• The Journal of the Korea Contents Association
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• v.4 no.1
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• pp.40-48
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• 2004

In a study involving 52 large organizations in the savings institutions industry, the relationship between information systems technology(IT) structure and competitive strategy was investigated based on structural contingency theory. Two dimensions of IT structure and two types of competitive strategy were employed to test a contingency mood. It was found that enhanced congruence between IT structure and competitive strategy was associated with higher competitive advantage. The structural dimension significantly associated with the "defender" strategic stance was more centralized and more integrated application of IT, while the structural dimension significantly associated with "prospector〃 positioning was more decentralized and less integrated application of IT.lication of IT.

• Journal of the Korean Society of Food Culture
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• v.27 no.3
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• pp.274-284
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• 2012

This study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. The aim of this study was to elicit prior strategies for brand communication for Korean restaurants overseas. We created a questionnaire and surveyed experts at government agencies, restaurant companies, and universities from October to November 2011. By applying the pairwise comparison matrix, relevance was perceived as a more important strategy evaluation criteria than effectiveness or urgency. The highest-ranked strategy was the 'Identification of the BI and positioning of Korean restaurants' followed by 'Development of Korean food content for overseas promotion', 'Development of locally customized Korean food recipes and new Korean menus', 'Development of marketing communication strategies for Korean restaurants by countries', and 'Development of Korean restaurant differentiation strategies'. The results of this study can be used for effective Korean food globalization by enhancing the competitiveness in the world market.

• Journal of Distribution Science
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• v.4 no.1
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• pp.161-173
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• 2006

The most important two decision-makings which a retail store owner face require which place of the store should geographically be established and which stock should be properly placed on the shelves. The problem of geographic positioning is the decision-making for the store's positioning and stock arrangement within the retail store is the decision-making for the placement store. In order to determine the positioning, the expected area should be analyzed so that the analysis of commercial area can usually be implemented in accordance with retail marketing strategy and therefore the sized of the potential market for example each distric's clientele, competition and, a municipal community's regulations, could be evaluated. But I contend that with only the size of potential market does not give an adequate answer to the problem of a store's positioning. Through the estimation of commercial are in combination with feng-shui, the theory of divination based on topography, the store's position could be selected, taking a positive energy, Gi. This thesis is the starting point of these trials. In the long run, the actual analysis of the study should be continued in a more scientific, systematic, statistical way.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.282-293
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• 2010

Currently, due to the rapid growth of Internet businesses, competition is deepening even in Internet portal markets. In markets where competition is severe, companies can no longer hold a competitive advantage if they cannot deliver their own distinguished, unique images to customers. Therefore, this research planned to establish distinguished positioning strategies by comparing competition relationships among portals which go through building positioning maps and understanding the evaluation attributes and ideal points of internal portal images preferred by segmented customer groups. College students who are heavy users of the Internet were selected as research subjects, and they were led to make an evaluation of the image of Internet portals they mainly use. The analysis result showed that attributes distinguished the most among portals were entertainment, additional service, and convenience while the attribute distinguished the least was customer service. Moreover, understanding of preference and ideal points regarding portals also showed significant differences by segmented groups. Such research results are expected to become meaningful raw data in regards to building distinguished market segment strategies in Internet portal markets.

• Journal of Positioning, Navigation, and Timing
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• v.10 no.4
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• pp.315-333
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• 2021

Due to the Global Navigation Satellite System (GNSS) modernization, recently launched GNSS satellites transmit signals at various frequency bands such as L1, L2 and L5. Considering the Korean Positioning System (KPS) signal and other GNSS augmentation signals in the future, there is a high probability of applying more complex communication techniques to the new GNSS signals. For the reason, GNSS receivers based on flexible Software Defined Radio (SDR) concept needs to be developed to evaluate various experimental communication techniques by accessing each signal processing module in detail. This paper proposes a novel SDR-based A-GNSS receiver capable of processing multi-GNSS/RNSS signals at multi-frequency bands. Due to the modular structure, the proposed receiver has high flexibility and expandability. For real-time implementation, A-GNSS server software is designed to provide immediate delivery of satellite ephemeris data on demand. Due to the sampling bandwidth limitation of RF front-ends, multiple SDRs are considered to process the multi-GNSS/RNSS multi-frequency signals simultaneously. To avoid the overflow problem of sampled RF data, an efficient memory buffer management strategy was considered. To collect and process the multi-GNSS/RNSS multi-frequency signals in real-time, the proposed SDR A-GNSS receiver utilizes multiple threads implemented on a CPU and multiple NVIDIA CUDA GPGPUs for parallel processing. To evaluate the performance of the proposed SDR A-GNSS receiver, several experiments were performed with field collected data. By the experiments, it was shown that A-GNSS requirements can be satisfied sufficiently utilizing only milliseconds samples. The continuous signal tracking performance was also confirmed with the hundreds of milliseconds data for multi-GNSS/RNSS multi-frequency signals and with the ten-seconds data for multi-GNSS/RNSS single-frequency signals.

• Archives of design research
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• v.14 no.4
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• pp.77-85
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• 2001

In order to sustain competitive advantage through strategic product differentiation in global market, this research aims to establishment of strategic design conditions for domestic manufacturing firms through the means of product image alignment and positioning, using visual character of product as the foundation for establishing corporate image. Case studies on how globally successful multinational companies manage design strategy and corporate culture uniformly for coherent product image management are reviewed. To establish product image alignment methodology for manufacturing firms, the criteria for product image positioning and aligned product image development process are developed in three stages. First, in image positioning stage, it is important to set the direction for corporate image and design strategy by identifying consumer needs through market trends analysis and forecasting as well as comparative positioning of the analysis results of the firms's own corporate image and that of the competitor's. Second, in awareness building stage, before building the product image alignment, firm-wide shared awareness of differentiated corporate and product image, establishment of designer's role as the consolidated manager of product image, sharing form language, and building the infrastructure for defining form information should be preceded. Third, in managing the aligned product image stage, the condition for setting up image information management guideline, management of decision making process for arriving at logical decisions on product form, development of guideline for increasing efficiency and its evaluation system, and co-development of related design should be induced. Further research on the product image alignment with corporate image should be conducted through various empirical studies on image and form, building an information system of related design language, and continuous assessment and management of applied solutions.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.350-353
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• 2001

As different service classifications for existing and new business data services, it is hard to gather necessary data for the service providers to set their strategies and regulations are also applied asymmetrically to each service provider. Therefore an appropriate market classification is required for the business data services. The Hendry model is selected in this paper to analyze substitution degree among services and then Hendry model is applied to competition among four business data services. As a result, it is shown that these services compete directly and future market shares of services are forecasted and positioning strategy for new services is considered.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2002.11a
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• pp.345.2-345
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• 2002

This paper focuses on the formulation and validation of an automatic strategy for the selection of the locations and directions of strain gauges to capture at best the modal response of a blade in a series of modes. These locations and directions are selected to render the strain measurements as robust as possible with respect to random mispositioning of the gauges and gauge failures. (omitted)

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1996.10a
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• pp.199-204
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• 1996

It is discssed how to detrmine the home location of vhicles in an AGVS with a loop guidepath in a way of maximizing the request-call response probabilities for all demand. Optimal home position is selected by solving the simultaneous equations easily . Statuc positioning strategy is analyzed in which a single home position is allocated to which every vehicle is outed whenever it becomes idle. The cases of unidirectional guidepath is considered only. We provide a numerical example to illustrate the search algorithm developed for the case and compare the searched optimal solutions with the others.

• Journal of Industrial Convergence
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• v.7 no.2
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• pp.1-16
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• 2009

The Preference on private brand product is an growth trend more than any other distribution item, has increase, on this point of time a research on what is he is the influence factors on that is needed and on the basis of it, the positioning strategy of pricate brand product is necessary.