• Title/Summary/Keyword: Positive Approach

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Neuro-scientific Approach to Fashion Visual Merchandising -Comparison of Brain Activation to Positive/Negative VM in Fashion Store Using fNIRS- (패션 비주얼머천다이징의 뇌 과학적 접근 -fNIRS를 이용한 패션매장의 긍정적/부정적 VM에 대한 뇌 활성 비교-)

  • Kim, Hyoung Suk;Lee, Jin Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.2
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    • pp.254-265
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    • 2017
  • This study examines the possibility of a neuro-scientific approach to fashion Visual Merchandising (VM), by researching the brain activation of customers about fashion stores in terms of VM. Study subjects were in 20's-30's residing in Busan and ten ordinary person or fashion industry related individuals, it measures the change of cerebral blood flow on positive/negative photo stimulus in terms of VM using a functional Near Infrared Spectroscopy (fNIRS) device, and then compared the brain activation to the difference of the fashion store VM. Photo stimuli utilized in the experiment were selected through a preliminary study in advance. The results of this study are as follows. First, the brain activation was found in all 16 channels of stimulus ranges of fashion store VM regardless of positive/negative stimulus. This means that the VM of fashion store causes changes to the cerebral blood flow of consumers, which implies that consumer behavior can be affected by store VM. It also shows that the brain is more active in negative VM stimulus than positive VM despite slight differences in the subjects. In terms of VM, this suggests that the negative factors of fashion stores have a greater effect on the brains of consumers compared to the positive factors. Second, the reaction of the brain channel is different according to the positive/negative VM stimulus of the fashion store by product group and confirms that positive/negative VM stimulus can be distinguished by brain-reaction for the three product groups except for the underwear group among four product groups (men's wear store, women's wear store, underwear store, and sportswear store). The results indicate that more objective scientific measure and decision-making are possible through neuro-science in the strategic execution of VM. This study verified the possibility for a neuro-scientific approach to fashion VM; therefore, there are expectations for the various activation of interdisciplinary research and subsequent development of VM that utilize neuroscience in fashion marketing.

A multi-level analysis of the individual and team-level effects on psychological capital (긍정심리자본에 영향을 미치는 개인수준과 팀 수준 요인에 관한 연구)

  • Hahn, Ju Hee;Lim, Kyu Hyuk
    • Knowledge Management Research
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    • v.13 no.5
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    • pp.91-111
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    • 2012
  • The purpose of this study is to investigate the effect of person-organization fit(PO fit) and person-job fit(PJ fit) on positive psychological capital at both team-level and individual-level. Present study intends to confirm the effectiveness through theoretical considerations and empirical analysis of positive organizational behaviors. This is expected to strengthen the basis of positive organizational behavior studies and provide the foundation to integrate positive organizational behavior to the actual organization. In order to test the hypotheses, the data were collected from multiple domestic organizations and composed 47 team-level and 244 individual-level data. For the analysis, hierarchical linear modelling(HLM) were conducted. The results of this study are as follows. PO fit and PJ fit had significant relationships with positive psychological capital at both team-level and individual-level. Also, in the relationship between the attitudes and behaviors of the members and positive psychological capital, the positive psychological capital was found to have significant effect on affective commitment and organizational citizen behaviors. The implications of this study according to the results as follows. Positive relationships of psychological capital with the antecedents and consequences variables, it is necessary for the management to magnify the strength of members in the actual operation at the organization level. Such the management of positive psychological capital can be suggested as a new approach method for achievement of the organization's goals and visions.

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Comparative Experimental Research on Product Evaluations and Approach Behaviors of Utilitarian and Hedonic Clothing in On-line and Off-line Settings

  • Yoh, Eun-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.6
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    • pp.635-645
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    • 2011
  • This study explores the differences in product evaluation and approach behaviors as well as the effects of product evaluation on approach behaviors of utilitarian and hedonic products in on-line and off-line settings. A total of 332 subjects participated in the experiments to assess product evaluation and approach behaviors for utilitarian and hedonic clothing products in on-line and off-line settings. The results show that even though the same stimulus was presented, consumers' product evaluation of utilitarian clothing (i.e., t-shirts) was higher in the off-line setting than in the on-line setting while the approach behavior of hedonic clothing was better in the on-line setting than in the off-line setting. In addition, color was a crucial factor generating positive approach behaviors for utilitarian clothing while style and quality were core factors influencing the approach behaviors of hedonic products in an on-line setting. There was no consistency in the results of the important factors affecting approach behaviors of utilitarian and hedonic clothing in an off-line setting. The conclusion suggests implications for marketing based upon the results of this study.

Method for Assessing Forest Carbon Sinks by Ecological Process-Based Approach - A Case Study for Takayama Station, Japan

  • Lee, Mi-Sun
    • The Korean Journal of Ecology
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    • v.26 no.5
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    • pp.289-296
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    • 2003
  • The ecological process-based approach provides a detailed assessment of belowground compartment as one of the major compartment of carbon balance. Carbon net balance (NEP: net ecosystem production) in forest ecosystems by ecological process-based approach is determined by the balance between net primary production (NPP) of vegetation and heterotrophic respiration (HR) of soil (NEP=NPP-HR). Respiration due to soil heterotrophs is the difference between total soil respiration (SR) and root respiration (RR) (HR=SR-RR, NEP=NPP-(SR-RR)). If NEP is positive, it is a sink of carbon. This study assessed the forest carbon balance by ecological process-based approach included belowground compartment intensively. The case study in the Takayama Station, cool-temperate deciduous broad-leaved forest was reported. From the result, NEP was estimated approximately 1.2 t C $ha^{-1} yr^{-1}$ in 1996. Therefore, the study area as a whole was estimated to act as a sink of carbon. According to flux tower result, the net uptake rate of carbon was 1.1 t C $ha^{-1} yr^{-1}$.

A Study about Measurement Model of Long Term Performance in Stock Split (주식분할의 장기성과 측정 모델에 대한 연구)

  • Shin, Yeon-Soo
    • The Journal of Information Technology
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    • v.9 no.3
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    • pp.77-89
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    • 2006
  • The event study analyzes returns around event date at a time. Event study provides estimation periods and cumulative returns. Stock split announcements are generally associated with positive abnormal returns. It is important to investigate the responses of stocks to new information contained in the announcements of stock splits. So It is important to study the long term performance in the case of Stock Split. This Study forced to two approach method in evaluating the performance, the event time portfolio approach and calendar time portfolio approach. The event time portfolio approach exists the CAR model, BHAR model and WR model. And the calendar time portfolio approach has the 3 factor model, 4 factor model, CTAR model, and RATS model.

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Factors influencing positive subjective health awareness in multicultural adolescents in South Korea: Data from the multicultural adolescents panel study

  • Choi, Sun Yeob
    • Child Health Nursing Research
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    • v.27 no.4
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    • pp.328-338
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    • 2021
  • Purpose: This study aimed to identify the factors influencing positive subjective health awareness of middle school-age multicultural adolescents in Korea. Methods: This study used data from the fourth to sixth waves of the Multicultural Adolescents Panel Study conducted by the National Youth Policy Institute. In this study, a panel logit model analysis was performed using the Eviews 8.0 program (p<.050). Results: Socioeconomic status (r=.02, t=2.13, p=.033), body satisfaction (r=.71, t=1.97, p=.048), and depression (r=-.74, t=2.35, p=.018) influenced positive subjective health awareness in multicultural adolescents. When multicultural characteristics were entered into a statistical model with environmental and personal characteristics, multicultural characteristics did not have a significant influence on positive subjective health awareness. Conclusion: Environmental, personal, and multicultural characteristics were related to positive subjective health awareness in multicultural adolescents; thus, an integrated approach considering those variables is recommended. Nursing interventions and educational programs are needed to improve the psychological status of multicultural adolescents and reduce prejudice about them. In addition, nurses need to be sensitive to multicultural characteristics and the developmental characteristics of multicultural adolescents.

Critical Factors Affecting Customers' Purchase Intention of Insurance Policies in Indonesia

  • NURSIANA, Adinoto;BUDHIJONO, Fongnawati;FUAD, Muhammad
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.123-133
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    • 2021
  • The purpose of this study was to analyze the influence of product quality factors, product risk, company reputation, and service quality on the purchase intention of insurance policies by customers in Indonesia. The variables in this study are product quality, service quality, company reputation, perceived risk, and purchase intention. This study uses a quantitative approach. Primary data were obtained from 154 respondents. Data processing and model testing use the Structural Equation Modeling procedure with Lisrel 8.80. At the significance level of 0.05, the research found that product quality had a positive and significant effect on purchase intention; product quality had a positive and significant effect on company reputation; product quality had a positive and significant effect on perceived risk perception; company reputation had a positive and significant effect on purchase intention; company reputation has a positive and insignificant effect on service quality; product quality has a positive, but non-significant effect on service quality; service quality has a positive and significant effect on purchase intention; perceived risk has a negative and significant effect on purchase intention; perceived risk has a positive and significant impact on service quality; and perceived risk has a positive and significant effect on company reputation.

The Analysis of IDS Alarms based on AOI (AOI에 기반을 둔 침입탐지시스템의 알람 분석)

  • Jung, In-Chul;Kwon, Young-S.
    • IE interfaces
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    • v.21 no.1
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    • pp.33-42
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    • 2008
  • To analyze tens of thousands of alarms triggered by the intrusion detections systems (IDS) a day has been very time-consuming, requiring human administrators to stay alert for all time. But most of the alarms triggered by the IDS prove to be the false positives. If alarms could be correctly classified into the false positive and the false negative, then we could alleviate most of the burden of human administrators and manage the IDS far more efficiently. Therefore, we present a new approach based on attribute-oriented induction (AOI) to classify alarms into the false positive and the false negative. The experimental results show the proposed approach performs very well.

Rehabilitation for Homeless Adolescent Substance Abusers at a Halfway House in Korea

  • Hyun, Myungsun;Seo, Mia
    • Journal of Korean Academy of Nursing
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    • v.33 no.8
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    • pp.1161-1170
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    • 2003
  • Purpose. The purpose of this study was to examine the effects of a rehabilitation program on hope and self-efficacy in a sample of homeless adolescent substance abusers at a halfway house in Seoul, Korea. Methods. Five residents of a halfway house were provided with a 16-week rehabilitation program based on a cognitive-behavioral approach. To evaluate the effectiveness of the program, this study used a single-case experimental design with the variables - hope and self-efficacy - being measured at pre-, post-, and follow-up tests. Results. While three participants showed considerable positive changes in hope and self-efficacy after the program, two participants did not show any positive changes. Despite this lack of consistent patterns in the effectiveness of the rehabilitation program, there was a qualitative change in social status (such as academic and work status) for the participants at the follow-up test. Conclusion. A rehabilitation program based on a cognitive-behavioral approach may improve the hope and self-efficacy of homeless adolescent substance abusers at a halfway house and help them to reintegrate into society.

Directionally Transparent Energy Bounding Approach for Multiple Degree-of-Freedom Haptic Interaction

  • Kim, Jae-Ha;Kim, Jong-Phil;Seo, Chang-Hoon;Ryu, Je-Ha
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.2068-2071
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    • 2009
  • This paper presents a multiple degree-of-freedom (dof) energy bounding approach (EBA) to enhance directional transparency while guaranteeing stability for multiple-dof haptic interaction. It was observed that the passivity condition for multiple ports may lead to some oscillatory limit cycle behaviors in some coordinate directions even though the total sum of energy flow-in is positive, meaning that the system is passive. The passivity condition, therefore, needs to be applied to each coordinate in order to avoid oscillatory behavior by keeping each energy flow-in always positive. For guaranteeing passivity, which in turn, stability in each coordinates, the EBA is applied. For multiple-dof haptic interaction, however, the EBA in each coordinate may distort the direction of the force vector to be rendered since the EBA may cut down the magnitude of the force and torque vectors to be rendered in order to ensure the passivity. For avoiding this problem, a simple projection method is presented. The validity of the proposed algorithm is shown by several experiments.

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