • v.16 no.5
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    • pp.88-105
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    • 2012
  • The purpose of this study is to examine the influence of popular culture in fashion politics phenomenon of leader. As study methods the literature study concerning fashion phenomenon and nature of popular culture were used for theoretical background and visual data from magazine, news paper, and internet were used for exploratory study. The results of this study are as follows. First, fashion politics phenomenon of leader in fashion merchandising through the marketing strategy is characterized as commercial profit. These characteristics enable the fashion industry and popular culture affect the formation to provide opportunity. Second, the fashion politics phenomenon of leader projected through mass media are the fashion icons and strong role models that are copied by consumers, conformity the popular, set a powerful fashion trend. The conformity by the mechanism of the interaction of the public will contribute to the formation of popular culture. Third, Semotics symbolism expressed in the fashion politics phenomenon of the leader, the intended message is communicated to the public by creating a positive image. Positive image of the leader of the public support and acceptance is the power to create.

A Study on the Emotional design approach and the Value of the Space for Healing the Trauma - Focus on the periodical characteristics and changes - (트라우마(trauma)를 치유하는 공간의 가치와 디자인접근에 관한연구 - 시대별 특성과 변화에 대한 관찰을 중심으로 -)

  • Woo, Ji-Yeon
    • Korean Institute of Interior Design Journal
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    • v.19 no.2
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    • pp.206-215
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    • 2010
  • The negative memories which come from tragic events such as war, terror or various conflicts in modern cities have been threatening the mental health of city-dwellers. This thesis focuses on 'healing public space' that will help recover the life of city-dwellers who sustain various trauma. For this, the author investigated the significant memorial space through 1980-2010 from site visits, interviews, and related theses and books and then extracted necessary information from each period. This thesis aims to find the changes of the memorial concepts and visitor's reaction for last 30years. 1)1980-: Healing concept and visitor's positive response 2)1990-: Healing by emotional experience approaches to the memorial museum such as narrative approach, exhibition media using 5senses, interactive display and preserving trace, 3)early 2000-: Healing by architectural experience 4)2002-: present: Healing projects by various programs. Steady advances in memorial design for healing trauma are due to the efforts for emotional design approach to eeply move the visitors and the efforts have to be continued. The study emphasize the importance of attracting eople by experimental, emotional design contents not just by aesthetic and functional public design ideas.

Effect of Webtoon PPL by Product Type and Placement Type (제품유형과 제시유형에 따른 웹툰 PPL 효과 연구)

  • Cho, Yunjin;Park, Pumsoon
    • The Journal of the Korea Contents Association
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    • v.18 no.2
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    • pp.37-46
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    • 2018
  • This study investigated the differences of message effect by product types and placement types of webtoon PPL(Product Placement). The study have tried to find effective webtoon PPL type and product type to minimized consumers' advertising avoidance. For analysis, two-way between subject design was produced by product types(utilitarian and hedonic product) and webtoon PPL placdement types(image, insert, and combination type). In results, there was a difference by PPL placement types for brand attitude. In special, the insert type had highly positive brad attitude. For webtoon contents, highly positive attitude was discovered in the cases of the hedonic product and the insert type of webtoon PPL.

The Word-of-Mouth Effects from Purchasers and Non-purchasers (구매자와 비구매자의 구전효과)

  • Lee, Yeong-Ran;Park, Sang-June
    • Korean Management Science Review
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    • v.32 no.4
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    • pp.29-43
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    • 2015
  • Word-of-Mouth (WOM), which is the unpaid spread of a positive marketing message from person to person, has been shown to be even more effective in influencing purchase decisions than traditional advertising channels. The effects of WOM might be different by types of persuaders (purchasers vs. non-purchasers), however, the current body of research has not given attention to the differential effects of WOM. This study focuses on whether or not potential customers are influenced by the WOM from non-purchasers as well as from purchasers, and it investigates if the impacts of WOM from non-purchasers are different with those from purchasers. Based on conjoint analyses, it concludes that potential customers are affected by the communication with non-purchasers as well as with purchasers but the impacts of non-purchasers are not greater than those of purchasers.

Lived Experience of Women with Severe Dysmenorrhea (심한 월경곤란증이 있는 여성의 체험)

  • Kim, Hyun-Kyoung
    • Women's Health Nursing
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    • v.17 no.3
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    • pp.304-315
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    • 2011
  • Purpose: The purpose of this study was to understand the meaning and nature of the lived experience of women with severe dysmenorrhea. Methods: Hermeneutic phenomenology by van Mannen and feminist philosophy informed this study involving 20 women who were 10~40 years old. Data was collected by using focus group interview 2 times from 10 women and in-depth interview from other 10 women from September to December, 2010. Results: The essential themes were message from body, deconstruction of negative stereotyped body, and authorship of my body. Participants described their own painful experiences. They recognized that psychological stress impacted on severe dysmenorrhea, so they made self caring time. They had positive attitude to menstruation, said that dysmenorrhea was not illness, but normal life process. They had internal strength, wisdom, and sistership. Conclusion: This study revealed meaning of pain experience in sociocultural context. This finding have implications for health care provider's empathic and holistic practice.

Communicating clinical research to reduce cancer risk through diet: Walnuts as a case example

  • Toner, Cheryl D.
    • Nutrition Research and Practice
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    • v.8 no.4
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    • pp.347-351
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    • 2014
  • Inflammation is one mechanism through which cancer is initiated and progresses, and is implicated in the etiology of other conditions that affect cancer risk and prognosis, such as type 2 diabetes, cardiovascular disease, and visceral obesity. Emerging human evidence, primarily epidemiological, suggests that walnuts impact risk of these chronic diseases via inflammation. The published literature documents associations between walnut consumption and reduced risk of cancer, and mortality from cancer, diabetes, and cardiovascular disease, particularly within the context of the Mediterranean Diet. While encouraging, follow-up in human intervention trials is needed to better elucidate any potential cancer prevention effect of walnuts, per se. In humans, the far-reaching positive effects of a plant-based diet that includes walnuts may be the most critical message for the public. Indeed, appropriate translation of nutrition research is essential for facilitating healthful consumer dietary behavior. This paper will explore the translation and application of human evidence regarding connections with cancer and biomarkers of inflammation to the development of dietary guidance for the public and individualized dietary advice. Strategies for encouraging dietary patterns that may reduce cancer risk will be explored.

An Analysis on strategies of creativity in advertising design applicable to AIDA model (AIDA Model을 적용한 광고디자인의 표현전략분석)

  • 나윤화
    • Archives of design research
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    • v.14
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    • pp.9-18
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    • 1996
  • This is a study for importance of creativity in design. In the modern industrial developments in Korea has brought increase of consumptional products, by this reason. we are interested in the advertising industry for purpose of booming currents. But Comparing with the development of general advertising industry, it is not so long that understanding of advertising design has become important problm and spacially importance of creativity. Therefore According as the usefulness of advertisement is growing, we are concerned of the study of advertising effects. Now creatived expression is required without a moment delay because of the point of discrimination about too many advertisements. So, Advertising design has a role of positive communication which is passed into the life of modern man deeply. So for the dffective and impactive communication in the short time and on the limit space against implicative message, the study for importance of creativity in advertising expression has common purpose contact floody advertising everyday. Therefore this thesis try to seek Strategies of creativity in order to effective advertising expression.

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A study on the influence of warning signs perception on consumer behavior. (경고표시 인지정도가 소비자행동에 미치는 영향연구)

  • Kim, Chang-Nam;Yoo, Han-Joo
    • Journal of Korean Society for Quality Management
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    • v.38 no.3
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    • pp.322-332
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    • 2010
  • In this study, the effectiveness of the warning signs was investigated. n order to survey, adult men and women surveyed 131 peoples. Findings are as follows. Warning level, warning statements, warning size, warning location, warning color is influenced consumers' perception level. However, the location of warning labels, the number of alerts, warnings, symbol type, fonts had no impact on the level of perception. In addition, Awareness have a positive impact on repurchase intention and recommend intention.

The relationship between humor and empowerment in clinical dental hygienist (임상치과위생사의 유머감각과 임파워먼트와의 관계)

  • Kim, Young-Im
    • Journal of Korean society of Dental Hygiene
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    • v.14 no.2
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    • pp.205-211
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    • 2014
  • Objectives : The purpose of the study is to investigate the relationship between humor and empowerment in clinical dental hygienist. Methods : Subjects were 374 clinical dental hygienist in Jeollabuk-do from April 20 to June 4, 2013. Data were analyzed using the statistical package SPSS WIN 12.0 for frequency, mean and standard deviation analysis, one-way ANOVA and linear regression. Results : The mean score or the clinical dental hygienist of humor was 2.55 out of 4 each of the sub-dimensions including emotional expressiveness, message sensitivity and preference of humor. Empowerment was 3.50 out of 5 and each of the sub-dimensions including meaning, competence, self-determination and impact. There was a significantly positive correlation between the sense of humor and the empowerment. Conclusions : It is necessary to develop the empowerment combined with humor sense in the curricula of dental hygiene education and leadership management in the clinical dental hygienist.