• Journal of the Korean Society of Costume
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• v.66 no.7
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• pp.154-170
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• 2016

The female leadership styles in the 21st century have been established as a major axis. Especially, the fashion of female politicians being exposed to the public during political activities has become a main element of a measure displaying visually female leadership styles in the 21st century and image making as well. Consequently, this study conducted qualitative research through the interview method to figure out regular voters' thoughts in depth about images being required for female political leaders and the fashion maximizing those images, and drew the detailed design elements. Suggesting the clothes design reflecting those elements for female political leaders by 3D virtual clothing works emerging as a new market creating profits related to fashion. The images which female political leaders have to have and were extracted through the interviews in this study, showed as feminine, strong leader, honest, and intelligent images, and also it was shown that female political leaders displaying proper images depending on the circumstances and using those images in politics rather than sticking to a fashion identity were favored by interviewees. The present study intends to contribute to being used as basic data of various research and fashion items of virtual reality and establishment of successful fashion strategy for female political leaders.

• Korea and Global Affairs
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• v.1 no.2
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• pp.129-148
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• 2017

The political system of Xi Jinping which was launched in 2013, faced many difficulties both domestically and internationally. Xi Jinping must integrate and stabilize society through political reforms, such as sustained economic growth and Resolved corruption. In addition, he should seek new relations with the United States on the denuclearization of the Korean peninsula. Therefore, this study analyzed political leadership of Chinese political leaders including Xi Jinping using Max Weber 's political domination type. From the first generation political leaders to the fourth generation political leaders in China, the types of political domination of the first and second generation political leaders tend to be charismatic rather than legitimate domination. But the third generation political leaders tend to have a tendency of traditional domination rather than legitimate domination, and the fourth generation political leaders have a tendency to dominate more than traditional domination. On the other hand, the type of political domination of Xi Jinping shows traditional domination and legitimate domination tendency in the process of political growth and emergence, but shows tendency of charismatic domination after domination of political power.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.315-326
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• 2015

Woman leadership has been remarkably highlighted with women's accelerating entry into society. Domestic and overseas interests about political leaders began with the age of media and they are rapidly spreading worldwide with the development of internet, SNS and blog. Along with this phenomenon, exposure of images has been remarkably increasing and fashion has been also used as a political strategy. However, the research on woman political leaders has been insufficient so this study selected Geunhye Park, Michelle Obama and Hillary Clinton as representative woman leaders for the research. 149 pictures of Geunhye Park, 171 pictures of Michelle Obama and 124 pictures of Hillary Clinton from the articles containing their pictures from Jan. 2002 to Dec. 2013 were analyzed, focusing on their gender. The three woman political leaders' typical images of femininity, masculinity and androgyny were categorized respectively and the period and works in which those images had been expressed were reviewed. Also, fashion styles of the images pursued by each gender were analyzed through their color, material, silhouette, design point, items and accessories. As a result, Geunhye Park had femininity image at the beginning and had masculinity image when she did election campaigns, which led to her current image of androgyny. Michelle Obama uses the image of femininity, masculinity and androgyny simultaneously. It was found that Hillary Clinton emphasized the image of masculinity and androgyny but she emphasizes femininity image these days.

• The Research Journal of the Costume Culture
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• v.19 no.1
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• pp.104-118
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• 2011

Since Sirimavo Bandarinaike became the first female prime minister in 1960, women all over the world has been trying to break the highest glass ceiling. In a place where men had been dominating throughout history, women political leaders had to find a way to look the part by wearing power suits. Feminity was out of the question until the digital era of 21st century started. The world has evolved into a place where feminity could be strength instead of weakness. Now women political leaders are showing body curves, cleavage, using vivid and pastel colors, soft fabrics, elaborate details, accessories, long and curly hair. The padded shoulders of dark coloured power suits were replaced by soft colorful flowing feminine suits. Yulia Tymoshenko of Ukraine is the best example of 21st century woman political leader using feminity in her fashion style while enacting her role. When she first started politics in 1990's, she wore dark colored power suits like all other women political leaders did with short dark hair. As time passed her suits became more feminine with light colors and elaborate details. She has changed her hair into a neat braid, based on a traditional Ukrainian hair style. She used orange color for the Orange Revolution and white for pure image. Yulia Tymoshenko's fashion style as a way of role enactment showed professionalism, feminity, integrity, and ethnicity.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.1
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• pp.83-108
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• 2019

This study investigated South Korean citizens' political communication and deliberation through Twitter during the 2014 General Election, focusing on influential opinion leaders' political information behaviors. Individual semi-structured interviews were administered with 13 opinion leaders using the multiple interview modes of email interviews, Skype interview and face to face interviews. Through the analytical lens of the theory of Information Worlds, the chosen social types and social norms of opinion leaders impacted their political information behaviors, including how they assessed, shared, exchanged, or avoided information, and, in turn, created boundaries between and around their information worlds that allowed for both conflict and synergy.

• Asian Journal for Public Opinion Research
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• v.8 no.3
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• pp.180-196
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• 2020

This paper considers Japanese political interviews to integrate conversation and facial expression analysis. The behaviors of political leaders will be disclosed by analyzing questions and responses by using the turn-taking system in conversation analysis. Additionally, audiences who cannot understand verbal expressions alone will understand the psychology of political leaders by analyzing their facial expressions. Integral analyses promote understanding of the types of facial and verbal expressions of politicians and their effect on public opinion. Politicians have unique techniques to convince people. If people do not know these techniques and ways of various expressions, they will become confused, and politics may fall into populism as a result. To avoid this, a complete understanding of verbal and non-verbal behaviors is needed. This paper presents two analyses. The first analysis is a qualitative analysis that deals with Prime Minister Shinzō Abe and shows that differences between words and happy facial expressions occur. That result indicates that Abe expresses disgusted facial expressions when faced with the same question from an interviewer. The second is a quantitative multiple regression analysis where the dependent variables are six facial expressions: happy, sad, angry, surprised, scared, and disgusted. The independent variable is when politicians have a threat to face. Political interviews that directly inform audiences are used as a tool by politicians. Those interviews play an important role in modelling public opinion. The audience watches political interviews, and these mold support to the party. Watching political interviews contributes to the decision to support the political party when they vote in a coming election.

• The International Journal of Costume Culture
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• v.13 no.1
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• pp.12-22
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• 2010

As an influential political leader, Queen Elizabeth II holds the link between past queens and today's women political leaders and her dress represents so much in accordance to her role. It is important to analyze the dress and role enactment of Queen Elizabeth II in order to provide a guide to the future women political leaders all over the world. The Queen's dress helps her show tradition which has developed over one thousand years of history. She represents Britain to the world focusing on national identity and unity. The Queen always distinct herself from the rest of the world to show the pride of British Monarch, but when she is visiting other counties for diplomatic relationships she would surely show a friendly gesture on her dress to assimilate herself with that country. Also, same as all other women, the Queen seeks practicality in her dress. Therefore, I was able to classify the Queen's dress into jive groups as a way of role enactment. They are tradition, representation, distinction, assimilation, and practicality.

• Survey Research
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• v.5 no.1
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• pp.51-78
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• 2004

This paper examines political leaders' image based on the concepts of social identity and distance. These concepts come from the two ideas: (1) Individuals create events to confirm the sentiments that they have about themselves and others in the current situation. (2) During this process structured sets of beliefs (social identity) about attributes of various entities are formed. Statistical analysis of the data from college students in Seoul offers three main findings. First, attributes clustered into four major groups-sociability, responsibility, power and activity. Sociability concerns as sense of approval or disapproval that can elaborated into closeness and intimacy. Responsibility relates to the judgement of morality, public obligation, or other standards. Power refers to social power, physical magnitude and so on. Activity indexes an entity's spontaneity, which can be elaborate into judgements of agency, speed and so on, Second, respondents evaluate negatively political leaders at the dimensions of sociability, responsibility, and activity, They are positively evaluated only at the dimension of power. Third, political leaders who are felt to be closer than others seem to have more political support nowadays.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.738-749
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• 2020

The stamp commemorating the inauguration of a president is the smallest historical symbol that contains a nation's vision and wishes of the times. The stamp itself is just a collection of images but contains the meaning of the highest leader's perceived image at the time through their face and a symbol. This paper regarded presidential inauguration commemorative stamps in the context of advertisement or promotional materials to structurally analyze the images of the political leaders embedded in stamps utilizing 'semiology' theory, which is considered to be a useful method of advertisement. In accordance with social and cultural changes, the 2000s, when the changes in the presidential inauguration stamp was most distinctively noticeable, was set as the time frame. Only the presidential inauguration commemorative stamps of Moo-hyun Roh, Myung-bak Lee, Geun-hye Park, and Jae-in Moon were selected for this study. In order to interpret the image, a semiotic structure was applied to reconstruct the meaning of the image of the political leaders. Since this can lead to subjective judgment in image analysis, it attempted to find the truth through comprehensive interpretation and approach it from the social and cultural contexts, not a static approach. In this paper, the images of the Korean political leaders in the 2000s shown on stamps are no longer influenced by traditional political factors such as political parties, political ideologies, and regional origins due to the evolution of democracy. This study derives the characteristics of the images of independent and characteristic leaders centered on a person according to the situations and social phenomena of the times.

• Proceedings of the KAN Conference
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• 2005.10a
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• pp.17-21
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• 2005