• 공연문화연구
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• 제37호
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• pp.249-293
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• 2018

뮤지컬은 유럽의 오페라로 대표되는 서구 음악극 전통에서 시작된 대중예술 장르로서 20세기 미국 브로드웨이를 중심으로 꽃을 피웠으며, 현재 전 세계적으로 공연예술 분야에서 대중의 큰 사랑을 받고 있는 상업예술 가운데 하나라 할 수 있다. 이 장르의 특성 상 드라마의 전개나 캐릭터의 표현 등은 말이나 몸짓이 아닌 음악을 주요 매개체로 사용하며, 그 음악의 스타일은 특정 계층이 아닌 대중의 기호에 민감하게 반응한다. 근대화는 곧 서양화이고 일본이 조선의 개화에 책임을 져야한다는 일제의 식민주의 음악교육은 조선 민중에게 일본 이데올로기 및 문화를 강제적으로 주입함으로써 일본에의 협력과 순종을 이끌어내기 위한 것이었다. 일제가 편찬한 "보통교육 창가집"을 교재로 한 식민주의 음악교육은 한민족의 음악적 정체성이 일본음악 및 서양음악으로 전환되는 계기가 되었다. 또한 해방 이후 냉전체재 하에서 미국의 대외정책에 따른 친미적 남한 정부 수립을 위한 자본주의 경제 메커니즘과 더불어 '미8군 쇼 무대'와 '영화'로 대표되는 미국 대중문화, 이 두 가지 요소들의 유입으로 인한 비가시적인 '문화제국주의'의 영향으로 우리의 전통음악은 '국악'이라는 단어에 갇혀 '과거의 음악'이라는 의미로 한정되어지게 되었다. 우리나라는 해방 이후 미국 대중문화의 유입으로 뮤지컬을 접하게 되었고, 우리 전통예술의 현대화를 통한 '건전한 문화'의 보급을 지향한 당시 박정희 정권의 문화정책 기조에 따라 '한국적 뮤지컬'을 지향하는 '예그린악단'이 창단되었다. 그러나 우리 민족예술을 기반으로 현대화 된 공연예술을 만들고자 했던 계획은 1966년 <살짜기옵서예>의 성공으로 가능성을 보였으나, 이후 정권 실세의 후원 중단 등의 이유로 더 이상 주체적으로 운영할 능력을 상실한 관변단체로 전락하는 운명에 처하면서 무산되고 만다. 일제의 식민주의 음악교육과 해방 이후 미국 대중문화의 유입이라는 문화제국주의 책략의 영향으로 말미암아 한국 뮤지컬의 태동기에 우리의 전통연희 양식이 서양 음악과의 교류, 확장을 통한 자주적인 민족예술로 자리매김하지 못한 1960년대의 상황을 초래하게 되었다. 이것이 21세기 현재 한국 뮤지컬 시장을 서구 라이센스 뮤지컬이 주도하게 된 배경이며, 아울러 서양음악을 기반으로 한 뮤지컬 창작 현실의 주요 원인으로 볼 수 있다.

• 한국의류학회지
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• 제29권3_4호
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• pp.449-461
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• 2005

The purpose of this study is to rediscover the hidden value of non-mainstreamers style which has been overlooked for the past decade by investigate the aesthetics and formative features of the Grunge fashion. The Grunge fashion was derived from explosive popularity of the early 90's grunge music. Grunge was the alternative anti-thesis against mainstream pop music and anti-fashion against mainstream fashion. Dirty, rubbish grunge style of the poor street youth and grunge musicians have raised to the high fashion by designers. And These trial of designers made people to notice the value of the non-mainstreamers street style like grunge. Actually, the grunge brought the shock with many argument to the 90's fashion field. But now, It became the classic of the street fashion. And It has potent influence on the music, culture and high fashion. The Grunge is a kind of links between music and fashion, street fashion and high fashion, sub culture and mainstream culture, the past and now. Grunge isn't only a fashion of appearance. It is the attitude of wearing clothes and living a life. Variety grunge style in the international street fashion, high fashion, typical musicians's fashion of the 1990's and the 2000's was researched for this study. These materials were gathered from music magazines, fashion magazines, movies, musics and books. As a results of analysis, Grunge has the formative features like mix & match, layering, patchwork, primitive edge, rag, retro, recycle, kinderwhore, sneer scribbling, disheveled hair. Grunge also has the Aesthetic features like the beauty of $disorder{\cdot}\;disharmony{\cdot}\;incompleteness{\cdot}\;kitsch{\cdot}\;poverty{\cdot}\;alternative{\cdot}\;eclectic{\cdot}$symbiosis. For the last 10 years, These features changed our fashion be more pluralistic and dynamic.

• 복식
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• 제52권5호
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• pp.173-186
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• 2002

Street Style, occurred in British and America, has been expressed the character of the new generation by repeating developments and changes. Nowadays, pop music reflects the phase of society. and simultaneously it has influence on from culture to society. Rock Music was rooted in Country 8l western of America. Upon Country & Western, Afro-Americans Rhythm & Blues was added, and that was the birth of Rockabilly. Rockabilly developed to Rock'n 'roll and it started to change to various forms of Rock since 1950s. As the commercial impact and the breakthrough of teenagers emotion, the rock culture comprised the base of the youth culture. However. it formed the anti-establishment culture against the established value, accepting working class subculture. The teenager culture was affected by the Rock culture, also found relief in the opulence provided by the established generation, imitating it as it was. Simultaneously, it had a contrary aspect as anti-establishment form under the banner of revolt against languor in richness. The youth culture created street style that was escaped from high fashion, every time Rock music had changes. Since Street style was based on resistance of established culture and it fully refused vogue, it was indifferent from high fashion. The results of this study were as following. First, every time Rock music had changes, the new youth culture was concomitant with, the youth culture created street style. Secondly, rockahibilly style was characterized as diamond shaped design, embroidery, extra wide shirt collar, vivid contrast color . Rockers style was represented as metal studs, beads, denim, leather jacket, boots. Fusion of hippies style and Psychedelic, long hair, beads. worn denim were elements of headbangers style. Punks style was characterized as ripped T-shirt. rooster hair, over decorated jacket, short skirt. net or plastic T-shirt. Lastly, the firm relation between popular art and fashion was proved by examining the history of Rock Music and Street Style.

• 디자인학연구
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• 제18권1호
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• pp.245-252
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• 2005

이 연구는 소설이나 영화의 서사적 시간성을 밝히는데 이론적 토대를 제공해 주고 있는 '제랄드 쥬네트(Gerard Genette)'의 이론을 통해 TV광고의 시간적 서사와 그 의미구조를 살펴보기 위한 시도이다. 광고는 그 광고가 지시하는 상품에 최고, 최대의 교환가치를 부여하기 위해 신화적인 초실재적 기호로 스스로를 변환시키고자 노력한다. 이런 과정에서 TV광고의 서사도 새로운 유혹의 메카니즘으로 보여지도록 서사적 시간의 순서를 뒤집고 뒤섞는다. 그렇게 하는 이유는 어떤 미학적 효과를 얻기 위해서이다. 광고는 상품가치를 극대화하기 위해 미학적 효과를 채용한다. 포스트모더니즘의 영향으로 TV광고는 기호내용보다는 기호표 현 중심으로 한 보여줌의 미학으로 전개됨에 따라 이미지의 과잉 현상을 낳는다. 특별한 미학적 효과를 위해 시간적으로 변형된 TV광고는 새롭고 세련된 화면을 제공하지만 모호한 이미지들로 인해 해석의 불확정성을 낳기도 한다. 하지만 이런 양상은 대중들이 광고메시지를 만드는데 능동적으로 참여하게 하는 여지를 제공해 준다는 점에서 의미가 있다.

• 복식
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• 제64권5호
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• pp.18-29
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• 2014

Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men's fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men's formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men's street casual wear with graphic patterns such as pop art and graffiti. This study's significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.

• 한국의류산업학회지
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• 제16권4호
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• pp.564-579
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• 2014

Packaging of shopping bag is a 'silent salesman' which plays an important role in marketing communication due to the increase of self-service outlets and changing lifestyles of customers. Retail shopping bags, which are defined as bags provided by retailers to customer as a means of transporting merchandise, are a type of secondary packaging. This study explored the effect of a fashion product's shopping bag types in sense of shopping value, customers' response, attitude toward advertising, and purchase intention. Data was analyzed by factor analysis, frequency analysis, correlation, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study were as follows. Consumers' responses about shopping bags show that there are some differences between consumers who have either hedonic or utilitarian shopping value. Hedonic shopping value influences on consumers' response as unique, interesting, and attention; however utilitarian value affects prestige in addition to those four significant factors. Therefore, this study shows that consumer response is different in accordance with shopping value. Thus, using the various types of shopping bags can be influenced on effective advertising. It will also great effect on marketing activity with lower cost. The significant result from this study has proven that the shopping bag is correlates to the definition of pop art today because it can offer an opportunity to look at, play with and buy sophisticated visual stimulus. Therefore, retail and brands have to concern about shopping bag considering their decisive role in the apparel market.

• 복식문화연구
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• 제17권2호
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• pp.270-282
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• 2009

The purpose of this study was to inquire into lounge wear and Jeff Koons and to design lounge wear in which the works, Balloon Dog(1994$\sim$2000) and Hanging Heart(1994$\sim$2006), of Jeff Koons was applied. The concept of design was appealed as sensuousness, activeness, and comfort. The target of design was teens and those in their 20s. Knit or woven fabric in 100% cotton/silk and cotton blended was selected. The design had fitted silhouette and the items were bras, panties, pajama pants, shorts, robes, slippers etc. Adobe Illustrator CS2 and Adobe Photoshop CS2 program were used for the design. In the lounge wear in which Balloon Dog applied, main color was red, blue, and green with pale tone and frills and pleats were selected for the details. Elastic blended fabric was used for the comfortable. Variety application of color and patterns were conducted for rhythmical visual. In the lounge wear design in which Hanging Heart applied, main color was also red, blue, and green with pale tone. Halter neck and robes were selected for the sexy looking. Cool and soft feelings were pursued through use of cotton and silk blended fabrics or stripes patterns. The result of this study may give valuable information to merchandisers and designers who develop lounge wear. It may also provide designers who use computer program such as Adobe Illustrator and Adobe Photoshop as design tools with useful examples.

• 디지털융복합연구
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• 제16권10호
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• pp.281-288
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• 2018

담배 경고그림은 가장 대표적인 금연정책 중 하나로 흡연의 위해성을 그림을 통해 전달함으로써 금연을 유도하는 효과적 흡연 억제 방안이다. 그러나 최근 소매점에서의 신제품 담배 광고 방식은 경고그림의 효과를 약화시켜 담배 구매의 도를 유인할 수 있는 가능성이 있다. 따라서 본 연구에서는 신제품 담배의 광고방식이 담뱃갑 경고그림의 효과에 미치는 영향을 실증적으로 분석하여 신제품 광고 방식이 가지는 문제점을 파악하고자 한다. 이를 위해 전국의 남녀 275명을 대상으로 설문조사를 실시하였고, 다변량 공분산분석(MANCOVA)을 통해 신제품 담배광고와 일반광고 사례의 인지 정서적 영향과 구매의도를 비교 분석하였다. 그 결과 신제품 담배 광고 방식은 경고 그림의 인지 정서적 효과와 구매의도에 영향을 미쳐 담뱃갑 경고그림 본연의 목적에 반하는 효과가 있음이 확인되었다. 이는 신제품 담배 광고의 방식에 대한 규제 기준과 제도 마련이 필요함을 시사한다.

• 디지털융복합연구
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• 제15권2호
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• pp.301-307
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• 2017

디지털 기술의 발달로 모호한 감성의 자극에만 집중하며 만들어지고 있는 상업영상 들이 영상문화 전반에 트렌드 같이 번지고 있다. 2016년 한국영화의 천만관객 영화에 가까운 성공을 거둔 영화들의 모습을 살펴보면 여론몰이를 하는 사회적 현상만 존재하고 영화의 참 실체는 없다는 공통점을 찾을 수 있다. 이에 필자는 680만 관객을 동원하며 사회의 큰 관심을 받았던 영화 '곡성'을 중심으로 앞서 언급한 문제점을 관객들의 일반적 반응등과 같이 분석, 나열하고 이에 대한 올바른 개선점 등을 도출함으로써 영화예술이 대중예술의 격과 깊이를 계승, 발전할 수 있는 길을 모색하고자 한다. 문화, 철학, 종교, 역사 등 인류사회가 공유하는 문화유산의 깊이 있는 사실적 반영은 사회구성원의 문화적인 정서의 동질성과 공감 확보를 위한 필수 명제라고 할 수 있으며 이를 바탕으로 감독이 전하고자 하는 메시지나 내용이 표현 되었을 때 시간과 공간을 뛰어넘어 영화사에 각인되는 진정한 대중예술 콘텐츠가 만들어 질 것이다.

• 복식문화연구
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• 제16권2호
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• pp.382-396
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• 2008

The purpose of this study is to analyze the transition of glamour style expressed in modern fashion throughout the history. The glamour style in modern fashion was categorized into five periods which are Hollywood glamour(H), Feminine glamour(F), Rich glamour(R), Decadent glamour(D), and Trash glamour(T). These categories were analyzed and compared in the viewpoint of aesthetic values deduced on the previous study. As a method of analysis, literature study and case study through the publications in aesthetics, history and preceding theses were used. The results of analysis are: Ostentatious luxury was suggested by extravagance of the movie star in H, the splendid American lifestyle in F, conspicuous consumption in R, fin de siecle bad taste in D and self-assured exposure in T. Mysterious idolatry was studied as exaggerated goddesshood of the movie star in H. It was expanded to celebrities including fashion models, television actresses, pop singers and young couture designers in the other periods. Artificial sensuality was originated from the femme fatale image of the courtesan as well as the traditional femininity of Victorian era in H. It was developed through exaggerated hourglass silhouette of the wife dressing in F. But an aggressiveness in R, a hyper-sexual femme fatale in D, an independent and defiant image of the showgirl in T were observed. Playful queerness stood out clearly by the fin de siecle phenomena. Though it was embodied in sexual perversive subculture, it emerged as hi fashion by young designers in the late R and became a crucial aesthetic value throughout D and T. It is more connected with the origins of glamour which arouses sexual ambiguity, crudity, aggressiveness and death. The continuity and discontinuity of the glamour style based on the theory of 'linked solution' were also analyzed.