• Title/Summary/Keyword: Popularity-Based Recommendation

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Comparisons of Popularity- and Expert-Based News Recommendations: Similarities and Importance (인기도 기반의 온라인 추천 뉴스 기사와 전문 편집인 기반의 지면 뉴스 기사의 유사성과 중요도 비교)

  • Suh, Kil-Soo;Lee, Seongwon;Suh, Eung-Kyo;Kang, Hyebin;Lee, Seungwon;Lee, Un-Kon
    • Asia pacific journal of information systems
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    • v.24 no.2
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    • pp.191-210
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    • 2014
  • As mobile devices that can be connected to the Internet have spread and networking has become possible whenever/wherever, the Internet has become central in the dissemination and consumption of news. Accordingly, the ways news is gathered, disseminated, and consumed have changed greatly. In the traditional news media such as magazines and newspapers, expert editors determined what events were worthy of deploying their staffs or freelancers to cover and what stories from newswires or other sources would be printed. Furthermore, they determined how these stories would be displayed in their publications in terms of page placement, space allocation, type sizes, photographs, and other graphic elements. In turn, readers-news consumers-judged the importance of news not only by its subject and content, but also through subsidiary information such as its location and how it was displayed. Their judgments reflected their acceptance of an assumption that these expert editors had the knowledge and ability not only to serve as gatekeepers in determining what news was valuable and important but also how to rank its value and importance. As such, news assembled, dispensed, and consumed in this manner can be said to be expert-based recommended news. However, in the era of Internet news, the role of expert editors as gatekeepers has been greatly diminished. Many Internet news sites offer a huge volume of news on diverse topics from many media companies, thereby eliminating in many cases the gatekeeper role of expert editors. One result has been to turn news users from passive receptacles into activists who search for news that reflects their interests or tastes. To solve the problem of an overload of information and enhance the efficiency of news users' searches, Internet news sites have introduced numerous recommendation techniques. Recommendations based on popularity constitute one of the most frequently used of these techniques. This popularity-based approach shows a list of those news items that have been read and shared by many people, based on users' behavior such as clicks, evaluations, and sharing. "most-viewed list," "most-replied list," and "real-time issue" found on news sites belong to this system. Given that collective intelligence serves as the premise of these popularity-based recommendations, popularity-based news recommendations would be considered highly important because stories that have been read and shared by many people are presumably more likely to be better than those preferred by only a few people. However, these recommendations may reflect a popularity bias because stories judged likely to be more popular have been placed where they will be most noticeable. As a result, such stories are more likely to be continuously exposed and included in popularity-based recommended news lists. Popular news stories cannot be said to be necessarily those that are most important to readers. Given that many people use popularity-based recommended news and that the popularity-based recommendation approach greatly affects patterns of news use, a review of whether popularity-based news recommendations actually reflect important news can be said to be an indispensable procedure. Therefore, in this study, popularity-based news recommendations of an Internet news portal was compared with top placements of news in printed newspapers, and news users' judgments of which stories were personally and socially important were analyzed. The study was conducted in two stages. In the first stage, content analyses were used to compare the content of the popularity-based news recommendations of an Internet news site with those of the expert-based news recommendations of printed newspapers. Five days of news stories were collected. "most-viewed list" of the Naver portal site were used as the popularity-based recommendations; the expert-based recommendations were represented by the top pieces of news from five major daily newspapers-the Chosun Ilbo, the JoongAng Ilbo, the Dong-A Daily News, the Hankyoreh Shinmun, and the Kyunghyang Shinmun. In the second stage, along with the news stories collected in the first stage, some Internet news stories and some news stories from printed newspapers that the Internet and the newspapers did not have in common were randomly extracted and used in online questionnaire surveys that asked the importance of these selected news stories. According to our analysis, only 10.81% of the popularity-based news recommendations were similar in content with the expert-based news judgments. Therefore, the content of popularity-based news recommendations appears to be quite different from the content of expert-based recommendations. The differences in importance between these two groups of news stories were analyzed, and the results indicated that whereas the two groups did not differ significantly in their recommendations of stories of personal importance, the expert-based recommendations ranked higher in social importance. This study has importance for theory in its examination of popularity-based news recommendations from the two theoretical viewpoints of collective intelligence and popularity bias and by its use of both qualitative (content analysis) and quantitative methods (questionnaires). It also sheds light on the differences in the role of media channels that fulfill an agenda-setting function and Internet news sites that treat news from the viewpoint of markets.

Strategies for Selecting Initial Item Lists in Collaborative Filtering Recommender Systems

  • Lee, Hong-Joo;Kim, Jong-Woo;Park, Sung-Joo
    • Management Science and Financial Engineering
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    • v.11 no.3
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    • pp.137-153
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    • 2005
  • Collaborative filtering-based recommendation systems make personalized recommendations based on users' ratings on products. Recommender systems must collect sufficient rating information from users to provide relevant recommendations because less user rating information results in poorer performance of recommender systems. To learn about new users, recommendation systems must first present users with an initial item list. In this study, we designed and analyzed seven selection strategies including the popularity, favorite, clustering, genre, and entropy methods. We investigated how these strategies performed using MovieLens, a public dataset. While the favorite and popularity methods tended to produce the highest average score and greatest average number of ratings, respectively, a hybrid of both favorite and popularity methods or a hybrid of demographic, favorite, and popularity methods also performed within acceptable ranges for both rating scores and numbers of ratings.

An Empirical Study on Hybrid Recommendation System Using Movie Lens Data (무비렌즈 데이터를 이용한 하이브리드 추천 시스템에 대한 실증 연구)

  • Kim, Dong-Wook;Kim, Sung-Geun;Kang, Juyoung
    • The Journal of Bigdata
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    • v.2 no.1
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    • pp.41-48
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    • 2017
  • Recently, the popularity of the recommendation system and the evaluation of the performance of the algorithm of the recommendation system have become important. In this study, we used modeling and RMSE to verify the effectiveness of various algorithms in movie data. The data of this study is based on user-based collaborative filtering using Pearson correlation coefficient, item-based collaborative filtering using cosine correlation coefficient, and item-based collaborative filtering model using singular value decomposition. As a result of evaluating the scores with three recommendation models, we found that item-based collaborative filtering accuracy is much higher than user-based collaborative filtering, and it is found that matrix recommendation is better when using matrix decomposition.

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Implementation of a Travel Route Recommendation System Utilizing Daily Scheduling Templates

  • Kim, Hyeon Gyu
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.10
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    • pp.137-146
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    • 2022
  • In relation to the travel itinerary recommendation service, which has recently become in high demand, our previous work introduces a method to quantify the popularity of places including tour spots, restaurants, and accommodations through social big data analysis, and to create a travel schedule based on the analysis results. On the other hand, the generated schedule was mainly composed of travel routes that connected tour spots with the shorted distance, and detailed schedule information including restaurants and accommodation information for each travel date was not provided. This paper presents an algorithm for constructing a detailed travel route using a scenario template in a travel schedule created based on social big data, and introduces a prototype system that implements it. The proposed system consists of modules such as place information collection, place-specific popularity score estimation, shortest travel rout generation, daily schedule organization, and UI visualization. Experiments conducted based on social reviews collected from 63,000 places in the Gyeongnam province proved effectiveness of the proposed system.

Recommendation Method for Mobile Contents Service based on Context Data in Ubiquitous Environment (유비쿼터스 환경에서 상황 데이터 기반 모바일 콘텐츠 서비스를 위한 추천 기법)

  • Kwon, Joon Hee;Kim, Sung Rim
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.2
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    • pp.1-9
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    • 2010
  • The increasing popularity of mobile devices, such as cellular phones, smart phones, and PDAs, has fostered the need to recommend more effective information in ubiquitous environments. We propose the recommendation method for mobile contents service using contexts and prefetching in ubiquitous environment. The proposed method enables to find some relevant information to specific user's contexts and computing system contexts. The prefetching has been applied to recommend to user more effectively. Our proposed method makes more effective information recommendation. The proposed method is conceptually comprised of three main tasks. The first task is to build a prefetching zone based on user's current contexts. The second task is to extract candidate information for each user's contexts. The final task is prefetch the information considering mobile device's resource. We describe a new recommendation.

Movie Popularity Classification Based on Support Vector Machine Combined with Social Network Analysis

  • Dorjmaa, Tserendulam;Shin, Taeksoo
    • Journal of Information Technology Services
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    • v.16 no.3
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    • pp.167-183
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    • 2017
  • The rapid growth of information technology and mobile service platforms, i.e., internet, google, and facebook, etc. has led the abundance of data. Due to this environment, the world is now facing a revolution in the process that data is searched, collected, stored, and shared. Abundance of data gives us several opportunities to knowledge discovery and data mining techniques. In recent years, data mining methods as a solution to discovery and extraction of available knowledge in database has been more popular in e-commerce service fields such as, in particular, movie recommendation. However, most of the classification approaches for predicting the movie popularity have used only several types of information of the movie such as actor, director, rating score, language and countries etc. In this study, we propose a classification-based support vector machine (SVM) model for predicting the movie popularity based on movie's genre data and social network data. Social network analysis (SNA) is used for improving the classification accuracy. This study builds the movies' network (one mode network) based on initial data which is a two mode network as user-to-movie network. For the proposed method we computed degree centrality, betweenness centrality, closeness centrality, and eigenvector centrality as centrality measures in movie's network. Those four centrality values and movies' genre data were used to classify the movie popularity in this study. The logistic regression, neural network, $na{\ddot{i}}ve$ Bayes classifier, and decision tree as benchmarking models for movie popularity classification were also used for comparison with the performance of our proposed model. To assess the classifier's performance accuracy this study used MovieLens data as an open database. Our empirical results indicate that our proposed model with movie's genre and centrality data has by approximately 0% higher accuracy than other classification models with only movie's genre data. The implications of our results show that our proposed model can be used for improving movie popularity classification accuracy.

Dessert Ateliers Recommendation Methods for Dessert E-commerce Services

  • Son, Yeonbin;Chang, Tai-Woo;Choi, Yerim
    • Journal of Internet Computing and Services
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    • v.21 no.1
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    • pp.111-117
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    • 2020
  • Dessert Ateliers (DA) are small shops that sell high-end homemade desserts such as macaroons, cakes, and cookies, and their popularity is increasing according to the emergence of small luxury trends. Even though each DA sells the same kinds of desserts, they are differentiated by the personality of their pastry chef; thus, there is a need to purchase desserts online that customers cannot see and purchase offline, and thus dessert e-commerce has emerged. However, it is impossible for customers to identify all the information of each DA and clearly understand customers' preferences when buying desserts through the dessert e-commerce. When a dessert e-commerce service provides a DA recommendation service, customers can reduce the time they hesitate before making a decision. Therefore, this paper proposes two kinds of DA recommendation method: a clustering-based recommendation method that calculates the similarity between customers' content and DAs and a dynamic weighting-based recommendation method that trains the importance of decision factors considering customer preferences. Various experiments were conducted using a real-world dataset to evaluate the performance of the proposed methods and it showed satisfactory results.

Affection-enhanced Personalized Question Recommendation in Online Learning

  • Mingzi Chen;Xin Wei;Xuguang Zhang;Lei Ye
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.17 no.12
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    • pp.3266-3285
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    • 2023
  • With the popularity of online learning, intelligent tutoring systems are starting to become mainstream for assisting online question practice. Surrounded by abundant learning resources, some students struggle to select the proper questions. Personalized question recommendation is crucial for supporting students in choosing the proper questions to improve their learning performance. However, traditional question recommendation methods (i.e., collaborative filtering (CF) and cognitive diagnosis model (CDM)) cannot meet students' needs well. The CDM-based question recommendation ignores students' requirements and similarities, resulting in inaccuracies in the recommendation. Even CF examines student similarities, it disregards their knowledge proficiency and struggles when generating questions of appropriate difficulty. To solve these issues, we first design an enhanced cognitive diagnosis process that integrates students' affection into traditional CDM by employing the non-compensatory bidimensional item response model (NCB-IRM) to enhance the representation of individual personality. Subsequently, we propose an affection-enhanced personalized question recommendation (AE-PQR) method for online learning. It introduces NCB-IRM to CF, considering both individual and common characteristics of students' responses to maintain rationality and accuracy for personalized question recommendation. Experimental results show that our proposed method improves the accuracy of diagnosed student cognition and the appropriateness of recommended questions.

Time-aware Collaborative Filtering with User- and Item-based Similarity Integration

  • Lee, Soojung
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.9
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    • pp.149-155
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    • 2022
  • The popularity of e-commerce systems on the Internet is increasing day by day, and the recommendation system, as a core function of these systems, greatly reduces the effort to search for desired products by recommending products that customers may prefer. The collaborative filtering technique is a recommendation algorithm that has been successfully implemented in many commercial systems, but despite its popularity and usefulness in academia, the memory-based implementation has inaccuracies in its reference neighbor. To solve this problem, this study proposes a new time-aware collaborative filtering technique that integrates and utilizes the neighbors of each item and each user, weighting the recent similarity more than the past similarity with them, and reflecting it in the recommendation list decision. Through the experimental evaluation, it was confirmed that the proposed method showed superior performance in terms of prediction accuracy than other existing methods.

Personalized News Recommendation System using Machine Learning (머신 러닝을 사용한 개인화된 뉴스 추천 시스템)

  • Peng, Sony;Yang, Yixuan;Park, Doo-Soon;Lee, HyeJung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2022.05a
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    • pp.385-387
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    • 2022
  • With the tremendous rise in popularity of the Internet and technological advancements, many news keeps generating every day from multiple sources. As a result, the information (News) on the network has been highly increasing. The critical problem is that the volume of articles or news content can be overloaded for the readers. Therefore, the people interested in reading news might find it difficult to decide which content they should choose. Recommendation systems have been known as filtering systems that assist people and give a list of suggestions based on their preferences. This paper studies a personalized news recommendation system to help users find the right, relevant content and suggest news that readers might be interested in. The proposed system aims to build a hybrid system that combines collaborative filtering with content-based filtering to make a system more effective and solve a cold-start problem. Twitter social media data will analyze and build a user's profile. Based on users' tweets, we can know users' interests and recommend personalized news articles that users would share on Twitter.