• The Journal of the Korea Contents Association
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• v.6 no.7
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• pp.1-12
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• 2006

This study examined relationship of effect between the characteristics of specialized portal and two branch dimension(cognitive and emotional e-trust) of e-trust on the specialized portal web-site. The characteristics of specialized portal web-site composed the guarantee factor, the structural factor, information factor, the entertainment factor and the flow factor by prior research. The model of e-trust strategy for specialized portal web-site is tested here using data from 122 samples. Result of factor and regression analysis show that the hypothesized relationships are significant. In examining the relationships of the factors in the study, the guarantee, structural and information fact effect on building of cognitive e-Trust. Second, the entertainment and flow factor effect on emotional e- Trust. Third, the cognitive and emotional e- Trust effect on the satisfaction of e-Service users. As these results, this study found out difference paths of e-Trust which effect on the satisfaction of e-Service by cognitive and emotional e- Trust approaches to the specialized portal web - sites.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.333-340
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• 2009

The study aims to look into relations between internet portal images and long-term orientation for continuing growth in the internet portal market with intensifying competition. In detail, the study aimed to identify the effect of the Internet portal image on long-term orientation and the relationship between satisfaction and the intention to recommend. As a result of an empirical analysis, the attribute of the image evaluation of the Internet portal sites was deduced to be a factor which included the affordances of information, entertainment and additional services, customer services, and convenience. All the four areas were found to significantly affect long-term orientation. Specifically, the affordances of information and entertainment and additional services were shown to be the most influential. In addition, the finding turned out that long-term orientation affected significantly consumer satisfaction and recommendation intention, and the satisfaction of relative portal had a significant effect on recommendation intention. These research results are supposed to be useful basic data for establishing competitive strategies of differentiated Internet portals in the market.

• Korean Parent-Child Health Journal
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• v.4 no.2
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• pp.56-72
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• 2002

Web sites on the internet are getting major resources to gain information related to child care. Though the numerous web sites deliver child care information, they have never been evaluated with criteria before. The purpose of this study is to identify existence and organization of child care portal sites and to analysis their contents, therefore to suggest guidelines for parents. The survey was conducted from Sep. 1. to Oct. 30., 2001. by means of Lycos Korea and Daum search engine and finally 45 portal sites related to child care were selected eliminating the commercial and personal homepages. The results were as follows: 1. Most of the sites(95.6%) were operated by corporations without registration(82.2%). Consultants were mostly professional (71.1%). 2. The contents were analyzed 4 categories including 19 themes. 3. Diet & Nutrition category include weaning food, breast feeding, bottle feeding and snack. The recipe and type of weaning food on months were topped(64.44%). 4. Infant Care category include bathing, sleeping, clothes, skin care and cord care. bathing method and heat of bathing water were topped(44.44%). 5. Growth & Development category was consisted of developmental characteristics, dental growth, play & exercise and learning & guidance. Developmental stage and motor development were topped (62.22%). 6. Health maintenance & promotion category was consisted of emergency care, prevention of accidents, vaccination, common pediatric disease and parental role. Care of diarrhea, constipation and fever, and precautions for vaccination were topped(48.89%).

• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.41-54
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• 2007

The recent UCC video sector possesses an explosive potential for growth as it will act as a critical factor in determining the popularity of portal sites. We identified and compared the strengths and weaknesses in the UCC sector of "Naver" and "Daum", which are currently in the development phase, and we investigated alternatives as well as proposing an outlook for both portal companies. We believe a better UCC video service will be the deciding factor in a portal's popularity and therefore researches in the UCC video sector must continue.

• Journal of the Korean Society for information Management
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• v.28 no.1
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• pp.7-22
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• 2011

Internet portals have been revolutionized not only as simple search engines but also as a new space for the Internet users. They have developed to give satisfying search results for academic information users. academic fields. However, their attention was given to the quantity rather than the quality of the results. This tendency is now changing. This study addresses the problems in the search process using the current portal sites and presents an integrated scholarly information service where users can access more organized and trustworthy information linked with online technical keyword dictionary. When a user enter a keyword on a portal site, he/she can access to high quality scholarly information resources linked with keyword. This could assure the user to get an expanded knowledge with confirmation.

• The Journal of Information Systems
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• v.16 no.2
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• pp.51-68
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• 2007

The previous studies regarding the usability evaluation of e-government web sites focused only on deriving affecting factors and variables. They did not find the relationship of usability, user satisfaction and revisiting. The objective of this paper is to find the causal effect how the usability of e-government web sites affect to the user satisfaction and the revisiting attitude. no scope of e-government web sites included the portal site and ie liked web sites. We developed a structural equation model and performed a user test. As a result, a perceived usability affected the revisiting, but it did not intermediate the user satisfaction.

• Journal of the Korean Society for Library and Information Science
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• v.36 no.2
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• pp.209-230
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• 2002

Internet sites for women, as combination of the advanced telecommunication and women's culture, have influenced our society both quantitatively and qualitatively. In that, this study builds a theoretical basis on internet sites for women in relation to internet, cyberspace, and women's culture; examines internet sites for women in Korea : compares and analyzes internet sites for women in terms of women's portal sites, women's community sites, women's professional sites, and women's educational sites : and suggests some recommendations for improvement. In so doing, this study aims at enhancing our understanding of internet, cyberspace, and women's culture in general.

• Journal of Information Management
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• v.38 no.3
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• pp.183-209
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• 2007

The representative example of the business model on internet environment, the business of the Naver, Empas and Google which provides information retrieval service is the internet portal. The portal sites provide information retrieval service which provides users information what they want to find, that is a huge social contribution. The portal site which provides a search service leads much problems. Consequently, the regulation against information retrieval is asserted powerfully in spite of the public interest. Namely, the regulation regarding the search business owner is tried. Finally, portal business owner puts the social responsibility as OSP. But, there is a doubt that portal business owner who has much problem which occurred on the portal site indirectly has responsibility directly. That is duty on portal site owner the censorship on the contents transferred. So, this thesis researches on the social critical opinion relating with a information retrieval from the legal side against the problem of the Internet.

• The KIPS Transactions:PartC
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• v.16C no.6
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• pp.681-690
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• 2009

Nowadays, the music industry is moving from analog to digital. Most of the big portal sites provide commercial online music streaming services according to the tendency. In this paper, we analyze the security of the Korean commercial online music streaming services which are provide by the Korea's major portal sites(Dosirak, Cyworld, and Naver). Moreover, we show attacks on commercial online music streaming services that lead to an infringement of copyright and propose technical countermeasures for online commercial music streaming services, the contributions of the present work are that the measures protect the copyright of the music.

• Journal of Korea Multimedia Society
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• v.6 no.1
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• pp.97-104
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• 2003

The appearance of various portal web sites that have individual customers, customizing information operate importantly upon a content. But most current portal sites that has a goal for international electronic commerce use information for customer to a simply individual profile and don't create more and new information that customizing. In this paper, we propose a system that generates a new customizing information with classification and analysis in detail and provides automatically to individual customers. The goal of our research is the development of personalizing auto generation agent that composed form of e-mail from preference of each individual user using open rate and mouse event Information for e-mail.