• Journal of Korea Port Economic Association
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• v.19 no.1
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• pp.139-159
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• 2003

This study deals sith some problems of foreign direct investment and seeks for the ways of activating foreign direct investment (hereafter F.D.I.) by analyzing the Korean economic structure that is faced with the neo-protectivism and nationalism of the advanced or foreign countries currently. During a transformational process in the transitional period of world trade environment, it is necessary for Korea not only to learn the higher technology for advanced countries, but also to apply techonology to their economic structure in order to enter into competition with the advanced countries. Based on the experiences and accomplishments from their investments, Korean enterprises should turn their business into F.D.I. and act appropriately in order to keep the balance between indoor and outdoor investment. Looking through the ways to activate F.D.I., we may make conclusions as follows: 1. Government policy transparency 2. Prudential Macro Economic policy 3. International policy coorperation system 4. Solidification of Foreign Commercial intercourse to Developing countries 5. Globalixation base of domestic coorperation 6. High efficiency- low cost of business coorperation enterprise 7. Attacktive investiestment strategies on conclusive competive advantage 8. Multilateral investment Area 9. New recognixation on marketing investment etc. F.D.I. strategies

• Journal of Navigation and Port Research
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• v.31 no.7
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• pp.623-628
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• 2007

By employing primarily the Kendall's Concordance Test, the paper attempted to conduct an experts' evaluation on the interaction among the agents in Busan marine tourism cluster and recommend some measures for policy consideration for the cluster's activation. For this purpose, a conceptual framework was developed to guide the assessment by using inter-agent cooperation and network approaches regarding the nature of the marine tourism cluster. Such factors as cooperation, competition, relationship marketing, and networking were identified as critical. Findings of the study imply that Busan marine tourism cluster is at its embryonic stage and needs desperate measures for improvement in the inter-organizational cooperation and networking, the major regional characteristics that determine the competitiveness of marine tourism.

• Journal of Korea Port Economic Association
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• v.28 no.1
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• pp.123-142
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• 2012

The purpose of this paper is to suggest a plan on succeeding together-Busan New Port & BJFEZ(that is, port hinterland development). This study deals with the terms of three connection growth factors which are a firm's subjective factors, a industrial environment factors, and a governmental policy factors. According to analysis results of the factors, a firm's subjective factors(4.11 score) are scored the most ones of connection growth factors of Busan New Port & BJFEZ, to be compared with a governmental policy factors(4.01 score). with a industrial environment factors(3.92 score). Therefore, first of all, Busan New Port & BJFEZ have to promote connection growth through as follows, a firm's subjective factors : (1) to procure competitiveness through establishment of connection growth model, (2) to promote concentrated marketing strategy & market response ability, (3) speedy meeting to customer's needs, (4) to procure reliability of Busan New Port & BJFEZ. And, the next, Busan New Port & BJFEZ have to promote connection growth through considering a governmental policy factors, a industrial environment factors.

• Journal of Navigation and Port Research
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• v.33 no.7
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• pp.483-490
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• 2009

In recent years, shipping and ports industries are faced with enormous changes like globalization, market liberalization and borderless businesses. To cope with this competitive environment, a certain form of cooperation among ports is necessary to provide high quality of services and lower costs to establish their market power against shipping companies. The purpose of this study is to identify the motivation of the strategic alliances between ports and demonstrate the level of importance using Analytic Hierarchy Process(AHP). Among four motivations of the strategic alliances which are strategic motivation, economic motivation, operational motivation and marketing motivation, economic motivation is the most important factor for ports alliances than other factors. This is because economic motivation among strategic alliances allow ports in the same market to rationalize supply and demand, thus avoiding unnecessary over-supply and over-competition and also can reduce service costs by using comparative advantages of each partner which make costs cheaper.

• Journal of the Korean Institute of Navigation
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• v.24 no.4
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• pp.285-298
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• 2000

The purpose of this study is to shed some light on how market orientation, mediators such as employee satisfaction, service quality and commitment, and business performance are related and to offer important managerial implication for managements or marketing practioners in the International logistics service industry.

• Journal of the Korean association of regional geographers
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• v.17 no.6
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• pp.753-765
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• 2011

Tourist behavior has been a major topic in tourism research. Since the construction of Saemangeum seawall, May 2010, it has been working actively to make a tourist complex fishing port project of Bi-eung port, with the increase of tourists visiting to Saemangeum seawall and Bi-eung port. The purpose of this study is to analyze tourist behaviors conducted in Bi-eung port of Gunsan area. Most of the tourists were the residence of the Jeonbuk, and one-day tourists mostly consisted of families and friends. It was examined that the main destinations were Saemangeum seawall and Bi-eung port. The major complaints of tourists were the lack of parking and convenience facilities. In order to activate the tourism of Bi-eung port, it is required the landscape maintenance and place marketing of Bi-eung port. The satisfaction indicators about tourism base on facilities such as accessibility, promotion and information, tourism products and food, linkage of tourist places and tourism resource with surrounding areas, and the related tourism programs show as below average, respectively. Seven kinds of tourism infrastructure as measured by indicators below average in satisfaction with the analysis but Comprehensive assessment as a tourist destination was the relatively high levels.

• Journal of Korea Port Economic Association
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• v.34 no.2
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• pp.17-30
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• 2018

The regional industry promotion system, which seeks to link the characteristics and resources of the region to its core strategic industry, is spreading the industrial resources in the form of an organic network. The Seosan-Daesan Port is the only port in the Chungcheong provinces that is equipped with international passenger dock and terminal, and it will soon have a ferry service operating to the Longyan port in Rongcheng, China in 2018. The study focuses on effects of the first international ferry operation in the provinces that are being realized with the aim of developing the regional industry. The study also analyzes the ripple effects on the tourism and port industries in the provinces by tapping into the 2013 regional inter-industry table. The analysis shows that the scheduled ferry operation will generate 47,815 million won in production and 23,423 million won in added value for the region's tourism industry. It will also generate total revenue of 12,567 million won for the port industry driven by the locally handled freight containers and the added value. Currently, the Korea-China ferry operation in other regions exhibits greater dependence on the cargo than the passengers. Thus, for the international ferry operation to and from Seosan, generating maximum employment in tourism from the passengers of the international ferry operation will require strategic marketing to attract tourists. At the same time, a steady supply of cargo needs to be sustained by maintaining a balance between import and export cargoes. Furthermore, greater efforts should be made to create more sea routes than other regions or to increase voyages for the purpose of generating more added value.

• Journal of Korea Port Economic Association
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• v.28 no.4
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• pp.39-57
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• 2012

This study aims to find out the relationship of customer behavioral intention and marketing variables such as service quality and customer satisfaction which are regarded as its determinants. And then this study has suggested what service factors shall be emphasized to induce the latent customers. And it has grouped strategic Schemes on which service variables shall be focused to enhance the existing customer behavioral intentions. This study has found, to the existing customers, only physical environments among 3 dimension components of Service quality significantly affects to the Behavioral intentions. Priorly, marketing efforts, namely, expansion of convenient facilities such as special berth construction is necessary. To the latent customer, service delivery is the most powerful factor to the behavioral intentions. Consequently, frequency of cruise calling, Facilities of shopping and eating, issues and their development of cruise goods and publicity and promotions are needed.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2005.10a
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• pp.341-352
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• 2005

This study tries to analyze the dynamic market mechanism adopting relationship marketing techniques targeting between the shipping companies and shippers. Shipping companies rely on sales operation. so that analyzing the relation of structure of shipping companies and shippers needs to focus on the sales person's characteristic relationship and shipping company characteristic relationship. Therefore this study tries to focused on shipping companies to make a long term relationship with shippers affect matters which are, main of relationship quality and antecedent factor of characteristics of the shipping company and characteristics of the salesperson. It can be proffered available informations for construction of long term relationship between shipping companies and shippers.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2020.11a
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• pp.80-81
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• 2020

Due to COVID 19, the global economy is facing a crisis situation, and in the export-oriented industry, companies must consider survival. The government and industry are striving to revitalize exports in a number of ways, and with restrictions on non-face-to-face export activities, they are contemplating various ways to implement non-face-to-face export marketing. Among them, various studies are being conducted in various industries on the part of conducting an online exhibition. In particular, the shipbuilding and offshore industry is a major export industry, and offline exhibitions held around the world were an important opportunity for marketing, and the use of online exhibitions to substitute for them is urgently needed. In this study, we study AR, VR, MR, etc., which are various element technologies necessary for building an online exhibition hall suitable for the shipbuilding and marine industry, and how they are applied to online exhibitions.