• Title/Summary/Keyword: Popularity Factor

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Evaluative Criteria for Internet Fashion Shopping Mall and Clothing of University Students (대학생들의 인터넷 패션쇼핑몰 및 의류제품 평가기준)

  • 윤혜경;권수애
    • Journal of the Korean Home Economics Association
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    • v.42 no.8
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    • pp.49-64
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    • 2004
  • The purpose of this study was to provide useful information which would help web-site planning and design, product composition, and service of internet shopping malls. The sample consisted of 693 university students who had visited(Ed- in this case 'visit' means to enter an internet site; note also that the past perfect tense already conveys the meaning of 'experience') internet fashion shopping malls or purchased clothing through internet. Data were analyzed by factor analysis, frequency, t-test, and ANOVA(LSD) using SPSSWIN. The results were as follows: 1) The evaluative criteria of internet fashion shopping malls could be categorized by 4 factors: product presentation method, design, product information, sales promotion & additional service; the first of which was found to be the most important. These criteria showed significant differences according to the period and time of access. Furthermore, the degree of consideration for these criteria was high, whereas the degree of satisfaction was low. 2) The evaluative criteria of clothing could be categorized by 6 factors: general characteristics of products, wearing comfort & ease of management, popularity & status symbolism, service, aesthetics, and textiles materials; the first of which was found to be the most important. These criteria were significantly different according to the periods, time, and purposes of access, and purchase experiences.

A Specific Character of Fashion-Presentation in the Korean Music stars since 1990s (1990년대 이후 국내 대중음악 스타의 패션연출 특성에 관한 고찰)

  • 유송옥;한자영
    • Journal of the Korean Society of Costume
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    • v.51 no.5
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    • pp.61-75
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    • 2001
  • This study was intended to observe strategic fashion-presentation in Music stars according to the change of the star system in the Korean popular musics. The Korean Music stars since 1990s have been made, fabricated and have excessively depended on the demand of the teenagers. Therefore their distinctive fashion-presentation is considered as more important element than those of the past. Consequently. the characteristics of the fashion-presentation in the Korean Music star these days are as follows : First. Music stars shows fashion-presentation that has a consistent fashion theme. That is one of the key success factor to raise the recognition of star singer. Second. Music star produces fashion images which reflects identity and of subculture. Those appearance have won wild popularity of the Peeps 1990's new generation. Third. although there is no change music genre and emotion. through merely renovation of their fashion image, Music star got diversity and originality of the characteristics of contemporary cultural goods. Fourth. In case of famous dance groups, in the past they maintained a singular atmosphere as a group, but in 1990'Music star group each members of the group have individually fashion-presentation. So, they can get more fans. Fifth, Music singers borrow or duplicate fashion-presentation from each others. Such as similar fashion-presentation guarantees support of the same fans.

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The Customer Knowledge Structure for Building Perceived Value and Reputation of Location-based App Service (위치기반 앱 서비스를 통한 인지된 가치와 평판 형성을 위한 소비자 지식 구조)

  • Sohn, Bong-Jin;Choi, Jaewon
    • Knowledge Management Research
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    • v.18 no.1
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    • pp.159-176
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    • 2017
  • Recently, the popularity of smartphones has led to a dramatic increase in the frequency of use of App(Application) services. LBS (Location-Based Service) App service adopts various methods such as push marketing and useful information by region through providing location-based service based on the location of the consumer. In particular, an enterprise or an App management company can provide necessary information to the consumer through the necessary information among the customer related knowledge information obtained by utilizing the location information of the consumer in real time. Nevertheless, since LBS is a service that can be performed only when the company obtains consent to provide location information voluntarily by the consumer, there is a case of privacy infringement due to consumers' use of personal information. The purpose of this study is to identify the characteristics of privacy related variables and the knowledge structure for consumer value formation based on the theory of privacy calculation. We also compared the characteristics of Korea with those of China in privacy issue. As a result of the analysis, it was confirmed that factors such as information utilization ability and information control ability were influential as a key factor of privacy calculation. In addition, perceived value influences the reputation of the LBS App service.

Analysis of the Preference to use Wood in Construction of Korea and Japan (한국과 일본의 주거용 건축물에 대한 목재사용 선호도에 관한 연구)

  • Kim, Min-Young;Jeon, Gyu-Yeob;Hong, Won-Hwa
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2005.11a
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    • pp.323-326
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    • 2005
  • This study aims to show the growing popularity in the use of wood in new residential construction and improvements to existing housing throughout Asia. Residents want wood in their house and we also have the problem to reduce carbon dioxide which we can solve by using wood. If well implemented in construction, we can expect Kyoto protocol reduce the average global temperature by 0.02$^{\circ}$C or even up to 0.28$^{\circ}$C by the year 2050. A survey of Korean and Japanese people was conducted targeting unique preferences that may exist between these two Nations. Initial findings showed that residents preferred wood in their homes and reductions in carbon dioxide was also a factor. It is important for architects and those interested in using wood to understand that there are many advantages to using wood materials for construction. From this point of view using wood to can produce appreciable effects such as cutting house maintenance costs, creating a natural home design, and building in a manner that is friendlier on the environment.

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Differences in Diet-Related Attitudes and Demographics by Type of Food-Lifestyle: Focused on Adults in Their 20s and 30s (식생활 라이프스타일 유형에 따른 다이어트 관련 태도와 인구 통계학적 특성의 차이분석: 20, 30대 성인을 중심으로)

  • Park, Kwang Hee
    • Human Ecology Research
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    • v.53 no.6
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    • pp.655-665
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    • 2015
  • This study classified respondents by food-lifestyle and investigated differences in diet-related attitudes and demographic variables among food-lifestyle groups. Diet-related attitudes consisted of variables such as interest in diet, trial number of diet, diet period, weight loss, diet motivation, verification of products approved by the Ministry of Food and Drug Safety, verification of manufacturer's reliability, examination of damage cases and side effects, and awareness of consumer protection law. This study administered a questionnaire survey to adults between the ages of 20 and 39 who lived in Daegu and Uijeongbu from November 17th to December 14th 2014. Data collected from 293 respondents were analyzed using descriptive statistics, factor analyses, cluster analysis, analysis of variance (ANOVA) and chi-square tests. Four clusters (passive eating habit group, active eating habit group, convenience oriented group, and taste and health oriented group) were developed according to four factors of food-lifestyle (health-conscious, popularity-seeking, taste-seeking, convenience-seeking). The results of the ANOVA and chi-square tests indicated significant differences in interest in diet, awareness of consumer protection law, verification of products approved by the Ministry of Food and Drug Safety, verification of manufacturer's reliability, examination of damage cases and side effects, gender, education levels and household monthly income levels among food-lifestyle groups.

Design and Evaluation of an Adaptive Distributed Dynamic Location Management Algorithm for Wireless Mobile Networks (무선 이동망을 위한 적응적 분산 동적 위치 관리 알고리즘의 설계 및 평가)

  • Chun, Sung-Kwang;Bae, Ihn-Han
    • The KIPS Transactions:PartC
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    • v.9C no.6
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    • pp.911-918
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    • 2002
  • An important issue in the design of future Personal Communication Service (PCS) networks is the efficient management of location information. In this paper, we propose an adaptive distributed dynamic location management algorithm that stores the position of the mobile terminal in k of the n location information databases (LIDs). The proposed algorithm chooses adaptively k. replication factor according to both the space locality of LIDs in wireless mobile networks and the location query popularity to local mobile terminal from remote mobile terminals. The performance of proposed algorithm is evaluated by both an analytical model and a simulation. Based on the results of performance evaluation, we know that the performance of the proposed algorithm is better than that of Krishnamurthi's algorithm regardless of call-mobility ratio.

A Study on Culture Commodity Design for Desk Service - Focused on Culture Commodity Design with the Hahoe Tel - (wooden mask national treasure No121) (데스크 서비스 문화상품 디자인 개발 연구 - 하회탈을 모티브로한 문화상품 디자인을 중심으로 -)

  • Seo, Seok-Min;Shin, Rang-Ho
    • Journal of the Korea Furniture Society
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    • v.18 no.3
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    • pp.211-223
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    • 2007
  • 21 Century is said the age of cultural industry. In this cultural Industry one of very important factors which guides this times is the exploitation of cultural goods, which is based on regional identity. Therefore, at this point of time when its weighty has been raised, the aim of this study is to fill the image Korean tradition and modernity culture in them, through the search on their characteristics among regions and nations, desk the cultural service goods which gets survival power of traditional and cultural identity. Nine existing Hahoe masks are changed into nine new cultural items, which are presented the nine dreams of Hahoe masks. As consumer's choice is diversified by a set of products, main concept in this study is the focus on modernity, rationality, traditionality and popularity. The main concept of this study is on rational functions and convenience, the harmony of tradition and modernity. As said above, in the process of manufacture the mass production of goods is stressed, and by getting the composition and making a set of goods, the choice of consumers will be extended. Getting ideal globalization by the coexistence of tradition and modernity on goods, is very important. Consequently, cultural goods must be recognized as a factor of its medium, and also, on domestic cultural goods people's interest must be risen all the more.

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A Study on Image Difference between University Hospitals and Corporation Hospitals (대학운영병원과 기업운영병원에 대한 이미지 비교)

  • Lee, Hae-Jong;Jin, Ki-Nam;Chung, Hee-Jung
    • Journal of Preventive Medicine and Public Health
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    • v.28 no.4 s.51
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    • pp.885-897
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    • 1995
  • The objectives of this research are 1) to access different images held by three consumer groups (patients in university hospital, patients in corporation hospital, persons who are not currently visiting hospitals) on two types of hospitals(university hospitals and corporation hospitals), and 2) to investigate the personal factors affecting images of two types of hospitals. The data for this analysis were collected by questionnaire survey. A total of 403 interviews were conducted. Of these cases, 43 percent are male and 57 percent are female. The major statistical methods used for the analysis are paired t-test, factor analysis and multiple regression. The three consumer groups show a consensus that corporation hospitals are better than university hospitals in some aspects, such as kindness, facilities, and equipments. However, these groups disagree in certain images on two types of hospitals, such as popularity, credibility, and readiness for emergency. The images on two types of hospitals are varied by the respondents' sociodemographic characteristics such as age, sex, and by the type of hospital they are currently visiting.

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Critical Factors Influencing Consumer Online Purchase Intention for Cosmetics and Personal Care Products in Vietnam

  • NGUYEN, Lan;LE, Hoa Chi;NGUYEN, Thuy Thu
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.131-141
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    • 2021
  • With the rapid development of the Internet, online shopping has grown so fast that almost any good or service can be sold online today. The popularity and rapid growth of e-commerce signal a huge market opportunity for e-retailers. From the organizational perspective, it is necessary to evaluate and explore what drives customers to buy their products or to use their services. This study, therefore, aims to explain the online purchase intention and its determinants of Vietnamese customers for cosmetics and personal care products. Quantitative data was collected from an online survey conducted among university students, then was put into SPSS and AMOS for further analysis. Descriptive statistics, Cronbach's alpha test, exploratory factor analysis (EFA), regression analysis, and SEM were used to examine data from 434 valid answers. The research findings reveal that four factors positively affect purchase intention: Shopping enjoyment has the most significant impact, followed by trust, benefit, and website quality. On the other hand, perceived risk negatively influences purchase intention. While the cosmetics and personal care industry is thriving with a huge number of producers and consumers throughout the world, this study contributes to the existing literature in terms of capturing customers' needs and developing effective strategies to attract more online users.

Semantic Trajectory Based Behavior Generation for Groups Identification

  • Cao, Yang;Cai, Zhi;Xue, Fei;Li, Tong;Ding, Zhiming
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.12
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    • pp.5782-5799
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    • 2018
  • With the development of GPS and the popularity of mobile devices with positioning capability, collecting massive amounts of trajectory data is feasible and easy. The daily trajectories of moving objects convey a concise overview of their behaviors. Different social roles have different trajectory patterns. Therefore, we can identify users or groups based on similar trajectory patterns by mining implicit life patterns. However, most existing daily trajectories mining studies mainly focus on the spatial and temporal analysis of raw trajectory data but missing the essential semantic information or behaviors. In this paper, we propose a novel trajectory semantics calculation method to identify groups that have similar behaviors. In our model, we first propose a fast and efficient approach for stay regions extraction from daily trajectories, then generate semantic trajectories by enriching the stay regions with semantic labels. To measure the similarity between semantic trajectories, we design a semantic similarity measure model based on spatial and temporal similarity factor. Furthermore, a pruning strategy is proposed to lighten tedious calculations and comparisons. We have conducted extensive experiments on real trajectory dataset of Geolife project, and the experimental results show our proposed method is both effective and efficient.