• Title/Summary/Keyword: Port of Busan.

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Evaluation of Port Authorities' Marketing Promotion Strategies (항만공사의 마케팅 촉진전략 평가에 관한 연구)

  • Ma, Hye-Min;Oh, Jae-Gyun;Yeo, Gi-Tae
    • Journal of Korea Port Economic Association
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    • v.34 no.1
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    • pp.19-34
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    • 2018
  • This study analyzed specific ports' marketing strategies through interviews and, using fuzzy TOPSIS methodology, derived marketing strategies for the Incheon and Pyeongtaek-Dangjin ports by comparing them with the Busan port. Previous studies had concentrated on the Busan port, and the majority of these studies analyzed the present conditions and suggested 4P strategies using a marketing mix. After weighting all of the respondents' answers, the results show that among all marketing strategies, incentive provisions ranked the highest, followed by the intermediary role between the relevant agencies and companies, and last- the agent system for establishing local networks. The fuzzy TOPSIS analysis results showed that the Busan port had the best marketing performance. The most sensitive strategies, based on the sensitivity analysis, were the intermediary role between relevant agencies and companies in the Incheon port, and the incentive provision in Pyeongtaek-Dangjin port. The implications of this study are that the port management agencies' actual marketing strategies were similar to the marketing promotion strategies suggested by previous research, and thus, each port's marketing targets and their characteristics should be clearly defined.

A comparative study on competitiveness of Busan harbor and Shanghai port for RFID introduction (RFID 도입을 위한 부산항과 상해항의 항만경쟁력 비교 연구)

  • Jin, Gi-Myung
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.413-429
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    • 2014
  • This study analyzed competitiveness of introducing RFID to ports and logistics system focused on Busan port and Shanghai port. This research started from the question, what kind of synergy effect will be occurred when the core technology of ubiquitous computing, RFID technology is introduced to ports and logistics system. It investigated RFID system's influences on ports and logistics system based on the existing literature about effect of logistics information system on logistics result, and further, suggested measure to introduce RFID system successfully to future ports and logistics industry. As a result, it confirmed that Shanghai port is slightly more competitive than Busan harbor. Shanghai harbor has been evaluated more competitive port than Busan since 2007 but the difference is the matter. It is considered that a close gap between two harbors means neck and neck competition in the future. That is, our competitiveness in ports and logistics system is in danger and the competition in the industry will grow in intensity most definitely.

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Analysis of Export Behaviors of Busan, Incheon and Gwangyang Port (부산항, 인천항, 광양항의 수출행태분석)

  • Mo, Soowon;Chung, Hongyoung;Lee, Kwangbae
    • Journal of Korea Port Economic Association
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    • v.32 no.3
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    • pp.35-46
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    • 2016
  • This study investigates the export behavior of Busan, Gwangyang and Incheon Port. The monthly data cover the period from January 2000 to December 2015. We employ six export functions composed of various exchange rates and industrial production index. This paper finds that the nominal effective exchange rate is more appropriate for explaining the export behaviors of the three ports, regardless of the narrow and wide indices which comprise 26 and 61 economies for the nominal and real indices respectively. This paper tests whether exchange rate and industrial production are stationary or not, rejecting the null hypothesis of a unit root in each of the level variables and of a unit root for the residuals from the cointegration at the 5 percent significance level. The error-correction model is estimated to find that both Gwangyang and Incheon ports are much slower than Busan port in adjusting the short-run disequilibrium and Gwangyang port is a little slower than Incheon port. The rolling regressions show that the influence of exchange rate as well as industrial production tends to decrease in all of three ports. The variance decomposition, however, shows that the export variables are very exogenous and the export of Busan Port is the least exogenous and that of Gwangyang Port the most. This result indicates that the economic variables such as exchange rate and economic activity affect the export of Busan Port more strongly than that of Gwangyang and Incheon Port.

Estimating the Development Potential of Urban Fishing Ports in the Region of Busan, Korea (부산권역 어항의 도시형 어항 개발 가능성 평가)

  • Kim, Young-Po;Ryu, Chang-Ill;Yoon, Han-Sam;Kim, Heon-Tae
    • Journal of Fisheries and Marine Sciences Education
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    • v.19 no.3
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    • pp.355-365
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    • 2007
  • This study examined the essential elements of urban fishing ports in the region of Busan in terms of the hydrography, geomorphology, and urban functions of each fishing port and then estimated their development potential. The results were as follows: (1) The ports in the eastern and central parts of the Busan region, used mostly for fishing, were open or quasi-open type ports with ${\Omega}>0.8$, while those of the western part tended to show the reverse. (2) Of the 51 fishing ports, 37.3% were located on land inside the coastline, and structures such as breakwaters had been constructed on both sides of the entrance. Of the total, 47.1% were small fishing ports with water depths of 0~1 m. (3) In the Busan region, 39.2% were urban fishing ports, including Daebyeon and Dadaepo, and 60.8% were non-urban fishing ports.

Estimation of Unit Cost by Handling Cargo in Busan New Port DistriPark (부산항 신항 배후단지 취급화물별 비용 원단위 추정)

  • Kim, Yun-Hoe;Choung, Sang-Won;Kim, Yul-Seong
    • Journal of Navigation and Port Research
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    • v.44 no.6
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    • pp.550-556
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    • 2020
  • Over the past years, the role of ports in the global network of supply chains has becoming increasingly important, not merely as a physical location for loading and unloading goods, but also as an essential center of economic activity where additional value is added to cargo. Due to the overall growing importance of ports, each country has chosen to adopt hub growth as a primary economic strategy. Northeast Asia in particular, due to its high population density, experiences intense competition between its ports. Busan's port, as a result, has used the establishment of Distripark in order to attract high and stable trade volume, and compete more effectively with other ports in the region. This study estimates the unit cost of the logistic process for the all principal cargos handled at Busan New Port, with the findings revealing that unit cost increases gradually starting with chemical products, LME bulk goods, automobile parts, LME containers, general cargoes, and LME inland transportation goods coming in last. Future research will look more closely at all all categories of cargo handled in the Distrpark of Busan New Port, thereby enabling us to better understand the value created by the port, and how to best implement effective trade volume-attraction strategy.

An Analysis of Efficiency of Container Terminal Companies in Gwangyang, Busan and Incheon Port (컨테이너터미널 운영사별 효율성 분석)

  • Kim, Jae-Young;Chin, Hyung-In;Kim, Soo-Man
    • Journal of Korea Port Economic Association
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    • v.27 no.4
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    • pp.187-205
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    • 2011
  • In considering the size of container logistic flow of Korea, one-port as a hub port is desirable in Busan Port, but as development of Busan Port and Gwangyang Port began as two-ports, they are good as mega hub ports. In case when ports of other regions such as Incheon Port are additionally developed, it is very likely that they become feeder ports rather than mega hub ports. As capital area uses Incheon Port and Pyeongtaek Port for transportation, fierce competition arises due to excessive facilities of terminal companies and it is not easy to be profitable. Therefore, it is more profitable to develop regional hub ports centering on near-sea routes of Korea China Japan rather than local ports such as Incheon Port and Pyeongtaek Port for intensive trade and transportation in the capital area. To mitigate excessive competition between container terminal companies, we need administrative guidance to maintain adequacy through comparing tariffs between ports of Japan and China which are in competitive relations with Korean ports. This study analysed efficiency of container terminal companies in Gwangyang Port, Busan Port and Incheon Port using data for five years from 2006 to 2010. As analytical variables, length of quay, floor area of yard, the number of cranes and employees were analytical variables and a total freight volume was a productive factor.

A Study on the Ship Supplies Logistics Due to Expansion and Development of GimHae Airport (부산국제공항 신설 확충 및 발전에 따른 선용품 물류에 관한 연구)

  • Song, Kyoung-Hee;Park, Jae-Kyu;Kim, Hwan-Seong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2019.05a
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    • pp.125-126
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    • 2019
  • Busan Gimhae Airport is a major airline base in Busan Gyeongnam and is close to Busan Harbor, With close the five largest ports in the world, GimHae has not been developed to fit the size and role of the port. Currently, there is an increasing number of flights and airline companies in use, but it is already foreseen that the airport has become a saturating airport and a military airport. Therefore, the lack of awareness of the importance of GimHae Airport and the lack of routes for airlines are a problem for KimHae Airport. This study considers the reduction of logistics cost and time due to the expansion of the international airport by anticipating the development of Busan International Airport centered on the ship supplies logistics based on the present point of time and the development plan of Busan Kimhae Airport. In addition, we review the priority of major air routes based on prefabricated logistics, and examine the contributions to the port logistics industry in Busan.

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A Study on the Beginning of Busan Aids to Navigation through the Analysis of Old Pictorial Maps on Choryang Harbour (초량항 고지도 분석을 통한 부산 항로표지의 기원에 관한 연구)

  • Ahn, Woong-Hee
    • Journal of Navigation and Port Research
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    • v.38 no.5
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    • pp.511-518
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    • 2014
  • The history of the Korean lighthouse have been known to be begun from which installed by the purpose of the Japanese invasion of the outside. Modern navigational aid system have configured during the Japanese ruling era since the Incheon Palmido Lighthouse was built in 1903 as the first lighthouse in Korea. But in this regard it needs to be considered more carefully. Busan, as the city of international port and of Choryang Waegwan, had been a center of foreign relations between Korea and Japan since early 15th century. Because that reason, International port facility has been developed for a long time ago in Busan for example lighthouse, breakwater, wharf, jetty and so on. Nevertheless the lack of historical data and basic research related to the marine caused the proper history could not be established until now. In recently the basic translation of Korean Maritime Customs documents started to finish, and a compilation book of old pictorial maps on Choryang Waegwan was issued. As a result, more objective history of Busan Aids to Navigation can be investigated.