• 패션비즈니스
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• 제23권2호
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• pp.124-139
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• 2019

The purpose of this study was to examine the characteristic expression of Korean traditional costumes shown in the Korean paintings by Kim Hyun-Jung. The study analyzed the paintings by Kim Hyun-Jung to find out the characteristics of the contemporary Korean paintings and the expression of Korean traditional costumes. The characteristics of Kim Hyun-Jung's works are as follows: 1) The paintings are drawn by using Korean traditional painting methods and finished with Korean traditional paper, hanji. Moreover, they show the Korean traditional costume as main subject material. 2) They use modern painting methods, such as collage, and show pop art characters by use of contemporary popular products. 3) The artist communicates with the public through SNS and YouTube, and shows characteristics of popular art through commercial art products and advertisements. The characteristics of the Korean traditional costume in Kim Hyun-Jung's works are as follows. 1) The hanbok shown in the paintings is a traditional style with tight jeogori and wide chima. Chima is drawn in thin coloring with Korean ink and jeogori is expressed with semi-transparent hanji in various patterns and colors, which shows the subject 'coy'. 2) Various kinds of Korean traditional accessories and modernized flower shoes with high heels are shown as subject materials. The art works by contemporary Korean artists are expected to be the route to give valuable information to the public about Korean traditional costumes as well as the trendy Korean culture.

• 디지털융복합연구
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• 제17권2호
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• pp.373-379
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• 2019

본 연구는 SM 엔터테인먼트의 사례를 통해 비주얼디렉팅의 프로세스와 영역 확장에 대해 살펴보고 비주얼디렉터의 역할과 역량에 대해 알아보기 위한 것이다. 사례분석 결과 SM은 크리에이티브 본부내에 아트디렉터와 시각디자이너들로 구성된 비주얼 디렉팅팀을 만들어 비주얼디렉팅을 아이돌 개발 및 인기 지속을 위해 적극적으로 도입하고 있었다. 스타마케팅의 일환으로 전개되고 있는 비주얼디렉팅의 프로세스로는, 마케팅 전략상의 환경분석, 아이돌과 관련된 마케팅 전략 수립, 아티스트별 타겟 이미지 설정, 비주얼 디렉팅 프로젝트 기획 플랜 및 제작 관리를 하는 것으로 나타났다. 비주얼디렉터는 논리력을 바탕으로 창의적 감각, 논리적 설득, 정보 분석력, 시각적 표현력, 현장 적용력 등의 역량을 요구하고 있었다. SM은 아이돌 가수들의 비주얼디렉팅에 그치지 않고 MD 상품 디자인과 제작, 상품구성과 디자이너 콜라보레이션(협업), SM타운 코엑스아티움 등 SM의 사업영역을 확장하는 곳마다 아이돌 가수에서부터 축적된 비주얼 디렉팅을 적용하고 있었다. 본 논문은 현재 음악산업의 K-Pop 아이돌 제작 시스템 안에서 활발하게 나름의 영역을 만들고 독창적인 세계를 구축해나가고 있는 비주얼 디렉팅을 학문적 영역으로 끌어올렸다는 데 그 의의를 찾을 수 있다.

• 복식
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• 제59권5호
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• pp.71-82
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• 2009

The purpose of this study is to help understanding of patterns and to play a guideline's role in the development of designs and the prediction of trends for present and future fashion designers and textile designers. The methods of this study are the study of academic literatures as well as practical study through the analysis about actual works. The results of study are like followings. An inquiry of Pattern history in 20c is divided into six periods by the classification of styles and the styles of fashion culture according to other artistic formative will. Main trends of Pattern's image in each period and characteristics in each dimensions of Pattern image positioning are like followings. Art Nouveau style period from 1900 to 1910 is , Art Deco style period from 1910 to 1920 is , Elegance style period of 1930s is , and New Romantic style period from 1945 to mid 1950s and Pop style period from late 1950s to mid 1970s does not show main Pattern image but they are shown in four Pattern image of , , , . Compromising style period from late 1980s to 1990s shows all of four Pattern image, at the same time shows intensive main Pattern's image, .

• 복식
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• 제59권5호
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• pp.19-40
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• 2009

The purpose of this study is to grasp the world of Galliano works who lead Dior Couture and to make use of this knowledge to comprehension of general trend in Haute Couture and $pr{\hat{e}}t-{\acute{a}}$-porter in the future. The method of research is to search for the characteristic of Haute Couture and the general tendency of Galliano works, and to view the inclination of Dior Couture by Galliano. For sphere of research, 2000s is discussed with focus on Haute Couture, exclusive of ready-to-wear. As a result, Galliano's Couture works were distinguished into four specificities. First, the historicity including historical event, personage and epoch. Second, the orientalism. Third, the pictorial characteristic including synthetic art and public art. Forth, the quality of humor. These subjects bring about a result that break down each boundary, in the method of interpreting, as try out mixing between every elements. Galliano pursue a new domain through the fusion of East and West, past and present, classic and pop, artistry and commercialism, this induce more familiar Haute Couture to the public, breaking the strict form of Couture. It seems that this tendency will be advanced toward extrovert Couture producing the low-age phenomenon in Couture, the mixture of multi-culture and the vitality. This fusion suggest the popularity and the commerciality of Couture, which is predicted decrease the difference between Couture and $pr{\hat{e}}t-{\acute{a}}$-porter.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.115-119
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• 2009

21세기 디자인의 화두는 바로 디지털이다. 전문가들은 20~40대 디지털 세대가 새로운 미술문화의 중심으로 떠오르면서 대중적인 팝아트와 이것을 주제로 한 문화상품이 인기를 모으고 있다고 분석했다. 본 연구는 팝아트의 여러 이미지들 중 친근감을 불러일으키는 대중스타의 이미지를 활용해 다양한 색상의 구현과 착시에 의한 이미지 변환이 가능한 렌티큘러를 결합하여 기존의 시스템에서 벗어난 차별화된 주얼리 제품을 제안해보고자 한다. 국민 수준이 높아짐에 따라 디자인 요소는 점점 더 각광 받아질 것으로 보여 지며 그런 시점에서 본 연구가 주얼리 디자인 영역을 확대시킴으로서 현 주얼리 산업에 획기적인 디자인 요소로 작용되어지길 기대해 본다.

• 복식
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• 제56권3호
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• pp.129-142
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• 2006

The historicism and romanticism of John Galliano's designs are rivaled only by the spectacular and theatrical nature of his fashion shows; romantic silhouette, the complexity of the cut and, of course, the painstaking attention to historical detail. Galliano's approach is very much that of a British designer in that he absorbs wildly diverging historical and cultural elements to invent new hybridizations of the contemporary. Galliano started his career as part of the wildly uninhibited avant-garde London design scene. His designs were twisted and artfully torn, weired and also beautiful. The purpose of this study is to investigate the Comic Expression depicted on John Galliano's works by borrowing the Comic. The Comic or the Comedy is a kind of art form that signifies exciting effects, and so, is a means of raising a laugh. The similar concepts of the Comic already were depicted by means of transformation and distortion of form, satire, fantastic pastiche and reversion of substances on Cubism, Dada, Surrealism, Pop Art and Postmodernism. Therefore, John Galliano selected the quixotic expressional methods to seek for having playful fun. The aesthetics of the Comic is the beauty based on quantitative or qualitative contradiction between expectations and realizations. That is, the Comic is characterized by getting rid of stress through laugh with clarifying a subject of contradiction. This study found that John Galliano's designs are expressed the quixotic comic on Historical image, Exotic image and Primitive image to make a complaint against the social evils.

• 패션비즈니스
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• 제1권4호
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• pp.34-48
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• 1997

Dresses of the 1950s and 60s when the range and changes of fashion were wide and heavy were closely related with various styles of that time's architecture from the form, use of material, structure to the color. In this, study, characteristics of formalism and brutalism, main architectural streams of that period, such as line, structure, function, material, texture and color are analyzed in detail and these characteristics and those of dress are compared and analyzed to see if there are common aesthetic senses between them. It is particularly noteworthy that at that time formalistic architecture represented joy and abundance through enriched creation of appearance and flowing, symbolic linear beauty while the brutalistic produced young and vivid liveliness through functional, reasonable and moderate beauty, and this young and joyful atmosphere coincided exactly with frank, lively aesthetic senses of the young generation's fashion. Therefore, we can see common significance in the following fact ; architectural modes and fashion art of the 1950s and 60s were the result of more humane and enriched expressions from economical growth, and also product of that time's desire to adapt itself realistically to the rapid, complicated pop culture resulted from mass production.

• 복식문화연구
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• 제20권2호
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• pp.129-143
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• 2012

This study focuses on the application of collage techniques to contemporary fashion and intends to show that collage techniques have a significant influence on contemporary fashion, leading to a more creative design aesthetic through the combination of fashion and art. The author carried out an empirical analysis focusing on domestic and global fashion collections from 2000S/S to 2010F/W, fashion publications, and internet data, along with a literature review. As a result, the papier-colle approach, as represented by cubism, showed a creative surface effect through the texture of the paper itself by applying real paper and other materials directly to the clothing items. Second, Dadaist ready-made expressed a distortion of the material and freedom of expression by creating a collage with ready-made fashion items and daily necessities. Third, a photomontage expressed unique images by printing various images of photos that contrasted in perspective. In addition to this, beauty in dissonance and a new sense of space by a collage of disparate material. Fourth, decalcomanie was expressed by printing methods, giving a stable image of the symmetry of the perfect landscape as well as the unintended effect of coincidence in abstract images and particular textures. Fifth, assemblage as the representative collage technique of pop art introduced the overall object itself or modified form by combining it with fashion to express three-dimensional aggregate structures.

• 한국인터넷방송통신학회논문지
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• 제17권6호
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• pp.169-179
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• 2017

본 연구는 소비자들의 SNS이용이 확대되고 공연예술분야에서 역시 SNS의 중요성이 점차 증가하는 상황에서 공연예술을 관람하는 소비자들의 SNS활용이 향후 행동의도에 미치는 영향관계와 선호하는 장르별에 따라 SNS특징이 공연예술소비자들의 향후 행동의도에 미치는 영향력이 어떠한지 살펴보고자 하였다. 본 연구의 실증분석 결과, SNS특성인 유용성, 즐거움, 사회적 영향이란 특성이 향후 행동의도에 긍정적인 영향을 미치는 것으로 나타났으며, 선호하는 공연예술장르에 따라 향후 행동의도에 미치는 영향력의 차이를 살펴본 결과 대중가요/연예콘서트의 경우 SNS특성 중에서 유용성, 즐거움, 용이성 순으로 향후 행동의도에 영향을 미치는 것으로 나타났고, 뮤지컬의 경우 유용성만이 영향을 미치는 것으로 나타났고, 연극의 경우에는 유용성, 용이성 순으로, 무용/발레의 경우 유용성만이 향후 행동의도에 영향을 미치는 것으로 나타났다. 이러한 연구결과 장르별로 공연예술관람객들의 SNS특성은 향후 행동의도에 영향을 미치고 있으며 또한, 장르별 예술소비자들의 향후행동의도에 차이가 있기 때문에 장르에 따라 SNS활용과 전략을 차별화 해야함을 시사한다.

• 한국의류학회지
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• 제23권1호
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• pp.147-158
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• 1999

This study focused on situational simularity of psychedelic expressed in the mid-1960s with culture including costume in the end of 20th century. So this study is composed of psychedelic concept and the comparision of temporal background and general characteristics of psychedelia in the 1960s and 1990s and relationship with Art-Nouveau which has originated psychedelia and psycheelic image including mysticism play illusionism and narcissism. The New psychedelic revival of the early 1980s came at a time when as in the mid-1960s the world's attentions were firmly focused on British youth. The same could be said of the mid-1990s when 'BriPop' once again has international appeal and the result has been a kind of New New Psychedelic revival with all manner of British youth styles from the 1960s blended together. The swirling patterns hallucinogenic colors and space-aged designs of the psychedelics have become a symbolic representation of cocktail of youth sex and optimism