• Title/Summary/Keyword: Pop 문화

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Development of Umbrella Design Utilizing K-pop Star Image - Focused on Bangtan Boys - (K-pop 스타 이미지를 활용한 우산 디자인 개발 - 방탄소년단을 중심으로 -)

  • Lee, Kyung-Soon;Choi, Yoon-Mi
    • Fashion & Textile Research Journal
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    • v.19 no.6
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    • pp.671-680
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    • 2017
  • Contemporary people can form a broad social sympathy on cultural products based on the present Korean image. K-pop is good material to use to share korean culture, and fans who are enthusiastic here are increasingly demanding cultural products. The visual materials of Bangtan Boys are collected from their album covers, and a concept book, and divided into specific and symbolic images. Based on this motif, three specific images: 'bulletproof vest', 'army house + superhero extract image', and 'Wings symbol', six designs were proposed. In addition, six motifs from the music videos for recent popular songs, 'Spring Day', 'Blood, Sweat and Tears' and 'Burning Up' were selected as symbolic images. Each selected image is divided into a normal line and a special line. The former is a relatively small, stable, and popular style, and the latter is a large, original, and bold style. By drawing and transforming extracted images and motifs using Adobe Illustrator CS6 and Adobe Photoshop CS6 program, a full-width umbrella design was developed. The messages that the Bangtan Boys wants to convey through their music are put into cultural products that contemporaries can sympathize with. By developing umbrellas, a variety of items and design goods can become desirable points of consumption as high-value products by domestic and foreign fandom. If designs that incorporate various elements of future K-pop contents as well as other Korean Wave contents are developed, it will be possible to develop original design products that will form global understanding.

K-POP fandom and Korea's national reputation: An analysis on BTS fans in the U.S. (K-POP 팬덤과 한국의 국가 명성: 미국의 BTS 팬 중심 분석)

  • Soojin Kim;Hye Eun Lee
    • Journal of Public Diplomacy
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    • v.3 no.1
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    • pp.1-19
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    • 2023
  • Objectives: This study aims to discover how the spread of K-POP and the diversification of the Korean Wave affects Korea's national reputation. K-POP stars are diversifying their interactions with fandom by creating an online space to consume various products and services related to their stars and engage in fan activities. Because of this, this study aims to examine the relevance of K-POP to national reputation through a parasocial relationship with K-POP stars by fandom forming a community and utilizing media. Methods: An online survey was conducted in English using the Amazon survey company Mechanical Turk for BTS fans living in the United States. A total of 195 people's data, excluding incomplete responses, were used for the analysis. Results: It was found that BTS fans' social media participation activities themselves did not directly affect Korea's national reputation. But the mediating effect of BTS fans' parasocial relationship was found. That is, BTS fans' social media participation activities had a positive effect on their parasocial relationships with BTS which in turn had a positive effect on their national reputation. Conlusions: The use and participation of BTS fans in social media in Korea's national reputation has no significant effect on itself, but it has been found that it affects the national reputation through forming parasocial relationships. From the study results, the parasocial relationship of K-POP fans can be used as a strategic mechanism to enhance the national image and Korea's national reputation.

Study on the Characteristics of Pop Art shown in Nam June Paik's Media Art Focused on 'Media Extension' and 'Audience Participation' - (백남준 미디어 아트에 나타난 팝 아트의 특성 연구 '매체 확장'과 '관객 참여'를 중심으로 -)

  • Hong, Mi-Hee
    • Cartoon and Animation Studies
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    • s.42
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    • pp.195-212
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    • 2016
  • An interest in 'ordinary things' has been increased because public things become issues as the influence of mass media including mass production has been increased in the 1950s. And this phenomenon drew an art style of pop art in the world of art. Media art means that the fine arts are expressed by means of media such as TV and monitors because media has been developed in the modern society. It started emerging through the artists such as Nam June Paik, Bill Viola, and others in the 1960s. Recently, it can be easily accessible not only at the art museum but also in everyday life such as cafe, park, fashion show, performance, and etc. This study analyzed that how many different techniques of pop art were borrowed by especially Nam June Paik media art and how they influenced it. Accordingly, this study respectively analyzed expressive techniques and characteristics of both pop art and Nam June Paik's media art and then searched for their similarities based on the analysis. Both Nam June Paik's media art and pop art extended media by using various ordinary things in everyday life neglected previously as a material. Next, the characteristic of pop art shown in Nam June Paik's media art is participation with audience. While the arts in the past were high-level culture that only certain people could understand and enjoy, pop art or Nam June Paik's media art is an art trend that has led the popularity of fine arts and audience participation in order to let diverse classes enjoy without any specific knowledge.

Understanding the Korean Fandom of the K-pop Focusing on Its Perspectives on Foreign Fans (케이팝(K-pop)의 한국 팬덤에 대한 연구 해외 팬들에 대한 인식을 중심으로)

  • Berbiguier, Mathieu;Cho, Younghan
    • Korean journal of communication and information
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    • v.81
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    • pp.272-298
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    • 2017
  • This study aims at understanding Korean fans who are also one of the most inquisitive consumers of the Korean pop products. For this purpose, it examines how Korean fandom perceives the procedures of the K-pop's globalization and constructs different perspectives of foreign fans. Firstly, it examines Korean fandom's the national pride as the K-pop expands to the global markets. Secondly, it explores how the Korean fandom rationalizes its possessive instinct while the global fans and markets becomes increasingly important. Finally, it explores how the Korean fandom constructs the different perceptions on foreign fans. In order to observe korean fans' thoughts and activities, it participates in the interactions in the tweeters and an online community. The Korean fans' perspective reflects both on individual tastes and the social dimensions in which fans live through. Through the lens of the Korean fandom, this study attempts to explicate the Korean fans' perception on foreign fans, which reflects another dimension of the K-pop's globalization.

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A Case Study on the Expansion Transmedia Storyworld of K-POP Idol Group : Focusing on Reboot and Homage (K-POP 아이돌 그룹의 트랜스미디어 스토리월드 확장 사례 연구 :리부트와 오마주를 중심으로)

  • Choi, Yoon-Young;Ko, Jeong-Min
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.723-733
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    • 2021
  • 'Reboot' and 'Homage' are using as creative techniques in traditional storytelling media fields such as movies or dramas, but the possibility of expanding the transmedia story world has not yet been presented. This study was written to present a new concept of transmedia story world expansion type using the 'Reboot' and 'Homage' methods. 'Reboot' and 'Homage' are typical storytelling methods of K-POP idol groups that need to develop content. I selected , , and , which have built their story world, and examined both the narrative creation section and the marketing application section. The result of the study is as follows. First, EXO is an example of a reboot case. They set the original set as 'past' and insert the new storylines. Second, BTS is an example of a character's reboot. They built a story world by paralleling 'Idol BTS' and 'Character BTS'. Third, Wanna One is an example of the original story world's homage. They reorganize the story world of and attracting the attention of the existing audience. Fourth, BTS is an example of other media homage which reinterprets the meaning of BTS characters and story world by using the meaning of classic works.

Education System Development on Training Experts of Hallyu Culture Industry (한류 문화산업 전문가 양성을 위한 교육과정 정립)

  • Kang, Byoung-Ho
    • Proceedings of the Korea Contents Association Conference
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    • 2012.05a
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    • pp.203-204
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    • 2012
  • 한류 문화산업은 드라마로부터 시작하여 K-Pop으로 영역이 넓어지는 장르의 다양화와 함께 동남아에서 남미, 유럽까지 지역적 영향력도 커져가고 있다. 문화산업 관련 직종 중 기획-경영 분야에는 문화 예술에 대한 지식과 함께 경제학, 경영학, 기술 분야(CT: Culture Technology)의 다양하고 고도의 융합지식 필요하다. 한류 문화산업 전문가는 또한 한류 문화상품이 영향력을 미치는 중국, 일본, 베트남, 서남 아시아권의 지역정보와 해당 국가의 문화, 법, 제도 이해가 필요하다. 이 연구에서는 한류 문화산업의 전문가를 양성하기 위한 산업계의 수요를 분석하고 이들을 양성하기 위한 체계적인 교육과정을 도출하는 프로세스를 제시한다.

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Preference for Korean Popular Culture on Purchase Intention of Korean Fashion Products -Focus on the Dalian Areas of China- (한국대중문화에 대한 선호도가 한국패션상품에 대한 선호도와 구매의도에 미치는 영향 -중국 대련지역을 중심으로-)

  • Yang, Wei-Dong;Kim, Soon-Ah;Rhee, Young-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.2
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    • pp.206-217
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    • 2012
  • This study examined the causal relationship between the Chinese preference for Korean cultural products (Korean talent, K-pop songs, TV dramas, and movies), for Korean fashion products, and their purchase intentions. The relationship between the Korea's national brand image and Chinese fashion leadership with the three variables was investigated. Data was collected from 580 Chinese in Dalian, China. The data was analyzed using frequency, correlations, reliability, and AMOS for path analysis. The results of this study were as follows. First, the preference for Korean talent, K-pop songs, TV dramas, movies, and fashion products showed that the Chinese had a positive response and the degree of preference for each item was similar. Second, the Chinese preference for Korean talent, movies, and TV dramas significantly influenced the preference for Korean fashion products. In addition, the Chinese preference for Korean fashion products significantly influenced the purchase intentions of Korean fashion products. Third, the Chinese preference for Korean talent and fashion products had a significant relationship with their fashion leadership. In addition, the preference for Korean talent, movies, TV dramas, K-pop songs, fashion products, and purchase intentions had the same positive relationship with Korea's national brand images. This study examined from a structural aspect how the preference of Korean intangible cultural products affected the purchase intention of Korean fashion products. This study explored that the preference for Korean cultural products transcended the popularity of the Korean popular culture with a subsequent national industrial and economic ripple effect that improved the national brand image.

Study on Strategic Plan for Ensuring the Global Competitiveness of Traditional Performing Arts Industry (전통공연예술 산업의 글로벌 경쟁력확보를 위한 전략적 방안 모색에 관한 연구)

  • Lim, Young-Soon;Meng, Hai-Yang;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.88-99
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    • 2016
  • Traditional Performing Arts is a key element of national competitiveness that represents the identity of a country. Preserving traditional performing arts such as traditional culture overall aggregate such as literature, art, music, dance, theater and enable it to meet future national culture is to secure a competitive brand. Meanwhile, it shrouded in advance global success of K-pop and TV content, such as our popular culture, but our traditional performing arts sector, there has been a steady effort to receive the attention of the world and expanding capacity and performance. Now, this point will be a new policy approach needed to expand more popular in both domestic and world demand in traditional performing arts. In this study, we propose a strategic plan to raise the popularization and industrialization of our own needs and unique traditional performing arts opportunities for successful overseas expansion and promotion of the content of traditional performing arts.With the help of information technology.

A Study on the Club Wear around University (대학가 클럽웨어(Club Wear)에 관한 연구)

  • Bae Jungmin;Kim Young-Sam;Chung Heungsook
    • Journal of the Korean Society of Costume
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    • v.55 no.2 s.92
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    • pp.143-152
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    • 2005
  • Stepping in the 1990s, we has lived under the time of co-existence of diverse culture as well as faced the diffusion of pop-culture. The border between subculture style and hi-fashion has been blurred since beginning of 1990s. By this reason, recognizing the power of influence and importance of subculture style, we will try to provide the comprehensive vision reflecting the cultural background to analyze the subculture style. We will conclude this article with discussing the club-culture which is settle as one type of culture. Enjoying the club-culture, clubber tries to escape from the structural estrangement putting by the magical and symbolic meaning through creating their own style, and endowing their life the meaning. They make liquid club wear targeting at general young culture, pop culture, and subculture as well as hippies, Mods, funk. The Club wear around University sort out Hiphop Style, Casual Style, Mix and Match style. As at the club the hiphop music was played, the hiphop style dress becomes the club ware. Especially, training style clothes which is easy to dance has become the everyday dress, not just restricted in the indoor dress.

The characteristics of modern Chinese menswear design - Designer brands that have entered the world stage - (중국 현대 남성복 디자인 특성 연구 - 세계무대에 진출한 중국 디자이너 브랜드를 중심으로 -)

  • Pan, Wei;Lee, Soon Jae
    • The Research Journal of the Costume Culture
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    • v.29 no.2
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    • pp.222-239
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    • 2021
  • In this study, six mainland Chinese designer brands-Xander Zhou, Sankuanz, Sean Suen, Feng Chen Wang, Pronounce, and Angel Chen-were selected that had their works presented at both Chinese and global fashion shows between 2016 and 2021. By analyzing the design characteristics of each brand, it is possible to understand the style characteristics and trends of Chinese menswear designs. A case study approach was adopted utilizing literature data, whereby 1663 photos were collected from the fashion information website POP (www.pop-fashion.com). Changes in Chinese men's image and the menswear market were identified. The design characteristics of modern Chinese menswear are as follows. First, the results from analyzing the target brands show that each brand has a distinct personality. Compared with the traditional or formal style, urban casual and sports styles (based on street style) account for a larger proportion. Second, the boundaries between different styles are becoming ambiguous, and contrasting styles are harmoniously expressed by breaking down boundaries through changes and combinations of colors, materials, and details. Third, after examining the overall trend, 2018 was a watershed point, after which the design trend has changed from either conservative or exaggerated to a practical and everyday style, demonstrating a genderless trend.